Author Archives: Roofing SEO Webmasters

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Top 100 Roofing YouTube Searches (Keywords) in 2023

Roofing YouTube Searches (Blog Cover)

Check out our comprehensive list of the most searched roofing keywords on YouTube.

We used the popular keyword research tool Ahrefs to collect this data.

While Ahrefs is one of the most renowned keyword research tools, it is essential to remember that these numbers are estimates.

The data is only for the United States and does not account for searches in other countries.

NumberKeywordVolume
1roofing3,400
2metal roofing installation3,000
3roofing shingles installation1,900
4installing metal roofing1,300
5tpo roofing installation1,200
6how to install metal roofing1,100
7metal roofing800
8corrugated metal roofing installation800
9jerky boys roofing700
10installing metal roofing over shingles700
11roll roofing installation600
12torch down roofing installation500
13metal roofing installation over shingles450
14install metal roofing450
15roofing 101400
16roofing installation400
17epdm rubber roofing installation350
18polycarbonate roofing installation350
19cutting metal roofing350
20installing corrugated metal roofing300
21roofing torch300
22how to install metal roofing over shingles300
23gaf roofing installation250
24roofing a shed250
25rolled roofing250
26roofing a house250
27rolled roofing installation250
28installing metal roofing panels200
39gaf roofing200
30roll roofing200
31how to do roofing200
32shingles roofing installation200
33tpo roofing200
34roofing insights200
35diy metal roofing installation150
36how to cut metal roofing150
37eric garcia roofing150
38corrugated roofing installation150
39metal roofing installed over shingles roofing pro150
40roofing sales150
41how to install roofing shingles150
42diy roofing150
43owens corning roofing150
44rubber roofing150
45roofing repair150
46roofing intelligence part 1150
47how to install rolled roofing100
48pvc roofing installation100
49epdm roofing100
50ondura roofing installation100
51how to install corrugated roofing panels100
52spray foam roofing100
53how to install roll roofing100
54metal roofing valley installation100
55install roll roofing100
56installing steel roofing100
57commercial roofing100
58roofing materials100
59peel and stick roofing90
60re roofing a house90
61roofing fail90
62this old house roofing90
63how to install rolled roofing on a flat roof80
64the jerky boys roofing80
65conklin roofing systems80
66torch down roofing80
67union metal roofing80
68shed roofing80
69how to install steel roofing70
70how to install asphalt shingles roofing70
71roofing over existing shingles70
72epdm roofing installation70
73metal roofing over shingles70
74cutting corrugated metal roofing70
75install rolled roofing70
76how to install roll roofing on low slope roofs70
77cougar paws roofing shoes70
78nice roofing60
79roofing tips60
80how to install rubber roofing60
81roofing business60
82installing roll roofing60
83bad roofing job60
84installing rolled roofing60
85roofing shingles60
86diy roofing a house60
87roofing company60
88roll roofing flat roof60
89canvassing for roofing60
90frank rizzo roofing60
91fabral metal roofing installation50
92roofing intelligence50
93steel roofing50
94roofing accidents50
95alternative roofing materials50
96union corrugated roofing installation50
97roofing fails50
98steel roofing installation50
99hot tar roofing40
100how to install metal roofing on a shed40

As you can see, the list contains a combination of installation queries, brand queries, strategy queries, material queries, and more. 

Unlike Google searches, which typically contain more commercial intent roofing keywords, YouTube searches are dominated by how-to and tutorial-based searches.

YouTube Search Statistic Showing Estimated Search Volume for "Metal Roofing Installation"

Here are some of the roofing YouTube searches that stood out the most:

1) How to Install Metal Roofing

Query: how to install metal roofing

Monthly Volume: 1.1K

Description:

People are using YouTube to learn how to install metal roofs properly. This is likely a combination of non-roofers exploring DIY installation or newer roofing contractors looking for context about certain parts of the installation process.

2) Roofing 101

Query: roofing 101

Monthly Volume: 400

Description:

Users are using YouTube to find fundamental information about roofing. Non-roofers looking for DIY advice or ways to get into the roofing industry are likely the main culprits of this search term.

3) Roofing a Shed

Query: roofing a shed

Monthly Volume: 250

Description:

People are going on YouTube to find information about roofing for sheds. Compared to more common property types like houses and commercial buildings, shed roofing is generally less discussed. We can assume that both roofers and DIYers are using this search phrase.

4) Roofing Sales

Query: roofing sales

Monthly Volume: 150

Description:

Sales are an essential part of running a profitable roofing business. As a result, roofers are going on YouTube to find information about sales techniques and strategies. Of course, some of the volume is also likely attributed to individuals who work for roofing companies but do not manually perform roofing services.

5) Roofing Fail

Query: roofing fail

Monthly Volume: 90

Description:

Any YouTube query that includes “fail” will return videos of individuals comedically failing at their jobs or professions. In this case, searches are looking for roofers caught on video messing something up. Most searches are likely to be non-roofers looking to laugh out loud at a roofer’s expense. 

But as we all know from the popular roofing memes, many roofing professionals are unafraid to laugh at themselves and each other.

Final Thoughts

YouTube is often an untapped marketing channel for roofing companies. While you can’t expect to enjoy the conversion rates of ranking on Google, YouTube engagement can lead to sales and increase brand awareness and digital marketing synergy.

At Roofing Webmasters, we can help optimize your YouTube strategy in 2023.

Posted: | Updated: Sep 20, 2023 | Categories: YouTube
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54 Side-splitting Roofing Memes That’ll Make You ROFL

Roofing Memes

Roofing memes have become immersed in the roofing industry culture. There’s no denying that memes designed specifically for roofers are often hysterical and accurate while serving as a welcome diversion for contractors during breaks in the job.

With that in mind, Roofing Webmasters presents 54 side-splitting roofing memes that’ll make you ROFL:

1) Blazing Sun Meme


Blazing Sun Meme

What roofer can’t relate to a hard day’s work in the brutal sun? It’s about 108 degrees in Texas right now.

2) DIY vs. Professional Meme


DIY Roof Repair Meme

No matter how many times you convince homeowners not to roof DIY, some will never listen.

3) Duct Tape Meme


Duct Tape Meme

It’s hilarious when clients tell you some of the things they did with a straight face.

4) Fall Through Ceiling Meme


Fall Through Roof Meme

Roofing safety is no laughing matter. But some homeowners insist on being a hero and suffer the consequences.

5) Got You Covered Meme


Got You Covered Meme

Unlicensed roofers will assure homeowners that they’ve “got you covered.” Two words: buyer beware.

6) One Shingle Left Meme


One Shingle Left Meme

All roofing contractors know the feeling when you’re staring at that very last shingle.

7) Well-Insulated Roof Meme


Rain Insulated Meme

Doing a great job on your customer’s roof can have a slight downside, especially if they love the rain.

8) The Roof Leak Cycle Meme


Roof Leak Cycle Meme

We don’t want to promote the worst-case scenario, but we all know homeowners that downplay their leaks.

9) Roof Leak Reaction Meme


Roof Leak Meme

Speaking of downplaying roof leaks, the roofer’s reaction is often far different than the homeowners.

10) Roof Leaking Meme


Roof Leaking Meme

A bad roof leak can have major consequences. Let’s hope you fare better than these people.

11) Roof Sunburn Meme


Roof Sunburn Meme

Roofing professionals sometimes have to find the positives in this 100+ degree heat.

12) Roofing Blog Mass Production Meme


Roofing Blog Meme

As a roofer, you’ve probably gotten a call from one of these marking gurus that will ruin your entire website by mass-producing AI-generated blogs.

13) Roofing PPC Meme


Roofing PPC Meme

You might be working with a roofing marketing agency right now that encourages you to pump your earnings into PPC ads. They might even be engaging in shady practices like black-box billing.

14) Roofing Season is Coming Meme


Roofing Season Meme

When the hailstorms hit, roofers become larger-than-life entities that homeowners rely on for repairs.

15) Sky Floors Meme


Sky Floors Meme

It’s always funny when roofers and others ponder the existential and philosophical aspects of the craft.

16) Roofers vs. Squirrels Meme


Squirrel vs. Roofer Meme

Squirrels can definitely get in the way during residential roofing jobs.

17) Test vs. Storm Leak Meme


Storm Leak Meme

It can be perplexing when the roof passes the leak test but still leaks during a storm. That’s why homeowners need the highest quality roofing services.

18) Shiny or Wet Roof Meme


Wet Roof Meme

Homeowners tend to talk themselves into narratives that avoid the need to pay for a replacement.

19) 12-Day Roof Replacement Meme


12 Day Roof Replacement Meme

Some of these exhaustive roof replacement jobs feel like the work of a lion. Am I right?

20) After Roof Repair Party Meme


After Work Party Meme

Some roofers are unphased by long days, and the party just starts when the job is done.

21) Roofing PPC Billing Meme


Black Box Billing Meme

There are roofing PPC companies that use a tactic called black-box billing. It’s disgraceful.

22) Brand New Roof Meme


Brand New Roof Meme

Having a brand new roof is a rewarding feeling for homeowners, from property resale value to the comfort of knowing you won’t get crushed by seasonal hail.

23) Brother-in-Law Roofer Meme


Brother-In-Law Roofer Meme

It’s always funny when the client tries to explain that they somehow know more about roofing than you as a professional.

24) Brutal Hail Storm Meme


Brutal Hail Storm Meme

Hail storms can wreak major havoc for homeowners, but roofers that have established a good reputation often reap the financial rewards for these unfortunate events.

25) Buy Roofing Leads Meme


Buy Roofing Leads Meme

In most cases, buying roofing leads is the equivalent of burning money. You can do a lot better with SEO.

26) Client Text Meme


Client Text Meme

Some clients insist on band-aids for larger roofing problems. As professionals, this can be a red flag.

27) Holding Back Co-Roofer Meme


Co Worker Meme

Sometimes homeowners can insult your roofing staff. Of course, it’s important to remain professional, even if it’s a challenge.

28) Commercial Roofing Job Meme


Commercial Roofing Job Meme

Those commercial roofing jobs tend to be a lot higher up than the residential variety.

29) First-Time DIY Roofing Meme


DIY Roofing First Meme

Many of these clients don’t realize that watching HGTV does not qualify you as a competent roofer.

30) Roofing Family Business Meme


Family Business Meme

Many roofing professionals have had a business in their family for multiple generations.

31) Green Roof


Green Roof Meme

There are intentional “green roofs” and roofs that are green as the result of neglect.

32) Cold Calling Marketers Meme


Hack Marketers Cold Calling Meme

Roofing business owners regularly receive cold calls from marketers claiming to have an unknown strategy. It becomes a chore trying to dodge these hacks.

33) Insulation Problem Meme


Insulation Problem Meme

Insulation problems can lead to roof fires which obviously become a disaster for everyone involved.

34) Offseason Roofing Marketing Meme


Market During Offseason Meme

Roofing companies that pause their marketing efforts during the offseason are always going to lag behind competitors that continue to promote their business during all seasons.

35) Marketing Sales Call Meme


Marketing Sales Call Meme

You can’t help but laugh at some of these marketing gurus that pretend to relate to roofing pros, all while talking down to them and providing lousy services.

36) National Roofing Week Meme


National Roofing Week Meme

Of course, this is a joke. You can’t mock clients to their faces. But it would be nice to roll your eyes at some of these insane roofing-related requests without suffering consequences.

37) Pick Roofing Keywords Meme


Pick Keywords Meme

I will never understand roofing marketing agencies that tell their clients to “pick this many keywords.” It immediately proves that they have no idea how SEO works.

38) Roofing PPC Companies Meme


PPC Companies Meme

If roofers were exposed to the behind-the-scenes tactics of many roofing PPC companies, they would view them as thieves.

39) Random Roofing Marketing Stat Meme


Random Roof Stat Meme

It’s not surprising that so many roofing companies are unhappy with their marketing provider, considering the horrific and shady tactics used in campaigns.

40) Roof, Grill, Dinner Meme


Roof, Grill, Dinner Meme

Nothing is quite as satisfying as hitting the grill and having a nice dinner after a long day of roofing.

41) Roofing License Scam Meme


Roof License Scam Meme

The industry frowns upon unlicensed roofers who peddle their services. But there are definitely people doctoring a fake license to fool consumers.

42) The Roofer’s Art Studio Meme


Roofer Art Studio Meme

Roofing is absolutely an art form. And most artists find inspiration when starting with a blank canvas.

43) Roofers’ Rock Meme


Roofers' Rock Meme

Roofing is a tough job. Sometimes it’s nice to be acknowledged for being a professional roofing contractor.

44) Roofing Billboard Meme


Roofing Billboard Meme

We’ve all seen those generic one-line billboards on the freeway. Wouldn’t it be funny if one of them revealed the foolishness of DIY roofing?

45) Roofing Biz Booming Meme


Roofing Biz Booming Meme

It’s hard not to start feeling extra confident when the roofing business starts booming.

46) Roofing Business Coach Meme


Roofing Business Coach Meme

Have you ever noticed that many of these business coaches have never had a real business?


47) Roofing Business Owner Stress Meme


Roofing Business Owner Meme

Sometimes being a full-time business owner can make us feel like we are aging at an increased rate.


48) Roofing Goggles Meme


Roofing Goggles Meme

The eyes of a full-time roofer tend to gravitate to one part of the home. Yes, the roofing system.

49) SEO for Roofers Meme


SEO for Roofers Meme

The advice of most SEO professionals is downright alarming. Don’t listen to them. Instead, check out this SEO guide for roofers in 2023.

50) Shady Ladder Meme


Shady Ladder Meme

While these memes are funny, roofing safety is no laughing matter. Most roofers have come across ladders that immediately cause alarm.

51) Roofer Sleeping-In Meme


Sleep In Meme

We all know that one contractor that never shows up on time. Or at least we did know them before they were fired.

52) Storm Damage Roofers Meme


Storm Roofers Meme

Whether you call them storm damage roofers or hail chasers, some of these contractors will try to drive through anything.

53) Roofer’s Work Tired Meme


Work Tired Meme

It’s difficult for office workers to relate to the grind of roofing work.

54) Roof Workplace Safety Meme


Workplace Safety Meme

Commercial roofing jobs can be extremely dangerous. An obvious rule of safety is to not recklessly sit on the edge of the roofing structure.

Make Your Own Roofing Memes

We hope you enjoyed these 54 roofing memes and are inspired to create your own. Download Memeatic from the Apple app store or Google Play store and start working your magic. You can even post your memes on social profiles like Instagram and TikTok. If you require professional marketing help, please contact us.

Posted: | Updated: Aug 9, 2023 | Categories: General
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  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
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How Roofers Can Target Homeowners on Facebook

How To Target Homeowners on Facebook (Blog Cover)
Roofing SEO Webmasters (Logo)

Key Takeaway

Roofers can target homeowners on Facebook by advertising to specific neighborhoods using the radius pindrop feature within Facebook Ads Manager’s location targeting.

While that is the basic answer to the question, you probably want more context on how to best reach homeowners in your area. At Roofing Webmasters, we have worked with roofing companies for over a decade, including managing their Facebook Advertising.

Creating a Facebook Ad Audience

Hyper-targeting the ideal homeowners for your services starts with defining an advertising audience within Facebook Ads Manager.

There are three audience types:

  • Core: Based on location, age, interests, and more
  • Custom: Based on previous interaction with your page
  • Lookalike: Based on users that closely resemble your existing audience

Each audience type can be refined to reach Facebook users likely to be ideal homeowners. You can learn more extensively about advertising on Facebook with our Roofing Facebook Ads Guide.

Refining Audiences to Reach Homeowners

Location

As a local roofing company, you will want to target Facebook users within your service areas. This measure helps save money and lowers your cost per acquisition. 

You can restrict the geographic radius as much as you want, including individual neighborhoods. Remember that the more you limit your radius, the fewer impressions your ad will receive.

Age

The sweet spot age range for ideal homeowners is between 30 and 45, as this generation is well-versed in digital interactions and understands how to best use the internet to find home services. 

Homeowners older than 45 may be more skeptical of your ads. Many already have a life-long contractor who performs their services. However, this is only true of some consumers over the age of 45.

Interests

Several interests within the Facebook Ads Manager help you target the ideal homeowner. People interested in home improvement and even home improvement TV shows are good targets.

In addition, users interested in home and garden, home ownership, and real estate are worth targeting. However, you can be more creative and choose interests like home remodeling, DIY, and HGTV.

Retargeting Homeowners With Specific URL Visits

Does your roofing website contain articles, blog posts, or service pages directly addressing homeowners? If so, you can retarget visitors to those specific URLs within Facebook Ads Manager.

If you don’t currently have content like this on your website, it might be worth publishing for this very purpose. It’s one of the best ways to craft an audience comprised of homeowners.

Reaching Homeowners Through Facebook Marketing

It’s no secret that Facebook Ads are the most effective way to reach potential customers for your roofing business. However, some organic Facebook marketing strategies can help you reach homeowners.

For example, creating a Facebook Group about roofing or homeownership might be worth your time. This is especially useful if you can regularly post helpful content for the group members.

You’ll also want to encourage as many people as possible to like your roofing company’s Facebook business page, which can be accelerated by including a link to your Facebook page within your email marketing campings.

Final Thoughts on Targeting Homeowners on Facebook

Facebook has made it increasingly challenging to zero in on homeowners through Facebook Ads. However, through multiple strategies, roofing companies can still reach homeowners and optimize their ad spend on Facebook.

These advertising strategies include targeting specific locations and interests, including home ownership, DIY, and even HGTV. Aside from spending on ads, organic marketing strategies like Facebook Groups can also prove beneficial in maximizing the reach to homeowners.

Posted: | Updated: Aug 3, 2023 | Categories: Social Media
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A Roofer’s Guide To Search Generative Experience (SGE)

Search Generative Experience (Blog Cover)

Google’s new Search Generative Experience, or SGE, will change search as we know it. Google presented its upcoming change to search engine results pages at its annual Google I/O conference.

Most examples cited in Google’s presentation cover informational queries like “good bike for a 5-mile commute with hills.” These examples don’t provide insights into how SGE will affect local businesses like roofing.

So how should roofing companies prepare for this new era of search?

Below, Roofing Webmasters outlines a comprehensive guide on customizing your online marketing strategy for search generative experience.


Roofing SEO Webmasters (Logo)

Expert Summary

Search Generative Experience uses traditional SEO factors to produce citations, but it significantly increases the influence of the EEAT ranking signal for roofing companies


Snapshots

By most accounts, snapshots will effectively replace featured snippets on search engine results pages (SERPs). Instead, snapshots will be an AI-generated response to a user query, along with three (or more) citations that support the response.

These snapshot citations are organic search results from websites. So the same way your website ranks on organic search today, it can rank as a snapshot citation tomorrow.

The concept of featured snippet optimization will effectively disappear with this new feature. Still, a similar strategy of answering common consumer questions in an NLP-friendly format is likely one factor determining which websites are cited.

Possible roofing-related queries for SGE snapshots:

“what is the best roofer in my area that offers metal roof repair”

“where can i find a company that offers commercial roof coatings”

“where to find an estimate for a residential roof replacement”

Perspectives

Google Search Perspectives is a new filter highlighting expert content from around the web, including social media sites like YouTube and TikTok and discussion forums like Reddit.

As a roofing professional, you’ve probably known for some time that the best place to get answers about roofing-related topics is from actual roofers. These roofers may share their insights in a less formal tone on Reddit or YouTube, which is actually what the modern consumer prefers over some random blog post on a website.

Google now understands how user behavior has shifted and wants to meet consumers at their preferred destination. The Perspectives filter will achieve this and help Google showcase “hidden gems” on the search results, including discussion board responses like on Reddit.

The documentation surrounding Search Perspectives also mentions that this filter will inform algorithms that determine content quality on traditional search results (i.e., website pages, blog posts, etc.). The Perspectives algorithm will expand on Google’s Helpful Content Update.

"Last year, we launched the helpful content system to show more content made for people, and less content made to attract clicks. In the coming months, we’ll roll out an update to this system that more deeply understands content created from a personal or expert point of view, allowing us to rank more of this useful information on Search."

Roofers can prepare by ensuring all content is written or reviewed by an expert and that the content makes it known that the expert contributed. You can achieve this through author bios on your website or by linking to your professional profile pages, like a LinkedIn profile.

It would also help to do more work on your personal brand so that it becomes an entity in Google’s eyes. For example, consider updating your LinkedIn profile and appearing on podcasts or live interviews. 

After you establish a name, you can start posting on Reddit and creating YouTube shorts that outline your various roofing expertise. These methods are going to be critical for dominating SEO in 2023.

SGE Ranking Factors

Although Google’s algorithms advance daily, SGE won’t fundamentally change the requirements to rank on Google Search. Websites must still produce relevant, quality content, perform proper on-page SEO, ensure indexing, and acquire credible backlinks to rank on SERPs.

However, some of the existing ranking signals will become more important with SGE and the new AI-driven search landscape.

EEAT

EEAT is now the most important ranking signal and the only one that can truly separate your roofing company. The EEAT acronym stands for expertise, experience, authoritativeness, and trustworthiness.

Most roofing companies already have some awareness of EEAT requirements because they understand the importance of reviews, branding, and unique photos. Still, EEAT goes beyond those tasks.

  • Expertise: Roofers must demonstrate expertise on subject matter through verified examples of recent jobs
  • Experience: Roofers must showcase hands-on experience, like with photos of them performing a particular roofing job
  • Authoaritiavness: Roofers must earn credible backlinks from others in the roofing industry
  • Trustworthiness: Roofers must acquire and showcase reviews on verified 3rd party platforms like Google My Business

EEAT is not always a tangible ranking factor, so it’s more complex than acquiring the most customer reviews and backlinks in order to rank #1. Instead, it’s an ongoing process of demonstrating your qualities through various digital signals. One app that can help right away is DataPins.

Topical Authority

For SGE to acknowledge your content, you must establish topical authority. As a result, your roofing website content must cover a wide range of topics related to all of your services.

For example, Google will never assume you offer silicone roof coatings just because you have a commercial roofing service page. Instead, you must create a separate page for silicone roof coatings and showcase examples of recent jobs and customer reviews that validate the service.

Competitors that offer the same service but fail to demonstrate it through topical authority won’t be able to rank for related terms. As a result, creating a topical map that covers your entire range of expertise is the best way to stand out with search generative experience.

Multi-Channel SEO

Websites have traditionally been the best asset for roofing companies to rank on Google. However, while the website should still serve as your company’s central hub, you must expand to other channels for SGE.

For example, the Perspectives filter will feature YouTube Shorts and TikTok videos. If you want to increase visibility, start creating these short video formats and posting them on your company channel. 

You can read a great post about how to create YouTube shorts here.

Another channel to invest in is Reddit. The key to gaining traction on Reddit is just to be yourself. Don’t try to promote your roofing company on Reddit; instead, chime in on topics in which you can provide genuine and unfiltered insights. 

Other members can smell BS from a mile away, so only post genuine thoughts.

You’ll want to avoid content farms like Quora because they encourage mass question-answering that dilutes the overall quality of its results. Google is trying to get away from platforms like this.

Reddit is one of many discussion forums worth exploring. In addition, roofing companies can look for niche-specific discussion boards like Roofing Talk, which brings together roofing professionals worldwide.

Finally, remember that the term “SEO” is used loosely in these contexts, as you won’t want to “optimize” your forum submissions in a traditional sense. The only thing to do intentionally is ensure that you identify yourself as a professional roofer.

How Roofers Can Approach AI Responsibly

You might think Google’s announcement of AI-generated query responses invites your roofing company website to mass-produce AI-generated content of its own. After all, AI pulling information from other AI makes perfect sense, right?

Wrong. The function of Google’s AI is to consolidate information from real human beings. As a result, producing AI content on your website only reduces your ability to rank on Google’s SGE features. The most successful roofers will double down on human-generated expertise.

Of course, you might think Google cannot detect AI-generated copy. And in some cases, they probably can’t. However, one thing they’ve gotten better at detecting is expertise or a lack thereof.

So if your content doesn’t cite sources or demonstrate first-hand experience, it’s not worth ranking on Google (whether it was produced with AI or not).

It’s not to suggest that roofers should never incorporate AI into their marketing strategy. However, the real separator of roofing companies in the new era of SEO is EEAT rather than AI-generated content. You should never mass produce content, regardless of the tools used.

Google has always cracked down on content schemes and will continue to do so in the AI era. You might use AI to create schema markup, original programming code, plugin building, etc. However, using AI to tell your roofing story is unwise.

Posted: | Updated: May 26, 2023 | Categories: General
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  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

What is Digital Word-of-Mouth Marketing for Roofers?

Digital Word-of-Mouth Marketing (Blog Cover)

Digital word-of-mouth marketing is the digital version of traditional word-of-mouth promotion. It involves building trust for your roofing company via person-to-person sentiments (i.e., consumer referrals). It is important because an estimated 90% of people are more likely to trust a recommended brand.

Most roofers grew up with word-of-mouth marketing. For example, you do a great job on a neighborhood roof, and suddenly your client is spreading the word to their friends and neighbors. These referrals are extremely valuable because the prospects already trust your business, increasing conversion rates.

Logo Design For Roofing SEO Company

Key Takeaway: Digital Word-of-Mouth marketing for roofers requires real customers to recommend your company online in an organic, non-promotional manner (i.e., not a blog post, advertisement, or “promoted” article)

What is the Digital Version of Word-of-Mouth Marketing?

The digital version of word-of-mouth marketing is when online users convey trust in your roofing company by recommending you to other potential customers. Google reviews are an example of this, but there are also more powerful ways to contextualize your company’s performance and interaction with the community, like DataPins.

Digital Word-of-Mouth Marketing Examples

Marketing companies like to discuss concepts but sometimes fail to present examples that help roofing companies understand the application. Below, Roofing Webmasters outlines some common examples of word-of-mouth marketing in a digital context.

Online Reviews

Online reviews are the most well-known form of digital word-of-mouth. Google, Facebook, Yelp, and other popular platforms host business profiles that showcase customer feedback about that business. As many companies know, reviews are an essential aspect of Local SEO

Unfortunately, however, the general trust level in these review platforms is mediocre at best.

Commercial Roofing Review on Website

Showcasing 3rd-party reviews via a website slider can help spread the word about your company online.

Social Proof

Another example of digital word-of-mouth is online social proof. For example, suppose you publish a picture of your recent roofing job with before and after photos and a connected review from the customer. In that case, you are spreading your company’s reputation to other prospects. 

Tools like DataPins can help you automate social proof on your website.

Screenshot of DataPins Pin from Roofing Website

Highlighting recent jobs’ location, service, and context can validate your work and feedback to internet users.

Forum Discussions

Many customers turn to forums like Reddit or Nextdoor to find real answers from real people. Facebook Groups can also be another example of this concept. Generally, people want to skip over the BS influencers that rank on Google and hear from real humans. 

The significant part about forums is that people speak as they would in a conversation rather than writing a blog post for SEO optimization.

Reddit Roofing Discussion

Reddit users speak like normal human beings rather than SEO blog writers who tend to sound robotic.

YouTube / TikTok

YouTube, TikTok, and other video-driven platforms create high-level engagement for word-of-mouth marketing. Videos on these platforms are consumed based on true popularity rather than algorithmically. Of course, properly titling and tagging your videos is important, but engagement is the #1 ranking factor.

While roofers are unlikely to spend much time creating TikTok videos, some contractors have increased their audience by doing just that.

YouTube Video Shows a Way to Promote Your Website

Videos are the #1 content medium in 2023, and users gravitate toward them more than text-based content.

Digital Word-of-Mouth Marketing Tools for Roofers

You might wonder which tools can help you spread your company’s reputation through digital mediums. After all, choosing a reputation management tool presents the same challenges homeowners face when choosing a roofing company. Who can you trust?

Below, Roofing Webmasters reveals several high-quality tools for digital word-of-mouth marketing in 2023.

DataPins

DataPins: The Map Ranking App™ is the most potent digital word-of-mouth marketing tool on the web. DataPins does everything from inserting schema code and geo-coordinates into your pins to automating review requests via SMS and email communications. 

DataPins also helps contextualize your social proof by routing recent jobs to the most relevant website pages. For example, a tile roof repair project appears on your website’s tile roof repair service page. This helps website visitors review relevant jobs related to their needs.

Birdeye

Birdeye is a reputation management platform that helps attract customers and increase revenue. The tool allows roofers to control every business component and reputation while providing insights to inform critical decisions. 

The tool also features thousands of API integrations for roofing companies that scale during high growth.

Podium

Podium is a tool that helps roofing companies gather and showcase customer reviews from across the web. The app allows roofers to manage reviews across multiple platforms and send text review requests to recent customers. 

The tool also allows roofing companies to add a chatbot to the website so you can monitor visitor inquiries in real-time.

NiceJob

NiceJob is a reputation management platform with an intriguing feature allowing customers to send referral links to friends and neighbors. NiceJob also covers the standard reputation management processes like automating review requests and showcasing them on your website.

Another cool feature within NiceJob is the ability to showcase reviews via social media channels like Instagram and Facebook.

Summary of Digitial Word-of-Mouth Marketing for Roofing

Having real humans spread your company’s reputation online is essential to long-term success. But, unfortunately, consumers inherently distrust marketing materials like advertisements or optimized web pages—many even distrust review platforms like Google, Facebook, and Yelp.

As a result, your website should showcase recent jobs, photos, and summaries connected to customer reviews and testimonials. These things, when packaged together, create the proper context of word-of-mouth promotion. We recommend the DataPins tool to help you achieve your goals in 2023.

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How ChatGPT May Impact SEO for Roofing Companies in 2023

Blog Cover for ChatGPT Article Showing AI Bot

ChatGPT’s impact on roofing SEO remains in its preliminary stages as search engines, marketing agencies, and roofing companies process the pros and cons of this emerging technology. While it will take time to clearly define ChatGPT’s role in search engine optimization, gaining awareness about what this tool can do for roofers is crucial.

At Roofing Webmasters, we’ve been considered the top-rated SEO agency for roofers for more than a decade. As a result, roofing companies turn to us to make sense of the latest advancements in the digital marketing industry.

Below we outline our forecast of how ChatGPT will impact SEO for roofers.


Notes about ChatGPT for SEO:

It is a powerful AI tool for roofers

It should not write your roofing content

It is still in its early stages and will evolve

It can be used to expedite SEO processes


ChatGPT for SEO Content Creation

Google’s Helpful Content Update seemed to anticipate the emergence of ChatGPT as a content creation tool. While Google does not explicitly ban the use of AI-generated content on websites, they do, however, clearly recommend content created by humans for humans.

Bankrate’s website utilizes AI-generated content for articles currently ranking on Google. The search engine has affirmed that AI content is not necessarily violating its guidelines when used to help human visitors. However, such mixed messaging needs to be more straightforward for industry members.

While it seems possible to rank your roofing website with AI content, as long as it endures a stringent editing process, it’s too early for any SEO agency to confidently recommend or utilize AI content for content generation. Until more data is gathered and Google clarifies its guidelines, the risk of suppressing a roofer’s rankings is too great.

Roofing Webmasters consistently runs SEO research tests that do not impact our clients but provide insights we can incorporate into future campaigns. As of today, human-generated content for roofing companies outperforms AI content generation on search rankings.

ChatGPT as a Search Engine

Some in the industry have coined ChatGPT as the Google killer or at least its replacement. Of course, many of these headlines are created to generate responses rather than outline genuine predictions. Few industry experts view ChatGPT as a Google replacement, though it may impact search engines in general.

For example, Bing plans to incorporate ChatGPT into its search engine, which could increase its market share after years of Google domination. Still, Google likely remains the prohibitive search engine king for decades. 

While Google is unlikely in danger of losing its status, we can’t discount the potential changes ChatGPT will make to search behavior. The fundamental issue with ChatGPT as a search engine is its current interface. For roofing companies especially, consumers want to quickly sort through company websites, reviews, and Google Business Profiles.

ChatGPT currently cannot provide that level of Local SEO experience.

GMB Screenshot for Roofers

Google’s ability to contextualize local roofing companies by presenting verified reviews and business information separates it from other search engines and artificial intelligence.

ChatGPT as a Programmer

The most appealing part of ChatGPT is its ability to write code. While an experienced programmer must still examine the code before publication, ChatGPT can significantly expedite the code creation process while closing the gap between programmers and non-programmers.

For example, roofing company websites may want to include an HTML roofing cost calculator. However, they usually hire a programmer to complete the task, which would take time and money. With ChatGPT, a roofer could conceivably produce the code within minutes for free. 

Aside from HTML, CSS, and Javascript code, ChatGPT can perform other programming tasks like creating schema markup for a roofing business or adding schema FAQ to a roofing company service page. These are all tasks that previously required time, money, and expertise.

ChatGPT as an Assistant

Although it’s too early to determine ChatGPT’s impact on raw content creation, we can safely assume that ChatGPT will help power and enhance existing processes common among top SEO agencies. For example, the tool can quickly generate ideas for roofing article topics.

In addition, ChatGPT can perform tasks usually reserved for expensive software suites like SEMRush and Ahrefs, such as keyword research, competitor analysis, and latent semantic indexing. There’s little doubt that the tool will add plenty of innovative strategies to SEO efforts.

Aside from tasks that directly influence SEO website rankings, ChatGPT can also assist with social media, Google Business Profile, email marketing, podcast transcription, and reputation management. As other software developers tap into ChatGPT’s API, we can expect more compelling use cases to emerge.

Avoiding ChatGPT Misinformation for Roofing Companies

It’s well-documented that ChatGPT may produce incorrect responses to user queries which can go unnoticed at first glance. But aside from the tool’s limitations regarding accuracy, roofing companies should be aware of individuals and companies leveraging ChatGPT to create false narratives.

For example, YouTube has already seen a massive spike in ChatGPT-related videos making outlandish claims. Of course, as with any subject, some videos are accurate, and some are not. Roofers must resist the urge to buy into all the emerging narratives surrounding the tool and its impact on digital marketing.

ChatGPT vs. Other AI Tools

AI is here to stay and will only improve and benefit roofing companies. However, like ChatGPT, other content creation tools like Jasper.AI are unsuitable for high-ranking SEO content. Mechanisms like Jasper produce content that Google can detect. 

If you believe your existing SEO agency is using AI tools to produce your roofing content, you can test the content yourself using free tools like Open AI Detector. Don’t be afraid to ask your agency about its process and how it may suppress your roofing keyword rankings in 2023.

Screenshot of AI Content Detection Tool

Summary of ChatGPT’s Impact on Roofing SEO

ChatGPT is still in its infancy stages, and its impact on roofing SEO will evolve. Using ChatGPT to produce your roofing website content is dangerous and not recommended by a credible SEO agency. Still, the tool is helpful for other processes related to SEO.

While we cannot endorse ever use of ChatGPT as of 2023, we can acknowledge the tool’s great power and potential and continue to find ways to incorporate it into a healthy SEO presence for roofing companies. As the industry leader in SEO for roofers, we are always looking to give our client’s an advantage on Google search results.

Posted: | Updated: Jan 17, 2023 | Categories: SEO
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Don’t Patronize My Roofer Marketing (Podcast Episode)

Don't Patronize Me About Roofer Marketing (Podcast)

When you pay money to a service provider, whether a digital marketing agency or a healthcare professional, you should refuse to be patronized. Most digital marketing agencies for roofers patronize their clients and tell them to increase their budget while insulting their intelligence.

In today’s Roofing SEO Podcast episode, Nolen and Jason discuss how roofers should react to salespeople and agency owners that patronize them regarding digital marketing services.

The Insulting Nature of Patronization

To patronize someone is to speak to them as an inferior, mainly when providing supposedly helpful information. Unfortunately, patronizing clients is par for the course in the digital marketing industry. Most marketing salespeople don’t respect their clients and talk down to them regularly.

Roofing companies should never stand for these insults. The truth is, most roofers are entrepreneurs and have at least a basic understanding of business marketing. Dealing with web geeks who have a superiority complex is a joke. 

How Much Should Roofers Know About Marketing

At Roofing Webmasters, we deal with a full spectrum of clients regarding marketing knowledge. Some business owners ask us many questions about technical marketing tasks, while others want to remove themselves from the process altogether. Either attitude is fine with us and works well.

Marketing Savvy Roofers

Roofers that want to know the details about marketing specifics should respect the marketer’s expertise but refuse insults or patronizing. Like we don’t know everything about installing a roof, roofers don’t know everything about search engine optimization.

Nevertheless, we never talk down to clients who ask for specific details about the marketing process. In many cases, their hands-on approach to their business makes them successful. We provide clients with all the marketing information they need to foster a great working relationship.

Hands-Off Roofing Companies

Some business owners want to remove themselves from the marketing details altogether and pay us to handle everything on their behalf. This attitude works well, too, as long as you choose the right digital marketing agency. We don’t look down on roofers who don’t care about specifics.

Keep in mind that if you have this attitude with a terrible marketing agency, it can end in disaster. As a result, choosing the right digital marketing agency is critical if you don’t know anything about SEO, PPC, website design, content marketing, etc.

How Marketing Salespeople Insult Roofers

If you’ve tried to invest in marketing services in the past, you’ve probably encountered a salesperson who tried to patronize you with marketing. Unfortunately, these people inherently lack respect for your business sense and talk to you as an inferior. Check out some examples of this below:

“Increase Your Budget”

If the salesperson’s answer to every marketing inquiry is to increase your budget, they are patronizing you. An example of this is with PPC ad spend for roofers. If you find yourself infuriated that the marketing agency wants you to burn through more and more cash, you are with the wrong provider.

“Check Out This SEO Report”

Any salesperson can enter your website URL into SEMRush and produce an SEO report on-demand. Furthermore, they can highlight select metrics that tell you a misleading story about your organic traffic. For example, if you recently lost 45% of your organic traffic on Google, it looks terrible.

However, the lost traffic was to a non-conversion page in many cases. As a result, the traffic was worthless for your roofing company and is being used for manipulation by the salesperson. 

“Act Now, Or Else”

The “Act now or else” sales routine is a popular tactic for roofers with existing websites. The salesperson’s goal is to create urgency and fear around your existing marketing presence. They use select metrics to insult your intelligence and undermine your current marketing agency.

Of course, this particular sales tactic is highly unethical, but that, unfortunately, fits right in with 99% of marketing agencies. By educating yourself about the basics of roofing SEO, marketing, and web design, you can better understand the cheap tricks these salespeople utilize.

What Roofers Can Do About Fraud Marketers

Unfortunately, roofing companies will likely experience unethical sales pitches regularly because the industry is ripe with bad actors. The best thing to do is educate yourself about marketing basics to intelligently dismiss these highfalutin hacks trying to manipulate you.

By signing up with Roofing Webmasters, you can have confidence that your campaign is run by an honest group of people with a proven track record in the roofing industry.

Posted: | Updated: May 9, 2022 | Categories: Podcast
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The Truth About Digital Marketing for Roofers (Podcast)

As the owner of Roofing Webmasters, clients often tell me that I’m refreshingly honest. There are two reasons why I come across that way. First, I don’t like misleading my customers. Second, almost every other digital marketing company in the United States is either ignorant or unethical. Unfortunately, many are both, which is incredibly dangerous for roofers.

In the following podcast episode, Jason and I discuss the truth about digital marketing for roofers, and it’s not comforting. However, it is highly entertaining and insightful.

Does Your Roofing Digital Marketing Company Get Results?

More than 70% of SEO consumers are unhappy with their current provider. Unfortunately, the 30% of companies happy with their SEO services aren’t watching this video or reading this blog post. You are likely one of the roofers with a lousy digital marketing agency if you are reading this.

Does your marketing agency deliver results? Sometimes this can be hard to prove or disprove. How’s your revenue? How is your website traffic and lead generation? These are questions that marketing companies should help you answer. However, you have to pay attention independently also.

What Makes a Digital Marketing Company Honest?

Let’s use my agency, Roofing Webmasters, as an example. We don’t aim to make a lot of money from clients in their first year. Why? Because we intend to form a long-term relationship with our customers. We want them to succeed long-term, which also benefits our agency.

In contrast, dishonest agencies use a churn and burn model that frontloads the agreements. So if they make big money in the first six months and then lose your business, they really don’t care. The model also works for them because they no longer need your business by the time you realize their services don’t work.

Buying a Business Relationship Over a Service

The marketer you spoke to on the phone seems very nice. After all, he repeats your name on numerous occasions and assures you that his marketing model works wonders. However, there’s one problem, he’s selling you a warm fuzzy feeling instead of a productive service.

Roofers often fall into this trap in the buying and leaving stages. A roofing contractor may go with an agency because they had a good conversation with the salesperson. Furthermore, they may hesitate to leave even when they sense something wrong with the services. 

Although many experts claim that marketing is all about relationships, it’s more about results. Suppose you choose a marketing agency that delivers results. In that case, you can form all the connections you need with your new customers and other roofers in the industry, many of who are envious of your marketing position.

Customer Service vs. Actual Service

If Bob, the salesperson, calls you each week to talk about your progress (or his version of it), you might feel good about the customer service. The problem with this strategy is confusing customer service with actual service. He assures you that you’re doing great, but you are doing horrible.

One of the most significant problems with the marketing industry is that roofers will pay for customer service over good marketing. They want to be assured that things are working because they don’t have the time or energy to find out themselves. Unfortunately, marketing salespeople prey on this mindset.

Roofing Digital Marketing Agency Red Flags

To avoid choosing the wrong digital marketing agency, look out for common red flags. These companies often share strategies to reel in unsuspecting roofing companies. They use these tactics because they work more often than they don’t. Check out some common red flags:

  • They never tell you something won’t work — instead, they tell you everything you want to hear and confirm everything you say
  • They want you to pay a hefty upfront fee and lock you into a six-month or 1-year agreement.
  • They sold you based on metric-driven reports from SEMRush or other SEO tools.
  • They have a salesy delivery or reek of manipulation, dishonesty, and BS.

From Almost Quitting to Multi-Millionaire

Before using our services, one of our roofing SEO clients was fed up with the digital marketing industry. He told us that we were the last agency he would ever use and that if our services didn’t deliver, he would shut down his business. Fast forward three years, and he became a multi-millionaire.

The story reveals two things about the digital marketing industry for roofers. First, most agencies will destroy your will to compete in the roofing industry. They lie so much that it becomes like putting air in the tires. Secondly, many great opportunities exist if you find a rare agency that does good work.

This roofer was the beneficiary of some circumstances as well. His company operated in San Antonio, TX, and experienced one of the most significant hail storms in city history. As a result, his marketing presence on Google and Google Maps specifically gave him a ridiculous amount of high-ticket leads.

The Bottom Line About Digital Marketing for Roofers

Most digital marketing agencies are sales-driven, dishonest, and provide inadequate services. Unfortunately, this is the rule and not the exception. Roofing companies that find the rare roofing marketing agency that does excellent work can benefit substantially. However, most roofing companies never get there to find out.

Posted: | Updated: Aug 17, 2022 | Categories: Podcast
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Roofing Leads to Cash Money Profits (Podcast Episode)

In the following podcast episode, Nolen discusses roofing leads to cash money profits. Roofers sometimes lose control over their operation, resulting in a loss of quality and long-term gains. Similarly, roofing contractors may spend all of their earnings on lifestyle, which is terrible.

Roofing Leads are Critical to Your Business

The lead nurturing process cannot be passive as a roofer. Instead, you must pay special attention to ensuring your leads turn into profits in 2023. Unfortunately, some business owners fall into the trap of removing themself from the operation after initial success.

Although you can achieve this to some degree, you cannot delegate the most critical parts of your business to just anyone. If you choose to remove yourself from the vital levers of your profit generation, be sure to assign these tasks to the person you most trust to sustain performance.

The False Narrative of Passive Income

As a roofer, you’ve probably seen YouTube and Instagram videos claiming that you can earn money passively from your roofing business. Unfortunately, this narrative is at least partially false. Also, when you understand the motivation of those pushing the narrative, it becomes even more concerning.

To maintain peak profits, you must continually immerse yourself in your business operation. You must ensure that every part of the process is refined so that you can continue to make money. This includes marketing, management, sales, and labor.

Investing Your Roofing Business Profits

Financial freedom is not achieved by spending your earnings on lifestyle enhancements or saving all your money in the bank. Instead, investing your money in a hard asset is the way to achieve financial security. Some options for investing money from your roofing business include:

  • Stocks
  • Real Estate
  • Vacation Rentals
  • Financial Investments (with advisor)

Why You Shouldn’t Start a Second Roofing Company

One investment you should not make is in a second roofing company. Roofers are often tempted to open a second company in a different location to give them a better chance of canvassing areas hit by hail.

The problem with starting a second roofing business is decentralizing your assets and brand. All you’ll achieve through secondary roofing companies is less focus on your primary operation.

Of course, there are some exceptions to this general rule, and there are rare times when opening new roofing companies makes sense. However, you should thoroughly evaluate your options before going this route.

Cashing Out vs. Building Longevity

When it comes to your roofing company, you can be tempted to cash out before reaching the peak of your sustainable profit. It might be a small change like switching your marketing company or a significant change like removing yourself from operations. In any case, you are making a mistake.

If you stay the course, you can reach a more incredible prize that leads to building a sustainable roofing brand and driving significant profits. The key is understanding that the process that got you success is something you can continue to focus on. Check out more of our podcasts to learn about building your roofing brand.

Posted: | Updated: Jul 24, 2023 | Categories: Podcast
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Are You a Roofing Company or Contractor? (Podcast Episode)

Deciding whether to be a company or contractor will determine your level of success in the industry. Contractors work the gig economy, going job to job to meet ends. But conversely, companies prosper, expand, and enjoy sustainable success for decades or more.

In today’s Roofing SEO Podcast, Nolen and Jason discuss the differences between roofing companies and roofing contractors. Sometimes roofers mistakenly believe they can’t be a company because of their current status, which is not valid. Any roofer can become a company with the proper resources.

Differences Between Roofing Companies and Contractors

A roofing company invests in its brand, marketing campaign, and long-term perception. Unfortunately, contractors neglect each of these tasks. There’s nothing wrong with being a contractor; however, it’s a more demanding lifestyle, and it’s harder to earn a sustainable income.

Roofing Companies

Roofing companies have a brand, plain and simple. When consumers see their logo, truck, or website, they immediately feel a sense of credibility. While no roofer can achieve this overnight, you can take steps to expand your contractor business into a full-fledged roofing company gradually.

Roofing Contractors

Roofing contractors are stuck in the gig economy, going job to job without expanding. Getting leads is more difficult as a contractor since you have to pitch your skills to the customer every time. For contractors, landing jobs drains energy because you are the one who is always trying to convince.

How To Become a Roofing Company

As a contractor, you might think I don’t have enough employees or locations to be a company. That’s not true. Any roofer can turn themselves into a company because it’s not about size or scope. A company is about credibility, brand, and perception. You can do it.

Credibility

Roofers build credibility through proper marketing with SEO, web design, and reputation management. The truth is, nobody knows how good of a roofer you are. You might be an exceptionally skilled third-generation roofer, but if your competitors outperform you online, it doesn’t matter.

Brand

Branding your roofing company starts with marketing. Consumers should see original photos of your team, staff, and equipment online. Aside from your website, you also should brand your Google Business Profile and attempt to increase the number of customer reviews on Google and Yelp.

Perception

How you view yourself is not necessarily how consumers view your business. Even roofers coming from a family business must understand that times have changed. Building your perception starts with marketing and online promotion. Invest in SEO for roofers, digital marketing, etc.

How Marketing Creates Roofing Companies

When you need a roofing lead, your options depend on your investments. Without a website, Google Business Profile, or online reviews, contractors have to reach out to 3rd-party lead generation sources. These companies have a brand that customers trust more than you.

Roofing companies have a website, Google Business Profile, and online reviews, which gives them a much better option. These roofers get leads on their own digital assets, allowing them to enjoy a consistent stream of high-quality leads.

In addition, they don’t need the 3rd-party brand, which means they don’t have to pay them or help them further expand their brand.

Website

A website is essential, and personalization is equally vital. Your homepage should show photos of your owners, company, and staff. Also, your logo should be apparent and memorable. A custom website is critical to online marketing. Every roofing website should be fast and user-friendly.

Google Business Profile

A Google Business Profile, formerly Google My Business, helps customers find your business locally. Roofers with a profile can rank on Google’s Local 3-Pack, which appears over organic results for local service queries. In addition, you can upload photos and complete your profile to optimize your listing.

Online Reviews

Your online reputation is one of the most critical elements of online success. You should attempt to get more reviews on Google, Yelp, Facebook, and other platforms to enhance your reputation, credibility, and trust. Most consumers won’t use any roofing company before reading reviews.

Posted: | Updated: Sep 21, 2023 | Categories: Podcast