• expertise.com best seo agencies in fort worth
  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

Website Design Services for Roofing Companies

My agency, Roofing Webmasters, offers comprehensive website design services for roofing companies throughout the United States.

I’m Nolen Walker, and I’ve produced websites for over a thousand roofing companies over the past ten years. My team of highly skilled design professionals, including my creative director, Jason Landry, incorporate your brand, logo, color scheme, and service area into your custom website design.

Roofing Webmasters Logo

Roofing Website Design Agency

As the founder of Roofing Webmasters, I have a duty to hire the most skilled design professionals for my clients. I hired Jason Landry, my Creative Director, who has helped me craft over a thousand successful website designs for roofing companies across the United States. Learn more about our process below:

Bonus: Check Out My List of Best Roofing Websites of 2024

Roofing Webmasters’ Web Design Portfolio

Web Design Elements for Roofing Companies

Over my decade-plus of designing successful websites for local roofing companies, I’ve tested which web elements directly impact SEO, conversion, and user experience.

My first-hand experience and decades’ worth of in-house analytical data have provided me with unique insights that others in the industry cannot replicate.

Call To Action (CTA)

For roofing websites specifically, the call-to-action represents a critical component. Users must easily access your contact information, preferably via click-to-call functionality.

Your site should also provide alternative contact methods, including a contact form or live chat feature for roofing prospects. Effective CTAs stand out within your design and attract the attention of visitors.

Call To Action Example on Roofing Website


Nothing increases bounce rates more than poorly designed-navigation. Make no mistake; visitors will leave a website with complex navigation. As attention spans grow shorter and expectations increase, clean website navigation becomes mandatory for all websites.

Roofing companies, in particular, must pay close attention to their site’s navigation, as it can be the difference between a quality roofing lead and an exit.

Website Navigation Example

Mobile Accessibility

According to most reports, over 60% of internet activity comes from mobile users. That percentage is even higher if we specifically drill down to the roofing industry. The reality is simple: most website visitors access the site through their mobile devices.

Your website’s mobile accessibility is even more pivotal than on desktop. Mobile navigation is an even more significant challenge than usual, and your website must exceed expectations.

Mobile users must conveniently and seamlessly navigate your website, submit contact information, or connect to a phone call.

Mobile Website Example


Websites are made up of a codebase that impacts their appearance and performance. Since code is not something you see on the front end, you may not value its importance. But the codebase directly impacts your website’s success and failure.

For example, template-based themes often have a clunky codebase that invites hackers and slows downloading speeds. Additionally, they may lack SEO-friendly elements, including schema markup.

Schema markup is a microdata language that helps communicate your website to search engines.

Website HTML Code Example

Site Speed

Your website’s speed is critical for two primary reasons. First, users leave slow websites in less than 3 seconds. Secondly, Google’s latest page experience update raises your site’s performance standards. Lagging speeds may now cost you both customers and search rankings in 2023.

You can measure your site speed using GT Metrix and other free tools. Roofing Webmasters utilizes WPRocket for each client’s website, ensuring maximum site speed for our roofers.

GTMetrix Speed Grade (Screenshot)


An underrated aspect of web design for roofers is branding. You might think branding is a vague or unfamiliar concept in a web design context, but the truth is that your site represents your brand entirely.

Your color scheme and logo should match your truck wrap and marketing materials, and your photos should showcase your team favorably.

Roofers who throw up a template theme with stock photos fail to properly brand their roofing website and lose customers and rankings as a result.

Roofing Brand Example With Website and Truck Wrap

Get Started With Your Custom Roofing Website

I tell my clients that a website is made to help you generate leads. That’s why my agency offers a suite of services that combine website design with SEO, content marketing, and my powerful DataPins software. I will build you a custom roofing website to help your company generate leads and increase sales.

My staff of design experts, including Creative Director Jason Landry, has a wealth of experience and expertise in refining websites specifically for local roofing businesses. You can contact my agency today for a free consultation, during which we will discuss the specifics of your website’s design.