Author Archives: Roofing SEO Webmasters

Roofing Websites: 16 Sites That Get Results in 2021

Roofing Websites (Blog Cover)

Roofing websites are now more critical than ever for various reasons. First, the marketing landscape has moved, almost exclusively, online. Secondly, social media platforms and other 3rd party web channels hold less value to roofing companies. To build your roofing business, you need to make your roofing website and invest in it as you would other aspects of your operation. To help you get inspired to achieve great things in 2021, here are 16 websites for roofers that will get your attention.

5 Star Christian Roofing and Remodeling

A professional design makes a great first impression on your customers, and 5 Star Christian Roofing achieves the desired result. With a dynamic ariel view of one of their top roofing jobs, the website immediately appeals to the viewer. Soon the reader learns more about the company founder by scrolling down to the featured biography. A consistent color scheme exudes competence and works on the visitor’s psyche to build justifiable trust and comfort. 

5 Star Christian Website

Accent Roofing

A photo with former President George W. Bush is a great way to build credibility quickly. The Accent Roofing website highlights its best image while effortlessly integrating it into a holistic web design. An intuitive contact form encourages users to take action while clearly defined services outline consumer’s options when dealing with the roofing company. The increased time on the site can also improve SEO for Accent Roofing’s website.

Accent Roofing Website

Beyond Roofing

Beyond Roofing’s website immediately establishes a sense of calm and community. The Colorado-based company impresses visitors with clean design elements and simple navigation. Unique photos of jobs and equipment foster a sense of personalization for potential consumers. The site’s header features a statement of credibility by highlighting their 28 years in business, which becomes effective because of its font, stylization, and placement.

Beyond Roofing Website

Crosby Roofing

Roofing companies with multiple locations require special website consideration, and Crosby Roofing achieves just that. The roofers showcase their four areas and phone numbers for each so that customers can quickly contact their nearest provider. Crosby Roofing’s website goes on to personalize their business with pictures of their owner and staff. Visitors grow increasingly comfortably as they browse through the neatly categorized roofing services and accompanying images.

Crosby Roofing Website

Dr. Roof

Some company names are easier to brand than others, and that expands website design possibilities. Dr. Roof features a mascot in their site’s header, which immediately appeals to the visitor. Of course, holding users’ attention is even more challenging for websites in 2021. Dr. Roof achieves it with multiple Calls to Action (CTAs) along with a branded slogan and list of roofing services.

Dr. Roof Website

Force Field Roofing

Force Field Roofing shows users an innovative website that balances innovation with clarity. Some web designers fall into the trap of overcomplicating a website. In the roofing industry specifically, clarity and conciseness hold great value. Force Field Roofing wows users visually while simplifying navigation and making services accessible. The geometry of their service buttons is equally as impressive and encourages users to browse the website more extensively.

Force Field Roofing Website

Geisler Roofing

Some websites, like Geisler Roofing, separate themselves immediately from competitors. The black and white photos blend seamlessly with the site’s clean overall design. The backdrop photo, featuring the company’s signage, builds credibility without overexerting its prominence. The review widget within the site’s footer area showcases social proof for potential customers, inspiring them to take action in the adjacent contact form.

Geisler Roofing Website

Infinity Solutions Ohio

Sometimes less is more, as is the case with Infinity Solutions Ohio’s website. The site features a unique photo in its most prominent position, quickly building credibility and authority. The clear and straightforward menu outlines the company’s services, easily accessible to anyone navigating the site. A non-intrusive overlay near the footer’s left-most side allows users to schedule a consultation at their convenience without being distracted from the site’s primary content.

Infinity Solutions Website

J Riley Roofing

As video moves into the forefront of content marketing, websites with video headers appeal to viewers how other websites cannot compete. J Riley Roofing features a short and continuous video loop that allows users to note the company’s professionalism and credibility quickly. Of course, visuals without text or navigation serve no purpose, but J Riely Roofing combines all of them for an amazing-looking website. 

J Riley Roofing Website

Kilker Roofing

A skilled designer can reflect a company’s value system within their website. Kilker Roofing’s website shows how tactfully the designer highlights family values. The badges from noteworthy institutions certainly drive home the point, as do strategically placed slogans and logos near the site’s header. A subtle but simple contact form blends in with the site’s clean navigation and inspires users to take action without feeling pressured.

Kilker Roofing Website

Mast Roofing and Construction

Mast Roofing and Construction’s website blends simplicity with credibility. The site’s design features several badges and awards to create social proof for visitors. The site also displays transparent contact forms and CTAs so that potential customers can take swift and decisive action. The website does a great job of fostering comfort and then converting it into action.

Mast Roofing Website

Neblett Construction

Neblett Construction’s website showcases one of the more impressive and intuitive contact forms we’ve seen from a roofing website. Additionally, it creates urgency directly above the form by offering 15% off products and installation along with zero-interest for 12 months. The site does a great job of inspiring the user to take action and then making it convenient for them to submit contact information. 

Neblett Construction Website

ProCraft Exteriors

The website design for ProCraft Exteriors rivals other sites with video-based headers from this list and takes it a step further with three, easily-accessible locations. The design does a great job of directing visitors towards the appropriate contact information and fosters credibility with a BBB badge embedded directly into the header. Also, a prominent custom button leads Flordia residents impacted by the hurricane to a good landing page.

ProCraft Exteriors Website

Quantum Roofing

The Quantum Roofing website features a unique header area that showcases its HAAG certification, among other achievements. A tactfully placed visual of their truck wrap sits atop the prominent CTA. Custom and unique photos keep visitors engaged and generate a sense of familiarity and personalization. An in-depth list of services provides pertinent information to meet any customer’s needs.

Quantum Roofing Website

Recovery Home Improvement

Most of the time, simplicity wins out for roofing websites. Recovery Home Imrpvoement’s site demonstrates the power of simplicity combined with gracefully embedded photos and service menus. Remember, a website appeals to its customer base. In this company’s case, they aren’t trying to sell specific products but are instead trying to sell services that require trust and credibility. Their design strikes the perfect balance for lead generation.

Recovery Home Improvement Website

TBar Roofing

TBar Roofing made sure to display a free estimate form so that visitors can take action quickly. The design subtly presents two relevant awards for the roofing company to the contact form’s left-hand side. Working on consumer psychology (who processes information from left to right), the site tactfully achieves its desired response. In addition to unique photos and prominent CTAs, TBar roofing’s site also features a header button to check out their company reviews so that potential customers can verify their reputation.

TBar Roofing Website

Posted: | Updated: Apr 7, 2021 | Categories: General

7 Strategies to Improve Local Roofing SEO

Local Roofing SEO Strategies

When other roofing companies rank high on Google, many contractors question how they can get to the top. Various ranking factors determine where and when your roofing website ranks, but local roofing SEO provides a unique set of challenges for location-based companies. Service areas with high populations also have high competition. Roofing SEO Webmasters explains how to outrank your fiercest local competitors.

Local SEO Tips for Roofing Companies in 2021

While every aspect of SEO is related, local search optimization requires unique tactics to secure top rankings. Think of local rankings as your best way to promote your services locally, similar to the yellow pages in pre-internet times. Google’s local algorithm considers factors like proximity, relevance, and prominence when deciding which listings appear within the Local Map 3-Pack. The search engine also considers location modifiers like the city and state name when ranking website listings. Whether you purchase roofing SEO services or implement the optimizations manually, you must know the best strategies.

So how can roofers ensure local rankings in 2021? Take a look at these techniques from Roofing Webmasters:

1) Insert Location Modifiers

We mentioned location modifiers as something search engines look for when ranking local search results. Consider placing local modifiers like your city and state name within your content, title tags, meta descriptions, and internal links. Even your Google My Business listing performs better if your company name includes a location modifier. However, unless your actual business name consists of the modifier, you should refrain from inserting it on your listing, as such a practice can get your listing banned from Google My Business. Focus on placing the locations within your website content so that Google can scan the terms.

You might ask why Google needs location modifiers to rank a web page. While they can detect your location based on other factors like schema markup, search queries from local users often include the modifiers, creating a user intent that your website must match for maximum rankings. For example, a local user may search for some of the following terms.

roofer in fort worth

fort worth roofing company

roof repair fort worth tx

The location modifiers can apply to each of your roofing service types, including lower volume searches that may not pull up on keyword research tools. You will find that on your Google Search Console, page clicks continue to rise as you add more modifications.

2) Expand Keyword Range for Your Roofing Website

Most roofers use keyword research tools like SEMRush, Moz, and Google Keyword Planner to find search volumes for roofing keywords. However, many of the highest-performing keywords won’t show volume on any of these tracking tools. Sure, significant terms like roof repair, roof restoration, and metal roof coatings will offer plenty of volumes, but the volume grows far lower after attaching location modifiers. Don’t be fooled by the lack of search volume; however, rest assured that adding a wide range of keywords will pay off with clicks. You can track your organic clicks through Google Search Console, which also provides lots of search query data to know what your visitors are searching for.

Roofing Keyword Research Tool

Aside from location-specific terms, other lower volume keywords can also pay off for your roofing website. Consider a keyword like wet patch roof leak repair, which may be considered a long-tail keyword. While it won’t match the search volume of roof leak repair, the added context makes it easier to rank for on your website. It’s crucial to create service pages for each of your roofing services and find groups of keywords that apply to each service type.

3) Create and Optimize Your Google My Business Listing

Ranking on the Local Map-3 Pack is crucial for roofers since those search results appear above traditional organic results. Users searching for roofing services on their mobile devices are especially likely to select one of the three nearby listings. To show up on Google Maps, you must create a Google My Business listing for your business. You can claim or create your business listing at business.google.com. Make sure you have a company Gmail address before claiming your business. If someone has already claimed your business, your account may already exist under a different Gmail address.

GMB Screenshot for Roofers

Claiming your business is not enough to rank in the Map 3-Pack. To ensure the highest rankings, you must optimize your GMB listing for roofing. The best way to build up your listing is to add unique photos of your staff and equipment, enter accurate business information, attach your website URL, and get as many reviews as possible. You can also answer FAQs directly on your GMB listing and even publish Google Posts that showcase discounts, offers, specials, and more.

4) Build Local Roofing Citations

One of the best link-building methods for roofers is citation building. While citation listings count as nofollow links (meaning Google views them as a hint rather than an endorsement), research shows that local citations can help establish roofing websites on search engines. Google uses links for both crawling and indexing purposes, as well as for ranking positions. Listing your roofing business (along with its website URL) on popular directories like Yelp, Angie’s List, and HomeAdvisor can help your website’s SEO. You can also get referral traffic directly from those directory websites.

Citation Sources for Roofing SEO

Look for local directories, in addition to the national ones, since local links can help establish your company in a specific location. Consider joining local chambers of commerce and other similar organizations willing to list your business information on their platform. Local signaling helps establish your brand in your service area and helps you rank in Google’s Local Map Pack.

5) Download BrandREVU

Some local SEO tasks grow tiresome for roofers who are busy repairing and restoring roofing systems. Consider investing in local SEO and reputation management software like BrandREVU. The BrandREVU tool allows roofing contractors to perform jobsite check-ins through the BR app, which get automatically published to the corresponding roofing page. The check-ins get wrapped in local schema markup which validates both the service and service area for Google Search and Google Maps.

Aside from helping roofers rank locally, BrandREVU also serves as a reputation management software for roofing companies. For example, the tool sends automated SMS and email review requests to each customer you service. The requests include shortlinks that make the review process exceedingly simple for the consumer. As you build more reviews, your Google Maps listing starts ranking even higher for relevant local keywords. Additionally, more reviews help convert users at a higher rate.

6) Implement Schema Markup

Schema markup helps your website communicate with search engines like Google. It can tell Google what kind of business you run, where you are located, and other valuable information. Applying schema markup to your local roofing website gives you a leg up on competitors who fail to implement the microdata code. Remember, the goal of SEO is to work with Google, not against it. If you can help Google understand your website, you can rank higher on SERPs.

Roofing Schema

Schema markup also helps you get additional SERP features like rich snippets, sitelinks, and other markup displays. Enhanced SERP features may encourage more users to click on your website, improve your click-through rate (CTR), and build your overall authority.

7) Prioritize Location Pages Over Blog Posts

Roofers tend to fall into obsolete SEO strategies such as blogging. While blog posts can still have value if targeting the proper keywords, they predominantly serve as fluff content that users and search engines ignore. Instead of creating how-to blog posts that likely won’t convert, you should focus on dynamic location pages that help your roofing website rank for more cities. You should only implement this strategy if you know what you’re doing. 

Philadelphia City Page on Roofing Website

Any website should avoid thin content, whether it is a blog post or a location page. It is essential to make each of your location pages unique and specific to the location. BrandREVU, as mentioned earlier, can help roofers achieve this by tagging appropriate check-ins to their corresponding location page. Unique and user-generated content ensures that each page holds an exceptional value and satisfies the search query’s user intent. 

Additional SEO Strategies for Roofers

  • Build a silo site-structure with parent and child pages
  • Focus on internal linking for helpful user navigation
  • Embed your Google Maps pin on your website
  • Add a Review Us button to the bottom of your website
Posted: | Updated: Apr 1, 2021 | Categories: SEO

The Google Ads / AdWords Guide for Roofing Contractors

Google Ads for Roofers (Guide Cover)

What are Roofing Google Ads?

Google Ads, formerly known as Google Adwords, refers primarily to Google’s online advertising platform but may also denote a specific advertisement appearing on Google search results or elsewhere on their display network. For roofing companies, in particular, a Google advertisement promotes roofing services within a defined service area.

Roof Restoration Google Ads

PPC Advertising With Google Ads

Google Adwords is a form of PPC (Pay Per Click) advertising. It’s Google’s brand of PPC that allows your ad to show up on relevant SERPs. Let’s say, for example, that you operate a roofing company in Muncie, Indiana. Now someone in the Muncie area hops on their computer and does a Google search for “roofers in Muncie” or “roof repair near me” or something to that effect.

With Google Adwords, an advertisement for your company could come up at the top of the results list, which would garner you a ton of clicks. So instead of spending months trying to claw your way to the top of the search rankings, you can pay for an ad that will display near the top of the results page on relevant searches.  

Google PPC Ads for Roofing Companies

Why Roofers Purchase Google AdWords Clicks

Running a successful roofing business is all about being seen. Making people aware of your company and your services is crucial. And in the digital age, being seen usually means showing up on SERPs (Search Engine Results Pages). 

And for a new roofing company, showing up on the first page and near the top of SERPs is very difficult. Difficult but not impossible. Many savvy business owners turn to Google Ads (sometimes referred to as Google Adwords or simply Adwords) to help them get noticed by the potential customer when they are first starting. 

Google Ads for roofers is a smart choice that has important benefits, which we will get into a bit later. So if you are interested in Adwords to promote your business, you should definitely read on as we explain how Adwords works and how you can leverage them to gain more customers for your roofing business in today’s guide. 

AdWords Listings

Why are Google Ads Important?

As we alluded to just now, most people have to scratch and claw to get to the coveted top spot (or near it) on SERPs. The top search results get almost all the clicks and, therefore, the highest chance to convert customers. So this presents a lot of important advantages to small businesses, including:

Immediate Exposure

When you’re first starting, you will need all the exposure you can get. Organic SEO could take months, but with Google Adwords, you can immediately reach the top of the search rankings and get noticed by your local market.

Ad Targeting

With Google Adwords, you can make sure that the ads you pay for reach people who are most likely to need/want your services as a roofer. You can target audiences by geographic location, age, specific keywords and even make sure that your ad shows up at a certain time of day. 

Pay Per Click

Google Adwords runs off the pay-per-click model. This means that you will only have to pay Google when someone actually clicks on the ad – not every time your ad is displayed. 

Market Insight

When you use Adwords, you can see statistics of how your ads are doing. This can provide you with invaluable market insight like who is clicking on your ads and taking action. 

Getting Started with Google Adwords

The setup process is fairly easy, and the prompts will guide you through the entire thing. All you have to do is sign up here to get your first campaign started. We won’t bore you with the sign-up details that are self-explanatory. Instead, we will provide tips for some of the finer points of setting up your ad campaign. 

Geographic Location

We described earlier how Google Ads for roofers could be advantageous because they allow you to target your ads toward a specific location. And as a roofer, your business is very much a local one. So when you come to the “Location” option of the setup process, you can enter a specific city name so that your ad shows up only for people in that city. But if you click the “Advanced Search” option, you can better target your ads based on postal code or region. You can also select a radius in miles for how far you want your ad display from your actual location. 

Search and Display Networks

You will also have the option to choose your ads to be shown on a Display Network or a Search Network. The Search Network is the favorable option for new roofing companies because it will ensure that your ad shows up on relevant searches on the actual Google page. Display Network ads show up outside of the actual Google search site on websites partnered with Google ads. 

Keyword Selection 

The next thing that most people have trouble with is selecting keywords. These are the search phrases that will trigger the display of your ads so you have to choose wisely. Think about your popular services and how people might search for them. 

Choosing Target Keyword Terms

Google Ads gives you multiple keyword selection options such as broad match, broad match modifier, phrase match, and exact match. 

Broad match 

Allows your ad to display on searches that are remotely related to your actual keyword. This allows you to reach more people, but the downside is that the ad might reach people who really aren’t interested in roofing services. 

Broad Match Modifier 

Works by placing a “+” before the keyword. If a search is conducted that contains the phrase after the plus sign, your ad will show up. 

Phrase Match

Your ad will show up only on searches that contain your phrase is the exact order in which you typed it. For instance, if one of your phrase match phrases is “shingle repair Des Moines” your ad will not show up for people who search “Des Moines shingle repair service.”

Exact Match

Your ad will only appear when someone does a search that contains your exact keywords as they are listed. 

It is probably the best idea for local roofers to choose the broad match modifier for most keywords. 

Landing Page Optimization for Google Ads

You also have to think about where the visitor lands once they click on your Google ad. This is what’s known as a landing page, and here are some essential tips for crafting an effective landing page:

Make it Relevant

As much as you can, make the landing page correspond with the ad. If your ad promotes your shingle replacement service, don’t make the landing page it leads to about new roof installation – make it about shingle replacement.

Well-Written 

Make sure the content on your landing page is well written. About 350-400 words should do.

Calls to Action

Your landing page has to have an attention-grabbing heading and call to action. Most visitors will read your call to action if they read your heading, so make sure it inspires the visitor to make a move. 

Posted: | Updated: Mar 11, 2021 | Categories: PPC

Local SEO Guide for Roofing Companies

Local SEO for Roofers

What is Local SEO for Roofers?

Local SEO for roofers is the process of optimizing a roofing website and general web presence for one or more specific locations. Typically, the practice focuses on Google Maps rankings via Google My Business profiles.

Local SEO Listings

Local SEO Benefits for Roofing Contractors

Like SEO, in general, local SEO evolves with each passing algorithm update. Techniques that worked well in 2020 no longer apply in 2021. Roofers must adjust to the new criteria to maintain or acquire top local map rankings. If you are asking yourself the right questions, we applaud you because you are obviously mindful that search engine algorithm changes are constant and marketing trends are ever-shifting.

Consider yourself one step ahead of most business owners. Still, asking questions won’t be quite enough to keep you ahead of the pack. Today Roofing Webmasters presents you with the definitive guide to local SEO for roofers in 2021. We will analyze the latest search trends, ranking factor changes, and more to help you pivot your local SEO strategy and dominate the rankings. 

Local SEO Ranking Factors for 2021

Certain ranking factors are used to tell Google and other search engines how high to rank your website on local searches. So, for example, let’s say someone searches “roofers near Baltimore.” If you are a roofer operating in the Baltimore area, your website might show up on that search. 

But how high it appears (and if it even appears at all) will depend on certain criteria or “ranking factors.” And studies prove that you want to be ranked as high as you possibly can on search engine results pages because the top 3 search engine results hog 75% of all clicks

If your website is ranking outside of the top three, you only have a 25% of getting a click. And this number gets exponentially lower the lower your ranking gets. So here is what is affecting local SEO for roofers in 2021:

Google My Business

Google My Business signals are still some of the most important for local SEO. Ensuring that your business is listed on GMB with quality information and photos will help you break into the local 3 pack. And the local 3 pack appears as the top result in an astounding 93% of local searches. You can optimize your GMB listing with unique photos, up-to-date information, and Google Posts. Make sure you list your website URL on your listing, as it can influence the ranking of the listing on the local map pack.

NAP Citations

NAP stands for name, address, and phone number. While the influence of NAP consistency is overblown, the presence of citations remains a vital part of local optimization. Google and other search engines can validate your business by scanning for citations. The best roofing company citations come from niche directories or major platforms like Yelp, Facebook, and HomeAdvisor. Once again, ensure your website URL links to each listing as they build link equity for your website and help SEO.

Reviews

Of course, reviews are still a factor in 2021. In fact, reviews make up 16% of all the ranking signals for local searches. It would help if you were prioritizing Google reviews in particular. And you can do that by getting your Google review link and sharing it with as many of your customers as you can. But data also suggests that Google takes into account Yelp reviews as well. Many roofers struggle with acquiring consistent reviews, which is why investing in a software solution like BrandREVU can change the direction of your business and finances in 2021.

Local Keyword Research for Roofing Contractors

Keywords with local intent are the ones most targeted in local SEO campaigns. For example, any query with the near me modifier qualifies as a local keyword. Similarly, any phrase with a city name or state abbreviation signals to search engines that the search is local. While most keyword research tools fail to provide precise search volume for local keywords, you can use Google Search Console to monitor impressions.

Longtail Keywords

Now that we know a bit about what is affecting rankings for local SEO for roofers, it’s time to start optimizing. The first place you should be looking at is your keyword list. If you haven’t looked at or updated your keyword list in a year, we don’t blame you. The fact is that the list doesn’t change much when it comes to niche keywords

But they are still a very relevant ranking factor and one of the easiest things to optimize for. If you have not utilized longtail local keywords for your business, you may be missing out big time. They’re like a shortcut for organic SEO. 

What is a longtail local keyword, you ask? Here’s an example: shingle replacement in Kansas City, Missouri. There are three things to notice here.

  1. The name of the service. In this case, it’s “shingle replacement.”
  2. The name of a specific city and state. In this case, they are “Kansas City, Missouri.”

Using a local longtail keyword can help you narrow in on specific areas that you service and services you offer. These tend to be lower competition keywords, so they are easier to rank for. Make sure you are utilizing them in 2021. 

Voice Search Keywords

Have you ever used your phone’s voice recognition function to perform an online search? If so, then you are one of a third of Americans who do so regularly. Recent data shows that a 3rd of Americans report using the voice search function at least once a month. And that number is set to hit 5 billion people worldwide this year. 

The point is that voice searching is on the rise. So how is that relevant to local SEO for roofers? It is marking a change in keyword usage. Whereas traditional typed searches were terse and omitted certain articles and conjunctions (i.e., roof replacement Tampa instead of roof replacement in Tampa), voice searches are longer and more conversational. 

You can leverage this growing trend in 2021. In addition to longtail local keywords, start targeting longer conversational key phrases. For example, a person conducting a voice search may say something like, “who is the most affordable roofer in my area.” This is fertile ground. You can start utilizing phrases that incorporate “most affordable roofer” and “affordable roofer in my area” just as a start. 

Voice Search for Roofers Graphic

Local Link Building for Roofers

For many contractors, link building for roofers is a mystery. But as a roofer operating locally, you have an advantage. That’s because you can reach out to people that you actually already know and work within your community for backlink opportunities. Think about all the material suppliers, hardware stores, wholesalers, general contractors, and neighboring businesses you know. These are all potential for building links to your site. Here are some tips for building local backlinks:

Business Networking

Networking can earn your business natural links from nearby businesses. For example, realtors in your service area may need to recommend a roofing company on their website. There’s no reason why that company should not be yours, which can help you with local SEO and business referrals. 

Link Outreach

Before you start cold emailing and calling businesses in your area, take a look at their website. Determine which page a link to your website would make the most sense, and use that info in your proposal. Only build links that help website users. Unnatural links can get your website penalized.

Chambers of Commerce

This is an easy one. Your local chamber of commerce is clamoring to list your business if it isn’t already. Make sure you register with the chambers of commerce in all the areas you service and that they include a link to your site on theirs. 

Local Sponsorships

Sponsoring events like Little League games and charity events is a great way to get your name out there. It’s also a great way to build your backlink profile. Sponsor a local event and make sure to request a link on their website.

NoFollow Roofing Link

Organic SEO for Local Roofers

With all the new emphasis on certain SEO aspects, it can be easy to forget that organic SEO is still a huge ranking factor in 2021. While Google Maps rankings are certainly vital, you must still rank for local queries on traditional organic results. Sure, pay-per-click ads can help you, but Google prioritizes quality organic ranking signals more and more.

This means that you should double-down on your content marketing efforts like blogging and video content creation. You should be providing your visitors with something of substance and value. You should make sure that all of your content is well-written and readable by actual humans. 

Your website should have an easily navigable architecture, and there should be no dead links on it or on the websites that link to your page. 

Ebooks and white papers are still good commodities to drive traffic to your website and establish your company as an authority. Of course, ensuring you strike a good balance between stellar reviews and good reviews is still essential to local SEO for roofers. 

Local SEO for Roofers in 4 Steps

Local SEO Services for Roofers 

Roofing Webmasters provides local SEO services for roofers. Aside from successfully launching SEO campaigns for hundreds of roofers, we also provide the top local SEO software on the market. BrandREVU helps roofers perform jobsite check-ins which are then published to the corresponding web page. As you validate services and service areas, you begin seeing ranking improvements on Google Maps and Google Search.

Posted: | Updated: Mar 10, 2021 | Categories: Local SEO, SEO

10 Roofing Blog Topics + Guide to SEO Blogging

Roofing Blog Topics

Blogging can be hit or miss for roofing company websites. After all, who wants to read a 1,500-word blog post about fascia repair? But aside from the lack of interest, casual blogging can muck up your sitemap and crawl budget, causing keyword cannibalization and a general reduction in website quality. So what should roofers do about blogging in 2021? Stick to some very deliberate topics that help your SEO and conversion rates.

The Best Roofing Blog Topics for 2021

1) How To Find a Leak in a Metal Roof

People want to know how to find roof leaks, even if they can’t correct the problem themselves. Search volume shows that nearly 800 people per month specifically search for how to find a leak in a metal roof. If you can craft an authoritative blog post that explains the process in detail, you can generate substantial traffic to your website.

2) How to Install Rubber Roofing

The wannabe DIY-ers always create the highest search volumes for keywords. For example, how to install rubber roofing gets over 700 monthly searches and, with variations of the term, far more. Industry veterans can get good traffic to their blog by writing a blog post explaining rubber roof installation. You may even get some DIY-ers to realize they can’t accomplish the task and hire you instead. 

3) TPO Roofing Problems

Blog topics that detail specific roofing problems can be a goldmine for your website. People searching these kinds of queries likely require assistance with one or more of the problems. If you can outline each issue and provide a solution, you could get some new clients quickly. Furthermore, you will increase your web traffic since this exact keyword gets over 300 monthly searches alone.

4) How Long Do Rubber Roofs Last?

Timeline posts are similarly helpful for your roofing company blog. When people wonder how long their roof might last, the revelation of its oncoming demise may encourage them to invest in a replacement. If you can provide a detailed outline of a rubber roof’s lifespan along with indicators of its degradation, you may be the reader’s top choice for replacement services. The keyword itself gets over 300 monthly searches.

5) Value of Impact Resistant Shingles

Consumers are interested in the worth of impact-resistant shingles, especially in climates with major hail storms. The good news is that your roofing company can give them the answers they need most, prompting a later inquiry for your services. Make sure to be honest, and informative since consumers trust people with good intentions. Please elaborate on the post by comparing and contrasting different shingle types and applying them to various roof variations.

6) How Much Weight Can a Roof Absorb?

Commercial roofing consumers may wonder how much weight their roof can actually take. A well-written blog post explaining the maximum weight for different roof-types would certainly generate a lot of blog traffic. Make sure you highlight that you hold no accountability for your recommendations since there could always be legal ramifications of something that pertains to safety. Make sure you are an expert on the subject before writing this post.

7) Roof Flashing Techniques

Again, this topic is more for the DIY crowds but generating traffic has value in itself. If you can funnel readers to other posts and pages, you may pick up some new clients along the way. In either case, it is important to provide insightful roof flashing techniques which should get the attention of hundreds of searchers per month, especially with an appealing title tag and meta description.

8) Synthetic Slate Roof Cost

Blog topics addressing the cost of particular roofing material can convert into customers seamlessly. With proper contextual outlines, readers may find the cost manageable and hire your services on the spot. Of course, several others will ponder the prices and consult with other sources before making a final decision. Regardless, you can expect hundreds of monthly clicks by ranking for this topic.

9) How to Drain Water From a Flat Roof

Yet another DIY-style topic can generate traffic to your website. However, you can convince readers that draining water from a flat roof requires major equipment and professional resources. Once they realize the gravity of the task, hiring you becomes the logical choice. However, be sure to outline the process as most DIYers still want to know the details of its execution, whether they end up trying it themselves or not.

10) What Kind of Hail Will Damage a Roof?

When residents hear of an oncoming hailstorm, they often search google in preparation. One of the major queries in these cases is what size or type of hail damages my roof? You can answer the question based on your own hail damage repair experience and help them prepare for the storm. With a well-written post, you may gain new customers every time a hail storm hits in their community.

Blogging for Roofers

So how do roofers know if to blog, and how frequently? The first thing to do is to perform keyword research. Use tools like MOZ or SEMRush to identify high-volume keywords that may be worth writing about. The compare those topics and keywords with your existing pages via Google Search Console. If you lack information about a particular subject, publishing a new post can help your website and traffic. Let’s outline the blogging process for roofers below:

Keyword Research

There are many opportunities to get more traffic to your roofing website, starting with keyword research. Open up Moz or SEMRush and identify which keywords have a high volume. You can do this by entering your own URL within the keyword tool, or you can search for topics you’ve thought about in the past and see which keywords come up. A third option is to take a competitor website or a popular roofing blog and see which keywords they currently rank for on Google.

Keyword / URL Mapping

The next step is to map your keywords to specific blog posts and avoid keyword cannibalization. The goal is to write posts on subjects that your website has not yet covered in detail. If you write multiple posts targeting the same keyword and topic, Google will have to choose which of them to rank, essentially nullifying your other pages. It would be best if you always mapped keywords by the URL instead of the title. Google crawls URLs, so that should be your focus when mapping out keywords.

On-Page SEO

Just like any other page on your website, blog posts perform best with on-page SEO. You must enter a title tag, meta description, and target keyword before writing your post. It would be best to sprinkled keywords appropriately, including LSI variations, to provide a diverse reading experience while also satisfying search crawlers. Make sure to utilize H1, H2, and H3 tags by importance so that you can organize the content as you see fit. 

Internal / External Linking

Linking to external and internal pages is important for blog post quality. For example, linking out to a research study when citing a statistic helps validate your source and allows the reader to find more detailed information about the research. Similarly, linking to your related internal pages helps keep users on your website longer and allows them to dive deeper into slightly varying topics. Perhaps most importantly, internal links help move readers through a funnel and convert them into qualified leads.

Types of Roofing Blog Posts

In 2021, Google values user intent more than ever. When a user performs a search, they have specific experience in mind. Whether it’s to find more information, complete a transaction, or navigate to a specific page, they all have needs. You can categorize your blog posts by the searcher’s intent.

Roofer Blog Post

Informational Posts

Informational blog posts inform users about specific tasks, like DIY and How-To guides. We mentioned several of these blog topic ideas in our previous section. While these posts are not going to convert into customers, in most cases, they still provide some value to your website. Any relevant traffic is worthwhile for roofing websites and helps the overall health of the site. Also, there are instances with proper internal linking where the user may become a prospect and future customer.

Transactional Posts

Transactional posts are the most valuable for roofing websites but also the most limited. There are very few appropriate blog topics that result in a direct transaction. We outlined some of them in the previous section, but generally, transactional content comes in service pages. You should already have all of your service pages published before starting a blog. One thing you can do, however, is to link out to your service pages within your blog posts. This helps create a funnel for new customers..

Navigational Posts

Navigational blog posts are those that help users reach another destination. They serve essentially as a transition page to help users get the information they need. Be careful when creating navigational blog posts since Google may few them as doorway pages that violate their guidelines. The key is making your navigational posts informative and with a substantial word count. A good example of a navigational blog topic is the best roofing equipment of 2021. Ultimately, the user intends to leave that page to find the tool they want, but your page can inform them before they make a purchase.

Roofing Blog Post FAQ

How Frequently Should Roofers Publish Blog Posts?

Frequency doesn’t matter. Despite what you may have heard, mindlessly publishing a post every week or month is a waste of time and can be harmful to SEO. Most proponents of frequent blog posts cite Google’s freshness ranking factor as their primary inspiration. There are many better ways to keep your website fresh, including performing BrandREVU check-ins and updating existing content. Publishing random blog posts for the sake of it messes up your site structure and crawl budget.

Should My Blog Posts Rank for Keywords?

In most cases, the answer is yes; your blog posts should rank for keywords. Think of your website holistically, and each URL serves a purpose. The more URLs ranking on page one of Google, the healthier your website appears to search engines. There are cases when you might publish a company announcement on your blog, in which case ranking is inconsequential. In these cases, make sure to add a no-index tag so that Google does not add it to the index.

What’s The Ideal Word Count for a Blog Post?

For roofers, the ideal blog post word count is around 700 words. Generally speaking, competition is low in your region. However, if you attempt to rank nationally for a competitive keyword, you should increase your word count to around 1,500 words. You can even go as high as 2,500 in extreme cases. Anything over 2,500 is a major waste of time for roofers.

Don’t Get Your Roofing GMB / Google Map Banned

The Google Map 3-Pack is valuable real estate for roofers and other small businesses with an online presence. Most local clicks occur within the Map Pack on Google, and roofers can make or break their business. With that said, illegitimate addresses can ruin your entire operation. Why? Google reserves the right to ban fake addresses from Google My Business. And they’ve been exercising that right more and more in recent months. Exploiting Google Maps is not your right as a business owner. Sure, it may work temporarily, but ultimately they will ban your listing.

Why Roofers Should Not Exploit Google My Business

It’s not just roofers, but various contractor businesses attempt to exploit Google My Business with fake addresses. Sometimes the violations are less egregious, like when putting a real PO Box is your address, and other times they are flagrant, like when claiming a random shared space you found online. Roofers want to make money and grow their business online, and sometimes they are willing to push the envelope to accomplish goals. Unfortunately, it doesn’t work out well for those contractors. Google bans fake addresses and may restrict the entire account associated with those listings. You may lose your legitimate address in the process of trying to claim fake ones.

GMB Screenshot for Roofers

List of Address Types Google Rejects

Google doesn’t care that a sign exists in front of your shared space or flex space. They certainly don’t care that you pay for a PO Box or virtual office. Their standards are evident in the Guidelines for representing your business on Google, strictly prohibiting multiple listings without storefronts. Take a look at the rejected address types below:

  • Flex space
  • PO Box
  • Virtual Office
  • Shared space

Things Roofers Need for a Legitimate Google My Business Listing

As a roofer, you have two choices, a storefront business or a service area business (SAB). Contractors working out of their home can register a single SAB on Google My Business (that means one and only one). Google still uses your address for proximity, but the users can’t see the address for privacy reasons. A storefront address is viewable for the public and gets a defined marker on the Google Map. If you choose a storefront business, you must have the following:

  • Legitimate address
  • Visible and proper signage
  • Registered business name

Legitimate Addresses Produce Superior Results

Roofers who attempt to exploit GMBs are risking their entire business. The shameful part of it is that they can produce high-quality leads without breaking the rules. At Roofing Webmasters, one of our clients used a comprehensive SEO plan to appear prominently in their hometown. When a hail storm hit nearby, they received over 1,500 calls. They will retire off that single hail storm that occurred in a town with less than 50,000 people. Imagine if a hailstorm hits a highly populated town? Doing things the right way pays off in the end.

Get Started With Roofing Webmasters

One way to show up better on Google Maps is to use our proprietary software called BrandREVU. Our software empowers roofers to snap photos of each job and upload them to the BRandREVU app, which then automatically populates them onto the appropriate web pages and requests reviews from the services customers. As you accumulate more reviews and targeted web content, Google improves your local ranking position. We do high-end work for roofing companies with legitimate business practices. Contact us today to start increasing web visibility.

Posted: | Updated: Dec 10, 2020 | Categories: Podcast

Online Roofer Obscurity to Rockstar

At Roofing Webmasters, we get calls from prospective clients who question whether it’s possible to reach their competitors’ success level. The reality is that on the internet, nobody knows the full history of a business. Sure, reviews matter. Reputation matters. But a 10th year, 2nd generation roofer with a terrible website and no reviews will not benefit from their tenure. People simply don’t care because they don’t know. You can quickly close that gap as a 1st or 2nd year roofing company with a robust website, fabulous logo, and frequent reviews.

Removing False Narratives

Some people call it future-tripping or preconceived notions. But roofers coming up with reasons why their business can’t succeed is a limiting thought. Sure, competitors may have an advantage in tenure, but that doesn’t mean they’re spending thousands on their marketing campaigns. The noise in your head is often a fear-based mechanism that reduces your ability to grow. The good news is that at Roofing Webmasters, we’ve helped new clients become rockstars within only 12 months. Some roofers have left their parent roofing company and branched off as their own. They’ve found great success with SEO, web design, reputation management, and other marketing techniques.

Consumer Sees Rockstar; Google Sees Activity

Perception matters online, and whether you are a relatively new roofing company or a tenured one, your digital presence can make or break how consumers view your business. In the same breath, Google refrains from ascribing such designations to any company. Instead, they look for activity, like branded signaling. While consumers look at your logo, web design, content, and services, Google notices your activity on GMB, Facebook, your website, and other digital properties. When these two agendas merge simultaneously, roofers can become marketing rockstars within six months.

At Roofing Webmasters, we get calls from prospective clients who question whether it’s possible to reach their competitors’ success level. The reality is that on the internet, nobody knows the full history of a business. Sure, reviews matter. Reputation matters. But a 10th year, 2nd generation roofer with a terrible website and no reviews will not benefit from their tenure. People simply don’t care because they don’t know. You can quickly close that gap as a 1st or 2nd year roofing company with a robust website, fabulous logo, and frequent reviews.

How Roofers Control Their Online Narrative

So how do roofers close the gap between new companies and tenured ones? It’s simple. Place your resources towards marketing levers that move the needle. These include organic search, branding, and lead generation. Sure, PPC and pay per call can also help roofers in the short-term, but the SEO and branding components make the difference in regards to online presence. Addressing these crucial components allows for relatively new contractors to dominate long-time roofers. 

Organic Search

SEO helps roofers rank on Google SERPs, which gets free clicks to your website and other digital properties (like Google My Business). A high percentage of clicks come from the Local 3-Pack, which means you’ll need a strong organic presence with both your website and business listing. Free traffic is the best traffic, and not just because there’s no cost. Visitors who click directly on your properties are more likely to engage with your company and become repeat customers. It’s far superior to plucking one-time jobs from PPC ads. The organic and GMB aspects work together to strengthen your online brand.

Branding

Speaking of brands, Google pays quite a bit of attention to branded signals. It doesn’t matter necessarily how long you’ve been in business,s but more so that consumers are engaging with your brand. Branded engagement can manifest itself in various ways. Are people searching for your name online? Are they finding favorable reviews on Google and Facebook? Do they like your posts on social media and other online platforms? Roofers can attain each of these signals and reach the top of the mountain for pure domination.

Lead Generation

Exclusive leads are always the best for roofing companies, and that’s driven home when you experience the difference in call quality. For example, PPC calls are usually people who don’t care much about your brand. That isn’t good when you need to repeat customers. Furthermore, PPC leads will cost money each time. If you buy leads from a 3rd party vendor, their brand gets all the signaling and will benefit from the repeat business. There’s no disputing that leads from organic sources provide the highest ROI for roofing contractors in 2021.

Posted: | Updated: Nov 4, 2020 | Categories: Podcast

Hail Damage Roofing Leads Gone Wild

Most roofing contractors covet high-quality leads for their business. For those who’ve been in the industry for a long time, they know that hail storms often spark an increase in estimate and inspection requests. But those calls typically go to only a few roofers within the damaged community. So how do you become one of those roofers? One of Roofing Webmasters’ top clients recently reaped the rewards of a storm in their primary service area. 

Lead Sources for our Client

As you can see from this breakdown, organic searches are the top lead source. But a highly diverse set of leads came in through various channels. It’s important to realize that even on non-organic clicks, the user still found the phone number on the website or Google My Business page. That’s where reviews, reputation management, and brand optimization become critical. This contractor was already well-known in their community and had plenty of social proof to confirm their standing.

Google Maps 3-Pack Clicks 15%
Organic Search Clicks 10%
Real Estate Agent Referrals 10%
Insurance Agent Referrals 10%
Facebook Advertising 10%
Nextdoor Advertising 10%
Yard Signs 10%
Trucks & Neighbors 10%
Church Members 7%
Pay Per Click Advertising 3%

Level 2 Branding

Organic search is hands-down the best return on investment for roofers. Organic refers to both traditional organic search results and the local 3-pack. However, the second-best ROI is something called Level 2 Branding. It may not work as quickly as PPC, but it provides a far better long-term return. Our client received several hundred hail damage leads in large part due to Level 2 Branding.

What is Level 2 Branding?

Level 2 Branding is a compilation of high-return marketing efforts, including referral partnerships, pixel tracking, and selective online advertising.

The Long-Term Impact of Level 2 Branding

Level 2 Branding has impressive long-term benefits over time. It may take a hail storm to reveal the real impact of its reach, but even without storms, it outperforms PPC advertising. 

Why PPC is Overrated

This roofing client shows that PPC is highly overrated for lead generation. This customer cleaned up on hail damage leads, and only a small percentage came from PPC. With years of data to support our claim, SEO and Level 2 Branding dominate PPC across the board. It helps if you have yard signs, truck wraps, and a community presence in churches and other local intuitions. PPC can never make up for branding in the world of lead generation.

Posted: | Updated: Oct 27, 2020 | Categories: Podcast

6 Incredible Roofing Company Slogans + Sayings for 2021

Roofing Company Slogans + Sayings

At Roofing Webmasters, SEO services are our passion. We talk about digital marketing as much as we can. But beyond SEO, we like helping roofing contractors make their businesses stand out. And an integral part of any marketing strategy that distinguishes you from other roofers is a good slogan. 

But coming up with a memorable slogan and conveying the message you want to send is easier said than done. You know what we mean for anyone who has ever sat down and tried to brainstorm slogan ideas. 

So we were excited to compose today’s post because it covers a topic that we usually don’t get to go in-depth with and allows us to flex our creative muscles. Today we are going to share with you some of our ideas for roofing company slogans. 

“Putting a Strong Roof Over Your Head”

A lot of roofers like to emphasize that they do quality work. And quality is vastly important when it comes to roofs. People want to feel secure that their home or business’s first line of defense against the elements is sturdy. 

The mantra is an excellent slogan for a couple of reasons. One, it conveys the message of strength and reliable protection that people want. Two, it doesn’t pigeonhole you into exclusively residential or commercial work. “Putting a Strong Roof Over Your Head” could be referring to a home or a business.

“There When you Need Us”

One of the homeowner’s greatest fears is a compromised roof. And for business owners, a collapsed or leaking roof could mean that they have to shut their doors. “There when you need us” is a great roofing company slogan for any contractor that offers emergency roof repair service. 

But it’s a more versatile slogan than that. Yes, there is an apparent reference to emergency roof repair, but it also speaks of your commitment to helping people in their time of need. The saying in question would be a fitting slogan for any roofing contractor that emphasizes customer service.

“Roofing the Way it Should Be”

Unfortunately, there are some unscrupulous roofers out there who don’t mind cutting corners. And unfortunately, there are home and business owners out there who have been burned by said unscrupulous roofers. 

“Roofing the Way it Should Be” tells your customers that you understand their trepidation but, more importantly, that you go out of your way to do right by your customers. This slogan immediately speaks of quality and an understanding of what your customers seek.

“Giving you the Roof you Need”

We think this slogan would be great for any roofing contractors who do complex or specialized work. Many properties have specific needs when it comes to the roof, and this slogan lets customers know that you can deliver no matter how complicated the job may be. 

But it’s another versatile slogan that can mean many things to different customers. Maybe the roof a homeowner needs is not so much specialized as it is vital. Perhaps someone is looking for an aesthetically pleasing roof. “Giving you the Roof you Need” appeals to many consumers by speaking to their perceptions, making it useful for many purposes.

“Experience, Expertise and Exceeding Expectations”

These 4 “E’s” pack a punch. The saying is simple, straight to the point, and who doesn’t love alliteration? The simplicity conveys exceptional skill and attentive customer service. 

The above saying would be an excellent (and the alliteration continues) slogan for a company with several years in the roofing industry and values customer satisfaction.

“Roofing Made Easy”

A lot of people dread dealing with roofing maintenance, repairs, and inspections. The process is often lengthy and complicated – especially if insurance companies are involved. This slogan allays the fears that many people have about roofing work – that it’s time-consuming and stressful. 

This saying, or something like it, would be a good slogan to use if you offer roofing insurance claims to help or make an effort to make the process as simple as possible for your customers. 

How Slogans Help Roofers Generate Leads

These slogans are yours to utilize as you see fit. But in general, we wanted to use these to help spark some of your ideas. You can also use these slogans as a jumping-off point to help you give voice to your unique message. Roofing companies with catchy slogans will generate high-quality leads. Remember, it pays to stand out in the roofing business.

And if you need help with more than just slogans for your roofing business, we can be of service. Let us increase your business through strategic digital marketing. As a full-service digital marketing agency, we provide SEO, Web Design, Reputation Management, and PPC. Contact us today to learn more,

Posted: | Updated: Mar 23, 2021 | Categories: General

Commercial Roofing Marketing: The Essential Guide for 2021

Commercial Roofing Marketing (Blog Cover)

The commercial roofing industry is very competitive. The competition stems from local saturation. For a commercial roofing business, the local area could have dozens of similar companies, with each of them vying for the same commercial roofing leads. So how do you become the proverbial “big fish” in a vast ocean?

What separates successful commercial roofing businesses from unsuccessful ones is typically marketing. Marketing, particularly SEO for roofers, is what will help your business stand out amid hundreds of competitors. Without a proper digital marketing strategy in place, you will be fighting an uphill battle in this increasingly internet-oriented world.

To that end, the statistics are astounding. A study presented by Statista found that a third of all internet consumers use a search engine to find local businesses every day. The next highest group was 16% who reported using the internet to find local companies multiple times a week.

People are asking to find your business. But is yours visible? The fact is that you need a specific online presence if you want your business to survive. Digital marketing is, therefore, crucial to the success of your business.

In the following post, we will go over some of the most effective digital marketing strategies for commercial roofers. These are the strategies you must know and implement to generate more leads, convert more customers, and dominate your local market. Let’s take a look at an updated guide for commercial roofing marketing strategies:

Increasing Visibility

We start with an elementary yet chiefly important aspect of any digital marketing strategy. You can’t have any hope of gaining more customers if they can’t see you online. And increasing your visibility can be as simple as setting up a profile on sites like Angie’s List and Yelp. But you will also want to invest some more time to create business listings on Google My Business, which 64% of online consumers report using to help them find local businesses. Google My Business should be your first effort in terms of increasing your online visibility. But remember that even people who think they have an excellent online presence can probably still improve it. Many commercial roofers fail to think about smaller but still relevant sites like HomeAdvisor and the Better Business Bureau, which boasted 183 million local business searches in 2019 alone. It’s straightforward: the more places you have profiles on, the more chances people will have to notice your company.

Showcasing Reviews & Reputation

Ask yourself this question: how many people do you know that don’t ever read online reviews? The list you come up with will probably be pretty small. In an age where a whopping 91% of consumers report reading online reviews on at least an occasional business, you can’t afford to have reviews posted on your website and various business profiles. People must leave reviews for potential customers to gain the information and confidence they need to hire you as their commercial roofer. So you have to make it easy for them. Again, it would be best if you started with your Google My Business profile. Obtain a short link to the page where your customers can leave reviews. Post that link on your website and various business profiles and include it in emails. Reputation management software like BrandREVU can streamline the process. Don’t be afraid to ask your customers for reviews directly, either. Most people will write a review for you if you ask them. 

Reviews are gold in marketing, and your strategy needs to emphasize them. Of course, you will want mostly positive reviews, but you should avoid perfect 5-star ratings. Studies have shown that people tend to be suspicious of companies with perfect ratings. You want to hover around 4.2 and 4.8 stars in general.

Interacting With Customers

This next commercial roofing marketing strategy sort picks up the baton from our last point. It’s not enough to get reviews; you have to reply to reviews as well. Google has recently updated their Google My Business support page to include a section that explains the importance of reading and responding to reviews. It is especially important to respond to negative reviews. Responding to negative reviews shows consumers that you care about their satisfaction and are willing to correct mistakes. If you only have time to react to specific reviews, make sure you select negative reviews. 

But interacting with your customers shouldn’t stop at reviews. There are plenty of ways to reach out to current and potential customers through Facebook, Instagram, and Twitter. Make sure that you are creating new posts regularly. Ask your followers questions, spark discussions, create questionnaires – anything that allows you to interact with them, and show that you care about their opinion. Studies have shown that people are more willing to spend more money on companies that they perceive to put a premium on customer experience. 

Producing & Marketing Content

Content marketing is an extremely efficient strategy. It generates three times as many leads as traditional outbound marketing strategies, and it costs less than half on average. And content marketing can be especially helpful for commercial roofing businesses. That’s because there is a wealth of content opportunities in this space. A blog where you write posts like “The Best Ways to Maintain your Commercial Roof” or “When do you need a New Roof?” would probably be the easiest route to take with content marketing. But how-to videos are also effective forms of content marketing. 

Remember that the goal of content marketing is to draw people to your website or business profile page. Secondly, you should emphasize providing some value to your customers. Content marketing can be DIY, or you can hire a professional marketing team to help you flesh out your strategy. Either way, it is a crucial investment that can yield healthy returns. 

Choosing The Right Target Keywords

Keyword research is a must for any digital marketing strategy. You have to know what keywords people are using to search for the services you offer and implement them strategically. Google Ad Words is a valuable tool that can help you do basic keyword research for your business and services. But working with a team that can provide in-depth competitor analysis on keywords is also a good idea. 

And knowing the keywords is only half the battle. Using them strategically in your content and in any ads you run is equally, if not more, important. Another general rule of thumb is that longtail keywords with the name of the city you service are valued highly by search engines. So your primary keywords should include the name of the town and the state in which you operate. Geo-targeting will help with local SEO and make it easier for your target market to find you. 

Establishing a Social Media Presence

Social media marketing is a powerful tool for roofing companies. It covers all the most critical aspects of marketing: reputation management, customer interaction, advertising, and visibility. You should be posting on your Facebook and Instagram profiles regularly. But posting just any type of content won’t do the trick. Your social media marketing has to be focused and purposeful. Take a look at some tips for effective social media posting:

  • Have a Purpose – Each post you compose should have a goal. Maybe you are rolling out a new commercial roofing service and want to let your customers and potential leads know about it. Or perhaps you are offering your services in a new city. Whatever the situation may be, be sure to stay on target with all of your social media posts.
  • Utilize Facebook Live – Facebook Live provides a lot of businesses with an exciting and effective way to engage with their target market. But as a roofer, it can be challenging to figure out how to utilize this tool in a relevant manner. Consider conducting a Facebook Live feed at the beginning and the very end of a project. Think of it as a before and after feed that will keep your community enticed to see how the project turns out. After all, people love good before and after content.
  • Avoid Excessive Promotion – Facebook has cracked down on posts bundled with ads. As much as you want to promote your business, be sure that your posts provide some value to the reader first and foremost.

Work with Commercial Roofing Marketing Professionals

Here at Roofing Webmasters, we focus on businesses in the roofing industry. Our specialized experience and the broad array of marketing services we offer make us the right choice whether your company is just starting or is already well-established. We know how to help commercial roofing companies succeed through effective marketing strategies like those we mentioned in this post and many more. We even help residential roofers expand into commercial roofing to multiply their customer acquisition. Reach the next level of success with our digital marketing services.