Author Archives: Roofing SEO Webmasters

  • best seo agencies in fort worth
  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

Do City Pages Work for Roofing Company SEO? (Podcast)

City pages do work for roofing company SEO. Roofers can rank in various areas by publishing local landing pages for each city. At Roofing Webmasters, we’ve utilized this strategy for our clients for over a decade. We even once published city pages for the entire state of Texas. As a result, the client ranked #1 for 90% of city-related queries on foam roofing.

In today’s Roofing SEO Podcast, Nolen and Jason discuss the evolution of city pages, how Google indexes them, and how you can maximize their performance to generate more local roofing leads.

How Many City Pages Can Roofers Publish?

Five years ago, most roofing companies could publish unlimited city pages and rank for all of them on Google search results. However, as Google’s algorithm has grown more sophisticated, other factors dictate how many city pages a roofing website can publish.

20 City Pages

For a typical roofing website, we now recommend about 20 city pages. But, again, the key is providing a helpful website with a good user experience. For example, if a roofer has only ten service pages and thousands of city pages, the site might appear to have spam-like tendencies and get filtered on SERPs.

50-60 City Pages

Some websites can still publish 50-60 local landing pages and index them all. Google will consider your authority, tenure, and overall website value to determine whether or not your city pages index. Of course, the city pages’ quality also plays a role in whether they can rank.

100+ City Pages

When you surpass 100 city pages, you have to be very careful with your site’s overall quality. People in the SEO industry generally fear a duplicate content penalty, but that’s not proven to exist. The real problem with publishing 100+ similar location pages is decreased content value. It’s not about duplication; it’s about depreciation and negative user experience.

1,000+ City Pages

We mentioned that one of our clients had location pages for every city in Texas. That’s more than 1,000 city pages, including towns and municipals. While this strategy is complicated to implement, it may work under particular circumstances. We discuss the factors that help you rank for many city pages throughout the podcast.

Factors That Influence Location Page Value

The more valuable your location page is, the more you can index on your website. However, keep in mind that in Google’s eyes, value comes from a variety of factors, some of which expand beyond the individual location page. Below, we outline several factors that influence city page value.

Website Authority

Like most SEO strategies, location pages work best with websites with authority. You can measure authority with 3rd party metrics like Moz Domain Authority, Majestic Trust Flow, and AHRefs Domain Rating. None of these metrics come from Google but are based on Google’s presumed formula for assigning website authority.

Content Quality

The quality of your content, not just on the location pages but overall, will influence how many pages you can publish. For example, a roofing company with 20+ unique service pages can typically rank for more locations. If you establish your website as one that provides value to Google searchers, you have more leeway when publishing new pages.

Service Uniqueness

Our foam roofing client is an excellent example of uniqueness which gives you a lot more latitude to publish hundreds and even thousands of city pages. Because Google’s index lacks pages specializing in foam roofing in cities across the U.S., it will be more interested in your pages. Unique services like foam roofing are more scarce than general roof repair.


DataPins is a local SEO tool that allows roofing contractors to pin their jobs using the DataPins web app on their mobile devices. Roofers can take up to six job pictures and tag the city and service. As a result, you validate your city pages with a digital hand raise and geo-coordinates every time you complete a job. 

As almost all of your competitors’ city pages sit in the index untouched, your city pages continuously add new and unique content, strengthening their overall value. Furthermore, your pin captions which may mention things like GAF shingles, also appear on the city pages, producing exclusive long-term keywords that no competitor has ever mentioned.

Posted: | Updated: Sep 21, 2023 | Categories: Podcast
  • best seo agencies in fort worth
  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

The Best Roofer SEO Clients (What They Do!) (Podcast Episode)

Roofing companies that succeed with search engine optimization share qualities that make them good SEO clients. Although no two clients are the same, behaviors that lead to success are shared. When the relationship between the roofer and the marketing agency is mutually respectable, the best results occur.

On today’s roofing SEO podcast, Nolen and Jason discuss the best roofing SEO clients.

Direct Participation in Marketing

The best SEO clients choose the marketing agency themselves rather than delegating it to another person, like a marketing manager. Often, a marketing manager doesn’t know much about marketing, but the owner delegates the marketing tasks to save time for their business.

The roofers that succeed online take ownership of their marketing endeavors by choosing their agency. Don’t delegate marketing decisions to a so-called marketing manager and instead work with experts in the field. The success in the short-term and long-term will quell any time investment.

Respect for Expertise

The most successful clients trust that the marketing agency is an expert in marketing and knows more about SEO than they do. While input about marketing-related tasks is expected and encouraged, a false belief that you know more than the expert is counter-productive. 

Roofing owners that respect marketing expertise work with marketers rather than giving them orders. Remember, you should only hire a marketing agency if you believe they will deliver results. But after hiring them, you have to trust that their process works based on their expertise.

Brand Building and Development

The top SEO clients see their roofing company as a brand and continually invest in brand building and development. SEO and branding are related, so the more you brand your company, the higher you rank on Google. SEO can take your brand to the next level and capitalize on its branding.

In contrast, roofers that ignore their brand and expect SEO to produce magical results will ultimately fail in their marketing endeavors. The problem with these clients is that it doesn’t matter which marketing agency or techniques they implement because they ignore their brand.

Future and Long-Term Oriented

The most successful clients view their marketing investment as a long-term proposition rather than a short-term manipulation. Although most roofers see short-term SEO results, treating organic traffic like PPC defeats its primary function. SEO is a long-term play and must be treated as such.

Roofers who treat Google like the gig economy will never produce the best possible results. In contrast, roofing companies that understand the value of long-term rankings on Google Search and Google Maps will dominate for years and decades. So it really comes down to a mentality.

The Bottom Line for Roofing Company SEO Clients

The attributes listed above are not criteria for SEO clients but qualities that often lead to successful campaigns. It’s not about pleasing your SEO agency since the burden remains on them to deliver results. However, if you truly want results in 2022, you should consider these factors.

Roofing Webmasters’ clients almost always meet these standards, which is why we are considered the top SEO agency for roofing companies. We are honored to work with great roofers who are invested in their brand and company. Check out our SEO services to learn more and sign up.

Posted: | Updated: May 11, 2022 | Categories: Podcast
  • best seo agencies in fort worth
  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

DIY Roofing SEO: How Roofers Can Optimize Themselves Online

Blog Cover for DIY (Do-it-Yourself) Roofing SEO

As a roofing company, you’ve probably invested in roofing SEO services at one time or another. Unfortunately, the stark reality is that most SEO companies fail to provide fair value to consumers. As a result, over 70% of businesses are unhappy with their SEO provider.

What if there was a way roofers could perform SEO themselves?

It’s called DIY Roofing SEO, and you can DO IT YOURSELF.

You can learn the skills you need here: Learn Roofing SEO Today!

How should roofing companies decide whether or not to try SEO themselves? There are a couple of questions you should ask and answer.

  • What is your SEO budget?
  • Have you had success with SEO services in the past?
  • Do you have some extra time throughout the workweek?
  • Do you have employees that can take on more responsibility?
  • Are you in a highly competitive local market?
  • Do you primarily target a specialty service? (commercial roofing, tile roofing, metal roofing, etc.)

Can Roofers Do SEO for Free?

Yes. Roofers can perform SEO without expense as long as they have the skills to do the job. But, of course, you must consider extra fees like web hosting and domain name registration, which are integral to an SEO strategy. However, roofing contractors can perform SEO themselves for free.

In summary:

  • SEO itself is free if you acquire the skillset
  • Consider other fees like web hosting and domain name registration
  • SEO agencies often use 3rd party tools, which require a monthly fee

Pros and Cons of DIY SEO for Roofers

Like anything else, DIY optimization comes with benefits and downsides. The most significant advantage is saving money, as learning SEO is much less expensive than paying for monthly services.

The most obvious downside is a time investment, as you will add a set of tasks to your weekly schedule. Take a look at the complete comparison below:


  • Save Thousands of Dollars Per Month
  • Gain Greater Control of Marketing
  • Learn About Critical Aspects of Your Operation


  • Significant Time Investment
  • Fewer SEO Resources (Tools, Employees, Etc.)
  • Lack of In-House Data for Comparison
DIY SEO Pros and Cons Infographic

What Roofers Need for DIY SEO

If you choose DIY search engine optimization for your roofing company, you will need outside resources, just like an agency does. Most roofing SEO agencies use keyword research tools like SEMRush, Moz, and Ahrefs, along with WordPress plugins like DataPins. In summary, you will need:

  • Keyword Research Tool
  • WordPress Plugins
  • Content Writer
  • Website Builder

As a DIY optimizer, you won’t need 3rd party reporting software since you can track your results with a free tool like Google Analytics and Google Search Console. In addition, you won’t have to email yourself a monthly report since you already know how your website is performing internally. As a result, you can save hundreds of dollars per month by not paying for reporting software.

MOZ Keyword Tool for Roofers

What About DIY Roofing Web Design?

SEO and web design go hand in hand, so DIY web design compliments DIY SEO. You can use a roofing website builder like DataPins, Duda, or WordPress Block Editor to construct your design. You can also download a roofing company WordPress theme to make your site look professional out-of-the-box. 

The reality is you don’t need to be a professional web designer to publish a professional-looking website. Most website builders are advanced in 2023 and require zero HTML or CSS skills.

Some WordPress themes cost money, so you should consider your budget when choosing the best theme. Overall, DIY website design is pretty straightforward for roofers.

Screenshot of DataPins Pin from Roofing Website

Learning Legitimate SEO for Roofing Companies

The success of DIY SEO is dependent on where you acquire SEO skills. Of course, there’s a wealth of free material available online via YouTube, Google, and various websites. However, the SEO industry is ripe with misinformation and sensationalism to deceive novice practitioners.

Luckily, you can learn legitimate SEO from an active roofing SEO agency. Nolen Walker teaches SEO for roofing contractors with his complete blueprint to rank thousands of actual roofing companies on page one of Google. No other resource can compete with this blueprint.

Most Important SEO Skills for Roofing Businesses

You can learn as many or as few SEO skills as you choose, but some of them are more important than others. Because Google changes its algorithm multiple times per day, the quest for SEO knowledge never ceases. Still, ranking on page one only requires the following skills.

  • Content Writing: Understanding how to organize and publish content in WordPress or another content management system
  • Keyword Research: Understanding how to evaluate and prioritize keywords
  • Link Building: Understanding how to acquire and distribute link equity internally and externally
  • Local SEO: Understanding how to rank with Google Business Profile in the Local Map 3-Pack
  • On-Page SEO: Understanding where to insert keywords within your page or post
  • SEO Analysis: Understanding how to track and analyze SEO data through Analytics and Search Console
  • Technical SEO: Understanding how to make Google crawl and index your website correctly.

Can I Really Do Roofer SEO By Myself?

With our Roofing SEO Academy, you can get the job done. By learning the blueprint from a real roofing marketing agency, you can apply concepts, processes, and standard operating procedures to put your roofing company on the first page of Google. 

Best of all, you can enroll in the academy for a low monthly fee, saving you about a thousand dollars per month in SEO expenses. Furthermore, once you acquire enough knowledge to rank your pages consistently, you can cancel your membership and continue to reap the rewards of your skills.

Why You Should Stay in Roofing SEO School Long-Term

You might think about signing up for one month and then canceling, which is certainly within your rights. However, the more intelligent decision is to build up your skills consistently throughout the years. The Roofing SEO Academy produces new content regularly, giving students a consistent wealth of information to keep pace with Google’s latest updates.

Another advantage to long-term enrollment is earning an SEO certificate and contributing to an SEO community of roofing professionals. In addition, you can share pain points with others in your industry, most of whom will not be direct competitors in your market. Sharing insights with actual contractors is nicer than screaming at some web guy over the phone.

Posted: | Updated: Sep 21, 2023 | Categories: General
  • best seo agencies in fort worth
  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

How To Write a Good Review for a Roofing Company

Blog Cover for How To Write a Good Review for a Roofing Company

good roofing company review includes details about the services provided and the behavior of the contractors. Be sure to highlight which factors influenced your rating, be it favorable or unflattering. Also, feel free to offer suggestions for improvements.

Tips for Writing Roofing Contractor Reviews

Writing a roofing company review is not rocket science. However, you should follow a few tips when crafting your feedback online. The most important thing is to keep your comments civil and avoid resorting to personal attacks, threats, or disparaging remarks. See the tips here:

Provide Detail and Context

Writing one or two-word reviews does not violate most platforms’ guidelines; however, it does little to help prospective customers understand your experience. 

Instead, consider including specific details about your experience, including the context of the roofing services provided. Details help other consumers determine whether or not the company is right for them.

Screenshot of Favorable Roofing Company Review

Avoid Revealing Private Information

As a public reviewer, you want to remain largely anonymous and extend that courtesy to the contractors who performed the services. But, of course, you are addressing a specific company, so that information is fair game. 

However, refrain from revealing personal addresses of yourself or your contractor. Also, don’t include your neighborhood as others may feel uncomfortable with that information becoming visible on Google or elsewhere.

Screenshot of Google Roofing Review

Ensure You Have The Correct Roofing Company

Roofing companies often have similar names, and you might confuse one roofer with another online. Before providing feedback, whether positive or negative, ensure you are addressing the correct business. 

Many contractors will send a direct link to your phone or computer, making it easy to leave a review on the right business profile. The worst-case scenario for a contractor is performing an excellent service and seeing a rival get the benefit.

Roofing Company Poor Review Example

Proofread Your Feedback

Don’t press send until you proofread your review, as a typo can reflect poorly on your feedback. Also, keep in mind that many review platforms allow you to edit reviews after submission, so you can go back and correct mistakes later. 

Still, it’s always best to get things right the first time. If you leave a critical review, you might find yourself typing fast and angrily. So be sure to take a deep breath and re-read your feedback before submitting it publically.

Roofing Client Reviews

Mention Specific Keywords

Include keywords in your online review if you really want to help a roofing company expand its online presence. For example, Google Business Profile pulls keywords from customer reviews when ranking local roofers within the Google Maps 3-Pack. 

So if you felt the contractor performed excellent services, you can help them significantly by mentioning specific services like tile roof repair or metal roof installation.

Screenshot of Online Testimonial With Keywords

Best Platform to Write Roofing Contractor Testimonials

As a customer, you might wonder which review platform benefits roofing companies the most. Google reviews are the most valuable for search engine optimization, and they also help increase conversions from Google Maps. Still, a diverse review portfolio helps legitimize a business overall.


As we mentioned, Google is the most valuable review platform for contractors. Users see how many reviews a company has when searching for their brand name on the search engine. In addition, Google reviews help boost Local Map-Pack rankings for roofing businesses.

Local Roofer Google Reviews Screenshot


Because of its popularity, Facebook Recommendations hold significant influence over consumers. As a result, you can benefit a roofing company by leaving a positive Facebook recommendation. Aside from Google Business Profile, Facebook usually is one of the first search results people see when searching for a roofing company’s brand name.

Roofer Facebook Recommendation Ratio


Yelp still holds considerable weight in the eyes of consumers and helps shape a roofing company’s reputation. Like Google and Facebook, Yelp business profiles often appear on the first search results page for a specific company name. As a result, leaving a positive Yelp review will almost always benefit the business.

Screenshot of Yelp Profile of Roofing Company
  • best seo agencies in fort worth
  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

The (#1) Roofing Website Builder for Local Roofers in 2023

Blog Cover for Roofing Website Builder

At Roofing Webmasters, publishing high-quality roofing websites is what we do. Still, contractors want to know about website builders, what they are, and how they can help increase their online presence. 

As a result, The Webmasters produced a website builder for our clients called DataPins. But before we delve into what DataPins can do for local roofing websites, you should first understand website builders in general.

What is a Roofing Website Builder?

A roofing website builder is a program or platform that enables you to manually create a professional-looking website without coding experience. Many site builders have grown in popularity as business owners take on digital marketing tasks on their own rather than paying for professional roofing website design.

Best Website Builder for a Roofing Company

Roofing Webmasters with DataPins is the top website builder for roofing companies in 2023. DataPins allows roofing contractors to auto-publish completed jobs onto relevant city and service pages. Performing your regular work results in thousands of optimized web pages for local roofers.

Other Website Builders for Roofing Businesses

Although Roofing Webmasters is the clear-cut #1 website builder for roofing businesses globally, other options exist for contractors looking to perform DIY website design in 2023. You can see a complete list below:


WordPress powers nearly half of all active websites, making it the most popular website design platform. However, differs from in that it serves as a DIY website builder. is self-hosted, while is a content management system with open-source design capabilities. Using the CMS typically requires professional design assistance or at least a WordPress theme.

Still, the CMS also plugs in with compatible 3rd-party website builders like Elementor. Plugins alone make WordPress CMS one of the best platforms to build a roofing company website in 2023.

Conversely, does not require a separate hosting account, and the interface is a simple drag-and-drop. Despite its ease of use, has more limitations than its CMS counterpart.

Consider that many top global websites use WordPress CMS, including Microsoft and Local contractors can’t go wrong by choosing WordPress to publish their business websites.


You have probably seen commercials for Wix, a well-known website builder that relies on cloud hosting. Wix is one of the most simple builders available to roofing contractors in 2023. Nearly 2% of all websites use Wix.

A primary Wix benefit is its complete hosting, which precludes roofers from purchasing a different hosting plan. In addition, Wix provides several hundred template options for businesses to select for their new website.

Like WordPress plugins, Wix provides app options, both free and paid, that help enhance your site template. Some come from 3rd party developers, while others come directly from Wix developers.

Wix provides a cost-free plan for frugal contractors that limits both storage and bandwidth. Still, the free program gives companies a risk-free look at what the platform can do for an online presence. In addition, free users can easily upgrade their plans to unlock more advanced features.

One of the significant downsides to Wix comes if you decide to leave the platform for WordPress or another website builder. Moving a Wix website is a massive pain. Most webmasters end up redesigning their entire website rather than going through the trouble.


Like Wix, Squarespace is a user-friendly website builder allowing roofers to craft a professional-looking design in minutes. Though it lacks the advanced customization tools of WordPress, it provides ease of use. About 1.8% of all websites use Squarespace.

Squarespace comes with world-renowned hosting that allows roofing companies to focus on publishing content and increasing conversion rates. In addition, the platform offers a wide variety of template designs, including the option to use multiple templates at once.

Squarespace makes content editing simple by providing editable templates. Users can point their mouse anywhere on the template and begin typing their content. Users can also drag elements anywhere on the page.

One major downside to Squarespace is its lack of integrations. Unlike WordPress, which offers the ability to connect with a whole host of third-party enhancements, Squarespace relies heavily on its own framework.

The good news is that roofing companies can claim a Squarespace website for as little as $12 per month, with the option to upgrade plans for more advanced features.


Weebly is a highly-regarded website builder for roof contractors and offers many designs, templates, and functionalities. As a result, the everyday internet user can easily design a professional-looking roofing website with zero coding experience.

Like Wix and Squarespace, Weebly is fully hosted, meaning roofers won’t need to invest in a hosting account from a 3rd-party provider. In addition, it comes with an excellent selection of templates so contractors can mess around.

For example, Weebly features built-in contact forms, sliders, and photo galleries, allowing for easy feature enhancement for DIY roofing contractors. Beginners will find Weebly especially easy to use in 2023.

Weebly offers a basic free plan, which users can upgrade at any time. However, keep in mind that free plans automatically show ads for Square on your website, which can deter some roofing companies from going cost-free.


Duda stands out from most other website builders because it is fully white-label. Its features also focus on SEO-friendly strategies to empower DIY website designers to produce a high-ranking roofing company website.

Duda comes with AWS hosting with paid plans ranging from $14 to $44, depending on how many websites you need. For example, as a roofing company, you probably only need one site, in which case you can pay $14 per month.

Duda provides many high-quality features, including custom widgets that you can drag and drop throughout your website. Like Weebly, Duda offers custom contact forms and click-to-call buttons to increase conversions.

Editing content on Duda is more complex than on WordPress, though it’s still relatively simple. However, you will need to add a separate block for images, making pasting content from another file a bit of a pain.

Still, Duda is a great option for local roofers looking to publish a website online. In addition, DIY website designers will find the drag-and-drop functionality useful and easily insert contact options to increase leads and customers.

Website Builder FAQ

As a local contractor, you probably have many questions about website builders and their proper use. The good news is that Roofing Webmasters has decades-worth of experience producing roofing websites that rank. Below are some of the most frequently asked website builder questions.

Do Website Builders Limit SEO?

Some website builders limit SEO potential while others enhance it. For example, Roofing Webmasters with DataPins or WordPress virtually guarantees a strong SEO presence. However, Weebly and Wix both present SEO limitations.

Do Professional Web Designers Use Website Builders?

Most professional designers use WordPress CMS as the framework of their websites. Still, professional coding skills and knowledge are required to produce custom WordPress websites, templates, and themes for roofers.

Are Website Builder Templates Penalized for SEO?

Google publically states that templates and themes are not subject to penalties like duplicate content. Therefore, people who suggest that website builders are duplicate content are misinformed or intentionally trying to disparage the use of website builders.

Are Website Builders Cheaper Than Professional Services?

Website builders cost less than professional web design services in almost every case. However, some amateur designers will create websites for free. Still, your ultimate investment should depend on your business’s current position and available resources for marketing.

Do I Need a Domain Name for My Website Builder?

Many website builders provide free subdomains, but every roofing company should purchase an exclusive domain name. Subdomains, like, severely limit search engine optimization. Therefore, owning your own domain name is critical to your online marketing.

Posted: | Updated: Nov 9, 2023 | Categories: web design
  • best seo agencies in fort worth
  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

4 Elements of the Best Commercial Roofing Logos in 2023

Blog Cover for Best Commercial Roofing Logo Blog Post With Title and Logo

Creating a commercial roofing company logo should be part of a more comprehensive marketing strategy for commercial roofers.

With a commercial roofing logo, you really need to convey a sense of professionalism and capability. Such traits can be challenging to obtain via text and imagery, but they can be achieved.

At Roofing Webmasters, we have seen more than our fair share of commercial roofing company logos, so we speak from experience after working first-hand with these companies. 

Whether you are a new commercial roofing business owner or considering a rebrand for your existing business, you can benefit from learning the tenants of a solid commercial roofing company logo.

In the following post, Roofing Webmasters outlines design elements that make great commercial roofing company logos and help your company generate commercial roofing leads.

We will also provide tips for coming up with your own logo design. 

Elements of a Solid Commercial Roofing Logo

Established commercial roofing companies share common design elements in their logos. A simple search of commercial roofing contractors in your area showcases a common thread between their logo designs.

We know this first-hand because we help design logos for commercial roofers throughout the United States. Some of the essential elements include:

Readable Fonts

It’s best to stick to easy-to-read fonts that won’t make people need to pull out their reading glasses to decipher. If they can’t pronounce the name from font problems, you have failed to create your logo.

Ensure the font isn’t too busy and that the text is nice and clear – unobstructed by flashy design elements. Remember, you aren’t trying to go over the top but are instead attempting to build credibility.

Evocative Imagery

Consider the natural geography and terrain of the area(s) that you operate in. If you have trouble thinking of images to include in your logo, try incorporating some of these natural elements. 

For instance, if you operate in Arizona, consider adding cacti to your logo. Consider using a simple skyline for your logo if you work in a metropolitan area. 

Using imagery that calls to mind what the area is known for can help you connect with current and potential customers. It also shows that you are invested in the area that local businesses tend to gravitate towards.

Simple Color Schemes 

It’s best to stick with 1-3 primary colors for your logo. We have already discussed avoiding unprofessional colors, but you should also avoid using too many colors. 

The best commercial roofing logos use two colors that complement each other very well. Toy around with a couple of color schemes until you find one that catches the eye without becoming too hectic. 

Think of your logo as a sports uniform. Which teams typically have the most memorable uniforms? It’s the ones with simple color schemes.

Company Name

Think about some of the keywords in your company name. They may give you a clue about what kind of imagery or design you can use in your logo.

For example, if your company name includes words like peak, pinnacle, or apex, these words bring lofty heights to mind. So maybe incorporating a simple image of a rooftop or mountain would be a good design element. 

You’re not looking to create a work of art with your visuals but instead to establish a consistent theme that instills credibility and trust in your commercial roofing company.

What to Avoid When Creating a Commercial Roofing Logo

Just like most people can spot a high-quality logo, many can identify a bad one. But, unfortunately, these logotypes also share common traits. 

So, No matter what you are considering as your commercial roofing logo, at the very least, make sure to avoid:

Gaudy Colors 

The goal of your commercial roofing logo should be to convey professionalism. Unfortunately, one of the quickest ways to turn off potential customers is to hand them a company card with flashy colors. 

Ensure your logo is devoid of playful, child-like colors such as pinks, bright greens, and neon oranges. Remember, you aren’t selling services to children and should target your adult demographic.

Lengthy Names 

You don’t necessarily have to use your full company name in your logo. If your company name is long, consider trimming it down for your logo or initializing it. 

Stuffing a long business name into a logo is usually a bad idea. It plays too busy and makes it harder for the image to stick in the customer’s mind – which should be the goal for your logo. 

Logo Templates 

While considering your logo, you may come across online services offering logo templates. However, some of these platforms require you to pay for a royalty-free version, so be careful not to simply copy and paste.

You may be tempted to use one of these templates to generate your own logo. However, consider that there are probably hundreds of commercial roofing contractors using the same templates. 

If you really want your logo to stand out – using a template is counter-productive. Your consumers may not notice templates consciously, but their similarities may dissuade them on a subconscious level.

Bonus Commercial Roofing Logo Design Tips

If you are still feeling overwhelmed by the process of coming up with a commercial roofing logo design, don’t worry. The fact is that most commercial roofing business owners aren’t graphic designers. 

Here are some additional tips to help you get the logo of your dreams:

Hire a Logo Designer

Hiring a professional graphic designer may be the best way to create a good logo. Even if you already have ideas, working with a private designer lets you convey those ideas to someone who can translate them.

Produce a Rough Sketch

Before you hire a designer, it can be constructive to sit down with a pencil and pad and start roughing out some of your ideas for a logo. You don’t have to be an accomplished artist to develop a basic design theme.

Once you start doing some rough sketches, you will probably see some things that do and don’t work. You may even get inspired by themes or concepts you had not previously considered.

Seek Feedback

It never hurts to workshop ideas with friends and family. They may provide valuable input and perspectives that you hadn’t considered. Also, if you have friends in other industries, run your ideas by them.

Analyze Competitors

It never hurts to examine the logos of the best roofing companies in your area (or outside your location) and see what they are doing right. But, of course, you never want to plagiarize or even come close.

Still, looking at the logos of other companies may be just what you need to spark some ideas of your own. Furthermore, it’s critical not to reinvent the wheel. Your logo design should fit in with other roofers.

  • best seo agencies in fort worth
  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

Digital Marketing Guide for Home Builders

Blog Cover for Home Builder Digital Marketing Showing Floor Plan

Home builder digital marketing is an effective way to get new customers. SEO strategies for roofers often overlap with those of home builders. For this reason, Roofing Webmasters is the ideal agency to publish the digital marketing guide for home builders. 

What is Home Builder Digital Marketing?

Digital marketing is the promotion of home builder companies through the Internet or other digital platforms. Examples of digital marketing include SEO, content marketing, and social media advertising.

Digital Marketing Strategies for Home Builders

For home builders, finding good information about digital marketing is challenging. Most articles talk about roofing marketing or marketing for construction. However, home builders require a unique and custom digital marketing plan.

Search Engine Optimization

SEO is the most appealing long-term marketing strategy for home builders. The process involves optimizing website pages for specific keywords and generating organic traffic through Google and other search engines.

Some contractors dislike SEO because it takes months to work. However, established brands can often expedite the process with proper optimization techniques. Unfortunately, newer companies will have to start from scratch.

Graphic With SEO Statistic and Blurb

Keyword Research

Keywords are terms users search for on Google and other platforms. Tools like MOZ and SEMRush measure search volume to gauge how frequently users search for specific words and phrases.

The goal is to rank your website for relevant terms so that users will find your company and submit their contact information. With this in mind, it is critical to understand the intent of keywords, such as informational, transactional, and navigational.

Screenshot of MOZ Keyword Explorer for "Home Builder Near Me"

Local SEO

Local SEO is a subcategory of search engine optimization but focuses strictly on local search results. The local algorithm looks at factors like proximity, relevance, and prominence.

Screenshot of Google Business Profile for Custom Home Builder

Your Google Business Profile is a great way to rank locally, representing your business within Google’s directory. In addition, local users may see your profile within the Local Map 3-Pack or Google Maps. 

Content Marketing / Blogging

Creating valuable content can help you reach more potential clients. One of the best mediums to publish content is your website’s blog. Use keyword research (which we outlined earlier) to find informational queries that are worth writing about.

Screenshot of Home Building Blog Post

You can market them through social media and email as you produce high-quality blog posts. Don’t limit yourself strictly to text content, as videos, podcasts, and e-books are all alternatives.

Analytics / Reporting

To evaluate your digital marketing campaign, you must measure it through analytics. Use Google Analytics and Google Search Console to track your website performance over time. Installing GA code is easy, especially with a WordPress plugin.

Screenshot of Google Analytics Stats for Home Building Website

You can measure performance in various ways if you properly track user behavior. For instance, you can set goals on Google Analytics and compare traffic by month, year, and season. The more data you accumulate, the better you can understand potential improvement areas.

Link Building

Links are a prominent SEO ranking factor and remain critical to producing good results. Search engines measure links from external websites as well as links from one page to another internal page.

Homebuilder websites should build links with the user in mind to help them quickly navigate the website. Acquiring inbound links from 3rd party websites is helpful as long as that site has good authority and credibility.

Screenshot of Majestic Link Profile Metrics

Website Design

A good website is critical to home builders’ digital marketing efforts. Fast speed, clean navigation, and responsive web design across devices all help you gain new customers. In addition, all of your other actions, like SEO and email marketing, rely on a solid website.

Aside from providing a good user experience, a home builder website should convert as many visitors as possible. This is best achieved through CTA buttons or calls to action. A contact form and a click-to-call button are both examples of CTAs.

Screenshot of Custom Home Website

Social Media Advertising & Marketing

Many of your target consumers spend their time on social media platforms, making these channels ideal for marketing and advertising. In addition, most social networks provide targeted ad campaigns to reach users.

Graphic Showing Social Media Statistic for Facebook


Facebook has over 2 billion active users, making it a goldmine for advertisers. The first step is creating a Facebook Business Page so users can follow and interact with your business.

Facebook Business Page Screenshot of Custom Home Builder

Next, you can start running paid ads that target potential customers. Facebook Ads capture leads at every point in their buying journey. Finally, you can set a budget to optimize your ad spend with Facebook.


Facebook owns Instagram, which grows in popularity each year. IG has over 800 million active users who engage with friends and businesses. Creating an Instagram business account is easy and provides real-time analytics.

Instagram Business Page for Custom Home Company

You can target IG users through your Facebook Ads Manager to reach a broader audience. One of the best ways to get users on IG is through Instagram stories, short videos of your business that disappear after 24 hours.


YouTube is an ideal social platform for home builders because you can showcase your projects in video form. People are constantly looking for videos about new home construction so that you can maximize the platform.

Screenshot of YouTube Search for Custom Homes

One advantage of YouTube is its feature that allows web admins to embed videos onto their websites. Home building companies get the best of both worlds by publishing videos on their channel and web pages.

Paid Advertising

We touched on social media ads earlier in the post. Still, other forms of online advertising also contribute to digital marketing for home builders. For example, Google Ads is one of the most popular platforms to reach users digitally.

Unlike SEO, paid advertising works instantly, but it also costs money. Therefore, understanding which terms to target and set your budget for maximum benefit is key to a successful digital advertising campaign.

Graphic Showing Statistic About Paid Search Web Traffic

Pay Per Click

PPC is the most popular paid advertising method, requiring advertisers to pay each time users click on their ad. For new home building companies, PPC is very popular since it works instantly.

Screenshot of PPC Ads for "Home Builder Austin" on Google

Despite its ease of use, PPC is not the best long-term digital marketing strategy. SEO produces superior leads for less money over time. However, PPC helps supplement traffic while the SEO process matures.

Google Ads

Google Ads (formerly AdWords) are the most common form of PPC ads. Google makes it simple to target keywords using Google’s Keyword Planner. Advertisers can also choose locations and target audiences.

How expensive a keyword is per click is known as cost per click or CPC. The most competitive keywords naturally have the highest CPCs as most home-building businesses vie for the same clicks.

Screenshot of Overview from Google Ads Website

Defining Your Audience

To maximize your digital marketing campaign, you must narrowly define your audience. First, consider who your ideal customer is and their needs.

In some circles, the ideal consumer is called a buyer persona. For example, consider a scenario where you promote condos to people aged 25-32. This age group appreciates nightlife, restaurants, and shopping. 

Once you identify your buyer persona, crafting a marketing campaign around their needs becomes easier. In this case, you’ll want a campaign that exudes modernism, excitement, and innovation.

Graphic Showing Audience Segmentation Statistic

Email Marketing

Email marketing is an effective promotional strategy for home builders. While you may not love the idea of flooding people’s inboxes, an intelligent email campaign can work wonders for your business.

The key is building a legitimate list of email subscribers, which you can do by exchanging value on your website. For example, offer a free PDF of your home construction highlights on your website. Use software like AWeber to create email lists and Thrive Leads to create opt-in forms.

Screenshot of Email Marketing Stats for Campaign

Once you establish a list, you can send automated campaigns to subscribers. Segment your list so people get the most relevant emails possible based on their needs and interests.

Digital Marketing Tools for Home Builders

Nobody expects your company to utilize every strategy on the list. However, to implement several of them, you will need the help of some digital marketing tools. Many of these tools help you reach your marketing goals more efficiently, and some even provide new opportunities altogether.


DataPins is an excellent digital marketing tool for home builders. It allows companies to drop a pin each time they construct a new home. In addition, these pins get published on the corresponding web page, serving as user-generated content and social proof.

Screenshot of Pin for Home Builder From DataPins Tool

Best of all, the DataPins tool segments pins by location and attaches schema code so that Google recognizes the latitude and longitude. What better way to rank for home building services in multiple cities?

MOZ Keyword Explorer

Moz Keyword Explorer is a great way to find keyword opportunities for your home-building website. In addition, you can find keywords for service pages and blog posts, which can help you reach customers and new leads.

Keyword Explorer segments keywords by search volume, difficulty, and priority. Additionally, users can monitor which keywords competitor websites rank for so they can close the gap between that website and their own site. 

Screenshot of MOZ Keyword Explorer Suggestions for "Home Builder Near Me"

Majestic Backlink Checker

Majestic is an excellent tool to measure your website’s backlink portfolio and those of competitors. If you notice a top competitor getting links from a high-quality website, see if you can also network with that website.

Majestic also allows users to measure link equity on the page and domain level. For instance, you can see which links are pointing to your domain and which are pointing to specific pages on your website. These metrics help you improve your content to earn more links.

Screenshot of Referring Domains List on Majestic Tool


AWeber represents one of the best email marketing tools on the market. With AWeber, home builder companies can create lists based on various segments. In addition, users can design email campaigns and enhance visuals using Canva.

Screenshot of Aweber Smart Designer Template Option

AWeber tracks your email campaigns to know which subscribers are engaged and which are lagging in their responses. These metrics help you improve your email content to reach new subscribers better.

Final Thoughts on Digital Marketing for Home Builders

Google can be a goldmine for homebuilders if they can rank on organic search results. Between the map pack and traditional organic results, home builders can regularly acquire low-cost leads. For newer companies, investing in paid advertising, like Google Ads, is a great way to supplement early traffic. In addition, tools like AWeber and DataPins help you maximize your existing customers and grow your company.

  • best seo agencies in fort worth
  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

Roofing Company Local Service Ads Guide (Google Guaranteed)

Roofing Company Local Service Ads

Roofing company Local Services Ads are a pretty simple concept, but the practice takes local advertising to the next level. In 2022 these types of ads may be precisely what your roofing business needs to get more leads and convert more customers. 

After all, your roofing business is very much local. Though you may have multiple service areas, chances are you aren’t crossing state or even county lines to render your services. You must ensure that you are being seen by people in your market who will hire you.

In this respect, Local Service Ads very much benefit you as a business owner as well. In the following guide, Roofing Webmasters explains what roofing company Local Service Ads are and how they can help your business. 

What Are Local Service Ads?

Local Service Ads (LSA) are advertisements that show up to customers in your area and require payment only after the customer contacts you through the ad.

Roofing company local service ads will appear to people performing a local search for roofers in their area. They appear above traditional paid advertisements.

As of now, Google Local Service Ads are only up and running for specific industries and only in certain areas of the country. The good news is that the roofing industry is included and that major metropolitan areas are covered. 

Roofing company local services ads are and will continue to be an essential component of digital marketing. They will help you reach more customers and display your ads in the coveted top position of relevant searches. 

Local Service Ads Blurb

What is Google Guaranteed?

Google Guarantee is a badge for businesses that pass Google’s screening and qualification process through LSA or its partners. Customers who use services from companies with GG badges may be eligible for reimbursement if they find the service unsatisfactory.

Customers can submit a reimbursement request, and Google decides on the resolution. Google holds complete discretion on these matters, which do not replace customers’ standard legal or insurance actions.

Google Guaranteed Screenshot

How Do Roofing Company Local Service Ads Work?

Local Service Ads differ from standard PPC ads. With Google Local Service Ads, you don’t pay every single time someone clicks your ad. Instead, Google qualifies the lead when someone clicks your ad; you only pay if the user contacts your company through the advertisement.

If you have ever used PPC, you can already tell how this is a huge advantage. First of all, clicks can be errant. Someone can easily absentmindedly click on an ad accidentally. With PPC ads, you’re on the hook whether the click was accidental or not. 

With Local Service Ads, there is much less room for error, and the qualifying questions ensure that you are connected to a warm lead. 

Where do Roofing Local Service Ads Appear?

As a relatively new service, you may be wondering what ad space Google uses to display your roofing local service ads. Here is a list of the platforms that currently support Local Service Ads:

Local Service Ads SERP Screenshot
  • Desktop Searches: Of course, your roofing local service ads will appear to anyone who does a relevant local search on their desktop computer. (Just think of all the times you’ve been “working” at your desk and browsing for things you need for your house)
  • Tablet Searches: Google is also supporting Local Service Ad displays on tablet devices. 
  • Mobile Searches: This is a huge one because at least 68.1% of all web traffic comes from mobile devices in the modern era. More people than ever before use phones to search for local goods, businesses, and services. The fact that roofing company local service ads are supported by mobile searches is a huge win for marketers and business owners alike. 
  • Google Assistant Searches: It is estimated that more than 30% of all searches will be voice searches in the coming years. Local Service Ads are supported by Google Assistant voice searches which will likely become very important in 2022. 

Advantages of Roofing Company Local Service Ads

There are many general benefits to using this service to promote your business and earn more roofing leads. In the following list, we will detail some of the finer points and cover the essential features:

  • Brand Awareness: With Local Service Ads, you can negate some of the long-term strife with organic SEO. That’s because your business will be visible overnight at the top of relevant Search Engine Results Pages (SERPs). Roofing company local service ads will provide you with an instant boost of brand awareness in your local market.
  • Labor Intensiveness: One of the most exciting aspects of the Local Service Ads format is that it does not require keywords on your end. Instead, it operates on a long list of keywords related to your services and matches them with your business profile searchers. That means you won’t have to spend time and effort on keyword research. 
  • Money-Saving: Ask anyone who has ever worked with PPC services, and they will tell you that one of the major headaches is having to pay for clicks that yield no results. With roofing company local service ads, not only do you get warm leads to begin with, but you don’t pay unless the lead actually reaches out to you. Remember that qualifying questions are asked before matching, eliminating getting calls from people outside your service area. 
  • Trust Building: One of the most remarkable features of Local Service Ads is linked to your Google Business Profile and Reviews account. This means that some of your reviews and your star rating will be visible right on the ad. Suppose you have a good track record on Google Reviews. In that case, this is an excellent opportunity to build trust with prospective customers. 
  • Time-Saving: Instead of fielding calls from non-customers, Local Service Ads ensure that the user matches your business as closely as possible. This will save you and your staff time talking to people who won’t become paying clients.

Are you Eligible for Local Service Ads?

Not every business is eligible for Local Service Ads. The easiest way to determine if your business is eligible is by looking here. Currently, only major metropolitan regions of the country are covered by Local Service Ads. However, Google is continually expanding and updating its services, so don’t be surprised if your eligibility changes soon.

Adding LSA To Your Roofing Lead Generation Process

No single task is enough to generate consistent leads for roofers. LSA works best in cohesion with other digital marketing practices like SEO, Google Business Profile, and video marketing. In addition, roofing Webmasters provides full-service agency bundles for roofing companies across the U.S. Contact us today to learn more about your lead generation options in 2022.

Posted: | Updated: Oct 11, 2022 | Categories: PPC
  • best seo agencies in fort worth
  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

102 Construction SEO Keywords for 2023 (Updated Metrics)

Construction SEO Keywords

Roofing Webmasters has you covered if you are looking for a construction keywords list or keywords for construction management. Since construction companies often fall under a similar content strategy as roofing companies, the overlap produces several keyword variations that can help generate visitors using SEO for construction companies. As a result, our team constructed a keyword list that dives deeper than other marketing websites offer by providing additional metrics like keyword difficulty and organic CTR, in addition to search volume. 

Top 102 Keywords for Construction Companies

Commercial Intent Keywords

These keywords are best for service pages as users who search for them usually want to buy a service. With a properly optimized website, you can convert these users into customers at a high rate. With this in mind, service pages should always showcase a clear and urgent call-to-action (CTA) so that users can quickly take action. Commercial intent keywords are frequently at the bottom of your funnel, making them the most valuable keywords to rank for on Google organic search results.

Keyword Volume Intent Difficulty CTR
vinyl siding 78,353 commercial 46 96%
fiber cement siding 20,880 commercial 37 88%
board and batten siding 18,620 commercial 31 38%
construction companies near me 16,353 commercial 51 84%
wood siding 15,884 commercial 41 56%
metal siding 14,947 commercial 32 79%
aluminum siding 14,221 commercial 27 82%
james hardie siding 13,271 commercial 42 14%
new construction homes near me 8,868 commercial 40 88%
shiplap siding 8,565 commercial 33 56%
certainteed siding 8,380 commercial 45 13%
home remodeling 8,363 commercial 57 83%
siding repair 7,542 commercial 55 80%
home renovation 7,008 commercial 49 80%
new home construction 5,376 commercial 57 100%
certainteed vinyl siding 3,905 commercial 48 27%
vinyl siding repair 3,683 commercial 37 78%
new home construction near me 3,193 commercial 56 94%
vinyl siding installation 3,068 commercial 46 82%
home remodeling near me 3,021 commercial 52 84%
new home builders 2,850 commercial 59 90%
vinyl siding near me 2,757 commercial 45 86%
aluminum siding repair 1,784 commercial 36 85%
siding repair near me 1,784 commercial 45 86%
aluminum siding repair 1,784 commercial 36 85%
construction services 1,188 commercial 25 84%
home remodeling contractors 1,159 commercial 50 83%
home remodeling contractors near me 949 commercial 53 86%
vinyl siding contractors near me 853 commercial 48 83%
home remodeling companies 839 commercial 41 84%
residential general contractors near me 744 commercial 51 88%
residential construction companies 664 commercial 37 88%
wood siding repair 611 commercial 39 86%
residential general contractors 585 commercial 49 100%
james hardie siding installation 585 commercial 31 81%
roofing construction 585 commercial 45 82%
shiplap siding exterior 521 commercial 30 58%
fiber cement siding installation 508 commercial 41 48%
shiplap siding interior 508 commercial 42 60%
aluminum siding repair near me 483 commercial 29 84%
high end vinyl siding 322 commercial 37 80%
metal siding near me 322 commercial 34 84%
siding repair contractors 263 commercial 42 84%
shiplap siding installation 240 commercial 43 55%
board and batten siding installation 196 commercial 35 52%
commercial building contractors near me 185 commercial 44 84%
house siding repairs 185 commercial 56 52%
exterior siding repair 174 commercial 43 92%
siding repair company 132 commercial 36 90%
new construction single family homes 111 commercial 48 60%
roofing construction companies 34 commercial 38 83%
roofing construction companies near me 27 commercial 50 84%
roofing construction company 27 commercial 29 83%
siding repair companies near me 24 commercial 46 86%

Informational Intent Keywords

Informational intent keywords are best for blog posts on your company website. Users searching for these terms are not typically ready to buy right away. However, you can capture them at the top of your funnel and remarket to them in the future. In addition, ranking for informational keywords helps strengthen your website’s topical authority and earns more natural links from around the web. Finally, interlinking from a blog post to a service page is a great way to intelligently distribute link equity to your highest-converting pages.

Keyword Volume Intent Difficulty CTR
vinyl siding cleaner 7,425 Informational 39 95%
home remodeling ideas 2,434 Informational 48 44%
types of vinyl siding 1,874 Informational 33 64%
fiber cement siding problems 1,563 Informational 28 53%
certainteed vinyl siding colors 1,388 Informational 44 41%
metal siding colors 1,316 Informational 25 64%
fiber cement siding cost 1,259 Informational 32 83%
certainteed siding colors 977 Informational 40 41%
vinyl siding colors and styles 963 Informational 40 55%
aluminum siding cost 949 Informational 28 80%
vinyl siding installation instructions 866 Informational 33 87%
best roofing contractors near me 825 Informational 53 84%
siding repair cost 651 Informational 42 86%
home renovation ideas 638 Informational 48 50%
steel siding cost 585 Informational 26 58%
where to buy vinyl siding 559 Informational 46 100%
aluminum siding colors 534 Informational 31 38%
new home construction costs 495 Informational 52 60%
vinyl siding installation tools 470 Informational 32 88%
wood siding options 457 Informational 37 69%
fiber cement siding colors 445 Informational 35 36%
certainteed vinyl siding reviews 420 Informational 36 56%
how to repair wood siding 383 Informational 37 56%
james hardie siding reviews 310 Informational 30 37%
how to install fiber cement siding panels 252 Informational 39 58%
james hardie siding warranty 207 Informational 30 94%
siding repair kit 196 Informational 42 58%
aluminum siding prices 174 Informational 30 55%
james hardie siding installation instructions 174 Informational 29 87%
home renovation cost 153 Informational 46 75%
wood siding repair cost 142 Informational 46 55%
certainteed siding color chart 122 Informational 45 41%
diy board and batten siding 111 Informational 38 78%
vinyl siding repair cost 82 Informational 42 90%
vinyl siding installation tips 82 Informational 35 89%
high end vinyl siding brands 73 Informational 35 55%
fiber cement siding installation cost 64 Informational 36 94%
certainteed vinyl siding accessories 55 Informational 31 88%
roof construction diagram 47 Informational 50 41%
board and batten siding colors 39 Informational 34 41%
aluminum siding repair parts 27 Informational 40 94%
fiber cement siding installation video 27 Informational 72 64%
aluminum siding repair cost 24 Informational 46 55%
fiber cement siding installation instructions 24 Informational 31 96%
james hardie siding installation guide 17 Informational 21 56%
roofing construction terms 17 Informational 30 41%
vinyl siding comparison chart 17 Informational 28 87%
installing board and batten siding around windows 17 Informational 39 82%

How To Implement Keywords for Construction Companies

When writing your service pages and blog posts, you can download the XLS file to reference these keywords. However, it’s best to craft a comprehensive content strategy before publishing new content so that you avoid keyword cannibalization and maximize efficiency. Once you map out which pages and posts will target which keywords, you can insert these keywords into the proper areas. Consider the following:

  • Title Tags: Your keyword should appear once at the beginning of your title tag
  • Meta Descriptions: Your target keyword should appear once or twice within your meta description
  • Headers: Your target keyword should always appear in your H1 and sometimes in your H2s and H3s.
  • Body Content: Your keyword should appear one to five times (depending on total word count) within the content itself but should never exceed ten. 

Other Considerations for Keywords for Home Builders

When publishing content with construction marketing keywords, you must keep the reader as your top priority. Engaging in oversaturation and improper grammar can deter readers from buying your services and discourage Google from ranking your pages. Therefore, consider the following things before publishing content:

Avoid Keyword Stuffing: Never add too many instances of the same keyword, as Google will mark your page as spam, and readers will bounce from your website.

Pro Tip: Check Your Keyword Usage With Keyword Density Checker 

Utilize LSI Keywords: Consider using LSI keywords to supplement your primary terms to reference your keyword without oversaturating your content. LSI keywords are semantically related to your primary term.

Pro Tip: Use LSIGraph To Generate LSI Terms for Your Primary Keyword

Posted: | Updated: Dec 29, 2022 | Categories: SEO
  • best seo agencies in fort worth
  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

Writing The Perfect Roofing Business Description (w/Examples)

Roofing Business Description

Writing a good roofing company business description can increase engagement and produce more sales. When people hire a home service business, they want to trust the company. After all, these people will come into their homes to perform repairs or assessments. 

Unfortunately, as a roofing business owner, you won’t have the time to meet face-to-face with all your customers and have a conversation with them. That’s where a roofing business description comes in. 

Your roofing business description (usually contained on your website’s “About” page) is your chance to tell a broad swath of customers and potential customers what your business is all about. But how do you write the perfect roofing business description? Find out in the following post.

What is a Roofing Company Business Description?

A roofing business description provides a general overview of your company and highlights unique facts about your business. Typically, a description reveals the owner’s name and top-level employees who represent the business in public forums.

Roofing Company Description

How To Write a Good Roofing Business Description

Make a Connection

Think about an instance in which you were meeting a person for the first time. What did you try to do to break the ice? You probably started asking questions about the other person or talking about yourself to find similarities. 

You may have brought up your favorite type of food, favorite TV show, where you went to school, and things like that. Why? Because finding similarities is a way to establish a connection with someone. People want to feel a connection to someone they hire to work on their roof. 

That’s why so many people want to see the About page of a business first. The About page is where you share your business’s story and establish a connection. This connection makes it easier for someone to trust your business and services. 

Solve a Problem

Now let’s get into actually writing your business description. A lot of small businesses make the mistake of glorifying their company in their business description. While you should start with basic information about your company, the focus should be on solving the visitor’s problem. 

As a roofing company, you can fix a leaking roof or replace missing shingles. However, it’s also a good practice to think back to some of the questions you’ve frequently heard from customers and which services you often perform.

Start your description with a brief explanation of how your business can solve a problem. Here is an example of an intro to a roofing business description that includes basic business info and gets into the customer’s problem:

“JJ Roofing has been repairing roofs in Madison, Wisconsin for over 20 years. Our mission is to resolve your roofing issue promptly.”

Notice that the above example mentions the company name, the service area, and how long the company has been in business. Those are all essential elements in your roofing business description intro. However, equally important is describing the problem you can solve for the customer. In the case of the above example, we see that JJ roofing can resolve roofing issues quickly. 

Share Business Values

We talked about making a connection with your customers. That can be easier said than done, though. One good way to establish a relationship is to describe your company’s values in your business description. For instance, if you emphasize low price, talk about it. 

Likewise, if your company is known for speedy work, mention it in your business description. Be honest too. The odds are that no matter what your business values are, they will resonate with at least one group of consumers.

After you have mentioned your company’s basic information and its problem for the consumer, it’s time to start describing your business values. Here’s an example for a company that values transparent pricing:

“We know how hard it can be to find a contractor that does quality work at an affordable price. That’s why we take the time to go over our invoices with our customers. Transparent pricing is important to us because that’s what we would expect of anyone we hire.”

The most important part of the above example is that last sentence. That’s where you make your connection. You are telling the reader a little about yourself and your preferences so that someone could read that and think, “I expect transparent pricing too.”

Humanizing your company begins to put a face to it that the customer can trust. Notice that the above example also has a conversational tone. Understanding a struggle makes your company more relatable – like you’ve been in the same situation that the reader has also been in before. 

Tell Your Story

After you have described your business values, you can tell the story of your company. Of course, you may not have a fantastic story to tell, and that’s ok. Storytelling is an excellent opportunity to share your passion for what you do. Here’s an example of a company story:

“Our roofing company was established in 2001. We knew that Madison had many residential roofing contractors, so it would be tough getting started. But we also knew (from firsthand experience) that there weren’t many roofing contractors that took the time to explain the work and complex invoices to their customers. So we wanted to fill a need, and 20 years later, we’re still around.”

There is nothing dramatic about this story. There’s no tragedy or talk of a special impromptu meeting of roofing experts who decided to start a business together. If you have a fantastic story like that, talk about it by all means. 

The point is that you don’t have to have a fantastic story to tell to resonate with your customer base. Notice that the above example goes on to talk about the company value of transparent pricing. It even shows the reader which principles your company best represents.

Avoid Salesmanship

We know it sounds unintuitive, but your roofing business description is not your opportunity to sell to your readers. So don’t mention any special promotions or anything like that. While you should have a call to action or two on your About Us page, the main point is not to make a sale. 

If you properly avoid sales talk, you are more likely to make a sale, which is ironic. However, customers who feel comfortable with your roofing company are more likely to invest in your services, and comfort comes from feeling unpressured by your presentation.

Too many roofing websites ignore user experience to bombard visitors with sales offers. Of course, a coupon or discount code can help convert customers on the fence, but it’s not going to appeal to someone just browsing around. You have first to establish a trust to make a sale.

Ultimately, your customers have a need that you can address. However, some competitors can handle that same need. So the question becomes, which company does the prospect feel most comfortable paying? If you write the correct business description, it’s most likely going to be yours.

Posted: | Updated: Nov 17, 2022 | Categories: General