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Roofing SEO: The Definitive (2024) Guide for Roofers

This roofing SEO guide is based on my 10+ years in the SEO industry. But before I dive into all of the nuances of search engine optimization, I want to provide context as to why you might find this guide particularly helpful and relatable.


I’m Nolen Walker with Roofing Webmasters, an SEO agency for roofing companies like yours. I started my agency back in 2013 after some web geek cocky marketers screwed over my home service business.

The disgraceful behavior of these marketers inspired me to start an SEO agency of my own for people like you and me.

This shared experience of dealing with egotistical and conniving marketers gives me a unique, empathetic position from which I operate my company today.

Furthermore, it allows me to address the pain points of regular business owners who want to grow their businesses online.


Over the past decade-plus running Roofing Webmasters, those principles have powered our company to develop a unique SEO strategy for roofing companies, resulting in thousands of roofing clients.

You can see some of those below:


Client Logo Displayed
Roofing Client Logo
Roofing Client Logo Example

While we are always open to working with new roofing clients throughout the United States, our decade-plus of expertise is something we owe to share with the roofing industry at large, free of charge.


The roofing industry has given me so much personally that I owe it to all of you to provide free value to the people who deserve it most, the hardworking roofers of the USA.

I believe in something called the ripple effect, where this guide may spur the next great marketing campaign for local roofers and help them avoid despicable individuals in the marketing industry.


This guide will outline Search Engine Optimization (SEO) and how to rank your website on search engines like Google, with one caveat. I’m not going to BS you or patronize your company or marketing.


In this Roofing SEO guide, you will discover:


  • What is roofing SEO, and why is it essential
  • Best strategies for keyword research and optimization
  • Best strategy for on-page SEO
  • Best strategy for technical SEO
  • How to earn high-quality backlinks from credible sources
  • How long SEO takes to start working
  • How to track, measure, and analyze SEO performance
  • How to use DataPins to increase organic traffic 25x

Roofing SEO: The Definitive Guide Cover

SEO is a Learning Process for Roofers

After completing this guide, you will better understand SEO for roofing companies, its purpose, and how to use it to generate high-quality roofing leads in 2024.

In addition, you will have the tools to rank your website for thousands of keywords on Google and other search engines.



What is Roofing SEO?

Roofer SEO is the process of refining digital content to rank higher on Google search results for industry-relevant keywords. Search Engine Optimization (SEO) can include various tasks, including title tag editing, keyword placement, internal and external link-building, and website enhancement.

SEO can apply to an official roofing company website, Google Business Profile, and other online entities. Any task performed to increase organic search rankings, impressions, or clicks is a form of search optimization.



Why is SEO Important for Roofing Companies?

Let’s say you own and operate a roofing company in Lubbock, TX. Ranking #1 on search results for “roof repair in Lubbock, TX” and other similar terms will drive relevant consumers to your business. Whether they find your Google Maps listing on the Local 3 Pack or locate your roofing company website in traditional organic results, they discover your roofing company name, address, and phone number.

With that information, they can now contact you directly. In short: higher rankings ultimately produce increased lead generation and sales, which is what every roofer wants.


SEO Bar Graph Statistics

Successful digital marketing strategy goes beyond the rankings themselves. For example, once a visitor enters your website or views your listing, you want to make it as easy as possible for them to contact you. Not every website visitor becomes a lead, but you can improve the percentage of those that do.

Each service requires clear explanations, so prospective customers can quickly determine that you provide what they are looking for when visiting your site for the first time. These and similar tasks form the conversion rate optimization process (more on that later).


SEO Strategy: The Planning Stage

Search engine optimization is not an as-you-go process. A well-laid, detailed strategy is essential for SEO to work properly. With this in mind, Keyword research provides the foundation of SEO strategy. First, roofing contractors must identify terms that attract the most relevant consumers to their website and other digital assets.

Your business should note each keyword’s search volume and competition level—tools like Moz, SEMRush, and UberSuggest provide volume metrics.

Choosing the right keywords benefits all your subsequent digital marketing activities, such as developing a URL hierarchy, writing content, and executing on-page SEO. In other words, you must nail your keyword selection.

Keywords and search queries aren’t just abstract concepts floating out there in space. In many ways, they represent your target customers. That’s why keyword research tasks should be calculated and intentional. If you run a roofing company in Hartford, CT, you aren’t going to want clicks from people in New York City.


National Keywords

Don’t worry. Local websites aren’t competing against everyone in the country for the same term. So high-volume keywords like roofer, roofing company, roofing services, etc., depend on the searcher’s location. Before starting their more extensive keyword research, every roofer should be aware of the top roofing keywords. These terms are the basis of your overall strategy.

They also inspire ideas for long-tail keywords that will be even more relevant to your local business and help you generate the right kinds of roofing leads in 2024.


Roofing Company Keyword Research Ubersuggest

Local Keywords

When it comes to connecting with people in your community, the most optimal keywords include references to the target service area. The keyword “roof repair” shows consistently high volume throughout all parts of the United States.

If your roofing company serves Atlanta, GA, your keyword would be “roof repair Atlanta” or “Atlanta roof repair.” In other words, you want the keyword + location to create a local keyword.

Many of the tools previously mentioned (Moz, SEMRush, etc.) can show you the volume of local keywords. For example, according to Moz, “roof repair Atlanta” has a search volume of 11-50 and, therefore, would be a better term to target than “Atlanta roof repair,” which has a volume of 0-10.

You should still use both terms within the body of your content in support of Latent Semantic Indexing (LSI), something we’ll discuss in greater detail later. However, for your traditional on-page SEO (meta, title, headers, etc.), “roof repair Atlanta” will be the more valuable search term.


Roof Repair Atlanta SEMRush Screenshot

Service Keywords

The most successful roofing websites use interior pages to describe more specific services their company offers. Just like your homepage, these internal pages should intentionally target keywords you want to rank for.

Let’s say your roofing company provides a modified bitumen roof installation. You’d want to research the volume for terms like “modified bitumen roofing services” and “modified bitumen flat roof installation.” Once again, you will want to add the location term to make it long tail.

The keyword for a roofing company in Louisville, KY, would look like “modified bitumen flat roof installation Louisville.”

With such a long-tail keyword, you’d have a significant chance of ranking in the top 5 on search results for that query. If you execute it really well, you might even score the #1 placement!


Local Keyword Ranking Louisville (Screenshot)

URL Structure & Hierarchy

Once you research and identify the best keywords for your roofing company, you can then construct a URL hierarchy. In simpler terms, you’re building a map for how your pages will be organized. Every website has a homepage, and most have an About Us and Contact Us page as well.

What separates roofing websites from each other is the structure of the site and how deep it goes.

Your main service pages are at the top of the URL hierarchy, also known as top-level pages or “parent” pages. For larger roofing companies providing both residential and commercial services, those two main categories would each serve as a parent page. The URL for these pages would look something like this…


www.yourroofingwebsite.com/residential-roofing/

www.yourroofingwebsite.com/commerciall-roofing/


Under those main pages would be more specific, lower-level or “child” pages. “Commercial Roof Replacement,” for instance, would be a child page of Commercial Roofing, while “Residential Roof Replacement” would be a child page of Residential Roofing. In the URL, a child page would look like this…


www.yourroofingwebsite.com/residential-roofing/residential-roof-replacement/


Child pages can be further broken down into sub-levels as needed. If you have a parent page of Commercial Roofing and a child page of Flat Roofing, you can have yet another child page beneath that for something (like Modified Bitumen).

You should not go more than three pages deep in a hierarchy, however, as longer URLs are difficult for Google to crawl and, therefore, less likely to rank well on SERPs.


URL Hierarchy Example from Roofing Website

Images & Videos

User experience plays a key part in a website’s performance. That’s why images and videos naturally fit well in most SEO strategies. Designated certain images for specific pages, you prevent duplication and accidental mismatches.

The best images are always original, meaning they are shots of your actual company, facility, employees, equipment, and transportation. The worst images are stock photos, which are the last resort for roofers who don’t have any photos of themselves.


Video Page Example

Search Engine Optimization: The Implementation Stage

SEO is a massive-scale undertaking spread across multiple activities. You shouldn’t expect to understand every optimization method utilized on the web at first glance. Several concepts may seem foreign to you, at least initially.

 If you’re wondering whether or not a specific activity is part of optimization, remember this:


Any activity that influences rankings can be considered part of SEO


Critical planning and research make it easier to implement your SEO strategy smoothly. The better the overall picture you create in advance, the easier it will be to maintain a cohesive plan as you arrange your website, listings, etc.

Again, SEO is not an as-you-go process. As the saying goes, “Failure to plan is planning to fail.”


Custom Design

When visitors arrive at your roofing website, it takes less than a second for them to form a subconscious impression of your brand. This decision instructs whether or not they stay on your website or move on to the next result on the previous SERP.

There are several factors at play, subtly influencing a user’s experience. Some of them are less tangible, like aesthetic taste. Other factors are more easily defined, such as resolution.

Aside from a pleasant appearance, users also crave simple navigation, clear and convincing calls to action, clean graphics, and instructive menus. They want to feel confident about the company’s reputation and leave with an impression of trust and reliability.

Websites with obsolete designs are more likely to be perceived as scam-y. If it looks like your business page was created with DreamWeaver in 2003, you can expect Google to remove it from the top of search rankings.


Custom Design Element Examples

A roofing website should have a unique differentiating presentation by showcasing your company’s logo and contact information.


Contact Information

The most important part of local SEO for roofing companies is contact information. NAP visibility is paramount since the lead conversion funnel is predicated on the visitor’s call to action.

For those unfamiliar with the acronym, “NAP” stands for “name, address, & phone number“. That information should be clearly evident on each page of your website (especially the homepage).

It can’t just be present, however. Your NAP data should be accurate and consistent across every single page. A mistake with your company address or phone number can result in a substantial loss of leads.

Worse yet, it can initiate a snowball effect that drops your rankings because of poor user experience and decreasing trust. Even a small error can have large implications for a roofing contractor.

For this reason, checking your phone numbers on each page is a good habit to get into.

Ensure your NAP information is consistent across off-site listings like the Better Business Bureau!


Roofing Contact Information Screenshot

Call To Action

A call to action (CTA) is an element of your site that directs visitors to perform a given action, such as calling your office. Your NAP data often accompanies it.

Strong calls to action provide a compelling incentive to your visitors, encouraging them to call your number or complete some other kind of action that gets them inside your sales funnel.

CTA’s vary significantly in complexity and design. They urge users to call your number from their mobile device (i.e., a clickable phone number button), while more complex CTA’s cast a less demonstrative hook (such as a “Free SEO Audit” button).

CTAs have different goals and functions, too. A Free SEO Audit offer casts a broader net, targeting uncommitted prospects currently at the start of the sales funnel.

This type of offer may not convert people as effectively as direct phone calls, but it at least puts them on your radar and generates some buzz for your local roofing company.


Roofing Call To Action Examples

Phone number links are best for on-site conversions, especially for mobile visitors who can click to call.


Website Personalization

Nothing establishes trust faster than personalization. Your roofing company website should display images of your roofing company. It doesn’t matter who takes the photos.

It can be as simple as snapping some photos of your employees and trucks with your smartphone device. If you like, hire a professional photographer to follow your crew for the day.

You have a multitude of options to personalize your website. Your homepage deserves original photos, most of all. Prospective customers want to know who they’re dealing with.

Effective marketing speaks directly to the consumer. Ordinary stock photos won’t convey trust but limit website conversion rates instead.


Personilization Elements on Website

Badges & Accolades

Personalized photos of your business create trust. Badges and accolades further build that confidence in your brand’s reputation. If your business has ever received any type of certification, it probably comes with a digital badge for use on your website.

This can be from national organizations like the Better Business Bureau or local ones like your regional Chamber of Commerce. Other ideas for badges include newspapers and news websites on which you’ve been featured.

Have you ever been interviewed by a local reporter? If so, you can absolutely add an icon of the newspaper in your website’s “As Seen On” section.

Consider prestigious certifications like these below when adorning your website:


Bages on Roofing Homepage

Multimedia Content

Images are great, but videos are even better. If you have video footage of some of your roofing jobs, perhaps before and after shots, they can really take your website to the next level.

Video is the fastest-growing content asset in the world, and very few roofers feature them on their company websites. This represents a market inefficiency for roofing contractors to capitalize on simply by taking the time to produce videos.

This footage can be captured with a basic smartphone. No need for a professional videographer! The ideal strategy is to upload your video to YouTube and then embed the code from that video into your website’s HTML.

This way, you have a chance to rank on both video search engine results and YouTube while enhancing your company website’s user-friendliness. Even audio-only podcasts, which can be syndicated through Apple or Spotify, can quickly increase brand appeal.


Foam Roofing Video Carousel (Screenshot)

Video content from YouTube can appear directly on Google SERPs, increasing its SEO value exponentially.


Showcase Testimonials

Most roofers understand the importance of Google Reviews, but did you know that showcasing testimonials on your homepage influences SEO results, too?

For one, reviews are user-generated content, which Google loves. Secondly, verifiable reviews showcased on your company’s homepage promote an enhanced user experience, promoting visitor trust.

Some plugins allow you to showcase reviews on your homepage. One of them is DataPins, which actually helps roofers generate more reviews on GBP and Facebook while showcasing the ones they already have directly on their website.


On Site Review Screenshot

A plugin like DataPins offers numerous SEO benefits for roofers because it combines user content, trust, and brand awareness.


Mobile Optimization

In 2024, it shouldn’t be surprising to learn that most visitors access websites through mobile devices. With this knowledge, every roofer should ensure their site is mobile-optimized.

With the onset of Google’s mobile-first index update, they’ve made it clear that pages with mobile appeal will be given priority on search results.

There’s no shortage of factors that can enhance a mobile webpage; the same is true of factors that can ruin them. Enhancements include responsive design, clean navigation, and clickable calls to action.

Negative factors include viewport distortion, slow loading times, and image misalignment. As you might imagine, the attention span of mobile users is exceedingly short, and there’s little that can be done to retrieve it once it has passed.


Roofing Website Mobile Display

Consider if the mobile user’s needs are met when clicking on your search result from their smartphone.


Google Analytics Tracking

Google Analytics has long been the most powerful tool for tracking SEO performance for roofing websites as it measures traffic from various sources, from Google Organic to social media referrals.

However, a recent change to Google Analytics, in the form of GA4, has made the interface less user-friendly.

As a result, Google Search Console is now the most user-friendly tool for tracking SEO performance. However, Search Console is restricted to traffic from Google Organic Search, which means it does not account for traffic from other search engines (like Bing) or other sources (like referrals).

With this in mind, it’s essential to continue to track your website through Google Analytics 4, even if the analysis is less enjoyable.

The best tool Google has to offer roofing companies is Google Analytics 4. It provides measurable results of your website’s performance and can produce reports to help improve weaknesses and capitalize on strengths.

Perhaps the most essential feature of GA4 is the Acquisition Report.

This report tells webmasters how many visits their website is getting daily, weekly, monthly, and yearly, including a breakdown of where the clicks are coming from (i.e., organic, direct, referral, etc.)

Although Analytics is somewhat limited in revealing very few of the exact search queries that lead to your clicks, simple comparative analysis can help you deduce precisely what is driving your traffic and instruct ways to take the next step moving forward in 2024.

If you see sudden shifts in your traffic, either up or down, you can diagnose issues and address website needs.


Google Analytics Tracking Screenshot

SSL Security

Browsers in 2024 will warn users when they are on a website that is not secure, meaning one with http:// instead of https://. If you are unfamiliar with SSL security, it is a security protocol that protects data transfers over the web.

Sites that have it enabled are https:// addresses, which is precisely what you’ll want your site to display.

Not only is SSL indicative of trust, but it makes for a superior user journey. While roofers rarely sell products online (e-commerce), they still want to create the optics of strong security.


HTTPS Address

Because it can influence a user’s perception of your site, SSL must be considered, at the very least, an indirect SEO ranking factor for roofers.


Local SEO for Roofing Companies

Local roofers rely heavily on Google Business Profile and Maps to help their business rank on local search results. The address listed on your homepage (something we discussed previously) should exactly match the one listed on your Google Business Profile listing, which will, in turn, appear on Google Maps.

The goal is to appear in the Local Map Pack a snippet of the top 3 GBP listings in a particular service area. Of course, you’ll also want to rank on traditional organic results for queries involving your target keywords and locations.

Remember that you should only target cities that you can service and that the closer your address is to the target area, the more likely you are to rank for the term, especially on Google Maps.

Some companies are large enough to require multi-location SEO. This is only true for roofers with more than one legitimate business location with a verifiable address. Since Google Business Profile listings are verified through postcard confirmation, any kind of illegitimate address is prohibited.

These include virtual offices, PO boxes, and anything that cannot be considered a place of business. Google Business Profile recently altered its requirements for businesses that operate out of a house. If your roofing business address is also your residence, GBP asks you not to include the address itself on the listing.

Still, you’ll need to verify that address privately using the aforementioned postcard verification method.


Local Roofing SEO Example (Screenshot)

Local Business Citations

Most roofing contractors have heard of directories like Angi’ and HomeAdvisor, which are platforms for NAP citations. There are countless amounts of directories on which to cite your local roofing business.

From niche directories like Angie’s List and HomeAdvisor to more generalized platforms like Yelp and BBB. Some of these directories offer premium services, which you should consider separate from the citation itself.

The goal is to claim all of your free citations and ensure the accuracy of the existing ones. Sometimes, you’ll find that citations that were never manually created by you exist.

This can be from data mining sources like Acxiom, which pulls your company info from public records and then sells it to major data distributors.

Tools like Whitespark and Moz Local can help you claim and correct citations.


Claim Your Listing Home Advisor Screenshot

NAP Consistency

In congruence with claiming business citations on local business directories, you’ll want to ensure their consistency simultaneously. Tools previously mentioned, like Whitespark and Moz Local, can help streamline that process, especially for tenured businesses with thousands and thousands of citations.

Accuracy is, of course, the most critical factor, but consistency also matters. Even if your address uses a suffix that varies in spelling, you want it to be identical on every citation. For this reason, choose a singular suffix spelling and stick with it for every citation.


Ariat Roofing Yelp Screenshot

Optimizing your citations ensures your roofing company sends. as many consistent signals to search engines as possible.


Google Business Profile Optimization

Google Business Profile (formerly Google My Business) is a directory, but it is also so much more than that. It is the central hub of your entire local SEO strategy.

Not only should your GBP listing be claimed, verified, and accurate, but it should also be optimized for conversion.

We spoke previously about website conversions, but GBP listings can also be a significant source of leads. Optimizing your listing with company photos, Google posts, and Q&A content is the best way to increase conversions.

Furthermore, you want to include the Call Now button so mobile users can click straight from their mobile devices and connect with you through a call.


NAP Information on GMB Listing

A Google Business Profile is a roofing company’s most critical aspect of Local SEO.


City Pages

Even roofers with one location often serve multiple cities within a radius. You must create unique and informative city pages optimized for their respective locations to reach those cities.

We strongly discourage mass production of city or county pages, a tactic known as “spinning.” However, this technique has been supercharged by the onset of ChatGPT, which can produce 100% unique city pages with a couple of prompts.

While using ChatGPT to produce your city pages is tempting, its long-term impact on your website is unknown. Roofing Webmasters has run tests showing that some websites are penalized for using this content while others are not.

As. a general long-term strategy, you should avoid any tactic that introduces a high level of risk to sustainable success.

Some roofing contractors use the software to mass-produce pages for every city, town, and county within their general area. You might use tools like ChatGPT or Jasper to create this content, but Google can detect it.

Search engines have smartened up to this pitiful concept and penalized websites that engage in it.


Philadelphia City Page on Roofing Website

City pages should be unique and specific to the location they are optimizing for rather than a re-hashed duplication of another page.


On-Page SEO for Roofing

The general public’s most widely understood optimization components are methods known in totality as on-page SEO. They include altering title tags, meta descriptions, header tags, URL slugs, and content writing.

The SEO strategy cited earlier will frequently be used with on-page optimization.

You will take the keywords chosen in your research phase and implement them onto your web pages in various formats.

Most roofers who have some knowledge of digital marketing associate Roofing SEO with on-page methods, and rightfully so. They are the most straightforward tasks and the ones that are most frequently discussed in the mainstream.

Roofing SEO takes time and patience but has a lasting influence. When you optimize a page for search, you seek more than short-term gratification; you seek long-term equity.

Pages you create and optimize today could serve your business well for decades to come. As they gain tenure and trust, they will also gain authority.

The better your pages are optimized, the higher they will rank and the more they will venture into other forms of roofing SEO strategy, including off-site, local, and technical SEO. Knowing this, it is crucial to be precise when performing on-page tasks.


Keyword Placement

The keywords included in your strategy will be deployed in various ways during on-page optimization. From title tags to meta descriptions and the body content in between, you should use keywords properly by placing them in the most opportunistic spots.

The left-hand side of any of the elements mentioned is typically that spot. But be careful; you want to avoid redundancy, and you want content to enhance the reading experience, not hinder it.

So if your keyword is roof replacement in “city,” your title could be:


Roof Replacement in City, your H1 could be Roof Replacement Services

and your meta description could read:


Roof Replacement Services From [Company Name] Are Affordable, Reliable, and Easy to Schedule. Residents of [City, State] Can Call [###-###-####] To Schedule Their Services Today!

You now have the keyword in three on-page elements without any of them sounding spam-like or misleading. You should follow suit for H2 and H3 tags, as well as image alt text and the paragraph content on the page.

One thing to remember at all times is never stuff keywords. Only use the term within your paragraphs when it makes sense to the reader.


Example of Keyword Placement Within Roofing Content

Title Tags

The Title Tag or SEO Title of a page is the one that appears on search results as the clickable portion of the result. You want keyword relevance, of course, but you also want something that urges people to click.

A user clicks on a page increases its click-through rate (CTR) and signals to Google that people like what they see from your initial result.

This can be a double-edged sword if you’re not careful. You want an appealing title tag but also one that is representative of your actual website and services. You don’t want to mislead anybody because they will exit immediately if they feel like they’ve been swindled.

For local roofers, you won’t need anything too over the top within a title tag. It might be as simple as “Roofer in Atlanta, GA | Schedule Your Roof Inspection Today.” Analytics will help you monitor the click-through rate, and you can adjust your title tag based on behavioral metrics.

Moz can help you preview a title tag to ensure it’s within the character limit for optimal presentation.


Title Tag on SERP

Meta Descriptions

The text underneath the title tag on a SERP result is known as the meta description. Depending on who you ask, the character limit is either 150-160 or 300.

Google temporarily changed how they showcase specific meta descriptions but have resorted to their original methodology.

Like the title, a meta description should appeal to the search engine user. It’s not quite as crucial because fewer people actually read it.

Still, it helps to have one instance of the keyword and an accurate depiction of what the user will find when they click through.

You can even include your phone number at the beginning of the meta description so that consumers can call you before entering the site.


Meta Description on SERP

Header Tags

Headings are important for formatting purposes, but research shows that they also matter for search rankings on a more direct level. There are several types of header tags. You have your H1, your H2, and your H3. Some websites even have H4s and H5s, depending on their style sheet.

The header that matters most for on-page SEO is the H1. It is essentially considered a subtitle on a given web page. That’s why it’s ideal to have your keyword within the H1.

But as we stated before, your H1 should never look spammy. The keyword must fit naturally within it and make sense within the page’s context. H2s and H3s are more important for formatting than anything else. But as you should know, formatting enhances the ease of use, positively impacting search rankings. They also serve as a great way to categorize sections of a page.


Header Tags on WordPress

URL Slugs

The URL slug or the permalink is the section of a web address that appears on the right-hand side.

So if your website is myroofingcompany.com and your page is created as a lower-level page underneath a parent page like Residential Roofing, your URL Slug would be: 


myroofingcompany.com/residential/enter-url-slug

What you fill in as the URL slug should be topically relevant, concise, and, if possible, include the keyword.

An example of a good URL slug for residential roof repair is: 


myroofingcompany.com/residential/roof-repair. 

You’ll notice how that reads better than an alternative like:


myroofingcompany.com/residential/residential-roof-repair

There’s less redundancy in the former example, and the latter is harder for search engines to crawl and also uglier to look at for your visitors. URL slugs are also known as permalinks because they are permanent.

If you end up not needing the page anymore, you can implement what is known as a 301 redirect, which will auto-direct a user from that page to a newer update. Still, the permalink will remain intact.


URL Slug on WordPress

Image Alt Text

A sometimes overlooked on-page optimization factor is image alt text. It is the description of an image on your web page.

For those who don’t know, an image file should always be titled in lowercase letters with dashes.

If you upload an image of your roofing truck, a suitable file name would be company-name-truck.jpg … or something to that effect. Once the image is uploaded and embedded into your content, you should fill out its Alt Text.

This is more or less a description of what the image is. So if it’s your truck, the Alt Text should be similar to the title: Company Name Truck. This is a small but effective task for on-page SEO.


Off-Site SEO for Roofing

If you’ve wondered why on-page SEO isn’t just called “SEO,” it’s because other kinds of optimization take place away from a website and its pages. These tasks are referred to as off-site SEO or sometimes off-page SEO. Regardless of which term you subscribe to, the concept is the same.

Google evaluates signals from external sources to judge your web presence in totality. A clear example of this is inbound linking. In fact, inbound links were the original measure of a website’s value and remain an important ranking factor today.

Although link building was once easy to manipulate, that is no longer true. Successful off-site optimization requires more work than it once did. For links to hold value, they must be relevant to the entity they link to.

A diet pills website that links to your roofing repair page will not do much to boost its value in the eyes of search engines. Links come in many forms, including social media platforms, business listing directories, and other websites.

Off-site SEO aims to expand brand awareness and develop a web presence over time.


Social Media

A company website is not the only representation of your roofing business online. With Facebook, Instagram, Twitter, LinkedIn, and YouTube, roofers can leverage free social platforms to expand brand awareness.

Since these web entities exist exclusively from your main site, they are considered “off-site” and, therefore, part of an off-site SEO strategy.

Often, on and off-page methods can be merged with social media. For instance, sharing an internal blog post on your LinkedIn feed contributes to both on and off-page elements.

Moz also considers social signals to be a local ranking factor, so social media activity in and of itself is likely to enhance your overall development.


Roofing Company Facebook Screenshot

Link Building

There are so many ways to build inbound links to your website; some of them help, and some of them hurt. Antiquated tactics, such as buying links from blog comments or PBNs, are frowned upon by Google.

While they won’t necessarily cause penalization in 2024, their zero-sum value contributes to a depletion of resources. Better ways to build links involve networking with other web entities or personalities, including marketing influencers.

Blogger outreach is a way to pitch your website’s relevance for inclusion in a guest post on another domain. The more relevant the domain is to your roofing company, the more link juice will navigate towards it.

Earning links naturally remains the safest and most effective strategy, and writing great content that ranks is the best way to achieve that goal.


Inbound Links MOZ

Tools like Moz, Majestic, and others can track inbound links from other websites.


Technical SEO for Roofing Contractors

Websites earn rankings not just from on-page optimization or off-site link building but also from technical optimization.

Technical SEO is executed behind the scenes on the back end of a website. It involves refining HTML & CSS coding and implementing microdata tags known as schema markup.

Schema helps search engines parcel data and most appropriately rank your website based on its subject matter and relevancy. Technical optimization also involves issues like 301 redirection, XML sitemaps, and site speed optimization.

For roofers without knowledge of computer programming, technical optimization can be the most foreign. To the average eye, HTML and CSS look like nothing but gibberish. But Google views the code far differently than an internet user would.

To Google, the technical aspects of a website are essential when determining its inherent value. Most of all, they contribute to driving relevant users to websites that will address their needs.


301 Redirects

When a webpage is no longer valuable to visitors, it should be redirected to a more relevant page. You don’t want to delete a page outright because it has already been indexed on search results.

Deleting a page can cause significant problems for your website, frustrate would-be visitors, and harm your SEO efforts.

With a 301 redirect, the URL destination will remain indexed but funnel the users who click through to a superior page without them even realizing what happened.


301 Redirect Code

XML Sitemaps

Every website needs an XML sitemap to encourage Google to index every page. Since not all pages will be internal links from the homepage, you still want them to be indexed on search engines.

Sitemaps are particularly useful for larger websites, as Google has more difficulty crawling the number of pages on sites like these.


Roofing Sitemap Screenshot

Like with other forms of technical optimization, the goal is to make Google’s crawling process as simple as possible.


Site Speed Optimization

Attention spans are shorter than ever, and a site’s loading speed is critical to roofing websites. Clean code accelerates loading speeds, while obtrusive elements like JavaScript can slow it down.

A professional designer and or programmer can do several tasks on the back end of a site to ensure its loading speeds are as fast as possible.

This is important for search engine optimization because users don’t want to wait more than 1 second for a page to load.

If they’re forced to, they are likely to move on to the next result, which increases your bounce rate (the rate at which users exit your website immediately after entrance) and potentially decreases your ranking.


Google PageSpeed Insights Screenshot

AI’s Impact on Roofing SEO

Artificial intelligence has already impacted SEO on multiple levels, both positively and negatively. While the use of AI in SEO practices requires nuanced discretion, it’s important to embrace new technology rather than fight against it.

The most user-friendly AI tool for SEO is ChatGPT. There are multiple ways roofers can leverage ChatGPT to help with search engine optimization. However, there are other use cases that may harm SEO performance.


ChatGPT

ChatGPT is Open AI’s tool for the public to utilize the large language model GPT. It sounds complex, but once you try the tool, it’s actually very user-friendly. ChatGPT can do various SEO tasks like suggesting topics, optimizing title tags, and providing keyword ideas.

ChatGPT can also create full articles, blog posts, and YouTube descriptions for your content. However, publishing articles written entirely by ChatGPT is a dangerous tactic that may negatively impact rankings.

Google’s guidelines do not prohibit using AI to generate content, but they clearly stress the importance of creating content for human beings and not search engines.

As a result, using ChatGPT to create SEO-friendly blog posts or service pages is a violation of Google’s guidelines. With that said, some text generated by ChatGPT is okay to use on your website as long as it helps your target audience complete their goals.

ChatGPT 4 can also create images, write code, and browse the web, making it an extremely powerful tool for research, brainstorming, and editing.


ChatGPT Content Ideas (Screenshot)

Other AI Tools

Whether using Open AI’s API or other sources like Amazon Web Services (AWS) AI, thousands of AI-powered SEO tools have emerged. While some of these tools are valuable, it’s important to be skeptical of all of them. A large percentage of these tools promise to deliver SEO results that are not actually possible.

You should also be wary of content writing tools that claim to write full articles. Most of these tools use API from Open AI, which means they are essentially using ChatGPT to write the articles, which is something you can do manually.

As more AI tools emerge, it’s important to conduct reputation checks and try the tools before spending money. Some of these tools will be very helpful, while others will be hype-driven and insufficient for SEO practices.


Here are some of the best AI tools right now:



Exclusive SEO Tip: Rank for Shingle Brands

Most SEO guides you read will rehash drivel from elsewhere on the web. As a long-time owner of the most cutting-edge SEO agency for roofers, I have unique insights that can separate your company from competitors. My best example of this is helping roofers rank for shingle brands on Google.


Unique Local Content

99.9% of local roofers are targeting the same keywords. Unfortunately, that means they are all leaving valuable organic clicks on the table. About half of all of your clicks are coming from long0-tail keywords, which roofers fail to optimize for.

Targeting shingle brands in your service areas is a great way to pick up some of these hidden clicks. You can use DataPins to continually insert shingle brand keywords into your local content based on real-life jobs.


Shingle Product Brand Name Pin

Choosing an SEO Agency

For most roofing companies, incorporating SEO yourself is a tall task. You don’t have the time or resources to devote to everything this guide covers.

As a result, you will have to choose a good SEO company to implement these strategies on your behalf. Before selecting roofing SEO services for your company, you should consider a few things.



Case Studies

Does the SEO company have a proven track record of success? Many have case studies on their website demonstrating organic traffic improvements over a fixed period. Of course, you shouldn’t automatically trust these studies either. Still, the fact that they can showcase previous results is a green flag in 2024.


Pricing

SEO service pricing is a significant factor for roofers. After all, who wants to pay $5,000+ per month for SEO?

The most honest agencies will charge around $3,000 monthly for search engine optimization, as this is an excellent budget for your SEO campaign. Be careful, however, as some agencies lock you into a long-term contract.

Once you get stuck in a 12 or 24-month agreement, leaving your agency becomes more frustrating and expensive.


Reviews

You learned how reviews impact your roofing company and its SEO. The same is true for whichever agency you research on Google.

Check the Google Reviews for your top 3 agency considerations and compare and contrast the feedback. Google Reviews are the most trustworthy source as they guard against fake reviews or spam reviews.


Comfort

Last but not least is your comfort level with the SEO provider. Does your point of contact sound like a salesperson? Or do they sound like someone who genuinely understands SEO for roofing contractors and how it can apply to your online campaign?

In addition, attentive SEO specialists should craft a unique plan for your company. Perhaps you offer a specialty service which they should represent on your company website.


Nolen’s Last Words on Roofing SEO

I know you’ve read different SEO guides online, and many of them probably sound pretty good. But remember that these SEO gurus have never walked a roof or run a home services business.

As a former blue-collar business owner myself and the owner of a long-running SEO agency, my words are based on experience, expertise, and empathy.

The minutia of a title tag and a meta description only matter in the context of how it can help your roofing business thrive in 2024. These gurus can’t relate to us on the fundamental level needed to form a trustworthy partnership.

As a token of my respect and admiration from one American business owner to the next, I want to offer you this free PDF on Google’s upcoming search generative experience.

And be sure to bookmark this guide as we regularly update it based on the latest trends in Roofing SEO.


Posted: | Updated: Jan 4, 2024 | Categories: SEO
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How to Rank for Roofing Shingle Brands on Google


Rank for Shingle Brands (Blog Cover)


Have you ever wanted to rank your roofing company website for shingle brands like CertainTeed, GAF, Malarky, IKO, TAMKO, Owens Corning, and Atlas?

It’s a good idea because many of your customers are searching for roofing companies with experience with these shingle brands.

For example, a local homeowner might search Google for a query like “install certainteed roofing shingles dallas.”

Users who use specific long-tail keywords are among the many considerations when implementing SEO onto your website.


How Google Assocaties Roofers With Shingle Brands

Let’s use the example above in which a homeowner searches for a local roofer offering CertainTeed shingle work.

When queries related to shingle brands occur, Google will pull websites that have one of the following components in order of priority:


  • A page dedicated to CertainTeed shingles
  • The word “CertainTeed” within the content of a service or location page
  • A pin or check-in featuring images of CertainTeed shingles or “CertainTeed” in the caption
  • A customer review mentioning “CertainTeed” within a widget on the website


In rare cases, Google may show a Google Map 3-Pack for these types of queries, which would appear above traditional website results.

The Map 3-Pack will rank active Google Business Profiles based on the following priorities:


  • A connected website URL that mentions “CertainTeed.”
  • A Google review mentioning “CertainTeed.”
  • A Google Post mentioning “CertainTeed.”
  • The phrase “CertainTeed” within your Google business description


Specific Techniques to Rank for Shingle Brands


Create a Dedicated Page for Each Shingle Brand

Part of outperforming competitors on Google Search involves creating unique content that differentiates your website from others.

One example is publishing dedicated website pages for each roofing shingle brand (GAF, CertainTeed, TAMKO, etc.)

Depending on content quality, Google will crawl these individual pages and index them for brand-related queries.

A dedicated content page typically outranks a page with bullet points mentioning multiple brands or services.


Website Page Dedicated to Specific Shingle Brand Product


To put it in simple terms:


A CertainTeed Roofing Installation Page

Ranks Higher Than

A Roofing Installation Page With Bullet Points for CertainTeed. GAF and TAMKO


Showcase Brand-Specific Jobs with Pins or Check-ins

Home service providers like roofers can benefit from schema markup called check-ins. 

Schema markup is a microdata language that communicates with search engines and, in this case, signals a job out in the field (i.e., your customer’s home)

Several software tools exist to auto-publish check-ins for roofers, including DataPins, which consolidates schema check-ins, photos, mini-maps, and captions to form a pin.

Each pin can be tagged to a specific website page, so every time you install CertainTeed roofing shingles, it can be tagged to your dedicated CertainTeed page.

These pins create relevant content and SEO signaling that helps you rank for branded terms on Google Organic and Google Map 3-Pack.



Ask Customers to Mention Shingle Brands in Reviews

Another way to rank for roofing shingle brands on Google is to ask customers who received brand-specific shingle installation to mention the brand name within their Google reviews.

Each Google review appears on your Google Business Profile and can be scanned by Google’s local algorithm when ranking listings within the Local Map 3-Pack.

As a result, your Google Business Profile can rank for brand-related queries if you accumulate these types of reviews.

Furthermore, Google Maps sometimes displays “review justifications” with their search results.

For example, a consumer searches for Owens Corning Duration® roof shingle installation in their city, and Google shows them a highlighted review from one of your customers that mentions the material within their review.

The review is associated with your business listing to help the user find a company like yours that meets their specific needs.

If you install a review slider plugin on your website, Google reviews mentioning these shingle brands can also help you rank on traditional organic results.

When Google reviews are included on your website, they are eligible to rank as part of your website (i.e., on Google search results)


Screenshot of Shingle Brand Mentioned in Google Review


Examples of Roofing Companies Ranking for Shingle Brands

At Roofing Webmasters, we have first-hand experience in helping roofers rank for shingle brands on Google search results.

Here are some of the many examples of our client’s ranking, below:


CertainTeed

This roofer ranks #1 on traditional organic results for CertainTeed shingle insulation in their city. Since the results DO NOT include a map pack, the #1 ranking is even more visible and attracts a higher click-through rate (CTR).


Screenshot of CertainTeed Shingle Brand Ranking on Google


Owens Corning

The same contractor also ranks for Owens Corning shingle installation in the same area, showing the versatility and coverage roofing companies can achieve with the right SEO strategy.


Screenshot of Owens Corning Shingle Brand Ranking on Google


GAF

This company ranks #1 on Google Maps 3-Pack for GAF shingle repair in their city, showcasing one of the rare examples of Google showing a map for this type of query. 


Screenshot of GAF Shingle Brand Ranking on Google


Atlas

This contractor ranks for Atlas shingle installation in their city, a very populated area with lots of competition in the roofing space. Their willingness to go above and beyond with SEO made the difference.


Screenshot of Atlas Shingle Brand Ranking on Google


TAMKO

This local roofer also ranks within a Map 3-Pack for a shingle brand query, such as TAMKO roof installation in their city. None of their customer reviews mentions “TAMKO, ” which means Google pulls the information directly from their website content.


Screenshot of TAMKO Shingle Brand Ranking on Google


IKO

This established roofing contractor DOMINATES search results for a specific IKO roofing shingle. 

Consumers looking for this type of IKO roofing work in their area will see this roofing client when searching on Google, as they rank #1 and #2 on organic results, and the SERP includes a knowledge graph of their Google Business Profile.

This is Google’s way of highlighting a company that has demonstrated expertise for a topic while meeting a distinct user intent for a specific query.


Screenshot of IKO Shingle Brand Ranking for Multiple SERP Features on Google


Next Steps for Ranking Your Company for Shingle Brands

This post outlines the techniques necessary to rank for roofing shingle brands like GAF and CertainTeed in detail, with specific examples of local companies ranking for similar terms.

Every roofing contractor has the opportunity to rank for these brands if they are willing to put effort into their website and web content.

If you would like to emulate the shingle brand rankings above in your service area, study the free resources on Roofing Webmasters, including our website, blog, and YouTube channel.

We teach roofers how to rank for these kinds of search queries. However, if you want to take your rankings to the next level, don’t hesitate to contact us regarding our SEO services, including DataPins, the powerful Map ranking software that helps you rank for thousands of long-tail queries from your real-life jobs.


Posted: | Updated: Nov 27, 2023 | Categories: SEO
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  • roofers coffee partner
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105 Most Common Roofing Questions (on Google Search)

Common Roofing Questions (Blog Cover)

Below is a comprehensive list of the most common roofing questions on Google search.

Our raw data comes from SEMRush, one of the most reputable tools for estimating the search volume of search engine queries.

Our data evaluation comes from in-house research and data from our agency, Roofing Webmasters.

Consider that the date is US-based and does not account for global queries. The data is updated for 2023:

Number Question Search Volume
1 how much does a new roof cost 6,600
2 how long does a roof last 5,400
3 how much is a new roof 4,400
4 how long do roofs last 2,900
5 how to install metal roofing 2,900
6 how much does a metal roof cost 2,400
7 how much does a roof cost 2,400
8 how much does it cost to replace a roof 2,400
9 how much is a metal roof 2,400
10 how to get insurance to pay for roof replacement 2,400
11 how much to replace a roof 1,900
12 how to install a metal roof 1,900
13 how to shingle a roof 1,900
14 how long does a metal roof last 1,600
15 how long does a shingle roof last 1,600
16 how much does new roof cost 1,600
17 how to fix a leaking roof 1,600
18 what is a gable roof 1,600
19 what is a hip roof 1,600
20 what is tpo roofing 1,600
21 can you paint a metal roof 1,300
22 does homeowners insurance cover roof leaks 1,300
23 how long do metal roofs last 1,300
24 how much to replace roof 1,300
25 how to cut metal roofing 1,300
26 how to install roof shingles 1,300
27 how to tarp a roof 1,300
28 what is roof flashing 1,300
29 will insurance cover a 20 year-old roof 1,300
30 how long does roof last 1,000
31 how much for a new roof 1,000
32 how often to replace roof 1,000
33 how to calculate roof pitch 1,000
34 how to install metal roof 1,000
35 how to insulate an attic roof rafters 1,000
36 how to measure a roof for shingles 1,000
37 how to measure roof pitch 1,000
38 how to remove moss from roof 1,000
39 what is flashing on a roof 1,000
40 does home insurance cover roof 880
41 how long does a thatched roof last 880
42 how much does a roof replacement cost 880
43 how much does roofing cost 880
44 how to build a roof 880
45 how to build a shed roof 880
46 how to find the pitch of a roof 880
47 how to replace roof shingles 880
48 what a flat roof doesn’t have 880
49 what is a pitched roof 880
50 what is the rake of a roof 880
51 what paint goes with a brown roof 880
52 can you paint roof shingles 720
53 does home insurance cover roof leaks 720
54 how big is a roofing square 720
55 how long do shingle roofs last 720
56 how long should a roof last 720
57 how much do metal roofs cost 720
58 how much is a roof replacement 720
59 how much is metal roofing 720
60 how to determine roof pitch 720
61 how to find a roof leak 720
62 how to install metal roofing over shingles 720
63 how to install roll roofing 720
64 how to measure a roof 720
65 is a metal roof cheaper than shingles 720
66 what is a composition roof 720
67 what is a roofing square 720
68 what is a square in roofing 720
69 what is a tpo roof 720
70 can you put a metal roof over shingles 590
71 how long do roof shingles last 590
72 how long do tile roofs last 590
73 how long does an asphalt roof last 590
74 how long does it take to replace a roof 590
75 how much does metal roofing cost 590
76 how much for a metal roof 590
77 how to calculate roof square footage 590
78 how to clean roof shingles 590
79 how to connect a porch roof to house 590
80 how to fix a roof leak 590
81 how to get moss off roof 590
82 how to get rid of pigeons on roof 590
83 how to install roof vent 590
84 how to install roofing shingles 590
85 how to install solar panels on roof 590
86 how to put shingles on a roof 590
87 how to repair roof leak 590
88 what does hail damage look like on a roof 590
89 what is a gabled roof 590
90 what is a roof eave 590
91 are metal roofs better 480
92 can you paint metal roofing 480
93 does a new roof increase home value 480
94 does home warranty cover roof 480
95 does homeowners insurance cover roof replacement 480
96 how long does a slate roof last 480
97 how long is a roof good for 480
98 how many square feet in a roofing square 480
99 how much are metal roofs 480
100 how much does a shingle roof cost 480
101 how often should a roof be replaced 480
102 how to build roof trusses 480
103 how to clean a metal roof 480
104 how to patch a roof leak 480
105 should i stay home during roof replacement 480

The Most Asked Roofing Question on Google

The most common roofing question on Google is, “How much does a new roof cost?” This question is searched for an estimated 6,600 times per month with an estimated keyword difficulty of 77.

Roofing Question Statistic Showcasing The 6,660 Monthly Searches for "How Much Does a New Roof Cost"

Analyzing The Most Common Roofing-Related Queries

Below, we analyze and evaluate the most common roofing-related questions based on our years of SEO experience. 

Consider that some of the questions above list have a similar or identical intent. For example, “how much does a new roof cost” and “how much is a new roof” have the same purpose.

As a result, we are skipping over specific queries to cover separate user intents.

Check out the most common roofing-related questions.

Bar Graph for Roofing Related Queries

1) How Much Does a New Roof Cost?

It’s obvious why this query is so ordinary: consumers are concerned with the cost of a roof. Both homeowners and commercial building owners seek information about the price of a new roof before investing in one.

Search Volume: 6,600

2) How Long Does a Roof Last?

Both homeowners and commercial property owners are also interested in the lifespan of their roofing systems. These searches frequently occur after a roof shows signs of wear and tear or forms various leaks.

Search Volume: 5,400

3) How to Install Metal Roofing

This query is the first how-to query of the list and the most popular of its kind. The users seeking these answers are a combination of DIY roofers and newer roofing professionals. 

Search Volume: 2,900

4) How Much Does a Metal Roof Cost?

Unlike the number one question on our list, this query asks explicitly about the pricing of metal roofs. These users have already determined which roofing system sparks their interest and want information that pertains directly to it.

Search Volume: 2,400

5) How Much Does it Cost to Replace a Roof

This query is once again concerned with pricing, but in this case, specifically, as it pertains to roof replacement. Other queries on this list imply an interest in roof installation, whereas this one focuses explicitly on replacement.

Search Volume: 2,400

Leveraging Common Roofing Questions for SEO

The questions listed throughout this post can be implemented into a roofing SEO strategy through blog posts, YouTube videos, and original case studies. 

However, crafting a content marketing strategy is vital before attempting to benefit from these questions. Haphazardly publishing basic blog posts for each query is a bad SEO strategy that violates Google’s Helpful Content Update algorithm.

As noted, some of these questions share the same user intent, meaning they do not require individual blog posts. Instead, you must first group the questions based on objective and create one content asset per keyword group.

Once you properly group your queries, you can develop high-quality and exclusive content that presents your point of view based on expertise and experience. You cannot simply run ChatGPT to produce regurgitated content previously published about these topics.

Follow these guidelines, and you can benefit from these questions.

Final Thoughts

Roofing Webmasters’ comprehensive list of the most common roofing questions on Google benefits roofers as long as they properly implement them into a sound SEO strategy.

Knowing what consumers are searching for regarding roofing is also generally beneficial. Crafting content that meets users’ needs is the function of SEO.

At Roofing Webmasters’ we’ve worked with thousands of roofing companies over the past decade, and we can work with you, too.

Posted: | Updated: Sep 25, 2023 | Categories: General
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Top 100 Roofing YouTube Searches (Keywords) in 2023


Roofing YouTube Searches (Blog Cover)

Check out our comprehensive list of the most searched roofing keywords on YouTube.

We used the popular keyword research tool Ahrefs to collect this data.

While Ahrefs is one of the most renowned keyword research tools, it is essential to remember that these numbers are estimates.

The data is only for the United States and does not account for searches in other countries.


Number Keyword Volume
1 roofing 3,400
2 metal roofing installation 3,000
3 roofing shingles installation 1,900
4 installing metal roofing 1,300
5 tpo roofing installation 1,200
6 how to install metal roofing 1,100
7 metal roofing 800
8 corrugated metal roofing installation 800
9 jerky boys roofing 700
10 installing metal roofing over shingles 700
11 roll roofing installation 600
12 torch down roofing installation 500
13 metal roofing installation over shingles 450
14 install metal roofing 450
15 roofing 101 400
16 roofing installation 400
17 epdm rubber roofing installation 350
18 polycarbonate roofing installation 350
19 cutting metal roofing 350
20 installing corrugated metal roofing 300
21 roofing torch 300
22 how to install metal roofing over shingles 300
23 gaf roofing installation 250
24 roofing a shed 250
25 rolled roofing 250
26 roofing a house 250
27 rolled roofing installation 250
28 installing metal roofing panels 200
39 gaf roofing 200
30 roll roofing 200
31 how to do roofing 200
32 shingles roofing installation 200
33 tpo roofing 200
34 roofing insights 200
35 diy metal roofing installation 150
36 how to cut metal roofing 150
37 eric garcia roofing 150
38 corrugated roofing installation 150
39 metal roofing installed over shingles roofing pro 150
40 roofing sales 150
41 how to install roofing shingles 150
42 diy roofing 150
43 owens corning roofing 150
44 rubber roofing 150
45 roofing repair 150
46 roofing intelligence part 1 150
47 how to install rolled roofing 100
48 pvc roofing installation 100
49 epdm roofing 100
50 ondura roofing installation 100
51 how to install corrugated roofing panels 100
52 spray foam roofing 100
53 how to install roll roofing 100
54 metal roofing valley installation 100
55 install roll roofing 100
56 installing steel roofing 100
57 commercial roofing 100
58 roofing materials 100
59 peel and stick roofing 90
60 re roofing a house 90
61 roofing fail 90
62 this old house roofing 90
63 how to install rolled roofing on a flat roof 80
64 the jerky boys roofing 80
65 conklin roofing systems 80
66 torch down roofing 80
67 union metal roofing 80
68 shed roofing 80
69 how to install steel roofing 70
70 how to install asphalt shingles roofing 70
71 roofing over existing shingles 70
72 epdm roofing installation 70
73 metal roofing over shingles 70
74 cutting corrugated metal roofing 70
75 install rolled roofing 70
76 how to install roll roofing on low slope roofs 70
77 cougar paws roofing shoes 70
78 nice roofing 60
79 roofing tips 60
80 how to install rubber roofing 60
81 roofing business 60
82 installing roll roofing 60
83 bad roofing job 60
84 installing rolled roofing 60
85 roofing shingles 60
86 diy roofing a house 60
87 roofing company 60
88 roll roofing flat roof 60
89 canvassing for roofing 60
90 frank rizzo roofing 60
91 fabral metal roofing installation 50
92 roofing intelligence 50
93 steel roofing 50
94 roofing accidents 50
95 alternative roofing materials 50
96 union corrugated roofing installation 50
97 roofing fails 50
98 steel roofing installation 50
99 hot tar roofing 40
100 how to install metal roofing on a shed 40

As you can see, the list contains a combination of installation queries, brand queries, strategy queries, material queries, and more. 

Unlike Google searches, which typically contain more commercial intent roofing keywords, YouTube searches are dominated by how-to and tutorial-based searches.


YouTube Search Statistic Showing Estimated Search Volume for "Metal Roofing Installation"

Here are some of the roofing YouTube searches that stood out the most:


1) How to Install Metal Roofing

Query: how to install metal roofing

Monthly Volume: 1.1K

Description:

People are using YouTube to learn how to install metal roofs properly. This is likely a combination of non-roofers exploring DIY installation or newer roofing contractors looking for context about certain parts of the installation process.


2) Roofing 101

Query: roofing 101

Monthly Volume: 400

Description:

Users are using YouTube to find fundamental information about roofing. Non-roofers looking for DIY advice or ways to get into the roofing industry are likely the main culprits of this search term.


3) Roofing a Shed

Query: roofing a shed

Monthly Volume: 250

Description:

People are going on YouTube to find information about roofing for sheds. Compared to more common property types like houses and commercial buildings, shed roofing is generally less discussed. We can assume that both roofers and DIYers are using this search phrase.


4) Roofing Sales

Query: roofing sales

Monthly Volume: 150

Description:

Sales are an essential part of running a profitable roofing business. As a result, roofers are going on YouTube to find information about sales techniques and strategies. Of course, some of the volume is also likely attributed to individuals who work for roofing companies but do not manually perform roofing services.


5) Roofing Fail

Query: roofing fail

Monthly Volume: 90

Description:

Any YouTube query that includes “fail” will return videos of individuals comedically failing at their jobs or professions. In this case, searches are looking for roofers caught on video messing something up. Most searches are likely to be non-roofers looking to laugh out loud at a roofer’s expense. 

But as we all know from the popular roofing memes, many roofing professionals are unafraid to laugh at themselves and each other.


Final Thoughts

YouTube is often an untapped marketing channel for roofing companies. While you can’t expect to enjoy the conversion rates of ranking on Google, YouTube engagement can lead to sales and increase brand awareness and digital marketing synergy.

At Roofing Webmasters, we can help optimize your YouTube strategy in 2023.


Posted: | Updated: Dec 15, 2023 | Categories: YouTube
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54 Side-splitting Roofing Memes That’ll Make You ROFL

Roofing Memes

Roofing memes have become immersed in the roofing industry culture. There’s no denying that memes designed specifically for roofers are often hysterical and accurate while serving as a welcome diversion for contractors during breaks in the job.

With that in mind, Roofing Webmasters presents 54 side-splitting roofing memes that’ll make you ROFL:

1) Blazing Sun Meme


Blazing Sun Meme

What roofer can’t relate to a hard day’s work in the brutal sun? It’s about 108 degrees in Texas right now.

2) DIY vs. Professional Meme


DIY Roof Repair Meme

No matter how many times you convince homeowners not to roof DIY, some will never listen.

3) Duct Tape Meme


Duct Tape Meme

It’s hilarious when clients tell you some of the things they did with a straight face.

4) Fall Through Ceiling Meme


Fall Through Roof Meme

Roofing safety is no laughing matter. But some homeowners insist on being a hero and suffer the consequences.

5) Got You Covered Meme


Got You Covered Meme

Unlicensed roofers will assure homeowners that they’ve “got you covered.” Two words: buyer beware.

6) One Shingle Left Meme


One Shingle Left Meme

All roofing contractors know the feeling when you’re staring at that very last shingle.

7) Well-Insulated Roof Meme


Rain Insulated Meme

Doing a great job on your customer’s roof can have a slight downside, especially if they love the rain.

8) The Roof Leak Cycle Meme


Roof Leak Cycle Meme

We don’t want to promote the worst-case scenario, but we all know homeowners that downplay their leaks.

9) Roof Leak Reaction Meme


Roof Leak Meme

Speaking of downplaying roof leaks, the roofer’s reaction is often far different than the homeowners.

10) Roof Leaking Meme


Roof Leaking Meme

A bad roof leak can have major consequences. Let’s hope you fare better than these people.

11) Roof Sunburn Meme


Roof Sunburn Meme

Roofing professionals sometimes have to find the positives in this 100+ degree heat.

12) Roofing Blog Mass Production Meme


Roofing Blog Meme

As a roofer, you’ve probably gotten a call from one of these marking gurus that will ruin your entire website by mass-producing AI-generated blogs.

13) Roofing PPC Meme


Roofing PPC Meme

You might be working with a roofing marketing agency right now that encourages you to pump your earnings into PPC ads. They might even be engaging in shady practices like black-box billing.

14) Roofing Season is Coming Meme


Roofing Season Meme

When the hailstorms hit, roofers become larger-than-life entities that homeowners rely on for repairs.

15) Sky Floors Meme


Sky Floors Meme

It’s always funny when roofers and others ponder the existential and philosophical aspects of the craft.

16) Roofers vs. Squirrels Meme


Squirrel vs. Roofer Meme

Squirrels can definitely get in the way during residential roofing jobs.

17) Test vs. Storm Leak Meme


Storm Leak Meme

It can be perplexing when the roof passes the leak test but still leaks during a storm. That’s why homeowners need the highest quality roofing services.

18) Shiny or Wet Roof Meme


Wet Roof Meme

Homeowners tend to talk themselves into narratives that avoid the need to pay for a replacement.

19) 12-Day Roof Replacement Meme


12 Day Roof Replacement Meme

Some of these exhaustive roof replacement jobs feel like the work of a lion. Am I right?

20) After Roof Repair Party Meme


After Work Party Meme

Some roofers are unphased by long days, and the party just starts when the job is done.

21) Roofing PPC Billing Meme


Black Box Billing Meme

There are roofing PPC companies that use a tactic called black-box billing. It’s disgraceful.

22) Brand New Roof Meme


Brand New Roof Meme

Having a brand new roof is a rewarding feeling for homeowners, from property resale value to the comfort of knowing you won’t get crushed by seasonal hail.

23) Brother-in-Law Roofer Meme


Brother-In-Law Roofer Meme

It’s always funny when the client tries to explain that they somehow know more about roofing than you as a professional.

24) Brutal Hail Storm Meme


Brutal Hail Storm Meme

Hail storms can wreak major havoc for homeowners, but roofers that have established a good reputation often reap the financial rewards for these unfortunate events.

25) Buy Roofing Leads Meme


Buy Roofing Leads Meme

In most cases, buying roofing leads is the equivalent of burning money. You can do a lot better with SEO.

26) Client Text Meme


Client Text Meme

Some clients insist on band-aids for larger roofing problems. As professionals, this can be a red flag.

27) Holding Back Co-Roofer Meme


Co Worker Meme

Sometimes homeowners can insult your roofing staff. Of course, it’s important to remain professional, even if it’s a challenge.

28) Commercial Roofing Job Meme


Commercial Roofing Job Meme

Those commercial roofing jobs tend to be a lot higher up than the residential variety.

29) First-Time DIY Roofing Meme


DIY Roofing First Meme

Many of these clients don’t realize that watching HGTV does not qualify you as a competent roofer.

30) Roofing Family Business Meme


Family Business Meme

Many roofing professionals have had a business in their family for multiple generations.

31) Green Roof


Green Roof Meme

There are intentional “green roofs” and roofs that are green as the result of neglect.

32) Cold Calling Marketers Meme


Hack Marketers Cold Calling Meme

Roofing business owners regularly receive cold calls from marketers claiming to have an unknown strategy. It becomes a chore trying to dodge these hacks.

33) Insulation Problem Meme


Insulation Problem Meme

Insulation problems can lead to roof fires which obviously become a disaster for everyone involved.

34) Offseason Roofing Marketing Meme


Market During Offseason Meme

Roofing companies that pause their marketing efforts during the offseason are always going to lag behind competitors that continue to promote their business during all seasons.

35) Marketing Sales Call Meme


Marketing Sales Call Meme

You can’t help but laugh at some of these marketing gurus that pretend to relate to roofing pros, all while talking down to them and providing lousy services.

36) National Roofing Week Meme


National Roofing Week Meme

Of course, this is a joke. You can’t mock clients to their faces. But it would be nice to roll your eyes at some of these insane roofing-related requests without suffering consequences.

37) Pick Roofing Keywords Meme


Pick Keywords Meme

I will never understand roofing marketing agencies that tell their clients to “pick this many keywords.” It immediately proves that they have no idea how SEO works.

38) Roofing PPC Companies Meme


PPC Companies Meme

If roofers were exposed to the behind-the-scenes tactics of many roofing PPC companies, they would view them as thieves.

39) Random Roofing Marketing Stat Meme


Random Roof Stat Meme

It’s not surprising that so many roofing companies are unhappy with their marketing provider, considering the horrific and shady tactics used in campaigns.

40) Roof, Grill, Dinner Meme


Roof, Grill, Dinner Meme

Nothing is quite as satisfying as hitting the grill and having a nice dinner after a long day of roofing.

41) Roofing License Scam Meme


Roof License Scam Meme

The industry frowns upon unlicensed roofers who peddle their services. But there are definitely people doctoring a fake license to fool consumers.

42) The Roofer’s Art Studio Meme


Roofer Art Studio Meme

Roofing is absolutely an art form. And most artists find inspiration when starting with a blank canvas.

43) Roofers’ Rock Meme


Roofers' Rock Meme

Roofing is a tough job. Sometimes it’s nice to be acknowledged for being a professional roofing contractor.

44) Roofing Billboard Meme


Roofing Billboard Meme

We’ve all seen those generic one-line billboards on the freeway. Wouldn’t it be funny if one of them revealed the foolishness of DIY roofing?

45) Roofing Biz Booming Meme


Roofing Biz Booming Meme

It’s hard not to start feeling extra confident when the roofing business starts booming.

46) Roofing Business Coach Meme


Roofing Business Coach Meme

Have you ever noticed that many of these business coaches have never had a real business?


47) Roofing Business Owner Stress Meme


Roofing Business Owner Meme

Sometimes being a full-time business owner can make us feel like we are aging at an increased rate.


48) Roofing Goggles Meme


Roofing Goggles Meme

The eyes of a full-time roofer tend to gravitate to one part of the home. Yes, the roofing system.

49) SEO for Roofers Meme


SEO for Roofers Meme

The advice of most SEO professionals is downright alarming. Don’t listen to them. Instead, check out this SEO guide for roofers in 2024.

50) Shady Ladder Meme


Shady Ladder Meme

While these memes are funny, roofing safety is no laughing matter. Most roofers have come across ladders that immediately cause alarm.

51) Roofer Sleeping-In Meme


Sleep In Meme

We all know that one contractor that never shows up on time. Or at least we did know them before they were fired.

52) Storm Damage Roofers Meme


Storm Roofers Meme

Whether you call them storm damage roofers or hail chasers, some of these contractors will try to drive through anything.

53) Roofer’s Work Tired Meme


Work Tired Meme

It’s difficult for office workers to relate to the grind of roofing work.

54) Roof Workplace Safety Meme


Workplace Safety Meme

Commercial roofing jobs can be extremely dangerous. An obvious rule of safety is to not recklessly sit on the edge of the roofing structure.

Make Your Own Roofing Memes

We hope you enjoyed these 54 roofing memes and are inspired to create your own. Download Memeatic from the Apple app store or Google Play store and start working your magic. You can even post your memes on social profiles like Instagram and TikTok. If you require professional marketing help, please contact us.

Posted: | Updated: Jan 5, 2024 | Categories: General
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How Roofers Can Target Homeowners on Facebook

How To Target Homeowners on Facebook (Blog Cover)
Roofing SEO Webmasters (Logo)

Key Takeaway

Roofers can target homeowners on Facebook by advertising to specific neighborhoods using the radius pindrop feature within Facebook Ads Manager’s location targeting.

While that is the basic answer to the question, you probably want more context on how to best reach homeowners in your area. At Roofing Webmasters, we have worked with roofing companies for over a decade, including managing their Facebook Advertising.

Creating a Facebook Ad Audience

Hyper-targeting the ideal homeowners for your services starts with defining an advertising audience within Facebook Ads Manager.

There are three audience types:

  • Core: Based on location, age, interests, and more
  • Custom: Based on previous interaction with your page
  • Lookalike: Based on users that closely resemble your existing audience

Each audience type can be refined to reach Facebook users likely to be ideal homeowners. You can learn more extensively about advertising on Facebook with our Roofing Facebook Ads Guide.

Refining Audiences to Reach Homeowners

Location

As a local roofing company, you will want to target Facebook users within your service areas. This measure helps save money and lowers your cost per acquisition. 

You can restrict the geographic radius as much as you want, including individual neighborhoods. Remember that the more you limit your radius, the fewer impressions your ad will receive.

Age

The sweet spot age range for ideal homeowners is between 30 and 45, as this generation is well-versed in digital interactions and understands how to best use the internet to find home services. 

Homeowners older than 45 may be more skeptical of your ads. Many already have a life-long contractor who performs their services. However, this is only true of some consumers over the age of 45.

Interests

Several interests within the Facebook Ads Manager help you target the ideal homeowner. People interested in home improvement and even home improvement TV shows are good targets.

In addition, users interested in home and garden, home ownership, and real estate are worth targeting. However, you can be more creative and choose interests like home remodeling, DIY, and HGTV.

Retargeting Homeowners With Specific URL Visits

Does your roofing website contain articles, blog posts, or service pages directly addressing homeowners? If so, you can retarget visitors to those specific URLs within Facebook Ads Manager.

If you don’t currently have content like this on your website, it might be worth publishing for this very purpose. It’s one of the best ways to craft an audience comprised of homeowners.

Reaching Homeowners Through Facebook Marketing

It’s no secret that Facebook Ads are the most effective way to reach potential customers for your roofing business. However, some organic Facebook marketing strategies can help you reach homeowners.

For example, creating a Facebook Group about roofing or homeownership might be worth your time. This is especially useful if you can regularly post helpful content for the group members.

You’ll also want to encourage as many people as possible to like your roofing company’s Facebook business page, which can be accelerated by including a link to your Facebook page within your email marketing campings.

Final Thoughts on Targeting Homeowners on Facebook

Facebook has made it increasingly challenging to zero in on homeowners through Facebook Ads. However, through multiple strategies, roofing companies can still reach homeowners and optimize their ad spend on Facebook.

These advertising strategies include targeting specific locations and interests, including home ownership, DIY, and even HGTV. Aside from spending on ads, organic marketing strategies like Facebook Groups can also prove beneficial in maximizing the reach to homeowners.

Posted: | Updated: Aug 3, 2023 | Categories: Social Media
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A Roofer’s Guide To Search Generative Experience (SGE)

Search Generative Experience (Blog Cover)

Google’s new Search Generative Experience, or SGE, will change search as we know it. Google presented its upcoming change to search engine results pages at its annual Google I/O conference.

Most examples cited in Google’s presentation cover informational queries like “good bike for a 5-mile commute with hills.” These examples don’t provide insights into how SGE will affect local businesses like roofing.

So how should roofing companies prepare for this new era of search?

Below, Roofing Webmasters outlines a comprehensive guide on customizing your online marketing strategy for search generative experience.


Roofing SEO Webmasters (Logo)

Expert Summary

Search Generative Experience uses traditional SEO factors to produce citations, but it significantly increases the influence of the EEAT ranking signal for roofing companies


Snapshots

By most accounts, snapshots will effectively replace featured snippets on search engine results pages (SERPs). Instead, snapshots will be an AI-generated response to a user query, along with three (or more) citations that support the response.

These snapshot citations are organic search results from websites. So the same way your website ranks on organic search today, it can rank as a snapshot citation tomorrow.

The concept of featured snippet optimization will effectively disappear with this new feature. Still, a similar strategy of answering common consumer questions in an NLP-friendly format is likely one factor determining which websites are cited.

Possible roofing-related queries for SGE snapshots:

“what is the best roofer in my area that offers metal roof repair”

“where can i find a company that offers commercial roof coatings”

“where to find an estimate for a residential roof replacement”

Perspectives

Google Search Perspectives is a new filter highlighting expert content from around the web, including social media sites like YouTube and TikTok and discussion forums like Reddit.

As a roofing professional, you’ve probably known for some time that the best place to get answers about roofing-related topics is from actual roofers. These roofers may share their insights in a less formal tone on Reddit or YouTube, which is actually what the modern consumer prefers over some random blog post on a website.

Google now understands how user behavior has shifted and wants to meet consumers at their preferred destination. The Perspectives filter will achieve this and help Google showcase “hidden gems” on the search results, including discussion board responses like on Reddit.

The documentation surrounding Search Perspectives also mentions that this filter will inform algorithms that determine content quality on traditional search results (i.e., website pages, blog posts, etc.). The Perspectives algorithm will expand on Google’s Helpful Content Update.

"Last year, we launched the helpful content system to show more content made for people, and less content made to attract clicks. In the coming months, we’ll roll out an update to this system that more deeply understands content created from a personal or expert point of view, allowing us to rank more of this useful information on Search."

Roofers can prepare by ensuring all content is written or reviewed by an expert and that the content makes it known that the expert contributed. You can achieve this through author bios on your website or by linking to your professional profile pages, like a LinkedIn profile.

It would also help to do more work on your personal brand so that it becomes an entity in Google’s eyes. For example, consider updating your LinkedIn profile and appearing on podcasts or live interviews. 

After you establish a name, you can start posting on Reddit and creating YouTube shorts that outline your various roofing expertise. These methods are going to be critical for dominating SEO in 2023.

SGE Ranking Factors

Although Google’s algorithms advance daily, SGE won’t fundamentally change the requirements to rank on Google Search. Websites must still produce relevant, quality content, perform proper on-page SEO, ensure indexing, and acquire credible backlinks to rank on SERPs.

However, some of the existing ranking signals will become more important with SGE and the new AI-driven search landscape.

EEAT

EEAT is now the most important ranking signal and the only one that can truly separate your roofing company. The EEAT acronym stands for expertise, experience, authoritativeness, and trustworthiness.

Most roofing companies already have some awareness of EEAT requirements because they understand the importance of reviews, branding, and unique photos. Still, EEAT goes beyond those tasks.

  • Expertise: Roofers must demonstrate expertise on subject matter through verified examples of recent jobs
  • Experience: Roofers must showcase hands-on experience, like with photos of them performing a particular roofing job
  • Authoaritiavness: Roofers must earn credible backlinks from others in the roofing industry
  • Trustworthiness: Roofers must acquire and showcase reviews on verified 3rd party platforms like Google My Business

EEAT is not always a tangible ranking factor, so it’s more complex than acquiring the most customer reviews and backlinks in order to rank #1. Instead, it’s an ongoing process of demonstrating your qualities through various digital signals. One app that can help right away is DataPins.

Topical Authority

For SGE to acknowledge your content, you must establish topical authority. As a result, your roofing website content must cover a wide range of topics related to all of your services.

For example, Google will never assume you offer silicone roof coatings just because you have a commercial roofing service page. Instead, you must create a separate page for silicone roof coatings and showcase examples of recent jobs and customer reviews that validate the service.

Competitors that offer the same service but fail to demonstrate it through topical authority won’t be able to rank for related terms. As a result, creating a topical map that covers your entire range of expertise is the best way to stand out with search generative experience.

Multi-Channel SEO

Websites have traditionally been the best asset for roofing companies to rank on Google. However, while the website should still serve as your company’s central hub, you must expand to other channels for SGE.

For example, the Perspectives filter will feature YouTube Shorts and TikTok videos. If you want to increase visibility, start creating these short video formats and posting them on your company channel. 

You can read a great post about how to create YouTube shorts here.

Another channel to invest in is Reddit. The key to gaining traction on Reddit is just to be yourself. Don’t try to promote your roofing company on Reddit; instead, chime in on topics in which you can provide genuine and unfiltered insights. 

Other members can smell BS from a mile away, so only post genuine thoughts.

You’ll want to avoid content farms like Quora because they encourage mass question-answering that dilutes the overall quality of its results. Google is trying to get away from platforms like this.

Reddit is one of many discussion forums worth exploring. In addition, roofing companies can look for niche-specific discussion boards like Roofing Talk, which brings together roofing professionals worldwide.

Finally, remember that the term “SEO” is used loosely in these contexts, as you won’t want to “optimize” your forum submissions in a traditional sense. The only thing to do intentionally is ensure that you identify yourself as a professional roofer.

How Roofers Can Approach AI Responsibly

You might think Google’s announcement of AI-generated query responses invites your roofing company website to mass-produce AI-generated content of its own. After all, AI pulling information from other AI makes perfect sense, right?

Wrong. The function of Google’s AI is to consolidate information from real human beings. As a result, producing AI content on your website only reduces your ability to rank on Google’s SGE features. The most successful roofers will double down on human-generated expertise.

Of course, you might think Google cannot detect AI-generated copy. And in some cases, they probably can’t. However, one thing they’ve gotten better at detecting is expertise or a lack thereof.

So if your content doesn’t cite sources or demonstrate first-hand experience, it’s not worth ranking on Google (whether it was produced with AI or not).

It’s not to suggest that roofers should never incorporate AI into their marketing strategy. However, the real separator of roofing companies in the new era of SEO is EEAT rather than AI-generated content. You should never mass produce content, regardless of the tools used.

Google has always cracked down on content schemes and will continue to do so in the AI era. You might use AI to create schema markup, original programming code, plugin building, etc. However, using AI to tell your roofing story is unwise.

Posted: | Updated: May 26, 2023 | Categories: General
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What is Digital Word-of-Mouth Marketing for Roofers?

Digital Word-of-Mouth Marketing (Blog Cover)

Digital word-of-mouth marketing is the digital version of traditional word-of-mouth promotion. It involves building trust for your roofing company via person-to-person sentiments (i.e., consumer referrals). It is important because an estimated 90% of people are more likely to trust a recommended brand.

Most roofers grew up with word-of-mouth marketing. For example, you do a great job on a neighborhood roof, and suddenly your client is spreading the word to their friends and neighbors. These referrals are extremely valuable because the prospects already trust your business, increasing conversion rates.

Logo Design For Roofing SEO Company

Key Takeaway: Digital Word-of-Mouth marketing for roofers requires real customers to recommend your company online in an organic, non-promotional manner (i.e., not a blog post, advertisement, or “promoted” article)

What is the Digital Version of Word-of-Mouth Marketing?

The digital version of word-of-mouth marketing is when online users convey trust in your roofing company by recommending you to other potential customers. Google reviews are an example of this, but there are also more powerful ways to contextualize your company’s performance and interaction with the community, like DataPins.

Digital Word-of-Mouth Marketing Examples

Marketing companies like to discuss concepts but sometimes fail to present examples that help roofing companies understand the application. Below, Roofing Webmasters outlines some common examples of word-of-mouth marketing in a digital context.

Online Reviews

Online reviews are the most well-known form of digital word-of-mouth. Google, Facebook, Yelp, and other popular platforms host business profiles that showcase customer feedback about that business. As many companies know, reviews are an essential aspect of Local SEO

Unfortunately, however, the general trust level in these review platforms is mediocre at best.

Commercial Roofing Review on Website

Showcasing 3rd-party reviews via a website slider can help spread the word about your company online.

Social Proof

Another example of digital word-of-mouth is online social proof. For example, suppose you publish a picture of your recent roofing job with before and after photos and a connected review from the customer. In that case, you are spreading your company’s reputation to other prospects. 

Tools like DataPins can help you automate social proof on your website.

Screenshot of DataPins Pin from Roofing Website

Highlighting recent jobs’ location, service, and context can validate your work and feedback to internet users.

Forum Discussions

Many customers turn to forums like Reddit or Nextdoor to find real answers from real people. Facebook Groups can also be another example of this concept. Generally, people want to skip over the BS influencers that rank on Google and hear from real humans. 

The significant part about forums is that people speak as they would in a conversation rather than writing a blog post for SEO optimization.

Reddit Roofing Discussion

Reddit users speak like normal human beings rather than SEO blog writers who tend to sound robotic.

YouTube / TikTok

YouTube, TikTok, and other video-driven platforms create high-level engagement for word-of-mouth marketing. Videos on these platforms are consumed based on true popularity rather than algorithmically. Of course, properly titling and tagging your videos is important, but engagement is the #1 ranking factor.

While roofers are unlikely to spend much time creating TikTok videos, some contractors have increased their audience by doing just that.

YouTube Video Shows a Way to Promote Your Website

Videos are the #1 content medium in 2023, and users gravitate toward them more than text-based content.

Digital Word-of-Mouth Marketing Tools for Roofers

You might wonder which tools can help you spread your company’s reputation through digital mediums. After all, choosing a reputation management tool presents the same challenges homeowners face when choosing a roofing company. Who can you trust?

Below, Roofing Webmasters reveals several high-quality tools for digital word-of-mouth marketing in 2023.

DataPins

DataPins: The Map Ranking App™ is the most potent digital word-of-mouth marketing tool on the web. DataPins does everything from inserting schema code and geo-coordinates into your pins to automating review requests via SMS and email communications. 

DataPins also helps contextualize your social proof by routing recent jobs to the most relevant website pages. For example, a tile roof repair project appears on your website’s tile roof repair service page. This helps website visitors review relevant jobs related to their needs.

Birdeye

Birdeye is a reputation management platform that helps attract customers and increase revenue. The tool allows roofers to control every business component and reputation while providing insights to inform critical decisions. 

The tool also features thousands of API integrations for roofing companies that scale during high growth.

Podium

Podium is a tool that helps roofing companies gather and showcase customer reviews from across the web. The app allows roofers to manage reviews across multiple platforms and send text review requests to recent customers. 

The tool also allows roofing companies to add a chatbot to the website so you can monitor visitor inquiries in real-time.

NiceJob

NiceJob is a reputation management platform with an intriguing feature allowing customers to send referral links to friends and neighbors. NiceJob also covers the standard reputation management processes like automating review requests and showcasing them on your website.

Another cool feature within NiceJob is the ability to showcase reviews via social media channels like Instagram and Facebook.

Summary of Digitial Word-of-Mouth Marketing for Roofing

Having real humans spread your company’s reputation online is essential to long-term success. But, unfortunately, consumers inherently distrust marketing materials like advertisements or optimized web pages—many even distrust review platforms like Google, Facebook, and Yelp.

As a result, your website should showcase recent jobs, photos, and summaries connected to customer reviews and testimonials. These things, when packaged together, create the proper context of word-of-mouth promotion. We recommend the DataPins tool to help you achieve your goals in 2023.

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How ChatGPT May Impact SEO for Roofing Companies in 2023

Blog Cover for ChatGPT Article Showing AI Bot

ChatGPT’s impact on roofing SEO remains in its preliminary stages as search engines, marketing agencies, and roofing companies process the pros and cons of this emerging technology. While it will take time to clearly define ChatGPT’s role in search engine optimization, gaining awareness about what this tool can do for roofers is crucial.

At Roofing Webmasters, we’ve been considered the top-rated SEO agency for roofers for more than a decade. As a result, roofing companies turn to us to make sense of the latest advancements in the digital marketing industry.

Below we outline our forecast of how ChatGPT will impact SEO for roofers.


Notes about ChatGPT for SEO:

It is a powerful AI tool for roofers

It should not write your roofing content

It is still in its early stages and will evolve

It can be used to expedite SEO processes


ChatGPT for SEO Content Creation

Google’s Helpful Content Update seemed to anticipate the emergence of ChatGPT as a content creation tool. While Google does not explicitly ban the use of AI-generated content on websites, they do, however, clearly recommend content created by humans for humans.

Bankrate’s website utilizes AI-generated content for articles currently ranking on Google. The search engine has affirmed that AI content is not necessarily violating its guidelines when used to help human visitors. However, such mixed messaging needs to be more straightforward for industry members.

While it seems possible to rank your roofing website with AI content, as long as it endures a stringent editing process, it’s too early for any SEO agency to confidently recommend or utilize AI content for content generation. Until more data is gathered and Google clarifies its guidelines, the risk of suppressing a roofer’s rankings is too great.

Roofing Webmasters consistently runs SEO research tests that do not impact our clients but provide insights we can incorporate into future campaigns. As of today, human-generated content for roofing companies outperforms AI content generation on search rankings.

ChatGPT as a Search Engine

Some in the industry have coined ChatGPT as the Google killer or at least its replacement. Of course, many of these headlines are created to generate responses rather than outline genuine predictions. Few industry experts view ChatGPT as a Google replacement, though it may impact search engines in general.

For example, Bing plans to incorporate ChatGPT into its search engine, which could increase its market share after years of Google domination. Still, Google likely remains the prohibitive search engine king for decades. 

While Google is unlikely in danger of losing its status, we can’t discount the potential changes ChatGPT will make to search behavior. The fundamental issue with ChatGPT as a search engine is its current interface. For roofing companies especially, consumers want to quickly sort through company websites, reviews, and Google Business Profiles.

ChatGPT currently cannot provide that level of Local SEO experience.

GMB Screenshot for Roofers

Google’s ability to contextualize local roofing companies by presenting verified reviews and business information separates it from other search engines and artificial intelligence.

ChatGPT as a Programmer

The most appealing part of ChatGPT is its ability to write code. While an experienced programmer must still examine the code before publication, ChatGPT can significantly expedite the code creation process while closing the gap between programmers and non-programmers.

For example, roofing company websites may want to include an HTML roofing cost calculator. However, they usually hire a programmer to complete the task, which would take time and money. With ChatGPT, a roofer could conceivably produce the code within minutes for free. 

Aside from HTML, CSS, and Javascript code, ChatGPT can perform other programming tasks like creating schema markup for a roofing business or adding schema FAQ to a roofing company service page. These are all tasks that previously required time, money, and expertise.

ChatGPT as an Assistant

Although it’s too early to determine ChatGPT’s impact on raw content creation, we can safely assume that ChatGPT will help power and enhance existing processes common among top SEO agencies. For example, the tool can quickly generate ideas for roofing article topics.

In addition, ChatGPT can perform tasks usually reserved for expensive software suites like SEMRush and Ahrefs, such as keyword research, competitor analysis, and latent semantic indexing. There’s little doubt that the tool will add plenty of innovative strategies to SEO efforts.

Aside from tasks that directly influence SEO website rankings, ChatGPT can also assist with social media, Google Business Profile, email marketing, podcast transcription, and reputation management. As other software developers tap into ChatGPT’s API, we can expect more compelling use cases to emerge.

Avoiding ChatGPT Misinformation for Roofing Companies

It’s well-documented that ChatGPT may produce incorrect responses to user queries which can go unnoticed at first glance. But aside from the tool’s limitations regarding accuracy, roofing companies should be aware of individuals and companies leveraging ChatGPT to create false narratives.

For example, YouTube has already seen a massive spike in ChatGPT-related videos making outlandish claims. Of course, as with any subject, some videos are accurate, and some are not. Roofers must resist the urge to buy into all the emerging narratives surrounding the tool and its impact on digital marketing.

ChatGPT vs. Other AI Tools

AI is here to stay and will only improve and benefit roofing companies. However, like ChatGPT, other content creation tools like Jasper.AI are unsuitable for high-ranking SEO content. Mechanisms like Jasper produce content that Google can detect. 

If you believe your existing SEO agency is using AI tools to produce your roofing content, you can test the content yourself using free tools like Open AI Detector. Don’t be afraid to ask your agency about its process and how it may suppress your roofing keyword rankings in 2023.

Screenshot of AI Content Detection Tool

Summary of ChatGPT’s Impact on Roofing SEO

ChatGPT is still in its infancy stages, and its impact on roofing SEO will evolve. Using ChatGPT to produce your roofing website content is dangerous and not recommended by a credible SEO agency. Still, the tool is helpful for other processes related to SEO.

While we cannot endorse ever use of ChatGPT as of 2023, we can acknowledge the tool’s great power and potential and continue to find ways to incorporate it into a healthy SEO presence for roofing companies. As the industry leader in SEO for roofers, we are always looking to give our client’s an advantage on Google search results.

Posted: | Updated: Jan 17, 2023 | Categories: SEO
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Don’t Patronize My Roofer Marketing (Podcast Episode)

Don't Patronize Me About Roofer Marketing (Podcast)

When you pay money to a service provider, whether a digital marketing agency or a healthcare professional, you should refuse to be patronized. Most digital marketing agencies for roofers patronize their clients and tell them to increase their budget while insulting their intelligence.

In today’s Roofing SEO Podcast episode, Nolen and Jason discuss how roofers should react to salespeople and agency owners that patronize them regarding digital marketing services.

The Insulting Nature of Patronization

To patronize someone is to speak to them as an inferior, mainly when providing supposedly helpful information. Unfortunately, patronizing clients is par for the course in the digital marketing industry. Most marketing salespeople don’t respect their clients and talk down to them regularly.

Roofing companies should never stand for these insults. The truth is, most roofers are entrepreneurs and have at least a basic understanding of business marketing. Dealing with web geeks who have a superiority complex is a joke. 

How Much Should Roofers Know About Marketing

At Roofing Webmasters, we deal with a full spectrum of clients regarding marketing knowledge. Some business owners ask us many questions about technical marketing tasks, while others want to remove themselves from the process altogether. Either attitude is fine with us and works well.

Marketing Savvy Roofers

Roofers that want to know the details about marketing specifics should respect the marketer’s expertise but refuse insults or patronizing. Like we don’t know everything about installing a roof, roofers don’t know everything about search engine optimization.

Nevertheless, we never talk down to clients who ask for specific details about the marketing process. In many cases, their hands-on approach to their business makes them successful. We provide clients with all the marketing information they need to foster a great working relationship.

Hands-Off Roofing Companies

Some business owners want to remove themselves from the marketing details altogether and pay us to handle everything on their behalf. This attitude works well, too, as long as you choose the right digital marketing agency. We don’t look down on roofers who don’t care about specifics.

Keep in mind that if you have this attitude with a terrible marketing agency, it can end in disaster. As a result, choosing the right digital marketing agency is critical if you don’t know anything about SEO, PPC, website design, content marketing, etc.

How Marketing Salespeople Insult Roofers

If you’ve tried to invest in marketing services in the past, you’ve probably encountered a salesperson who tried to patronize you with marketing. Unfortunately, these people inherently lack respect for your business sense and talk to you as an inferior. Check out some examples of this below:

“Increase Your Budget”

If the salesperson’s answer to every marketing inquiry is to increase your budget, they are patronizing you. An example of this is with PPC ad spend for roofers. If you find yourself infuriated that the marketing agency wants you to burn through more and more cash, you are with the wrong provider.

“Check Out This SEO Report”

Any salesperson can enter your website URL into SEMRush and produce an SEO report on-demand. Furthermore, they can highlight select metrics that tell you a misleading story about your organic traffic. For example, if you recently lost 45% of your organic traffic on Google, it looks terrible.

However, the lost traffic was to a non-conversion page in many cases. As a result, the traffic was worthless for your roofing company and is being used for manipulation by the salesperson. 

“Act Now, Or Else”

The “Act now or else” sales routine is a popular tactic for roofers with existing websites. The salesperson’s goal is to create urgency and fear around your existing marketing presence. They use select metrics to insult your intelligence and undermine your current marketing agency.

Of course, this particular sales tactic is highly unethical, but that, unfortunately, fits right in with 99% of marketing agencies. By educating yourself about the basics of roofing SEO, marketing, and web design, you can better understand the cheap tricks these salespeople utilize.

What Roofers Can Do About Fraud Marketers

Unfortunately, roofing companies will likely experience unethical sales pitches regularly because the industry is ripe with bad actors. The best thing to do is educate yourself about marketing basics to intelligently dismiss these highfalutin hacks trying to manipulate you.

By signing up with Roofing Webmasters, you can have confidence that your campaign is run by an honest group of people with a proven track record in the roofing industry.

Posted: | Updated: May 9, 2022 | Categories: Podcast