A good roofing company review includes details about the services provided and the behavior of the contractors. Be sure to highlight which factors influenced your rating, be it favorable or unflattering. Also, feel free to offer suggestions for improvements.
Table of Contents
Tips for Writing Roofing Contractor Reviews
Writing a roofing company review is not rocket science. However, you should follow a few tips when crafting your feedback online. The most important thing is to keep your comments civil and avoid resorting to personal attacks, threats, or disparaging remarks. See the tips here:
Provide Detail and Context
Writing one or two-word reviews does not violate most platforms’ guidelines; however, it does little to help prospective customers understand your experience.
Instead, consider including specific details about your experience, including the context of the roofing services provided. Details help other consumers determine whether or not the company is right for them.
Avoid Revealing Private Information
As a public reviewer, you want to remain largely anonymous and extend that courtesy to the contractors who performed the services. But, of course, you are addressing a specific company, so that information is fair game.
However, refrain from revealing personal addresses of yourself or your contractor. Also, don’t include your neighborhood as others may feel uncomfortable with that information becoming visible on Google or elsewhere.
Ensure You Have The Correct Roofing Company
Roofing companies often have similar names, and you might confuse one roofer with another online. Before providing feedback, whether positive or negative, ensure you are addressing the correct business.
Many contractors will send a direct link to your phone or computer, making it easy to leave a review on the right business profile. The worst-case scenario for a contractor is performing an excellent service and seeing a rival get the benefit.
Proofread Your Feedback
Don’t press send until you proofread your review, as a typo can reflect poorly on your feedback. Also, keep in mind that many review platforms allow you to edit reviews after submission, so you can go back and correct mistakes later.
Still, it’s always best to get things right the first time. If you leave a critical review, you might find yourself typing fast and angrily. So be sure to take a deep breath and re-read your feedback before submitting it publically.
Mention Specific Keywords
Include keywords in your online review if you really want to help a roofing company expand its online presence. For example, Google Business Profile pulls keywords from customer reviews when ranking local roofers within the Google Maps 3-Pack.
So if you felt the contractor performed excellent services, you can help them significantly by mentioning specific services like tile roof repair or metal roof installation.
Best Platform to Write Roofing Contractor Testimonials
As a customer, you might wonder which review platform benefits roofing companies the most. Google reviews are the most valuable for search engine optimization, and they also help increase conversions from Google Maps. Still, a diverse review portfolio helps legitimize a business overall.
Google
As we mentioned, Google is the most valuable review platform for contractors. Users see how many reviews a company has when searching for their brand name on the search engine. In addition, Google reviews help boost Local Map-Pack rankings for roofing businesses.
Facebook
Because of its popularity, Facebook Recommendations hold significant influence over consumers. As a result, you can benefit a roofing company by leaving a positive Facebook recommendation. Aside from Google Business Profile, Facebook usually is one of the first search results people see when searching for a roofing company’s brand name.
Yelp
Yelp still holds considerable weight in the eyes of consumers and helps shape a roofing company’s reputation. Like Google and Facebook, Yelp business profiles often appear on the first search results page for a specific company name. As a result, leaving a positive Yelp review will almost always benefit the business.
At Roofing Webmasters, publishing high-quality roofing websites is what we do. Still, contractors want to know about website builders, what they are, and how they can help increase online presence.
As a result, The Webmasters produced a website builder for our clients, called DataPins. But before we delve into what DataPins can do for local roofing websites, you should first understand website builders, in general.
What is a Roofing Website Builder?
A roofing website builder is a program or platform that enables you to manually create a professional-looking website without coding experience. Many site builders have grown in popularity as business owners take on digital marketing tasks on their own rather than paying for professional roofing website design.
Best Website Builder for a Roofing Company
Roofing Webmasters with DataPins is the top website builder for roofing companies in 2022. DataPins allows roofing contractors to auto-publish completed jobs onto relevant city and service pages. Performing your regular work results in thousands of optimized web pages for local roofers.
Other Website Builders for Roofing Businesses
Although Roofing Webmasters is the clear-cut #1 website builder for roofing business globally, other options exist for contractors looking to perform DIY website design in 2022. You can see a complete list below:
WordPress
WordPress powers nearly half of all active websites, making it the most popular website design platform. However, WordPress.org differs from WordPress.com in that it serves as a DIY website builder.
WordPress.com is self-hosted, while WordPress.org is a content management system with open source design capabilities. Using the CMS typically requires professional design assistance or at least a WordPress theme.
Still, the CMS also plugs in with compatible 3rd-party website builders like Elementor. Plugins alone make WordPress CMS one of the best platforms to build a roofing company website in 2022.
Conversely, WordPress.com does not require a separate hosting account, and the interface is a simple drag and drop. Despite its ease of use, WordPress.com has more limitations than its CMS counterpart.
Consider that many top global websites use WordPress CMS, including Microsoft and WhiteHouse.gov. Local contractors can’t go wrong by choosing WordPress to publish their business websites.
Wix
You have probably seen commercials for Wix, a well-known website builder that relies on cloud hosting. Wix is one of the most simple builders available to roofing contractors in 2022. Nearly 2% of all websites use Wix.
A primary Wix benefit is its complete hosting which precludes roofers from purchasing a different hosting plan. In addition, Wix provides several hundred template options for businesses to select for their new website.
Like WordPress plugins, Wix provides app options, both free and paid, that help enhance your site template. Some come from 3rd party developers, while others come directly from Wix developers.
Wix provides a cost-free plan for frugal contractors that limits both storage and bandwidth. Still, the free program gives companies a risk-free look at what the platform can do for an online presence. In addition, free users can easily upgrade their plans to unlock more advanced features.
One of the significant downsides to Wix comes if you decide to leave the platform for WordPress or another website builder. Moving a Wix website is a massive pain. Most webmasters end up redesigning their entire website rather than going through the trouble.
Squarespace
Like Wix, Squarespace is a user-friendly website builder that allows roofers to craft a professional-looking design in mere minutes. Though it lacks the advanced customization tools of WordPress, it provides ease of use. About 1.8% of all websites use Squarespace.
Squarespace comes with world-renowned hosting that allows roofing companies to focus on publishing content and increasing conversion rates. In addition, the platform offers a wide variety of template designs, including the option to use multiple templates at once.
Squarespace makes content editing simple by providing editable templates. Users can point their mouse anywhere on the template and begin typing their content. Users can also drag elements anywhere on the page.
One major downside to Squarespace is its lack of integrations. Unlike WordPress, which offers the ability to connect with a whole host of third-party enhancements, Squarespace relies heavily on its own framework.
The good news is that roofing companies can claim a Squarespace website for as little as $12 per month, with the option to upgrade plans for more advanced features.
Weebly
Weebly is a highly-regarded website builder for roof contractors and offers many designs, templates, and functionalities. As a result, the everyday internet user can easily design a professional-looking roofing website with zero coding experience.
Like Wix and Squarespace, Weebly is fully hosted, meaning roofers won’t need to invest in a hosting account from a 3rd-party provider. In addition, it comes with an excellent selection of templates so contractors can mess around.
For example, Weebly features built-in contact forms, sliders, and photo galleries, allowing for easy feature enhancement for DIY roofing contractors. Beginners will find Weebly especially easy to use in 2022.
Weebly offers a basic free plan which users can upgrade at any time. However, keep in mind that free plans automatically show ads for Square on your website, which can deter some roofing companies from going cost-free.
Duda
Duda stands out from most other website builders in that it is fully white-label. Its features also focus on SEO-friendly strategies to empower DIY website designers to produce a high-ranking roofing company website.
Duda comes with AWS hosting with its paid plans which range from $14 to $44 depending on how many websites you need. For example, as a roofing company, you probably only need one site, in which case you can pay $14 per month.
Duda provides many high-quality features, including custom widgets that you can drag and drop throughout your website. Like Weebly, Duda offers custom contact forms and click-to-call buttons to increase conversions.
Editing content on Duda is more complex than on WordPress, though it’s still relatively simple. However, you will need to add a separate block for images, making pasting content from another file a bit of a pain.
Still, Duda is a great option for local roofers looking to publish a website online. In addition, DIY website designers will find the drag and drop functionality useful and easily insert contact options to increase leads and customers.
Website Builder FAQ
As a local contractor, you probably have many questions about website builders and their proper use. The good news is that Roofing Webmasters has decades-worth of experience producing roofing websites that rank. Below are some of the most frequently asked website builder questions.
Do Website Builders Limit SEO?
Some website builders limit SEO potential while others enhance it. For example, Roofing Webmasters with DataPins or WordPress virtually guarantees a strong SEO presence. However, Weebly and Wix both present SEO limitations.
Do Professional Web Designers Use Website Builders?
Most professional designers use WordPress CMS as the framework of their websites. Still, professional coding skill and knowledge is required to produce custom WordPress websites, templates, and themes for roofers.
Are Website Builder Templates Penalized for SEO?
Google publically states that templates and themes are not subject to penalties like duplicate content. Therefore, people who suggest that website builders are duplicate content are misinformed or intentionally trying to disparage the use of website builders.
Are Website Builders Cheaper Than Professional Services?
Website builders cost less than professional web design services in almost every case. However, some amateur designers will create websites for free. Still, your ultimate investment should depend on your businesses’ current position and available resources for marketing.
Do I Need a Domain Name for My Website Builder?
Many website builders provide free subdomains, but every roofing company should purchase an exclusive domain name. Subdomains, like roofcompany.weebly.com, severely limit search engine optimization. Therefore, owning your own domain name is critical to your online marketing.
Looking for roofing ads and flyer ideas for the upcoming winter? Roofing Webmasters has you covered. As you know, rain, hail, and ice have a massive impact on the roofing business.
Any advertising or marketing campaign aims to create content that resonates with your customer base and spurs them to action. For example, temperature drops often spark a renewed need for roofing services.
Roofing flyers are a great way to speak directly to consumers and generate new leads. In fact, direct marketing with roofing flyers has an impressive customer response rate of 48%.
Nearly 50% is an impressive rate compared to response rates of other forms of direct marketing. Still, you have to know what kind of content to include in your winter roofing flyers.
With winter upon us, Roofing Webmasters shares some great winter flyer ideas to help you generate leads this season.
Why Are Winter Roofing Flyers Effective?
While flyers may seem like an outdated form of marketing, they are still very effective – at least for the roofing industry.
Roofing flyers allow you to reach the demographic that you really want: older homeowners. Social media, email, and other forms of digital marketing are still essential but fail to reach your older consumer targets.
The average age of the American homeowner is 45 years old, with many being significantly older. Not all of these older homeowners will be tech-savvy or check their Facebook and TikTok accounts every day.
As a roofing contractor, you will want to target as many homeowners as possible with any marketing or advertising campaign you undergo.
Yes, flyers are more old-fashioned, but so too may be your key demographic. Again, it’s a way of catering to the people who are most likely to hire you for roofing services.
As a bonus, flyers are cheap! Knocking up a batch of flyers may cost you as little as $200, and the return on investment is typically very high. Using flyers will most likely be less expensive than overhauling your website or hiring a full-time content marketer for your business.
Now that you know why you should be using flyers to market your roofing services let’s get into some excellent winter roofing flyer ideas.
Winter Roofing Flyer Example
Take a look at this example below. This is a fake roof company, but the flyer’s principles outline how you can market your actual company.
Target Customer Pain Points
In roofing marketing, it’s all about reminding the customer about what can happen if they fail to winterize their roof.
We mentioned that roofers in areas of the country where it snows and hails a lot have a distinct advantage over roofers operating in warmer regions – this is part of what we meant.
A simple image of a waterlogged roof or an ice dam on shingles may be all it takes to pressure the pain for your customers.
If you don’t use an image, try including a brief statistic about how much re-roofs cost in your area to drive the point home.
Even a simple leading phrase like “Don’t Get Caught Out in the Cold” or “Prepare your Roof for Winter” may be enough to remind customers that they haven’t had their roof maintenance in too long.
In other words, let the hazards of the season sell your services for you.
Promote Specials
Winter roofing specials are commonly used by roofers who operate in colder climates to carry them through the typically slow season.
If you already run specials, flyer marketing would be a great way to promote them. For example, people often seek a roofing service to ensure that their roof is secure during storm season.
Leaving a flyer on their doorknob is a great way to let people know that you are available for work and to entice them with a good deal.
Be sure to be specific with what services are on promotion in your flyer. Using bullet points with different services that are eligible is a good idea.
It allows people to classify information and find the information they need quickly and in an organized fashion. Also, give specifics about your specials.
If you are offering 15% off on reshingling services, be sure to mention how long the promotion will last and what kind of roofs are eligible.
Unqualified leads usually waste time and money for roofing contractors. Time and resources devoted to chasing a sale cost more than it produces for the few leads that do convert.
By being specific with your flyer content, you will ensure that the people who reach out to you, as a result, are primed to complete a sale.
Include Specialty Services
Don’t assume that people in your area already know what kind of services you offer. Believe it or not, the repertoire of the local roofing contractor is not something that homeowners typically commit to memory.
For this reason, it’s a good idea to include a list of services that you offer that also pertain to winter roofing work. This could include services like emergency roof repair, reshingling, roofing inspections, leak repair, and roofing insurance claims help.
Homeowners like to drag their feet with roofing services and typically wait until something significant happens, like a hail storm. Advertising services like emergency roofing and leak repair in your winter flyer can capture those consumers.
Brand Your Company
Ensure that your company logo, slogan, and associated images are included on your winter roofing flyers. This will help associate the branding with your company in the mind of the customers.
By establishing your brand, customers may recall your logo and theme next time they require services. As a result, flyers and other promotional materials have a greater conversion rate.
Plus, consistent branding across physical and digital marketing is fundamental for increasing brand awareness and growing your local market share.
With a commercial roofing logo, you really need to convey a sense of professionalism and capability. Such traits can be challenging to obtain via text and imagery, but they can be achieved.
At Roofing Webmasters, we have seen more than our fair share of commercial roofing company logos, so we speak from experience after working first-hand with these companies.
Whether you are a new commercial roofing business owner or considering a rebrand for your existing business, you can benefit from learning the tenants of a solid commercial roofing company logo.
In the following post, Roofing Webmasters outlines design elements that make great commercial roofing company logos and help your company generate commercial roofing leads.
We will also provide tips for coming up with your own logo design.
Elements of a Solid Commercial Roofing Logo
Established commercial roofing companies share common design elements in their logos. A simple search of commercial roofing contractors in your area showcases a common thread between their logo designs.
We know this first-hand because we help design logos for commercial roofers throughout the United States. Some of the essential elements include:
Readable Fonts
It’s best to stick to easy-to-read fonts that won’t make people need to pull out their reading glasses to decipher. If they can’t pronounce the name from font problems, you have failed to create your logo.
Ensure the font isn’t too busy and that the text is nice and clear – unobstructed by flashy design elements. Remember, you aren’t trying to go over the top but are instead attempting to build credibility.
Evocative Imagery
Consider the natural geography and terrain of the area(s) that you operate in. If you have trouble thinking of images to include in your logo, try incorporating some of these natural elements.
For instance, if you operate in Arizona, consider adding cacti to your logo. If you work in a metropolitan area, consider using a simple skyline for your logo.
Using imagery that calls to mind what the area is known for can help you connect current and potential customers. It also shows that you are invested in the area which local businesses tend to gravitate towards.
Simple Color Schemes
It’s best to stick with 1-3 primary colors for your logo. We have already talked about avoiding unprofessional colors, but you should also avoid using too many colors.
The best commercial roofing logos use a couple of colors that play off of each other very well. Toy around with a couple of different color schemes until you find one that catches the eye without coming off too hectic.
Think of your logo as sports uniforms. Which teams typically have the most memorable uniforms? It’s the ones with simple color schemes.
Company Name
Think about some of the keywords in your company name. They may give you a clue about what kind of imagery or design you can use in your logo.
For example, if your company name includes words like peak, pinnacle, or apex, these words bring lofty heights to mind. So maybe incorporating a simple image of a rooftop or mountain would be a good design element.
You’re not looking to create a work of art with your visuals but instead to establish a consistent theme that instills credibility and trust in your commercial roofing company.
What to Avoid When Creating a Commercial Roofing Logo
Just like most people can spot a high-quality logo, many can identify a bad one. But, unfortunately, these logotypes also share common traits.
So, No matter what you are considering as your commercial roofing logo, at the very least, make sure to avoid:
Gaudy Colors
The goal of your commercial roofing logo should be to convey professionalism. Unfortunately, one of the quickest ways to turn off potential customers is to hand them a company card with flashy colors.
Make sure your logo is devoid of playful, child-like colors such as pinks, bright greens, and neon oranges. Remember, you aren’t selling services to children and should target your adult demographic.
Lengthy Names
You don’t necessarily have to use your full company name in your logo. If your company name is long, consider trimming it down for your logo or initializing it.
Trying to fit a long business name into a logo is usually a bad idea. It plays too busy and makes it harder for the image to stick in the customer’s mind – which should be the goal for your logo.
Logo Templates
While you are considering your logo, you may come across online services that offer logo templates. However, some of these platforms require you to pay for a royalty-free version, so be careful not to simply copy and paste.
You may be tempted to use one of these templates to generate your own logo. However, consider that there are probably hundreds of commercial roofing contractors using the same templates.
If you really want your logo to stand out – using a template is counter-productive. Your consumers may not notice templates consciously, but their similarities may dissuade them on a subconscious level.
Bonus Commercial Roofing Logo Design Tips
If you are still feeling overwhelmed by the process of coming up with a commercial roofing logo design, don’t worry. The fact is that most commercial roofing business owners aren’t graphic designers.
Here are some additional tips to help you get the logo of your dreams:
Hire a Logo Designer
Hiring a professional graphic designer may be the best way to create a good logo. Even if you already have ideas, working with a private designer lets you convey those ideas to someone who can translate them.
Produce a Rough Sketch
Before you hire a designer, it can be constructive to sit down with a pencil and pad and start roughing out some of your ideas for a logo. You don’t have to be an accomplished artist to come up with a basic design theme.
Once you start doing some rough sketches, you will probably see some things that do and don’t work. You may even get inspired with themes or concepts you had not previously considered.
Seek Feedback
It never hurts to workshop ideas with friends and family. They may provide valuable input and perspectives that you hadn’t considered. Also, if you have friends in other industries, run your ideas by them.
Analyze Competitors
It never hurts to examine the logos of the best roofing companies in your area (or outside your location) and see what they are doing right. But, of course, you never want to plagiarize or even come close.
Still, taking a look at the logos of other companies may be just what you need to spark some ideas of your own. Furthermore, it’s critical to not reinvent the wheel. Your logo design should fit in with other roofers.
SEO strategies for roofers often overlap with those of home builders. For this reason, Roofing Webmasters is the ideal agency to publish the digital marketing guide for home builders.
What is Home Builder Digital Marketing?
Digital marketing is the promotion of home builder companies through the internet or other digital platforms. Common examples of digital marketing include SEO, content marketing, and social media advertising.
Digital Marketing Strategies for Home Builders
For home builders, finding good information about digital marketing is challenging. Most articles talk about roofing marketing or marketing for construction. However, home builders require a unique and custom digital marketing plan.
Search Engine Optimization
SEO is the most appealing long-term marketing strategy for home builders. The process involves optimizing website pages for specific keywords and generating organic traffic through Google and other search engines.
Some contractors dislike SEO because it takes months to work. However, established brands can often expedite the process with proper optimization techniques. Unfortunately, newer companies will have to start from scratch.
Keyword Research
Keywords are terms users search for on Google and other platforms. Tools like MOZ and SEMRush measure search volume to gauge how frequently users search for specific words and phrases.
The goal is to rank your website for relevant terms so that users will find your company and submit their contact information. With this in mind, it is critical to understand the intent of keywords, such as informational, transactional, and navigational.
Local SEO
Local SEO is a subcategory of search engine optimization but focuses strictly on local search results. The local algorithm looks at different factors like proximity, relevance, and prominence.
Your Google Business Profile is a great way to rank locally as it represents your business within Google’s directory. In addition, local users may see your profile within the Local Map 3-Pack or Google Maps.
Content Marketing / Blogging
Creating valuable content can help you reach more potential clients. One of the best mediums to publish content is your website’s blog. Use keyword research (which we outlined earlier) to find informational queries that are worth writing about.
You can market them through various platforms like social media and email as you produce high-quality blog posts. Don’t limit yourself strictly to text content, as videos, podcasts, and e-books are all alternatives.
Analytics / Reporting
To evaluate your digital marketing campaign, you must measure it through analytics. Use Google Analytics and Google Search Console to track your website performance over time. Installing GA code is easy, especially with a WordPress plugin.
You can measure performance in various ways as long as you properly track user behavior. For instance, you can set goals on Google Analytics and compare traffic by month, year, and season. The more data you accumulate, the better you can understand potential improvement areas.
Link Building
Links are a prominent SEO ranking factor and remain critical to producing good results. Search engines measures links from external websites as well as links from one page to another internal page.
Homebuilder websites should build links with the user in mind to help them quickly navigate the website. Acquiring inbound links from 3rd party websites is helpful as long as that site has good authority and credibility.
Website Design
A good website is critical to home builders’ digital marketing efforts. Fast speed, clean navigation, and responsive web design across devices all help you gain new customers. In addition, all of your other actions, like SEO and email marketing, rely on a solid website.
Aside from providing a good user experience, a home builder website should convert as many visitors as possible. This is best achieved through CTA buttons or calls to action. A contact form and click-to-call button are both examples of CTAs.
Social Media Advertising & Marketing
Many of your target consumers spend their time on social media platforms making these channels ideal for marketing and advertising. In addition, most social networks provide targeted ad campaigns to reach users.
Facebook
Facebook has over 2 billion active users making it a goldmine for advertisers. The first step is creating a Facebook Business Page so users can follow and interact with your business.
Next, you can start running paid ads that target potential customers. Facebook Ads are great for capturing leads at every point in their buying journey. Finally, you can set a budget to optimize your ad spend with Facebook.
Instagram
Facebook owns Instagram, which grows in popularity each year. IG has over 800 million active users who engage with friends and businesses. Creating an Instagram business account is easy and provides real-time analytics.
You can target IG users through your Facebook Ads manager to reach a broader audience. One of the best ways to get users on IG is through Instagram stories, short videos of your business that disappear after 24 hours.
YouTube
YouTube is an ideal social platform for home builders because you can showcase your projects in video form. People are constantly looking for videos about new home construction, so you can maximize the platform.
One advantage of YouTube is its feature that allows web admins to embed videos onto their website. This way, home building companies get the best of both worlds by publishing a video to their channel and web page.
Paid Advertising
We touched on social media ads earlier in the post. Still, other forms of online advertising also contribute to digital marketing for home builders. For example, Google Ads is one of the most popular platforms to reach users digitally.
Unlike SEO, paid advertising works instantly, but it also costs money. Therefore, understanding which terms to target and set your budget for maximum benefit is key to a successful digital advertising campaign.
Pay Per Click
PPC is the most popular paid advertising method, and it requires advertisers to pay each time a user clicks on their ad. For new home building companies, PPC is very popular since it works instantly.
Despite its ease of use, PPC is not the best long-term digital marketing strategy. SEO produces superior leads for less money over time. However, PPC helps supplement traffic while the SEO process matures.
Google Ads
Google Ads (formerly AdWords) are the most common form of PPC ads. Google makes it simple to target keywords using Google’s Keyword Planner. Advertisers can also choose locations and target audiences.
How expensive a keyword is per click is known as cost per click or CPC. The most competitive keywords naturally have the highest CPCs as most home-building businesses vie for the same clicks.
Defining Your Audience
To maximize your digital marketing campaign, you must narrowly define your audience. First, think about who your ideal customer is and what their needs are in 2022.
In some circles, the ideal consumer is called a buyer persona. For example, consider a scenario where you promote condos to people aged 25-32. This age group appreciates nightlife, restaurants, and shopping.
Once you identify your buyer persona, it becomes easier to craft a marketing campaign around their needs. In this case, you’ll want a campaign that exudes modernism, excitement, and innovation.
Email Marketing
Email marketing is an effective promotional strategy for home builders. While you may not love the idea of flooding people’s inboxes, an intelligent email campaign can work wonders for your business.
The key is building a legitimate list of email subscribers, which you can do by exchanging value on your website. For example, offer a free PDF of your home construction highlights on your website. Use software like AWeber to create email lists and Thrive Leads to create opt-in forms.
Once you establish a list, you can begin to send automated campaigns to subscribers. Make sure to segment your list so that people get the most relevant emails possible based on their needs and interests.
Digital Marketing Tools for Home Builders
Nobody expects your company to utilize every strategy on the list. However, to implement several of them, you will need the help of some digital marketing tools. Many of these tools help you reach your marketing goals more efficiently, and some even provide new opportunities altogether.
DataPins
DataPins is an excellent digital marketing tool for home builders. It allows companies to drop a pin each time they construct a new home. In addition, these pins get published on eh corresponding web page, serving as user-generated content and social proof.
Best of all, the DataPins tool segments pins by location and attaches schema code so that Google recognizes the latitude and longitude. What is a better way there to rank for home building services in multiple cities?
MOZ Keyword Explorer
Moz Keyword Explorer is a great way to find keyword opportunities for your home-building website. In addition, you can find keywords for service pages and blog posts, which can help you reach customers and new leads.
Keyword Explorer segments keywords by search volume, difficulty, and priority. Additionally, users can monitor which keywords competitor websites rank for, so they can close the gap between that website and their own site.
Majestic Backlink Checker
Majestic is an excellent tool to measure your website’s backlink portfolio along with those of competitors. If you notice a top competitor getting links from a high-quality website, see if you can network with that website as well.
Majestic also allows users to measure link equity on the page and domain level. For instance, you can see which links are pointing to your domain and which links are pointing to specific pages on your website. These metrics help you improve your content to earn more links.
AWeber
AWeber represents one of the best email marketing tools on the market. With AWeber, home builder companies can create lists based on various segments. In addition, users can design email campaigns and enhance visuals using Canva.
AWeber tracks your email campaigns to know which subscribers are engaged and which ones are lagging in their response. These metrics help you improve your email content to better reach new subscribers.
Ranking on Google search results is more straightforward than some make it out to be in 2022. The most essential task is identifying keywords to target with your content. By utilizing the best keyword tools for roofers, you can create an SEO plan that’s easy to execute.
Of course, understanding which keywords are worth targeting is essential. Therefore, roofing companies should focus on terms that produce the most customers, known as buyer-intent keywords.
There’s a lot to think about with roofing keywords – but research is the first and most crucial step in your SEO journey. So in the following guide, Roofing Webmasters looks at the best keyword tools for roofers.
What is A Keyword Tool for Roofers?
A keyword tool is an online application that performs keyword research by delivering various metrics about keywords, including search volume, search difficulty, and cost per click. Most research tools also produce related or similar terms that share topical relevance with the primary.
Why Roofers Need Keyword Tools
Keyword tools can be beneficial by producing keywords relevant to the services you offer. Many of them have different features, but most will show you how much competition (how many other people are trying to rank for that particular keyword or phrase) each keyword has.
Companies new to SEO need to structure service pages, an about page, home page, blog content, and even social media posts around specific keywords. This makes your content more visible to internet browsers and potential customers.
Searches using these keywords find your website or content listing so that they can click through to your site (or content). As you can imagine, some keywords are used more commonly than others. For example, the keyword roof repair is more popular than roof with displaced shingle.
A keyword tool for roofers will help you identify the most popular keywords (and a good tool will suggest low-competition ones as well). So now that you have the gist of what a keyword research tool can do let’s get into the list of the best ones for roofers specifically.
Top 6 Keyword Research Tools
1) Moz
Moz Keyword Explorer is part of the Moz Pro Suite, which provides marketers with SEO reporting, measurement, and other tools. The Keyword Explorer produces reliable metrics for keywords. You can even export complete keyword lists filtered by various parameters.
One notable difference between Moz and other tools on this list is gathering their search volume data. As a result, you will notice that Moz keyword volumes tend to be lower than other tools. However, don’t be alarmed as Moz’s metrics are highly accurate.
In addition to the typical metrics like keyword volume and difficulty, Moz also shows keyword priority. Marketers can view priority as a comprehensive singular metric that best demonstrates the value of a given term. Thus, keywords with the highest priority are the best to target.
Price: Moz Pro ranges from $79 per month to $599 per month
2) Ahrefs
The Ahrefs Keyword Explorer tool gives you very spot-on information about pretty much any keyword you are interested in ranking for on your website. The one downside may be how overwhelming the data is, especially for individuals unfamiliar with digital marketing as a whole.
The most remarkable thing about this tool is that it will basically let you know how likely it will be to rank in the top 10 of any keyword you choose. It will also include an estimate of how many backlinks you will need to rank for each keyword.
We like this tool for roofers because it will save them a lot of time. The roofer space is pretty clogged with the same types of keywords, so knowing which keywords will require what amount of work is a huge boon.
This tool will show you which keywords you should spend time ranking for and which you can simply walk away from.
Price: AhRefs standard package costs $179 a month, and the lite package costs $99 a month.
However, you can do a $7 trial for both of these packages, which is good for a week to see if you like it.
3) SEMRush
SEMRush is one of the most popular keyword research tools in the industry. But, like Ahrefs and Moz, the platform does more than keyword research. It includes various tools that help SEO agencies run their business.
In regards to credibility, SEMRush is virtually unmatched. While research shows that Moz’s keyword volumes are perhaps more representative of reality, SEMRush uses a different method for gathering its data. As a result, while some volumes are inflated, the general range is informative.
Perhaps the most appealing SEMRush feature is the ability to perform keyword gap research. For example, you can take a competitor’s website and compare it to your website in terms of keyword rankings. Then, the tool shows you which terms your competitor ranks for that you can target.
Price: SEMRush ranges from $120 per month to $450 per month
4) Jaaxy
We like this keyword tool for roofers because it is user-friendly. A beginner can pick it up quickly because it doesn’t overwhelm you with cryptic metrics. Instead, it provides you with the essential information you need to start building a solid keyword profile for your roofing business.
The best part of this keyword tool for roofers is that it provides you with many different low-competition keywords. We even compared it to other popular keyword tools on our list. We found that it came up with some that the others omitted altogether.
This is an ideal tool for any roofing business starting out or any roofing business that offers specialty services that few other contractors provide.
Price: Jaaxy $50 a month
5) KWFinder
One issue with most keyword tools is that you have to click on every metric to see the data. That can take up a lot of time. That’s why we liked KWFinder. It may seem simple, but KWFinder has all the data you will need on one line without having to click on a bunch of buttons.
With KWFinder, you get all the information you need just by typing in your search term.
The tool also puts specific metrics in simpler terms. For example, some keyword tools say “Quoted Search Usage” when they really mean Keyword Difficulty. KWFinder puts it in very plain terms.
Price: KWFinder is $29 per month
6) Keyword Planner
Google Keyword Planner is not the most robust keyword tool for roofers, and it’s meant for PPC advertising more than SEO. Still, most searchers looking for roofing services will be doing soon Google. Therefore, it’s wise to get your keywords straight from Google itself.
It’s also pretty easy for anyone to use. All you have to do is type in a service or keyword that you want to rank for. Then, it will automatically pull up how many monthly searches that keyword gets and estimate how competitive it is.
Keyword Planner also gives you a nice long list of alternative keywords you might want to use. In addition, it tells you how much the average marketer is paying per click for that keyword on Google Ads.
Though SEO and PPC are separate entities, understanding how much advertisers pay for a keyword is informative for your SEO campaigns. You know the term is valuable if advertisers are willing to pay for it. In that case, imagine how useful it is without having to pay per click.
Price: Google Keyword Planner is free
Other Free Keyword Tools
Answer The Public
Google Search Console
Google Trends
Keyword Surfer (Google Chrome Extension)
Ubersuggest (Requires Google Sign-in)
Optimize for More Roofing Keywords
If your roofing company wants to optimize for roofing keywords, contact Roofing Webmasters today. We provide full-service SEO work, including keyword research, content writing, website design, and reputation management.
Our strategy targets buyer-intent keyword terms so that your visitors convert into customers through aptly placed calls to action throughout your website. Ranking on Google is only the first step, but it’s imperative for your lead generation process.
As a niche-specific SEO company, we’ve been doing business with roofers for more than a decade. As our Google reviews indicate, we are the top-rated roofing SEO agency in the country and look forward to working with professionals.
Google has rolled out Local Services Ads. The concept is pretty simple, but the practice takes local advertising to the next level. In 2022 these types of ads may be precisely what your roofing business needs to get more leads and convert more customers.
After all, your roofing business is very much local. Though you may have multiple service areas, chances are you aren’t crossing state or even county lines to render your services. You need to make sure that you are being seen by people in your market who will hire you.
In this respect, Local Service Ads very much benefit you as a business owner as well. In the following guide, Roofing Webmasters explains what roofing company Local Service Ads are and how they can help your business.
What Are Local Service Ads?
Local Service Ads (LSA) are advertisements that show up to customers in your area and require payment only after the customer contacts you through the ad.
Roofing company local service ads will appear to people performing a local search for roofers in their area. They appear above the traditional paid advertisements.
As of now, Google Local Service Ads are only up and running for specific industries and only in certain areas in the country. The good news is that the roofing industry is included and that major metropolitan areas are covered.
Roofing company local services ads are and will continue to be an essential component of digital marketing. They will help you reach more customers and display your ads in the coveted top position of relevant searches.
What is Google Guaranteed?
Google Guarantee is a badge for businesses that pass Google’s screening and qualification process through LSA or its partners. Customers who use services from companies with GG badges may be eligible for reimbursement if they find the service unsatisfactory.
Customers can submit a reimbursement request, and Google decides on the resolution. Google holds complete discretion on these matters, which do not replace customers’ standard legal or insurance actions.
How Do Roofing Company Local Service Ads Work?
Local Service Ads differ from standard PPC ads. With Google Local Service Ads, you don’t pay every single time someone clicks your ad. Instead, Google qualifies the lead when someone clicks your ad; you only pay if the user contacts your company through the advertisement.
If you have ever used PPC, you can already tell how this is a huge advantage. First of all, clicks can be errant. Someone can easily absentmindedly click on an ad accidentally. With PPC ads, you’re on the hook whether they click was accidental or not.
With Local Service Ads, there is much less room for error, and the qualifying questions ensure that you are connected to a warm lead.
Where do Roofing Local Service Ads Appear?
As a relatively new service, you may be wondering what ad space Google uses to display your roofing local service ads. Here is a list of the platforms that currently support Local Service Ads:
Desktop Searches: Of course, your roofing local service ads will appear to anyone who does a relevant local search on their desktop computer. (Just think of all the times you’ve been “working” at your desk and browsing for things you need for your house)
Tablet Searches: Google is supporting Local Service Ad displays on tablet devices as well.
Mobile Searches: This is a huge one because at least 68.1% of all web traffic comes from mobile devices in the modern era. More people than ever before use phones to search for local goods, businesses, and services. The fact that roofing company local service ads are supported by mobile searches is a huge win for marketers and business owners alike.
Google Assistant Searches: It is estimated that more than 30% of all searches will be voice searches in the coming years. Local Service Ads are supported by Google Assistant voice searches which will likely become very important in 2022.
Advantages of Roofing Company Local Service Ads
There are many general benefits to using this service to promote your business and earn more roofing leads. In the following list, we will detail some of the finer points and cover the essential features:
Brand Awareness: With Local Service Ads, you will be able to negate some of the long-term strife with organic SEO. That’s because overnight, your business will be visible at the top of relevant Search Engine Results Pages (SERPs). Roofing company local service ads will provide you with an instant boost of brand awareness in your local market.
Labor Intensiveness: One of the most exciting aspects of the Local Service Ads format is that it does not require keywords on your end. Instead, it operates on a long list of keywords related to your services and matches them with your business profile searchers. That means you won’t have to spend time and effort on keyword research.
Money-Saving: Ask anyone who has ever worked with PPC services, and they will tell you that one of the major headaches is having to pay for clicks that yield no results. With roofing company local service ads, not only do you get warm leads to begin with, but you don’t pay unless the lead actually reaches out to you. Remember that qualifying questions are asked before matching, eliminating getting calls from people outside your service area.
Trust Building: One of the most remarkable features of Local Service Ads is that it’s linked to your Google My Business and Google Reviews account. This means that some of your reviews and your star rating will be visible right on the ad. Suppose you have a good track record on Google Reviews. In that case, this is an excellent opportunity to build trust with prospective customers.
Time-Saving: Instead of fielding calls from non-customers, Local Service Ads make sure that the user matches your business as closely as possible. This will save you and your staff time talking to people who won’t end up becoming paying clients.
Are you Eligible for Local Service Ads?
Not every business is eligible for Local Service Ads. The easiest way to find out if your business is eligible is by taking a look here. As of now, only major metropolitan regions of the country are covered by Local Service Ads. However, Google is continually expanding and updating its services, so don’t be surprised if your eligibility changes soon.
Adding LSA To Your Roofing Lead Generation Process
No single task is enough to generate consistent leads for roofers. LSA works best in cohesion with other digital marketing practices like SEO, Google My Business, and video marketing. In addition, roofing Webmasters provides full-service agency bundles for roofing companies across the U.S. Contact us today to learn more about your lead generation options in 2022.
At Roofing Webmasters, we’ve devoted our lives to search engine optimization for roofers. We even wrote the ultimate guide to Roofing SEO for contractors across the world. Still, our job never stops because Google never stops evolving. Google’s algorithm has progressed more than ever for 2022, and the changes are more significant than we’ve ever seen. In today’s podcast episode, we discuss what’s new in 2022.
More Changes, More Quickly
Google issued eight total core updates in 2021 and thousands of additional micro-updates to its algorithm. In addition, Google recently declared to changing its algorithm six times per day. Unfortunately, the human mind can’t process such frequent changes and understand which aspects of the algorithm are changing. As a result, businesses and SEO professionals have grown frustrated.
How Roofing Companies Can Respond
You might think SEO is dead, and there’s no longer a benefit to investing resources in search engine optimization. However, this attitude will only empower your competitors to win the marathon by default. SEO still works, but it now relies more on consistency and logic than manipulation. The good news is that companies like Roofing Webmasters maintain best practices for our SEO services, allowing our clients to continue to rank in 2022.
Logic
There are SEO aspects that follow the basic logic of good business practices. Take reviews, for example, which are clear indicators of a roofing company’s legitimacy online. In addition, platforms like Google My Business, Facebook, and Yelp have earned the trust of search engines and users alike, making acquiring feedback on these websites more critical than ever. The same is true of social media signals from trusted institutions.
Consistency
Although Google closed several algorithmic loopholes throughout 2021, the results have been beneficial for roofers who optimize consistently. Following best practices for on-page SEO, technical SEO, and off-site SEO allows consistent websites to maintain an average traffic volume. While some contractors think SEO is a method to manipulate the search engines, Google has always aimed to rank the most worthy websites and companies on their SERPs. Therefore, think of SEO in 2022 as working with Google instead of against them.
Best SEO Practices for Roofers in 2022
Since logic and consistency wins in 2022, roofing companies should double down on the best SEO practices. Eliminate manipulative tactics like link buying or PBNs and replace those techniques with legitimate methods like reputation management and user experience optimization. Roofing Webmasters can show you which practices work best in 2022.
Quality Content
It sounds like a broken record in the SEO industry, but quality content remains critical for ranking on Google. Establishing topical authority is only possible by publishing multiple pages relating to the same general topic. For roofers, in particular, writing good content about each service type will determine how many keywords you rank for online.
For example, a commercial roofer offering TPO roofing services must create a page for TPO roofing and fill it with high-quality content. Google won’t assume you offer the service unless you have content to showcase your offering. In addition, there’s evidence that Google Maps pulls content from your website as local justifications for encouraging users to click on your listing.
Review Management
Review management apps blew up about three years ago, but the process of acquiring reviews is as important today as it was back then. You can use apps like DataPins, Podium, or BirdEye to automate review requests and distribute them evenly across various online review platforms.
Google My Business remains the top priority because of its direct influence over local SEO. Some reviews will even show as local justifications when users perform local search queries. With that being said, review diversification is vital for trust signaling, as platforms like Yelp, Facebook, and Better Business Bureau hold significant equity in the online reputation world.
On-Page SEO
On-Page SEO consists of basic practices like inserting title tags, meta descriptions, image alt-text, etcetera. These tasks can seem repetitive, but they’re essential for search rankings. Google recently changed how they approach title tags, with some rewritten automatically to serve the users better. You can protect your website from unwanted rewrites by ensuring that your H1 matches your title tag.
Keyword placement is a crucial component of on-page SEO and relies on well-written content, which we touched on earlier. However, you don’t want to overuse keywords in your content and should diversify terms using LSI keywords. Keeping the theme of Google’s evolution, focus on writing for the reader and not the search engine. Google can finally say that the reader’s behavior now matches the algorithm’s standards.
Roofing Webmasters Can Help You Succeed in 2022
With hundreds of roofing clients enjoying top keyword rankings, our agency relies on constant adaptation to Google’s latest changes. Perhaps most importantly, we focus on maintaining best practices so that our clients can stay calm while others suffer significant traffic losses. In addition, the days of gaming the algorithm are basically over, as Google now relies on legitimate signaling to rank the top websites.
You can ensure that your roofing website performs well online in 2022 by partnering with Roofing Webmasters for SEO services. We provide a full suite of services, including website design, organic SEO, reputation management, and content writing. From our podcast, you can probably tell that we’ve seen many changes with Google over the years but remain a top SEO company in our field.
Roofing Webmasters has you covered if you are looking for a construction keywords list or keywords for construction management. Since construction companies often fall under a similar content strategy as roofing companies, the overlap produces several keyword variations that can help generate visitors using SEO for construction companies. As a result, our team constructed a keyword list that dives deeper than other marketing websites offer by providing additional metrics like keyword difficulty and organic CTR, in addition to search volume.
Top 102 Keywords for Construction Companies
Commercial Intent Keywords
These keywords are best for service pages as users who search for them usually want to buy a service. With a properly optimized website, you can convert these users into customers at a high rate. With this in mind, service pages should always showcase a clear and urgent call-to-action (CTA) so that users can quickly take action. Commercial intent keywords are frequently at the bottom of your funnel, making them the most valuable keywords to rank for on Google organic search results.
Keyword
Volume
Intent
Difficulty
CTR
vinyl siding
78,353
commercial
46
96%
fiber cement siding
20,880
commercial
37
88%
board and batten siding
18,620
commercial
31
38%
construction companies near me
16,353
commercial
51
84%
wood siding
15,884
commercial
41
56%
metal siding
14,947
commercial
32
79%
aluminum siding
14,221
commercial
27
82%
james hardie siding
13,271
commercial
42
14%
new construction homes near me
8,868
commercial
40
88%
shiplap siding
8,565
commercial
33
56%
certainteed siding
8,380
commercial
45
13%
home remodeling
8,363
commercial
57
83%
siding repair
7,542
commercial
55
80%
home renovation
7,008
commercial
49
80%
new home construction
5,376
commercial
57
100%
certainteed vinyl siding
3,905
commercial
48
27%
vinyl siding repair
3,683
commercial
37
78%
new home construction near me
3,193
commercial
56
94%
vinyl siding installation
3,068
commercial
46
82%
home remodeling near me
3,021
commercial
52
84%
new home builders
2,850
commercial
59
90%
vinyl siding near me
2,757
commercial
45
86%
aluminum siding repair
1,784
commercial
36
85%
siding repair near me
1,784
commercial
45
86%
aluminum siding repair
1,784
commercial
36
85%
construction services
1,188
commercial
25
84%
home remodeling contractors
1,159
commercial
50
83%
home remodeling contractors near me
949
commercial
53
86%
vinyl siding contractors near me
853
commercial
48
83%
home remodeling companies
839
commercial
41
84%
residential general contractors near me
744
commercial
51
88%
residential construction companies
664
commercial
37
88%
wood siding repair
611
commercial
39
86%
residential general contractors
585
commercial
49
100%
james hardie siding installation
585
commercial
31
81%
roofing construction
585
commercial
45
82%
shiplap siding exterior
521
commercial
30
58%
fiber cement siding installation
508
commercial
41
48%
shiplap siding interior
508
commercial
42
60%
aluminum siding repair near me
483
commercial
29
84%
high end vinyl siding
322
commercial
37
80%
metal siding near me
322
commercial
34
84%
siding repair contractors
263
commercial
42
84%
shiplap siding installation
240
commercial
43
55%
board and batten siding installation
196
commercial
35
52%
commercial building contractors near me
185
commercial
44
84%
house siding repairs
185
commercial
56
52%
exterior siding repair
174
commercial
43
92%
siding repair company
132
commercial
36
90%
new construction single family homes
111
commercial
48
60%
roofing construction companies
34
commercial
38
83%
roofing construction companies near me
27
commercial
50
84%
roofing construction company
27
commercial
29
83%
siding repair companies near me
24
commercial
46
86%
Informational Intent Keywords
Informational intent keywords are best for blog posts on your company website. Users searching for these terms are not typically ready to buy right away. However, you can capture them at the top of your funnel and remarket to them in the future. In addition, ranking for informational keywords helps strengthen your website’s topical authority and earns more natural links from around the web. Finally, interlinking from a blog post to a service page is a great way to intelligently distribute link equity to your highest-converting pages.
Keyword
Volume
Intent
Difficulty
CTR
vinyl siding cleaner
7,425
Informational
39
95%
home remodeling ideas
2,434
Informational
48
44%
types of vinyl siding
1,874
Informational
33
64%
fiber cement siding problems
1,563
Informational
28
53%
certainteed vinyl siding colors
1,388
Informational
44
41%
metal siding colors
1,316
Informational
25
64%
fiber cement siding cost
1,259
Informational
32
83%
certainteed siding colors
977
Informational
40
41%
vinyl siding colors and styles
963
Informational
40
55%
aluminum siding cost
949
Informational
28
80%
vinyl siding installation instructions
866
Informational
33
87%
best roofing contractors near me
825
Informational
53
84%
siding repair cost
651
Informational
42
86%
home renovation ideas
638
Informational
48
50%
steel siding cost
585
Informational
26
58%
where to buy vinyl siding
559
Informational
46
100%
aluminum siding colors
534
Informational
31
38%
new home construction costs
495
Informational
52
60%
vinyl siding installation tools
470
Informational
32
88%
wood siding options
457
Informational
37
69%
fiber cement siding colors
445
Informational
35
36%
certainteed vinyl siding reviews
420
Informational
36
56%
how to repair wood siding
383
Informational
37
56%
james hardie siding reviews
310
Informational
30
37%
how to install fiber cement siding panels
252
Informational
39
58%
james hardie siding warranty
207
Informational
30
94%
siding repair kit
196
Informational
42
58%
aluminum siding prices
174
Informational
30
55%
james hardie siding installation instructions
174
Informational
29
87%
home renovation cost
153
Informational
46
75%
wood siding repair cost
142
Informational
46
55%
certainteed siding color chart
122
Informational
45
41%
diy board and batten siding
111
Informational
38
78%
vinyl siding repair cost
82
Informational
42
90%
vinyl siding installation tips
82
Informational
35
89%
high end vinyl siding brands
73
Informational
35
55%
fiber cement siding installation cost
64
Informational
36
94%
certainteed vinyl siding accessories
55
Informational
31
88%
roof construction diagram
47
Informational
50
41%
board and batten siding colors
39
Informational
34
41%
aluminum siding repair parts
27
Informational
40
94%
fiber cement siding installation video
27
Informational
72
64%
aluminum siding repair cost
24
Informational
46
55%
fiber cement siding installation instructions
24
Informational
31
96%
james hardie siding installation guide
17
Informational
21
56%
roofing construction terms
17
Informational
30
41%
vinyl siding comparison chart
17
Informational
28
87%
installing board and batten siding around windows
17
Informational
39
82%
How To Implement Keywords for Construction Companies
When writing your service pages and blog posts, you can download the XLS file to reference these keywords. However, it’s best to craft a comprehensive content strategy before publishing new content so that you avoid keyword cannibalization and maximize efficiency. Once you map out which pages and posts will target which keywords, you can insert these keywords into the proper areas. Consider the following:
Title Tags: Your keyword should appear once at the beginning of your title tag
Meta Descriptions: Your target keyword should appear once or twice within your meta description
Headers: Your target keyword should always appear in your H1 and sometimes in your H2s and H3s.
Body Content: Your keyword should appear one to five times (depending on total word count) within the content itself but should never exceed ten.
Other Considerations for Keywords for Home Builders
When publishing content with construction marketing keywords, you must keep the reader as your top priority. Engaging in oversaturation and improper grammar can deter readers from buying your services and discourage Google from ranking your pages. Therefore, consider the following things before publishing content:
Avoid Keyword Stuffing: Never add too many instances of the same keyword, as Google will mark your page as spam, and readers will bounce from your website.
Utilize LSI Keywords: Consider using LSI keywords to supplement your primary terms to reference your keyword without oversaturating your content. LSI keywords are semantically related to your primary term.
Pro Tip: Use LSIGraph To Generate LSI Terms for Your Primary Keyword
Writing a good roofing company business description can increase engagement and produce more sales. When people hire a home service business, they want to trust the company. After all, these people will come into their homes to perform repairs or assessments.
Unfortunately, as a roofing business owner, you won’t have the time to meet face-to-face with all your customers and have a conversation with them. That’s where a roofing business description comes in.
Your roofing business description (usually contained on your website’s “About” page) is your chance to tell a broad swath of customers and potential customers what your business is all about. But how do you write the perfect roofing business description? Find out in the following post.
What is a Roofing Company Business Description?
A roofing business description provides a general overview of your company and highlights unique facts about your business. Typically, a description reveals the owner’s name and top-level employees who represent the business in public forums.
How To Write a Good Roofing Business Description
Make a Connection
Think about an instance in which you were meeting a person for the first time. What did you try to do to break the ice? You probably started asking questions about the other person or talking about yourself to find similarities.
You may have brought up your favorite type of food, favorite TV show, where you went to school, and things like that. Why? Because finding similarities is a way to establish a connection with someone. People want to feel a connection to someone they hire to work on their roof.
That’s why so many people want to see the About page of a business first. The About page is where you share your business’s story and establish a connection. This connection makes it easier for someone to trust your business and services.
Solve a Problem
Now let’s get into actually writing your business description. A lot of small businesses make the mistake of glorifying their company in their business description. While you should start with basic information about your company, the focus should be on solving the visitor’s problem.
As a roofing company, you can fix a leaking roof or replace missing shingles. However, it’s also a good practice to think back to some of the questions you’ve frequently heard from customers and which services you often perform.
Start your description with a brief explanation of how your business can solve a problem. Here is an example of an intro to a roofing business description that includes basic business info and gets into the customer’s problem:
“JJ Roofing has been repairing roofs in Madison, Wisconsin for over 20 years. Our mission is to resolve your roofing issue promptly.”
Notice that the above example mentions the company name, the service area, and how long the company has been in business. Those are all essential elements in your roofing business description intro. However, equally important is describing the problem you can solve for the customer. In the case of the above example, we see that JJ roofing can resolve roofing issues quickly.
Share Business Values
We talked about making a connection with your customers. That can be easier said than done, though. One good way to establish a relationship is to describe your company’s values in your business description. For instance, if you emphasize low price, talk about it.
Likewise, if your company is known for speedy work, mention it in your business description. Be honest too. The odds are that no matter what your business values are, they will resonate with at least one group of consumers.
After you have mentioned your company’s basic information and its problem for the consumer, it’s time to start describing your business values. Here’s an example for a company that values transparent pricing:
“We know how hard it can be to find a contractor that does quality work at an affordable price. That’s why we take the time to go over our invoices with our customers. Transparent pricing is important to us because that’s what we would expect of anyone we hire.”
The most important part of the above example is that last sentence. That’s where you make your connection. You are telling the reader a little about yourself and your preferences so that someone could read that and think, “I expect transparent pricing too.”
Humanizing your company begins to put a face to it that the customer can trust. Notice that the above example also has a conversational tone. Understanding a struggle makes your company more relatable – like you’ve been in the same situation that the reader has also been in before.
Tell Your Story
After you have described your business values, you can tell the story of your company. Of course, you may not have a fantastic story to tell, and that’s ok. Storytelling is an excellent opportunity to share your passion for what you do. Here’s an example of a company story:
“Our roofing company was established in 2001. We knew that Madison had many residential roofing contractors, so it would be tough getting started. But we also knew (from firsthand experience) that there weren’t many roofing contractors that took the time to explain the work and complex invoices to their customers. So we wanted to fill a need, and 20 years later, we’re still around.”
There is nothing dramatic about this story. There’s no tragedy or talk of a special impromptu meeting of roofing experts who decided to start a business together. If you have a fantastic story like that, talk about it by all means.
The point is that you don’t have to have a fantastic story to tell to resonate with your customer base. Notice that the above example goes on to talk about the company value of transparent pricing. It even shows the reader which principles your company best represents.
Avoid Salesmanship
We know it sounds unintuitive, but your roofing business description is not your opportunity to sell to your readers. So don’t mention any special promotions or anything like that. While you should have a call to action or two on your About Us page, the main point is not to make a sale.
If you properly avoid sales talk, you are more likely to make a sale, which is ironic. However, customers who feel comfortable with your roofing company are more likely to invest in your services, and comfort comes from feeling unpressured by your presentation.
Too many roofing websites ignore user experience to bombard visitors with sales offers. Of course, a coupon or discount code can help convert customers on the fence, but it’s not going to appeal to someone just browsing around. You have first to establish a trust to make a sale.
Ultimately, your customers have a need that you can address. However, some competitors can handle that same need. So the question becomes, which company does the prospect feel most comfortable paying? If you write the correct business description, it’s most likely going to be yours.
Hello! If you have any questions, leave your info below and we'll call you.
