Author Archives: Roofing SEO Webmasters

9 Best Roofing Marketing Agencies in 2025 (w/Comparisons)

Choosing the best roofing marketing agency is an important decision that will impact your sales and profitability and heavily influence your long-term success or failure.

I’m Nolen Walker, the founder of Roofing Webmasters. Over the past fifteen years, I have consulted with thousands of local roofing companies.

Based on my first-hand experience and expertise with marketing for roofers, I will outline the nine best roofing marketing companies for 2025.

Agency	Founded	SEO Services	Google Rating	Jobsite Check-in Software
Roofing Webmasters	2011	✅	4.5	✅ DataPins
Service Direct	2006	✅	N/A	❌
Best Roofer Marketing	2021	✅	N/A	❌
On The Map Marketing	2009	✅	4.8	❌
Webrunner Media	2010	✅	4.9	❌
Hook Agency	2012	✅	4.9	❌
Roofer Elite	2018	✅	N/A	❌
Roofing Marketing Pros	2017	✅	4.7	❌
Profit Roofing Systems	2015	✅	5.0	❌

Avoid These Roofing Marketing Company Red Flags

Before exploring the nine best roofing marketing agencies, I want to help you identify the ones you should avoid at all costs.

And I’m not saying this based on what I’ve read; this is based on 15+ years of talking to roofers and seeing them get screwed around by marketing companies.

Make sure to never work with roofing marketing agencies that have these characteristics:

No Reviews

Never use a marketing agency that doesn’t have reviews from a legitimate source such as Google or Yelp.

And no, screenshots don’t count. A couple of other “lists” of best agencies feature screenshots of Google reviews, which can easily be doctored to mislead the readers.

I recommend checking the Google Business Profile of any agency before considering working with them.

General Agency (No Roofing Specialty)

One quick way to gauge the agency’s fit for your business is to simply evaluate their agency name.

Does their name include the words roofing, roofer, or roof? If not, they are probably a generalized agency that works with a wide array of industries and lacks industry-specific expertise.

In many cases, they target roofers because it is considered a “profitable niche” for their agency, but don’t truly empathize with what roofers go through daily.

Overreliance and Overpricing of Web Design

As a long-time agency owner, I can tell you website design plays a significant role in marketing success for roofers.

However, some agencies go too far, ruining your roofing business by overemphasizing design and overcharging for websites.

They promise you “own your website” without telling you the cost will set your business back for decades and possibly bankrupt your company.

1) Roofing Webmasters

As the owner of Roofing Webmasters, I fully acknowledge that listing my own company as #1 on this list is based partially on bias.

However, I also have the most insights into what our agency provides and the quality of the team performing the work.

For example, we developed an in-house proprietary marketing app, DataPins, which consolidates digital marketing signals on roofing websites for greater visibility.

Furthermore, we have some of the top web designers in the United States and a forward-thinking marketing strategy team that pushes the envelope on roofing promotion.

Our focus is AI marketing, as we help local companies appear in answers from Google AI Mode, Google Gemini, Google AI Overviews, and ChatGPT.

Since I was once a contractor, I understand pricing better than some other agency owners who ask roofers to invest absurd amounts of money into a website design they don’t need.

Founded:	2011
Owner:	Nolen Walker
Key Clients:	ForceField Roofing, Carter Roofing & Exteriors, AMC Roofing
Google Rating:	4.5

2) Service Direct

Service Direct focuses on lead generation marketing for service area businesses, like roofers.

They were founded in 2006 as an agency to help roofing companies capture more customers through pay-per-lead.

Service Direct deployed hyper-local marketing techniques to capture prospective roofing customers within a particular service area.

Roofers can access their lead recordings and alter their price per lead depending on the competition within a service area and potential ROI.

Founded:	2006
Owner:	Brian Abernethy
Key Clients:	Home Solutionz, USI Champion Insulation
Google Rating:	N/A

3) Best Roofer Marketing

Bruce Leffer of Best Hustler Academy founded this agency, which is intriguing to roofing companies.

Bruce’s experience at Scorpion and web.com gives him a background of marketing expertise that can help local contractors.

Services include SEO, PPC, websites, and more, providing roofers with a marketing foundation to thrive.

The agency outlines its billion-dollar impact to help contractors reach at least 10 million in sales.

Founded:	2021
Owner:	Bruce Leffer
Key Clients:	Unknown
Google Rating:	5.0

4) On The Map Marketing

Founded in 2009 by Rich Hoskins, On The Map Marketing provides a suite of helpful services to local roofing companies.

With over 15 years of digital marketing experience, CEO Kristaps Brencans demonstrates the baseline expertise needed to perform marketing services.

Their system focuses on multiple lead channels, including SEO, Google Maps, PPC, Facebook Ads, and offline referrals.

This agency stresses the importance of customer care for each roofing client.

Founded:	2009
Owner:	Rick Hoskins
Key Clients:	Jackson Contracting, Home Care Contractors, GotRot
Google Rating:	4.6

5) Webrunner Media

Founded in 2010 by Marc Levesque and Kevin Donnelly, Webrunner Media Group offers various marketing solutions for roofing companies throughout North America.

Known predominantly for its PPC services, Webrunner Media has earned 100+ positive testimonials from clients.

In addition to paid advertising, Webrunner Media offers websites, SEO, branding, and automation services for roofing contractors.

Founded:	2010
Owner:	Marc Levesque, Kevin Donnelly
Key Clients:	William Penn Roofing, Empire Home Remodeling, City Roofing Inc.
Google Rating:	4.9

6) Hook Agency

Established by Tim Brown in 2012 (as Tim B Design), Hook Agency has grown to focus on contractors, especially roofing companies.

Tim’s background in website design gives him a unique perspective on the nuances of roofing website presentation.

Hook Agency’s services include SEO, website design, and paid ad management.

The company is also active on social media and attends various roofing-related events.

Founded:	2012
Owner:	Tim Brown
Key Clients:	Monarch Roofing, Northface Construction, Montana Roofing Solutions
Google Rating:	4.9

7) Roofer Elite

Chad Riddersen and Raymond Fong of Deviate Labs launched Roofer Elite in 2018.

Their work at Deviate Labs earned them recognition in high-profile publications like Forbes and CBS.

Roofer Elite’s services include custom websites, lead generation, SEO, and remarketing.

The company’s project specialist, Brandon Metten, also has 5+ years of experience in home service marketing.

Founded:	2018
Owner:	Chad Riddersen, Raymond Fong
Key Clients:	Good’s Roofing, ABC Roofing Co., J Harrington Construction
Google Rating:	N/A

8) Roofing Marketing Pros

Mauricio Cardenal founded Roofing Marketing Pros in 2017 and has since expanded into Contractor Marketing Pros and grown into a well-known marketing company.

The Contractor Marketing Pros team is based out of Miami, Florida, and consists of more than 30 people with expertise.

The agency’s services include SEO, web design, and various paid advertising models.

The company’s marketing package features include a sales pipeline to segment prospects effectively.

Founded:	2017
Owner:	Mauricio Cardena
Key Clients:	Rinaldi Roofing, Acker Roofing, Goliath Roofing
Google Rating:	4.6

9) Profit Roofing Systems

Matt Jacob started Profit Roofing Systems in 2015, serving as a full-service roofing marketing agency.

Their 4-phase marketing process, known as MADMAT, has earned positive reviews in the industry.

The agency’s services include SEO, Facebook Ads, Google Ads, and more.

In addition, the company promotes area exclusivity to help roofing clients dominate their entire service area.

Founded:	2015
Owner:	Matt Jacob
Key Clients:	South Shore Roofing, ARB Construction, Tycon Roofing
Google Rating:	5.0

Common Roofing Marketing Agency Services

As you can see with the companies listed above, roofing marketing agencies tend to overlap in the services they provide to their clients.

Finding an agency that can provide excellent services in each area you require is one key to making the right choice.

For example, roofing companies with visually appealing websites may generate few leads because their sites lack search engine optimization.

Take a look at some of the typical services provided by marketing agencies:

Search Engine Optimization

Almost all modern marketing agencies for roofers provide search engine optimization or SEO.

In today’s marketing landscape, ranking on Google for roofing keywords is essential to lead generation.

Although different agencies focus on various components of SEO, the most crucial factor is acquiring qualified website visitors from organic search.

Website Design

A roofing website is essential for converting visitors and favorably portraying your company.

While other marketing techniques can generate visits to your website, the design and user experience of that site will ultimately determine how many people convert.

With this in mind, designers with experience creating websites for local roofing companies are best equipped to assist your campaign.

Paid Advertising

Paid advertising can span multiple platforms and models, from Google Ads (PPC) to Facebook Ads.

Many agencies also charge a Google Ads Management fee, an additional expense to your ad spend.

The best agency models incorporate paid ads to facilitate a broader marketing strategy focused on long-term branding and customer acquisition.

Lead Generation

Lead generation as a service can be tricky to evaluate since roofing leads result from specific marketing tasks like SEO and paid advertising.

However, some agencies offer a pay-per-lead model, in which you only pay once a prospective customer submits their contact information or calls with a roofing service inquiry.

As a general philosophy, I recommend choosing an agency that can help you develop your own lead generation assets (like your website and web presence) under your roofing company’s brand name.

Reputation Management

Consumers are savvier than ever, partly because of their access to online reviews.

With this in mind, reputation management is part of any modern marketing strategy for roofers.

Ensure your agency has a process to help you generate consistent reviews on trusted platforms like Google and Yelp.

AI / LLM Optimization

In 2025, AI and large language models will become essential to roofing marketing campaigns.

Considering AI’s evolution, most marketing agencies have adopted some form of AI and LLM optimization within their service offerings.

Helping local roofing companies appear in AI-generated responses on Google AI Overviews and ChatGPT is now a significant component of marketing services.

Content Writing

The emergence of AI tools like ChatGPT has seemingly decreased the value of human writers, but only to the untrained eye.

ChatGPT and similar tools have increased the value of human expertise within content.

Knowing this, focus on roofing marketing companies with a proven track record of quality content.

Traditional Marketing

Some agencies may offer traditional marketing services like direct mail, billboards, and print advertising.

Whether you choose to venture into this older form of promotion depends on your size and budget.

Newer roofing businesses should likely focus on establishing a digital presence before venturing into more traditional marketing strategies.

Factors in Choosing a Roofing Marketing Agency

Most roofing marketing agencies offer similar services, meaning other factors will likely determine your chosen company.

Based on my experience, three primary factors are most important in choosing a marketing agency.

Check them out below:

Pricing

Depending on your roofing company’s development stage, excessive monthly marketing costs may eliminate some agencies from your list.

In other cases, agencies that charge a meager monthly fee may lack the resources required to fulfill a full-scale marketing campaign.

You know your company’s budget better than anyone, making you the most qualified to evaluate the pricing of different agencies.

Reputation

Finding reviews from an agency’s current customers is more accessible now than ever.

Some of the best platforms to check for reviews are Google (Google Business Profile), Yelp, Facebook, and Better Business Bureau.

A marketing agency with fewer than ten reviews may lack the experience to meet your campaign’s standards.

Communication

I must stress the importance of speaking with the agency’s owner before investing in their services.

If you can’t speak directly to the owner, you might want to question whether that agency is worth investing in.

If you reach the owner, discuss your marketing needs while gauging the rapport of the conversation, which will become pivotal in your final decision.

Moving Forward With Your Roofing Marketing Company

Selecting your ideal roofing marketing agency is an inexact science that will come down to your comfort level with the company.

However, there are several key indicators you can look for when narrowing down your list and identifying the most suitable options.

Aside from service offers like SEO, PPC, web design, content writing, AI, and exclusive lead generation, pricing, reputation, and communication will also play pivotal roles in your final decision.

Because of the gravity of this decision and its impact on the future of your roofing business, I invite you to call my personal cell phone at (800) 353-5758 to discuss why my roofing marketing agency might be the best fit for your campaign.

Roofing Accidents Per Year (Updated Statistics)

Are you considering a career in roofing? Understanding the gravity of the safety risks in this industry is crucial. The statistics on workplace safety for roofing contractors are not just concerning; they’re alarming.

At Roofing Webmasters, we help both new and established roofing companies build their brands and attract more customers. However, we also understand the risks our clients take whenever they enter the workplace.

In the following article, we’ll delve into the statistics about roofing accidents, fatalities, and the inherent dangers of this industry. These statistics are not to be taken lightly, as they highlight the gravity of the situation.

How Dangerous is Roofing?

Roofing is one of the most dangerous industries for workplace accidents and fatalities. According to the Bureau of Labor Statistics, 134 roofers died within the last recorded year, resulting in a 51.8 work injury rate, the third highest among all industries.

Roofing Deaths Per Year

Nearly 115 roofers die per year, based on data from the past six years.

Year	Deaths
2023	134
2022	124
2021	115
2020	108
2019	111
2018	96

Average	114.6

Source: Bureau of Labor Statistics

Deaths by Roofing Sector

Thirty-two residential roofers suffered fatal workplace injuries, along with 21 nonresidential roofers. That leaves 81 workers that fall into neither category.

The remaining fatalities might include people working in the roofing industry as contractors, maintenance or laborers. Alternatively, some fatalities may be classified under broader occupational designations like building maintenance or construction.

Sector	Deaths
Residential Roofers	32
Nonresidential Roofers	21
Other	81

Source: Bureau of Labor Statistics

Discrepancies Between Industry and Occupation

The data on roofing as an occupation reveals slightly fewer fatal work injuries than the broader industry. In this case, roofing as an occupation resulted in 113 fatalities, 21 fewer than as an industry.

Death Rate for Roofers

Roofers have a fatal injury work rate of 51.8, which is calculated per 100,00 full-time equivalent workers. Although the rate decreased from the previous year, roofing remains the second most deadly civilian occupation after logging.

Occupation	Deaths	Fatal Injury Rate
Logging workers	52	98.9
Fishing and hunting workers	19	86.9
Roofers	113	51.8
Refuse and recyclable material collectors	41	41.4
Aircraft pilots and flight engineers	62	31.3

Source: Bureau of Labor Statistics

Roofing Accidents Per Year

According to the Bureau of Labor Statistics, roofers sustained 7,100 total injuries or illnesses in the last recorded year, accounting for a 3.6 injury rate per 100 works.

The total number of injuries increased by 16.39% from the previous year.

Year	Injuries	Rate per 100
2021	7,100	3.6
2020	6,100	3.3

Average	6,600	3.45

Source: Bureau of Labor Statistics

Nonfatal Accidents Per Year

Meanwhile, roofers sustained 6,900 nonfatal injuries or illnesses in the last recorded year, a 17% increase from the previous year.

Year	Accidents
2021	6,900
2020	5,900

Average	6,400

Causes of Roofing Fatalities

The same report reveals that 110 of the 134 roofing deaths came from falls, trips, or slips, which accounts for 82.9% of the roofing fatalities. Exposure to harmful substances or environments accounted for 18 of the fatalities.

Source: Bureau of Labor Statistics

Conclusion

The roofing industry presents workplace injury risks higher than most other professions. While a career in roofing can be profitable and gratifying, it’s important to understand the potential dangers of the job.

Exercising safety precautions is an intelligent decision for anyone in the roofing industry. However, they cannot entirely mitigate the risk of injury or death.

Google Ads (Guide) for Roofers (with 8 Tips for 2025)

I’m Nolen Walker, the founder, owner, and CEO of Roofing Webmasters. Over the past fifteen years, I’ve worked with thousands of local companies on Google Ads for roofers.

My decade-plus experience with Google Ads has given me unique insights into how roofers can best utilize them to grow their business, maximize revenue, and increase lead generation.

The guide below will outline specific strategies, examples, and recommendations based on my first-hand experience working with roofing companies in small towns, large metro areas, and anywhere between.

Key Takeaway

Google Ads allows local roofers to buy advertising space on Google search results above the traditional organic listings.

Introduction to Google Ads for Roofers

Google Ads is a digital advertising platform on which roofing companies can buy ads in Google search results, generating clicks from targeted consumers.

Google Ads for Roofers allows local businesses to reach homeowners who search for keywords like “roof repair near me” or “roof replacement services.”

When properly implemented, Google Ads can be a powerful promotional tool for roofing companies and yield a significant ROI.

The Appeal of Google Ads for Roofing Companies

Since most homeowners who seek roofing services do so with urgency, Google Ads presents an effective avenue to reach them when they most need your services.

Google Ads contrasts with SEO, or search engine optimization, in that it works immediately and can start bringing in calls the day your campaign is launched.

Consequently, Google Ads are helpful for both established roofing companies looking to expand their market and newer businesses looking to generate leads quickly.

Roof Restoration Google Ads (Screenshot)

How Google Ads Work for Roofing Companies

Each time a user performs a relevant search, Google’s Ad platform calculates which ads to show in which order based on the following criteria:

Bid: How much the advertiser is willing to pay for a click
Quality Score: A 1-10 scale measurement for ad relevance, expected CTR, and landing page intent match
Ad Extensions: Your ad’s inclusion (or not) of ad extensions for improved visibility

Each factor is considered to define a final Ad Rank, which ultimately decides if and where your ad is shown for a particular query.

As a result, if a larger roofing company outbids your maximum bid, you can still close the gap by presenting a superior user experience through your quality score landing page and ad extensions

Types of Google Ads Relevant to Roofers

Google offers various ad types within its advertising platform, each serving a different goal for roofing companies.

Below I will list the ad types that are most relevant to local rofoign companies seeking qualified leads:

Local Service Ads (LSA): This is Google’s pay-per-lead advertising model, which allows your Google Business Profile to appear within local searches with a “Google Guaranteed” badge.
Search Ads: These are text ads that emulate organic results and are triggered by traditional keyword searches.
YouTube Ads: These are video ads within the YouTube platform (owned by Google) that target homeowners as they watch relevant videos.
Smart Campaigns: Google’s automated bidding and targeting system is helpful for novice roofers but lacks the ideal control measures to maximize your ad spend and budget.
Display Ads: These are banner ads within Google’s Display Network, which is useful for expanding brand awareness but has a much lower conversion rate than LSA or search ads.

Roofing Advertising Example from Google LSA in 2025

Google Ads Budgeting for Roofing Contractors

A standard roofing PPC click ranges from $8 to $45, depending on the keyword and location. Considering this, here are my budget recommendations:

Beginner Budget: $1,500-$2,000 per month (ideal for midsize markets)

Established Budget: $5,000-$10,00 per month (suitable for established roofers in large metros)

Let’s say your cost per click (CPC) is $20 with a 5% conversion rate. Here are your results:

Cost per lead: $400
Average roofing job profit: $9,000
Average ROI: $8,600 per lead

How to Estimate Leads and Revenue

Local roofers can estimate leads and revenue from their Google Ads campaign by calculating standard performance metrics with their budget. For example:

Monthly Budget: $3,000
Average CPC: $25
Clicks: 120
Lead Conversion Rate: 7%
Leads: 8.4
Booking Rate: 60%
Booked Jobs: 5
Average Job Revenue: $10,000
Estimated Total Revenue: $50,000

Your location, budget, and ad relevance will cause these estimates to fluctuate.

Google Ads Benefits for Roofing Companies

Google Ads introduces various benefits for local roofing businesses. Below, I will outline some of the most appealing advantages of investing in Google advertising.

Instant Gratification

I’ll be honest: Roofers who seek instant gratification are more likely to fail than those who are brand-focused, but Google Ads absolutely quenches their thirst.

Unlike SEO and brand-building, which can take months and years to refine, Google Ads deliver instant results.

This can be good or bad, depending on how you leverage the results to expand your roofing business and build a sustainable, long-term brand.

Investment Scalability

Most business owners like the concept of scalability, and Google Ads provides that by allowing roofers to set their budget, which might range from $500 per month to $5,000 per month or even more.

Unlike SEO, which makes it harder to attribute investment to ROI, PPC makes it easy. This cuts both ways, as you know, when it also drains your budget.

Organic Supplementation

My agency is focused first and foremost on organic SEO results, which are cheaper and more sustainable than paid ads.

However, Google Ads can supplement SEO even for companies that’ve earned high organic rankings because they further legitimize your brand and present a halo effect to Google searchers.

Downsides of Google Ads for Roofing Companies

If Google Ads sounds too good to be true, it’s because, in many cases, they are, especially when black-box billing agencies use the platform to hold your roofing company hostage and force long-term reliance on paid platforms.

Below are some of the most alarming downsides of Google Ads for local roofers:

Budget Mismanagement

PPC agencies may mismanage your Google Ads budget, burning through several thousand dollars with limited or zero results.

About 80% of the roofing companies I’ve worked with over the past 15+ years have experienced PPC mismanagement from an incompetent or corrupt agency.

Gig Economy

Reliance on Google Ads for roofing leads keeps your company in the gig economy, preventing a sustainable business model built on branding and organic engagement.

Many PPC-first agencies want to suppress your brand because it keeps you reliant on unethical companies like them, which benefit from your lack of growth.

Competition

Every roofer and their brother knows about Google Ads, as it is one of the most competitive industries for PPC.

Google Ads generates more than 65 billion in revenue, which makes it an easy target for unethical agencies that understand the lure of instant gratification.

Poor Lead Quality

Even the best Google Ads leads are worse than organic roofing leads because the users have less psychological investment in your brand.

Local Service Ads (LSA) tend to provide the best lead quality among paid options, but organic SEO and Google Maps leads are still vastly superior.

8 Helpful Roofing Google Ads Tips for 2025

1) Leverage Negative Keywords

Roofers tend to overlook negative keyword optimization, excluding irrelevant terms within your keyword targets.

For example, a Dallas-based roofer could exclude terms like “Fort Worth,” “Roofing Estimate Templates,” and “DIY Roof Repair,” all of which attract clicks from the wrong types of users (ones who don’t need your services).

I recommend updating your negative keyword list weekly from the Search Terms report so you can maintain an efficient budget and produce a sustainable ROI.

2) Use Geo-Targeting for Location-based Advertising

I always tell Roofing Webmasters’ clients that targeting an entire state is a bad idea, not just for SEO but also for paid advertising.

You can use Geo-targeting to target specific zip codes and city names within your service area (typically a 25-mile radius from the city of your business address).

Google Ads allows roofers to target specific neighborhoods, such as those hit by recent hailstorms or with high property values, to book larger jobs.

3) Set an Ad Schedule

As a roofing contractor, you know that lots of your calls come on weekends and after-hours during weekdays.

That’s why it makes sense to increase bids on Sundays and to pause ads from 1 to 6 AM. In addition, you can implement automated rules to increase bids during peak hours.

4) Improve Lead Quality With “Friction”

Casting too wide a net with your Google Ads campaign can result in low-quality leads and even spam.

You can solve this by introducing “friction,” which is the practice of increasing the standards a user needs to meet to submit a lead form.

Examples include adding a phone number section to your lead form so spam users who only have a fake email address will be filtered out of submissions.

5) Boost Relevance with Ad Extensions

Google tends to prioritize ads that utilize ad extensions, which include site links, callouts, structured snippets, call extensions, and location extensions.

I recommend that roofing companies use each of these extensions with their ads to increase their chances of showing up for relevant queries.

6) Optimize Local Service Ads (LSA)

When new roofing clients ask me about Google Ads, I quickly recommend Local Service Ads (LSA), which work well when properly optimized.

The first step is going through Google’s verification process, which includes a background check.

From there, it’s a matter of accumulating enough Google reviews to earn trust and quickly responding to leads because Google measures your responsiveness rate.

7) Measure Ad Performance

Google Ads is not a set-and-forget platform, and roofers should regularly measure and monitor ad performance, which can be done using UTM tags and Google Analytics.

Make sure to track the following metrics:

Conversion Rate
Cost Per Conversion
Click Through Rate (CTR)
Impression Share
Landing Page Bounce Rate

8) Run A/B Tests

Running a single roofing ad is a widespread mistake because it fails to reveal the opportunity cost of other potential ad styles or adjustments.

I recommend creating multiple ads so you can run A/B tests and make data-driven decisions about which ads perform best.

Test headline variations, the tone of your CTA, and your display URLs, all of which make more of a difference than you might guess.

Common Mistakes to Avoid in Roofing PPC

As the owner of a roofing marketing agency, I’ve heard all of the horror stories about PPC mistakes from my roofing clients (usually at the hands of their previous agency).

I want to prevent you from making those mistakes, so be sure to look out for the following:

Using Your Homepage as Your Landing Page

Your website homepage is suited for SEO, social media, and direct visits, but not for Google Ads conversions.

Instead, you should create a dedicated landing page that precisely matches the intent of your ad.

Unfortunately, many roofing companies still make the mistake of sending all ad traffic to their website homepage, reducing conversions and wasting money.

Exclusively Running Broad Match Keywords

Another common mistake is running broad match keywords exclusively, making your ad appear for low-conversion terms that drain your budget.

Broad match keywords can increase your cost per click and lower your quality score, both of which reduce the ROI of your ad campaign.

When using broad match keywords, utilizing the negative keywords feature to exclude irrelevant terms is essential.

Not Considering Mobile Device Performance

Roofers might create the perfect landing page on a desktop computer but forget to check how it looks on a smartphone.

Most of your clicks will come from mobile users, which can significantly reduce your conversion rates and torpedo your entire campaign.

Ensure your landing page is optimized for mobile devices to avoid a misalignment between your expected ROI and your actual results.

Best Tools to Improve Roofing Google Ads Campaigns

Several PPC tools are available for roofing companies seeking an additional advantage over competing advertisers. These tools allow them to optimize their Google Ads campaigns better.

Below are some of the most highly touted tools to improve Google Ads performance for roofers:

Google Keyword Planner

Google Keyword Planner helps roofing contractors identify high-conversion roofing keywords and estimate their cost-per-click (CPC).

This Google tool is outstanding at helping roofers find relevant keyword ideas and map out their budget based on competition and search volume.

CallRail

CallRail allows local roofers to track phone calls from Google Ads and record them for easy access.

This way, roofers can identify which keywords and campaigns generate qualified leads and which generate spam.

SpyFu

They say imitation is the sincerest form of flattery, and SpyFu allows roofers to view competitor campaigns so they can replicate their strategies.

SpyFu allows subscribers to view the keywords and copy used in specific roofing ad campaigns, allowing contractors to reverse-engineer successful campaigns.

Google Analytics 4

Google Analytics 4 (GA4) is a great platform for measuring a user’s behavior after they click on your referral ad.

For example, it reveals how users navigate your landing page, including how long they stay and whether they convert by filling out a form or clicking on a “click to call” phone number.

Moving Forward with Google Ads for Roofers

I won’t lie to you and say Google Ads is the answer to all of your roofing lead generation problems. However, when properly optimized and controlled, Google Ads can benefit your roofing business.

I’ve been running Roofing Webmasters for 15+ years, so I know that Google Ads work best when combined with SEO, DataPins, and digital branding.

My agency helps roofing contractors combine these tactics to create brand synergy, maximize ROI, and encourage long-term sustainability.

If you want to increase your profits in 2025, running Google Ads for roofers can undoubtedly play a role.

Commercial Roofing Marketing: The Essential Guide for 2025

Commercial roofing marketing is one of the most profitable investments a company can make, but it is rarely discussed in articles, YouTube videos, and other forums related to the roofing and marketing industries.

Instead, most roofing marketing strategies focus on hybrid companies or those specializing in residential roofing jobs.

The commercial roofing industry is very competitive, requiring a unique and targeted marketing strategy to yield optimal results in 2025.

Because commercial jobs often yield big-ticket revenue that can set your company up for a successful year, the fight for commercial roofing leads is fierce.

Depending on your location, multiple companies may vie for these big-ticket jobs.

So, how do you become the proverbial “big fish” in a vast ocean?

I will explain it in detail throughout this marketing guide for commercial roofers.

Commercial Roofing Marketing (Blog Cover)

Getting Started With Commercial Roofing Marketing

What separates successful commercial roofing businesses from unsuccessful ones is typically marketing.

Marketing, particularly SEO for roofers, is what will help your business stand out amid hundreds of competitors.

Without a proper digital marketing strategy, you will be fighting an uphill battle in this increasingly internet-oriented world.

A study by Soci found that 80% of consumers use a search engine to find local businesses weekly.

People are asking to find your business. But is yours visible?

The fact is that you need a specific online presence if you want your business to survive.

Digital marketing is, therefore, crucial to the success of your business.

Tips to Market Your Commercial Roofing Company

Below, I review some of the most effective digital marketing strategies for commercial roofers.

Implement these strategies to generate more leads, convert customers, and dominate your local market.

Increase Visibility

I’ll start with an elementary yet chiefly important aspect of any digital marketing strategy.

You can’t hope to gain more customers if they can’t see you online.

Increasing your visibility can be as simple as setting up a profile on sites like Angi, Yelp, Apple Business Connect, and LinkedIn Company Pages.

You will also want to invest more time creating a business listing on Google Business Profile, which 64% of online consumers report using to help them find local businesses.

It’s straightforward: the more places you have profiles on, the more chances people will have to notice your company.

Google Business Profile should be your first effort to increase your online visibility.

But remember that even people who think they have an excellent online presence can probably still improve it.

Many commercial roofers fail to consider smaller but still relevant sites like HomeAdvisor, Nextdoor, and the Better Business Bureau, which boasted 220 million local business searches last year.

Showcase Reviews & Reputation

Ask yourself this question: How many people do you know who never read online reviews?

The list you come up with will probably be pretty small.

In an age where a whopping 91% of consumers report reading online reviews on at least an occasional business, you can’t afford to have reviews posted on your website and various business profiles.

People must leave reviews for potential customers to gain the information and confidence they need to hire you as their commercial roofer.

So you have to make it easy for them.

Again, starting with your Google Business Profile would be best.

Obtain a short link to the page where your customers can leave reviews and share it on all your major platforms.

You can also consider including a QR code on business cards and invoices that links directly to your review page.

Of course, you will want mostly positive reviews, but some consumers are skeptical of perfect 5-star ratings.

Studies have shown that people are suspicious of companies with perfect ratings, especially if they have over 100 total reviews.

A consistent rating of around 4.2 and 4.8 stars appeals to consumers’ expectations for a roofing company.

Post the “review us” link on your website and various business profiles, and include it in emails.

Reputation management software like DataPins can streamline the process.

Don’t be afraid to ask your customers for reviews directly, either.

Most people will write a review for you if you ask them.

Interact With Customers

This next commercial roofing marketing strategy sort of picks up the baton from our last point. It’s not enough to get reviews; you must also reply to reviews.

Google has recently updated its Business Profile support page to include a section explaining the importance of reading and responding to reviews.

It is especially important to respond to negative reviews.

Responding to negative reviews shows consumers that you care about their satisfaction and are willing to correct mistakes.

If you only have time to react to specific reviews, focus on negative ones.

Ask your followers questions, spark discussions, create questionnaires—anything that allows you to interact with them and shows that you care about their opinions.

Studies have shown that people are more willing to spend more money on companies that they perceive to put a premium on customer experience.

Interacting with your customers shouldn’t stop at reviews.

There are plenty of ways to reach out to current and potential customers through Facebook, Instagram, and Twitter.

Make sure that you are creating new posts regularly.

Content Marketing & Production

Content marketing is an extremely efficient strategy, especially since the emergence of AI search platforms like ChatGPT and Google’s AI Overviews.

It generates three times as many leads as traditional outbound marketing strategies, costing less than half on average.

Content marketing can also be especially helpful for commercial roofing businesses because this space has many untapped content opportunities.

Create unique content related to your services and service areas to maximize topical authority and attract qualified website visitors through AI search platforms.

How-to videos uploaded to your YouTube channel are also effective forms of content marketing and can be included within Google AI Overviews.

Remember that content marketing aims to draw people to your website or business profile page.

Secondly, you should emphasize providing some value to your customers.

Content marketing can be DIY, or hire a professional marketing team to help you flesh out your strategy.

Either way, it is a crucial investment that can yield healthy returns.

Keyword Research

Keyword research is a must for any digital marketing strategy.

You must know what keywords people use to search for your services and implement them strategically.

Tools like SEMRush and Ahrefs can measure search volume for specific commercial roofing terms.

However, working with a team that can provide in-depth competitor analysis on keywords is also a good idea.

And knowing the keywords is only half the battle. Using them strategically in your content and in any ads you run is equally, if not more, important.

Another general rule of thumb is that search engines value long-tail keywords containing the name of the city you service.

Your primary keywords should include the town’s name and the state where you operate.

Geo-targeting will help with local SEO and make it easier for your target market to find you.

Social Media Marketing

Social media marketing is a powerful tool for roofing companies.

It covers all the most critical aspects of marketing: reputation management, customer interaction, advertising, and visibility.

You should be posting on your Facebook and Instagram profiles regularly.

But posting just any type of content won’t do the trick.

Your social media marketing has to be focused and purposeful.

Take a look at some tips for effective social media posting:

Have a Purpose – Each post you compose should have a goal. Maybe you are rolling out a new commercial roofing service and want to let your customers and potential leads know about it. Or perhaps you are offering your services in a new city. Whatever the situation, be sure to stay on target with all your social media posts.
Utilize Reels – Instagram Reels provide a lot of businesses with an exciting and effective way to engage with their target market. However, as a roofer, it can be challenging to figure out how to utilize this platform in a relevant manner. Consider conducting a recording of some video at the beginning and end of a project. Think of it as a before-and-after feed that will keep your community enticed to see how the project turns out. After all, people love good before and after content.
Avoid Excessive Promotion – Facebook and other social media platforms have cracked down on certain posts. As much as you want to promote your business, be sure your posts provide value to the reader first and foremost.
Deliver Brand Consistency – Ensure that your social profiles consistently display accurate contact information and a commercial roofing logo so customers feel comfortable interacting with your company.

Work with Commercial Roofing Marketing Professionals

Here at Roofing Webmasters, my agency focuses on businesses in the roofing industry.

My team’s specialized experience and a broad array of marketing services make us the right choice for your company, whether just starting out or already well-established.

I know how to help commercial roofing companies succeed through effective marketing strategies, such as those mentioned in this post and many more.

I even help residential roofers expand into commercial roofing to multiply their customer acquisition. Reach the next level of success with my digital marketing services.

9 Qualities of The Perfect Roofing Landing Page

Creating the perfect roofing landing page requires experience, testing, and savviness developed over years of digital marketing campaigns.

At Roofing Webmasters, we’ve crafted tens of thousands of landing pages for roofers over the past decade and have collected valuable data regarding landing page performance.

The following post will outline the best qualities of a landing page.

So much of our time in digital marketing is spent trying to sway people in the direction we desire.

Consider the following landing page calls to action, for example:

Call Now!
Subscribe to Our Email!
Get Your Free e-Book!
Schedule a Free Inspection!

Considering the inescapable volume of advertising and other marketing noise we hear daily, it’s no wonder that most of these calls to action fall on deaf (or overtaxed) ears.

That’s why a well-crafted roofing landing page is so important for cutting through the noise and communicating with would-be clients.

Today, we’ll dig into constructing a winning landing page design (or reoptimizing an existing layout).

Key Takeaway

Landing Pages are Designed to Target a Specific Audience Coming From Specific Marketing Channels.

What is a Roofing Landing Page?

Landing pages are specialized and (often) temporary pages designed for the consumer’s place in the sales funnel. With capable planning, they often enjoy higher conversion rates than traditional website copy.

Of course, their lead-generating power makes them a heavily used tool for advertisers and digital marketing companies.

Best Roofing Landing Page Qualities

Sometimes, a business needs a consumer to see a specific message, service, or offer without the distraction of other website materials.

Many companies achieve this by creating links, ads, and other hyperlinked objects that transport the potential customer to a simple page with a focused message.

That page typically has a header, imagery (or video), short text, a compelling offer, and a call to action.

So, what qualities make a perfect roofing landing page?

Quality #1: It Has a Clear Purpose

It’s easy to jump straight to goal-setting, click-through rates, and higher subscription lists. Try to begin your roofing landing page with a one or two-sentence goal.

Think about what you are trying to get out of this project. Don’t even worry about key performance indicators at the very beginning.

Here are some examples of a landing page vision (or mission):

“I want to earn more metal roofing sales.”
“I want to convince more people to come to our business for maintenance work.”
“I want to generate exposure for a new service I’m offering.”
“I want people to see our wide list of roofing material options.”
“I want potential customers to think about our brand more often.”

Decide what you want from your landing page ahead of time. Obviously, it should coincide with your company’s long-term goals.

It should also naturally link to whatever channel your potential clients are using, which leads to our next point.

Google Ads are a Common Origin Point for Landing Page Traffic.

Quality #2: It Fits the Source & Audience

Where is your landing page traffic originating from?

This extends a little beyond the design of the actual roofing landing page, but consider where people are coming from when they land on this special page.

Is your target audience scrolling through their Facebook or Instagram feed when they haphazardly click on an ad? Are they coming from a Google Ad after searching a related term?

As you design your landing page, consider its traffic source(s) and how rushed, interested, and/or familiar the associated audience is with your business.

For people coming from a more casual social media source, you may need to shorten the content, include flashier imagery, and require less information.

Then again, you might take a little more time to discuss an offer if you’re confident your audience is already interested.

Quality #3: It Uses a Compelling Header

What’s the first thing you notice when you enter a website? The logo might be the first thing, but the header likely caught your attention first.

When it comes to landing pages, your header must instantly convey what the page is all about. The best headers focus on the potential client’s benefit, establishing their stake in the future offer.

An Effective Roofing Landing Page Immediately Draws the Eyes to the H1 Header.

A compelling header communicates the main purpose of the page and draws the eye to your offer’s starting point.

From there, your roofing landing page can begin conveying whatever offer and benefits you wish to present to the audience.

Notice how naturally your eyes fall to the lorem ipsum text and the two calls to action.

However, a weak or overly cheesy header can put a bad taste in their mouth, so don’t focus too hard on being clever.

Quality #4: It Stays Focused in the Copy

Landing pages are meant to be short, concise, and to the point. Many businesses make the mistake of overly selling their brand or their services.

While you need to convey exactly what’s included in the offer, effective copy also continues the focus on user benefits. It emphasizes your target audience’s pain points, your role in addressing them, and how they can respond.

Your copy is also the perfect place to connect with each reader personally.

As Hubspot’s Christina Perricone puts it, “Compelling copy also speaks directly to the visitor by using ‘you’ and ‘your’ to make them feel engaged.”

As you or your marketing team writes your roofing landing page, take a moment to empathize with the reader and acknowledge their feelings in the situation.

Finally, wrap all those pain points and desire for relief into a final solution statement that leads to your call to action. Speaking of calls to action…

Quality #5: Its CTA Offer Matches the Effort Required

Have you ever started to fill out a survey (for your local grocer, restaurant, etc.), then quit after realizing it would take 15 minutes?

Carry that same mentality into your design process as you craft the perfect roofing landing page! Whether you decide to ask for a full email form or a simple call, make sure you have a tempting offer waiting on the other end.

Remember this rule of thumb: if the reward is greater than or equal to the effort, then adoption rises.

A Free Estimate Offer Involves Very Little Participant Effort, Increasing The Likelihood of Completion.

A free project estimate reduces “friction” because it is available without directly calling the contractor.

An interested homeowner or business can ask for an estimate, and the roofer will get back to them. In return, the contractor receives both the potential client’s number and email.

That’s a win-win scenario for both parties involved!

Quality #6: It Uses an Authoritative Call to Action

You don’t see many landing pages taking a passive stance on your involvement. “Hey, if you feel like it, you can click this button and maybe call our team. You know, if you feel like it.” There’s a good reason for this:

People actually like being told what to do.

It’s true. While many people are naturally wired to resist authority, everyone desires a measure of direction.

Online readers appreciate instructions just as we appreciate highway lane divisions and drive-thru arrows.

Remember, many of the people on your roofing landing page want to be there! Simple directions help them find the relief they need.

A Strong CTA for Roofing Companies Includes Urgency, Clarity, and Direction.

A call to action is most effective when the pain points have been carefully touched on in the preceding copy.

Use the same level of conviction as you link your copy and call to action together.

Your roofing services solve some of the most frustrating situations that homeowners will ever encounter, so don’t be afraid to take authority.

Quality #7: It Incorporates Vivid Images

What your roofing landing page readers feel is just as important as what they learn.

While stirring copy certainly paves the way towards your reading clicking through, you’d be amazed at how much faster images communicate the subject!

Since your landing page readers don’t have time to read 1000 words (as the adage goes), an image is worth even more.

Find Applicable Stimulating Images That Either Touch on Pain Points or the Solution!

Images provide useful tools for creating space around your text blocks and then focusing attention on the call to action.

If you’re torn between two or more high-quality photos, feel free to test them all out and see what works best. The great thing about landing pages is that you can always update and reuse them for future projects!

Quality #8: It Eliminates Distractions

We’ve touched on this a couple of times already, but it’s a point worth dialing down on. Distraction is the enemy of conversion!

If your readers are too busy trying to read through a list of links instead of reading through your offer, the entire purpose of your roofing landing page has been defeated.

Homepages rarely make for fitting landing pages!

A Great Homepage Might Be Too Distracting or All-Encompassing to Serve as a Compelling Roofing Landing Page.

While a well-designed homepage will convert brand searches or even main category searches like “Roofer near me”, it might be too distracting to function as a high-conversion landing page.

Ideally, there should be only one (or a maximum of two) calls to action that are clearly indicated by the surrounding page elements.

For specific PPC queries, a minimalist design that addresses the precise user intent makes a better landing page.

Faded Images Can Support the Call to Action Button Without Distracting From It.

Quality #9: It Changes as Needed

It’s relatively simple to design the perfect roofing landing page. However, goals, audiences, and markets change over time. What works (or doesn’t work) one day can change month to month!

The ideal landing page can be easily adapted to target new audiences and support new marketing channels, so don’t feel overly committed to one particular call to action or image.

Roofing Landing Page Design Services

According to reports, Google Ads alone earned over 264 billion in revenue. Clearly, businesses have faith in the power of advertising.

However, only 33 percent of consumers trust that brands can provide the exceptional customer experience they crave (Exploding Topics).

If your company can learn to better serve potential clients with tailored ads and simplified shopping, you’ll be one step closer to creating the exceptional experience consumers admire so much!

Our team at Roofing Webmasters would love to help you develop deeper client relationships and earn sustained growth for your company.

The (#1) Roofing Website Builder for Local Roofers in 2025

At Roofing Webmasters, publishing high-quality roofing websites is what we do. Still, contractors want to know about website builders, what they are, and how they can help increase their online presence.

As a result, The Webmasters produced a website builder called DataPins for our clients. But before we delve into what DataPins can do for local roofing websites, you should first understand website builders in general.

What is a Roofing Website Builder?

A roofing website builder is a program or platform that enables you to manually create a professional-looking website without coding experience.

Many site builders have grown in popularity as business owners take on digital marketing tasks on their own rather than paying for professional roofing website design.

Best Website Builder for a Roofing Company

Roofing Webmasters with DataPins is the top website builder for roofing companies in 2025.

DataPins allows roofing contractors to auto-publish completed jobs onto relevant city and service pages. Performing your regular work results in thousands of optimized web pages for local roofers.

Other Website Builders for Roofing Businesses

Although Roofing Webmasters is the clear-cut #1 website builder for roofing businesses globally, other options exist for contractors looking to perform DIY website design.

You can see a complete list below:

WordPress

WordPress powers nearly half of all active websites, making it the most popular website design platform. However, WordPress.org differs from WordPress.com in that it serves as a DIY website builder.

WordPress.com is self-hosted, while WordPress.org is a content management system with open-source design capabilities. Using the CMS typically requires professional design assistance or at least a WordPress theme.

The WordPress CMS also plugs in with compatible 3rd-party website builders like Elementor. Plugins alone make WordPress CMS one of the best platforms to build a roofing company website.

Conversely, WordPress.com does not require a separate hosting account, and the interface is a simple drag-and-drop. Despite its ease of use, WordPress.com has more limitations than its CMS counterpart.

Consider that many top global websites, including Microsoft and WhiteHouse.gov, use WordPress CMS. Local contractors can’t go wrong with choosing WordPress to publish their business websites.

Wix

You have probably seen commercials for Wix, a well-known website builder that relies on cloud hosting. Wix is one of the most simple builders available to roofing contractors. Over 3% of all websites use Wix.

A primary Wix benefit is its complete hosting, which precludes roofers from purchasing a different hosting plan. In addition, Wix provides several hundred template options for businesses to select for their new website.

Like WordPress plugins, Wix provides app options, both free and paid, that help enhance your site template. Some come from 3rd party developers, while others come directly from Wix developers.

Wix provides a cost-free plan for frugal contractors that limits both storage and bandwidth. Still, the free program gives companies a risk-free look at what the platform can do for an online presence.

In addition, free users can easily upgrade their plans to unlock more advanced features.

One significant downside of Wix is that you can decide to leave the platform for WordPress or another website builder. Moving a Wix website is a massive pain.

Most webmasters end up redesigning their entire website rather than going through the trouble.

Squarespace

Like Wix, Squarespace is a user-friendly website builder that allows roofers to craft a professional-looking design in minutes.

Though it lacks WordPress’s advanced customization tools, Squarespace is easy to use. About 2.2% of all websites use Squarespace.

Squarespace comes with world-renowned hosting that allows roofing companies to focus on publishing content and increasing conversion rates.

In addition, the platform offers a wide variety of template designs, including the option to use multiple templates at once.

Squarespace simplifies content editing by providing editable templates. Users can point their mouse anywhere on the template and begin typing their content, as well as drag elements anywhere on the page.

One major downside to Squarespace is its lack of integrations.

Unlike WordPress, which offers the ability to connect with a whole host of third-party enhancements, Squarespace relies heavily on its own framework.

The good news is that roofing companies can claim a Squarespace website for as little as $16 per month (when billed annually), with the option to upgrade plans for more advanced features.

Weebly

Weebly is a highly-regarded website builder for roof contractors and offers many designs, templates, and functionalities.

As a result, the everyday internet user can easily design a professional-looking roofing website with zero coding experience.

Like Wix and Squarespace, Weebly is fully hosted, meaning roofers won’t need to invest in a hosting account from a 3rd-party provider.

In addition, it comes with an excellent selection of templates so contractors without coding experience can shape the visual components of their website.

For example, Weebly features built-in contact forms, sliders, and photo galleries, allowing roofing contractors to manually alter the site’s appearance. Beginners will find Weebly especially easy to use.

Weebly offers a basic free plan, which users can upgrade at any time.

However, keep in mind that free plans automatically show ads for Square on your website, which can deter some roofing companies from going cost-free.

Duda

Duda stands out from most other website builders because it is fully white-label. Its features also focus on SEO-friendly strategies to empower DIY website designers to produce a high-ranking roofing company website.

Duda comes with AWS hosting with paid plans ranging from $19 to $52, depending on how many websites you need.

For example, as a roofing company, you probably only need one site, in which case you can pay $19 per month.

Duda provides many high-quality features, including custom widgets that you can drag and drop throughout your website.

Like Weebly, Duda offers custom contact forms and click-to-call buttons to increase conversions.

Editing content on Duda is more complex than on WordPress, though it’s still relatively simple. However, you will need to add a separate block for images, making pasting content from another file a bit of a pain.

Still, Duda is a great option for local roofers looking to publish a website online.

In addition, DIY website designers will find the drag-and-drop functionality helpful and easily insert contact options to increase leads and customers.

Website Builder FAQ

As a local contractor, you probably have many questions about website builders and their proper use.

The good news is that Roofing Webmasters has decades-worth of experience producing roofing websites that rank.

Below are some of the most frequently asked website builder questions.

Do Website Builders Limit SEO?

Some website builders limit SEO potential while others enhance it. For example, Roofing Webmasters with DataPins or WordPress virtually guarantees a strong SEO presence.

However, Weebly and Wix both present SEO limitations.

Do Professional Web Designers Use Website Builders?

Most professional designers use WordPress CMS as the framework of their websites. Still, professional coding skills and knowledge are required to produce custom WordPress websites, templates, and themes for roofers.

Are Website Builder Templates Penalized for SEO?

Google publically states that templates and themes are not subject to penalties like duplicate content.

Therefore, people who suggest that website builders are duplicate content are misinformed or intentionally trying to disparage the use of website builders.

Are Website Builders Cheaper Than Professional Services?

Website builders cost less than professional web design services in almost every case. However, some amateur designers will create websites for free.

Still, your ultimate investment should depend on your business’s current position and available marketing resources.

Do I Need a Domain Name for My Website Builder?

Many website builders provide free subdomains, but every roofing company should purchase an exclusive domain name.

Subdomains, like roofcompany.weebly.com, severely limit search engine optimization. Therefore, owning your own domain name is critical to your online marketing.

How To Write a Good Review for a Roofing Company

A good roofing company review includes details about the services provided and the behavior of the contractors.

When writing your feedback as a customer, highlight which factors influenced your rating, whether favorable or unflattering.

Also, feel free to offer the company suggestions for improvements.

Key Takeaway

When writing a review for a roofing company, be sure to mention the specific service provided and highlight factors that determined your rating.

Blog Cover for How To Write a Good Roofing Company Review

Tips for Writing Roofing Contractor Reviews

Writing a roofing company review is not rocket science. However, you should follow a few tips when crafting your feedback online.

The most important thing is to keep your comments civil and avoid resorting to personal attacks, threats, or disparaging remarks. See the tips here:

Provide Detail and Context

Writing one or two-word reviews does not violate most platforms’ guidelines; however, it does little to help prospective customers understand your experience.

Instead, consider including specific details about your experience, including the context of the roofing services provided.

Details help other consumers determine whether or not the company is right for them.

Screenshot of Favorable Roofing Company Review

Avoid Revealing Private Information

As a public reviewer, you want to remain largely anonymous and extend that courtesy to the contractors who performed the services.

But, of course, you are addressing a specific company, so that information is fair game.

However, refrain from revealing your personal addresses or those of your contractor.

Also, don’t include your neighborhood; others may feel uncomfortable with that information becoming visible on Google or elsewhere.

Ensure You Have The Correct Roofing Company

Roofing companies often have similar names, and you might confuse one roofer with another online.

Before providing positive or negative feedback, ensure you are addressing the correct business.

Many contractors will send a direct link to your phone or computer, making it easy to leave a review on the right business profile.

The worst-case scenario for a contractor is performing an excellent service and seeing a rival get the benefit.

Proofread Your Feedback

Don’t press send until you proofread your review, as a typo can reflect poorly on your feedback.

Also, keep in mind that many review platforms allow you to edit reviews after submission, so you can go back and correct mistakes later.

Still, it’s always best to get things right the first time. If you leave a critical review, you might find yourself typing fast and angrily.

So, be sure to take a deep breath and re-read your feedback before submitting it publicly.

Mention Specific Keywords

Include keywords in your online review if you really want to help a roofing company expand its online presence.

For example, Google Business Profile pulls keywords from customer reviews when ranking local roofers within the Google Maps 3-Pack.

So, if you feel the contractor performed excellent services, you can help them significantly by mentioning specific services like tile roof repair or metal roof installation.

Best Platform to Write Roofing Contractor Testimonials

As a customer, you might wonder which review platform benefits roofing companies the most.

Google reviews are the most valuable for search engine optimization and help increase conversions from Google Maps.

Still, a diverse review portfolio helps legitimize a business overall.

Google

As we mentioned, Google is the most valuable review platform for contractors.

Users see how many reviews a company has when searching for their brand name on the search engine.

In addition, Google reviews help boost Local Map-Pack rankings for roofing businesses.

Facebook

Because of its popularity, Facebook Recommendations hold significant influence over consumers.

As a result, you can benefit a roofing company by leaving a positive Facebook recommendation.

Aside from Google Business Profile, Facebook is usually one of the first search results people see when searching for a roofing company’s brand name.

Yelp

Yelp still holds considerable weight in the eyes of consumers and helps shape a roofing company’s reputation.

Like Google and Facebook, Yelp business profiles often appear on the first search results page for a specific company name.

As a result, leaving a positive Yelp review will almost always benefit the business.

Final Thoughts

Leaving a review for your local roofing company is a nice gesture when they provide great services for your home or commercial building.

Reviews help them enhance their reputation and grow their brand online.

With that said, some customers are intimidated by the review process and don’t understand what makes “a good review.”

Feel free to save this resource for reference next time you leave a review.

17 Great Ways To Get Commercial Roofing Leads in 2025

Commercial roofing leads are extremely valuable because they produce the highest ticket jobs in the industry.

Most commercial roofing keywords are also easier to rank than residential ones because fewer companies target them through SEO and content marketing.

So, while the traditional roofing lead generation methods typically apply to residential jobs, executing a custom strategy to generate commercial roofing leads can quickly yield results for your company.

Targeting a commercial audience for leads requires a different mindset and strategy.

You must identify which sub-services within the commercial roofing category, like TPO, EPDM, and coatings, are worth targeting online.

With this in mind, Roofing Webmasters has crafted a helpful list of 17 practical commercial lead-generation strategies for 2025.

Idea #1: Create a Commercial Roofing Lead Generation Process

Buying leads from other companies can only take you so far as a business. You cut out the third party when you craft your own lead generation strategy.

The best way to get commercial roofing leads in 2025 is to create a branded online presence with a custom website and organic SEO.

You have a major advantage over startups if you already own a domain name and a Google Business Profile.

You can hire a website design and SEO agency to optimize your website and start ranking for various commercial roofing keywords.

Adding new content to your website allows it to rank for more commercial roofing terms on Google.

Furthermore, website content also helps your Google Business Profile rank in the Local Map 3-Pack for those same terms.

Your listing may even showcase that you offer a specific commercial service with what is known as local justifications.

If you don’t currently have a domain name or GBP, you should grab them ASAP.

A domain name can cost as little as $9.99 annually, while a Google Business Profile is free to claim and optimize.

Keyword research tools allow you to measure various commercial roofing keywords’ search volume and difficulty.

Commercial Roof Repair Dallas Keyword Research Screenshot from Moz

Idea #2: Perform Competitive Analysis

One of the fastest ways to identify roofing lead generation opportunities is to compare your strategy to that of your industry competitors.

Marketing research unlocks your target competitor’s strategy. Staying up-to-date on modern concepts allows your business to tackle new ideas confidently.

Now, this inspiration can come from competitors both on a local level and at a national level.

First, focus on keyword research (e.g., “commercial roofing repair in San Jose, CA“) in your local area.

While there’s a lingering temptation to target national-level keywords immediately, local businesses are typically your most important competitors.

Second, a competitive analysis gives you the threshold you’ll need to beat to rank in Google search.

Google will tell you which websites they value by rankings.

Search Google for relevant terms like commercial roofing services and commercial roof repair to find websites producing results.

Top-ranking roofing websites share common traits you can reverse engineer for your strategy.

High Ranking Experts Outside Your Service Area Can Still Offer Valuable Insights

Idea #3: Study Top Local Opponents

Do you ever wonder how those lucky few in the local pack managed to secure their spots? Google’s local algorithm is based on proximity, relevance, and prominence.

So, even before starting a more in-depth inspection, we know these top performers have thoroughly completed their Google Business Profile.

As we’ve mentioned in our podcasts, you don’t have to be perfect to compete in roofing SEO. You only need to be better than everyone else in your service area.

Start by crafting a simple baseline strategy that most of your competitors follow:

Do they use DataPins?
What keywords are they using?
How old is their business?
Do they offer insightful pages for each service they provide?
Is their website design straightforward and easy to navigate?

Idea #4: Study Dominant Commercial Roofers Throughout the U.S.

Don’t limit your research to roofers in your immediate service area.

Go ahead and expand your competitive research to other high-ranking businesses in your state (or even beyond).

See if you spot new keyword combinations and helpful design features that your local rivals haven’t adopted yet.

These could be some powerful tools for earning commercial roofing leads.

You can even analyze major industry publications for ideas.

Magazines are especially adept at crafting “listicle” articles, which rank for dozens of relevant keywords.

These resources provide valuable insights and guides for potential commercial clients and bring invaluable traffic to your website.

While there are many paths towards ranking #1 in Google, a listicle could earn you a featured article slot.

That’s one of the most prestigious awards and positions Google awards in SERPs.

Idea #5: Beat Your Competitors’ Baseline

Examine website design, advertising platforms, and content marketing quality.

Are they focusing on Google Ads or spreading their budget through multiple channels?

It’s easy to tell how much effort a company puts into a website, but it might take some keyword searches to find where they advertise.

There are a handful of tools most businesses can use to get ahead:

Diversified Keyword Strategies
Schema-Rich Website Design
Consistent, Diverse Reviews Collection
Ongoing Content Production

Remember, you’re going up against experienced companies. They probably already have a handful of very positive reviews and a decent website backing them up.

You have to top these businesses, not just imitate them.

You must be willing to go the extra mile while providing the excellent services that all long-term successes do.

Idea #6: Low-Cost Social

If a channel provides commercial roofing leads at a low cost, why not give it a try? That’s the logic that’s driven thousands of companies toward social media.

While homeowning consumers are particularly keen to explore social media for their essential roofing services, commercial organizations aren’t far behind.

Your roofing company’s social media profile offers an open invitation to anyone curious about your brand.

Are your social accounts encouraging new commercial roofing leads or preventing them?

Key Facets of an Optimized Facebook Business Profile:

Up-to-date Contact Information
Tactfully Answered Client Reviews / Recommendations
Clear Calls to Action
Relevant Pictures
Links to the Main Company Homepage
Posts with Pictures of Your Recent Work
A Well-Written About Page

Facebook business pages are free, so it’s a low-risk investment for commercial roofers.

At the very least, Facebook pages help build your brand and accumulate positive feedback about your business.

Facebook business pages contribute to E-E-A-T, increasing brand awareness and conversion rates.

Screenshot of Facebook Business Page for Commercial Roofing Company

Is Your Facebook Business Page Ready to Take on Commercial Roofing Leads?

Idea #7: Use DataPins

Every commercial roofing job should expand your marketing reach with social proof and geo-coordinates.

The DataPins Local SEO tool allows you to leverage your real commercial jobs as on-page SEO content. In addition, DataPins serves as a reputation management platform that allows you to accumulate reviews consistently.

DataPins is easy to use. Contractors can snap a photo of their job, write a caption, and tag the geo coordinates.

From there, your pin is distributed to the tagged pages (e.g., the commercial roof repair page or the Alpharetta, GA city page). Now, website visitors can view your recent jobs in various service areas.

The DataPins tool helps with SEO and conversions, which are critical to generating commercial roof leads in 2025.

The SEO signals help your website and Google Business Profile rank higher for various keyphrases, while the social proof and reputation management increase the conversion rate.

Idea #8: Get Hyper-Visual With Instagram

As Facebook’s more visually oriented sister platform, Instagram offers unbelievable opportunities for earning commercial roofing leads. It’s the perfect place to show off your team’s craftsmanship skills and handiwork.

Posts use images or videos, with captions offering room for relevant keywords.

According to Statista, Instagram’s user base is 169 million in the U.S. alone.

Let your custom photos tell the story of an expert roof replacement or original installation.

You can spend a little time each month uploading quality photos and videos from your latest projects. Try to paint a broad picture of your team’s commercial work.

Promote your most compelling work into custom ads. Instagram is becoming increasingly essential as younger generations climb the workforce ladder.

Having a presence ready for them will undoubtedly funnel some commercial roofing leads your way.

Instagram is a great platform to showcase images of your staff, jobs, trucks, and equipment.

Screenshot of "Commercial Roofing" Topic Within Instagram's Explore Feature

Idea #9: Expertise Branding

There are thousands of commercial roofing companies out there. What separates your brand from the rest?

Perhaps you’re a seasoned expert in metal roof construction, but (again) many roofers offer metal installation.

Does your logo stand out?

Presenting that expertise can make all the difference in generating commercial roofing leads.

Turn your expertise into a branding tool for your business.

Idea #10: Advertise Your Employees

Your top roofing professionals are more than just employees. They’re the face of your company.

Please think of the countless roofing projects they’ve installed, repaired, and restored over the years.

Instead of promoting a service, what if you boosted the seasoned professionals behind the service?

Take a little talent inventory to see what sort of experience you could showcase.

This advertising method isn’t for businesses with constantly shifting personnel but is perfect for companies with many long-time employees.

Try going beyond the traditional “About Us” or “Meet the Team” pages and linking your employees directly to their areas of expertise.

Do you have a green roofing pro that you’re incredibly proud to call an employee?

Tie them into a relevant service page and sprinkle in some related keywords.

Idea #11: Turn Expertise Into Content

Your seasoned roofing professionals have so much insight to offer.

They’ve probably answered the same old questions hundreds of times, making them an excellent resource for lead-driving content.

You don’t need them to write a 5,000-word blog post, but they probably have some interesting facts and quotes to enrich your next how-to article.

Take 10 to 15 minutes.

Have your content writer and project expert discuss some of the popular questions your commercial roofing leads ask.

Whether it’s metal roofing or PVC installation, your roofer’s expertise offers fresh insights that rank well in local searches.

Present it in an optimized format, and chase after those featured snippets we discussed earlier.

Add your roofer’s name and bio to the publication when the article is ready.

Idea #12: Promote Your Content

Articles, guides, and how-tos all have a lifespan of their own.

How you manage that content during that lifespan ultimately determines what traffic you get from them.

If you want to generate more traffic and commercial roofing leads for your business, try harnessing your best content resources as advertising tools.

There are so many ways to advertise and promote your content:

Share them as downloadable e-books on & off your website
Promote the content on Facebook
Create Instagram stories
Could you share them with an industry publication?

Idea #13: Hunt the No’s

Understanding why people turn down your outstanding services is essential to persuade them in the future.

We all have our reasons for saying “No.”

Whether the root lies in fear, distrust, or simple confusion, there are ways to overcome initial disinterest.

Hundreds, sometimes thousands, of consumers come across your website daily, but commercial clients often have different reasons for saying the big “No.”

Reasons Commercial Prospects Say “No”

Their company budget can’t handle an expensive roof service.
They need further encouragement that your company is the right choice.
They aren’t in the purchase phase of their study.
There’s a negative perception your company must overcome.
There’s confusion or uncertainty regarding the right solution.

You can address many of these potential “no” sources within your website design and local search content.

Roofing companies unknowingly create all sorts of reasons for doubt as they promote their services.

Grammar errors, unnecessary jargon, and lack of clear descriptions establish more distance between your readers and their destiny as commercial roofing leads.

Idea #14: Eliminate Fear of Uncertainty

There are dozens of facts, points of comparison, and internal company matters to consider when a business needs a new roofing system.

All those considerations add to a lot of uncertainty, naturally creating resistance to big purchases.

Think of every concern as a brick that lies between your prospect and saying “yes” to a new roof.

What if you could eliminate most of that uncertainty?

The process begins with your company providing clear and consistent information.

Where does your service area lie? Does your roofing team provide the necessary solution and requisite experience to perform the job?

Answer these questions directly (and honestly, of course).

Many businesses unintentionally confuse would-be clients by mixing up their service hours and solutions across their various listings.

While updating their website or Facebook page regularly (for instance), they may neglect other sources you can maximize.

Idea #15: Minimize Fear of Loss

A commercial roof replacement is more of a fleeting expenditure.

It represents a significant investment in a building’s energy efficiency and weather protection.

For some, a replacement also means substantial disruption to day-to-day operations.

When the time finally comes for a business to undergo this critical project, there’s no room for error or wasted effort.

Your business can do many things to mitigate the fear of loss for potential clients.

The most potent tool is feedback from past customers.

Homeowners and business owners alike increasingly rely on online reviews and word of mouth in the decision-making process for essential services.

Half of adults under 50 consulted online reviews before purchasing (Pew Research).

Continue to ask businesses for reviews after each project, and you’ll notice that commercial roofing leads are much less hesitant to convert.

Generous warranties and careful expectation setting further turn “No’s” into clients.

Take some time to establish the time and resource requirements of your project.

You’d be amazed how much clients appreciate this and how often it appears in reviews.

Idea #16: Identify Losing Content

Local SEO is an ongoing process. That’s particularly true for promoted business practices regarding website content and keywords.

A page that ranks at the top of local search results today may require serious updates to maintain that position down the road.

That’s why continued research into Google Analytics is essential for your website.

Take time every quarter to inspect your website metrics and identify underperforming pages.

This content may show a few signs of decay:

Lowered page visits over time
Increasing bounce rates
Increasing exit rates
Dropping time on page

When you discover a weakly-performing page, please don’t rush to scrap it.

Some of the most value-driving industry content comes from repurposed, consolidated, and re-released pages.

You can use premium guides from past years, update them, and watch the commercial roofing leads come in.

Idea #17: Experiment With CTAs

Your calls-to-action (CTAs) have much more power than you realize.

In a series of fantastic CTA case studies, Moz showed that changing a call to action’s offering, hook, or phrasing can turn a dormant page into a highly productive lead-generation tool.

If you are unfamiliar with the science behind CTA design, you need to read these fantastic resources.

Calls to action rely on four key elements:

Clarity on the services offered
Placement on the page
Timing in the user’s buying cycle
Motivation to answer the call

A well-crafted CTA acknowledges where a potential user is in their buying cycle while clearly outlining the services’ value.

It stands out from the rest of the page, and users have little friction preventing them from answering the call.

Experimenting with new CTAs presents opportunities for huge conversion rate improvement.

How can you re-word your call to action to turn interested readers into commercial roofing leads?

Do your downloadable resources provide enough value to deserve a company’s email?

These are the sorts of questions you’ll need to ask as you experiment.

Find Your Commercial Roofing Leads

Need help generating leads for your commercial roofing business?

Our team at Roofing Webmasters would love to partner with your team to produce results.

Our current clients enjoy fantastic Google rankings, which allow them to garner consistent traffic and more commercial roofing leads.

Roofing Facebook Ads: The Ultimate 2025 Guide (w/Examples)

Roofing Facebook Ads are a powerful promotional tool for companies in 2025.

Using Meta’s AI-driven Advantage Audience+ targeting, roofers can generate consistent leads through Facebook advertising.

Successful Facebook Ads for roofers share the common traits of engaging copy and visuals with urgent messaging.

At Roofing Webmasters, we’ve worked with companies on their digital marketing campaigns for over a decade.

Check out the ultimate guide to roofing Facebook Ads in 2025:

What Are Roofing Facebook Ads?

Facebook ads for roofers are paid advertisements promoting a roofing company on Facebook.

On Facebook, ads target users based on demographics, geography, and profile data, many of which are unavailable on other advertising platforms.

In addition, advertisers on Facebook can set a budget and bid per click or thousand impressions.

The best way to run Facebook ads for roofing is to target local consumers who are likely to require roofing services.

Creating a Facebook Ad is relatively straightforward and easier than most people think.

Simply use Facebook’s advertising wizard to navigate the process.

Why Roofing Facebook Ads Work in 2025

As the world’s #1 social media platform, it’s easy to see why Facebook is a powerful marketing tool.

However, Facebook also possesses advertising features that uniquely fit the roofing industry landscape.

Remember, your goal is not to reach every one of the 2.5 billion Facebook users but to engage with people most likely interested in your roofing services.

By targeting specific demographics, you can reach homeowners within your service area and convert them rapidly.

About 18% of Facebook users fall within the 35-44 demographic, a prime age for homeownership.

Meanwhile, 25% of users are between 25 and 34 and are likely considering a first-time home purchase.

Getting Started With Facebook Ads for Roofers

Most contractors hate the setup process regarding Facebook ads or any other type of digital promotion.

The steps are often complicated and involve leg work that business owners don’t have time for.

Luckily, the Facebook Ads setup process is simpler than it seems.

In most cases, your ad objective should be lead generation as you’re trying to capture local consumers to become future customers.

Define a Goal

The goal for your roofing company advertising campaign can range from brand awareness to hail storm chasing.

Of course, all companies want more customers, but your goal should be more specific.

Narrow your goals down to one per roofing ad campaign.

Here are some examples:

Expand brand awareness in your local service area
Get hail storm repair jobs from a recently hit area
Create urgency by outlining a common roofing problem
Introduce a new product solution like a roof coating

Write down your goal because Facebook will ask for your campaign awareness goals in their ad prompts.

If you’ve already chosen your plan, you’ll know exactly how to move through the prompt.

Audience Targeting

Audience targeting is the true magic of roofing Facebook Ads. As a business owner, you should already have a general idea of your target audience.

For example, homeowners in your service area between 40 and 65 are a good framework for roofing companies.

However, your idea is less intelligent than Facebook’s AI-driven Advantage+ algorithm.

While it’s tempting to reduce spend with narrow targeting parameters, Facebook’s algorithm is better at finding the right users.

You can still help Facebook determine your ideal customers by combining targeted interests with Advantage+ (AKA broad targeting).

This way, Facebook has a good starting point but expands out using its AI.

Take a look at some audience targeting examples:

Age 40-65 (All Genders)
Interests: Home Improvement, Home Repair, etc.
Location: Within 25 Miles of your Service Area

Creating a Value Proposition

Even your narrowly defined audience is bombarded with countless Facebook Ads daily.

As a result, your ad must stand out among other roofing companies.

You can achieve this with a value proposition.

For example, consider special offers, free inspections, or unique financing options that intrigue your target customers.

From there, find a way to craft ad copy that reflects it.

You might even offer a free download to get more users into your funnel, whether they are ready to buy today or not.

These kinds of ads are especially effective after a storm or natural disaster within the target service area.

Roofing Facebook Ads Examples

Example 1

This Facebook Ad example leans into the disingenuous sales tactics of competitors in the service area, prompting locals to instill trust in the roofing company.

Example 2

This Facebook Ad example shows a roofing company promoting 24/7 emergency roofing services to their target audience.

Roofing Facebook Ad Example (Emergency Roofing)

Example 3

This ad spreads word about a raffle promotion where prospects can win tickets to a football game.

Best Practices for Facebook Ads for Roofers

Now that we’ve covered defining goals, targeting an audience, and creating value propositions, it’s time to highlight the best practices in the Facebook advertising process.

Copywriting

You want concise ad copy that is to the point.

Nobody has time to read a novel or understand any nuance.

They’ve already moved on to the next part of their timeline.

So, you must catch their attention quickly with simple but strong copywriting that concisely demonstrates your value.

Images

Image quality is a big deal for Facebook roofer ads in 2025.

Your image quality reflects the perception of your company and brand.

The technical aspects of image quality, such as resolution, contrast, and distortion, also make a difference.

Consequently, use only high-quality images of your staff and equipment (or recent jobs) and avoid using stock photos at all costs.

If you must incorporate stock photography, you can dress up the files with a free tool like Canva, which allows you to brand and enhance existing image files.

Screenshot of Facebook Post from Roofing Company Page

Testimonials

The fastest way to earn trust for your roofing company is to showcase customer reviews from verified sources.

Consider adding favorable reviews from Google or Facebook to your ad copy.

On the other hand, never use unverified reviews because people will assume they are fake.

As a result, you can’t post a verbal quote from one of your customers unless they post it on a platform like Google.

Mobile Optimization

Most of your roofing Facebook ad impressions come from mobile devices.

With this in mind, always craft your ad with the mobile experience in mind first.

Keep copy clean and concise, and use engaging images that mobile users can gravitate to on their phones.

Facebook lets you preview your ad’s mobile appearance before publishing, so always complete this step before making the final call.

Final Thoughts on Facebook Ads for Roofers

Facebook Ads are an effective promotional platform for local roofing companies, assuming the ads feature high-quality copy and images and link to an effective landing page or lead form.

While it’s tempting to narrow targeting parameters to reduce ad spend, Facebook’s Advantage+ targeting algorithm is the most efficient way to reach prospects in 2025.

Combining a sound SEO strategy with Facebook Pixel Tracking can yield impressive results for roofers.

26 (Insightful) Roofing Sales Tips to Master Your Craft

Let’s be honest: roofing sales are essential to making money in this industry.

Marketing is the first step in promoting your roofing business, but without a comprehensive sales process, your investments will yield zero results.

The following article outlines comprehensive and actionable roofing sales tips to streamline your process and foster growth.

Whether you are a green sales rep entering the roofing game or a seasoned pro looking to break through the glass ceiling, these insights will help you finetune your sales techniques for superior performance and better results.

Tip #1: Establish a Roofing Sales Foundation

The roofing industry constantly evolves and varies by season, region, materials, and structure.

Learning these trends and variables helps you lay the proper foundation for roofing sales.

For example, more consumers today seek energy-efficient roofing solutions, reflecting an ongoing trend for environmentally efficient roofing systems.

As a salesperson, it’s important to monitor industry reports and attend industry events to keep your finger on the pulse of this profitable sector.

Tip #2: Adopt a Positive Sales Mindset

Roofing sales are not for the faint of heart, and developing a positive mindset by cultivating resilience can make or break your success rate.

Sales-based resilience is recovering from setbacks and maintaining energy and motivation independent of the outcome.

Roof salesmen can strengthen resilience by setting attainable goals and celebrating minor victories.

Mental framing is another way to maintain confidence, such as repeating sayings like “each no brings you closer to a yes.”

Tip #3: Prepare to Embrace Rejection

Rejection is part of sales across all industries, so you must prepare for it before entering the field.

With this in mind, you must approach roofing sales like a baseball player, who is considered successful when failing 70% of the time.

Frame each sales rejection as a growth opportunity to leverage the experience into future closings.

This mindset shift contributes to resilience, allowing you to refine your sales techniques and actively build confidence.

Tip #4: Actively Learn and Self-Educate

Keeping up with new roofing products and sales strategies lets you stay on top of your game year-round.

You should also actively pursue mentorship opportunities from successful sales reps inside and outside the roofing industry to ensure you always have access to an outside perspective.

Join certified training programs to refine your skills and gain credible expertise so you can offer the best solutions to your prospects.

Always keep an open mind and invest in yourself through professional sales development.

Tip #5: Use Strategic Prospecting

Investing in diverse channels is essential to maximize your reach when finding sales prospects for a roofing business.

The sales process should be connected to everything from social media marketing and SEO to door-knocking and industry event networking.

Ensuring your presence across all sectors of your consumer base, you keep your sales pipeline full and ready to convert.

Combining traditional strategies with digital innovations allows you to reach a broader audience and streamline your sales process.

Tip #6: Qualify Your Roofing Leads

The lead qualification process can make or break your sales closing rates.

For example, before investing in the sale, identify the prospect’s pain points and budget concerns and ensure they are the decision-makers.

Wasting resources on purported leads that cannot convert hurts your numbers and lowers your energy.

Conversely, investing only in qualified leads increases your close rates and helps you customize your pitch to your target consumer.

Tip #7: Build The Perfect Roofing Sales Pitch

While your sales pitch won’t be foolproof at its inception, trial and error will help you refine it to its maximum potential.

Make sure to balance cognitive information with emotional cues to appeal to prospects on a logical and visceral level.

Presenting unique insights that directly address common pain points fosters trust with potential sales.

A refined pitch tested on a large sample of your target customers can evolve into a high-conversion tool that transforms your roofing business.

Tip #8: Merge Technology With Your Sales Process

Incorporating modern technology into your sales process will reflect well on your business and help increase closing rates.

Examples of technology include drones for efficient roof inspections and digital apps for quick estimates and data-driven insights.

Presenting prospective clients with technologically-driven information becomes part of your sales pitch as it will likely impress many prospects.

This merger can separate your pitch from nearby competitors who rely on obsolete met

Tip #9: Pitch Value, Not Price

Compelling sales pitches relay the value of your roofing service or product rather than its price.

The key is to frame yourself from a position of expertise, allowing you to discuss the problem intelligently and provide an effective solution.

If your service or product’s only differentiation from competitors is its price point, prospects will find no reason to engage with your message.

On the other hand, a clear presentation of long-term value permits potential customers to make a good investment, regardless of pricing.

Tip #10: Practice Sales with Roleplaying

Roofing salesmen can build confidence through roleplaying by practicing various scenarios.

Ideally, each scenario is based on previous experience and sales objections from confirmed prospects.

Think of role-playing as a rehearsal for the real sales pitch, during which you can iron out your delivery and ensure a smooth messaging campaign.

As you gain first-hand experience through these practice scenarios, you’ll be more comfortable with prospect interactions.

Tip #11: Leverage Social Proof (Reviews, Testimonials, Etc.)

Consumers buy from those they trust, so leveraging reviews and testimonials from existing customers is a great way to increase your closing rates.

In addition, encourage current satisfied customers to refer your business by starting a referral program.

As you accumulate more reviews for your roofing business, implement them into your marketing and sales materials to establish credibility.

Prospects who feel comfortable with your company’s reputation are likelier to listen to your sales pitch.

Tip #12: Identify Buyer Signals

A shrewd salesman can detect specific cues that indicate the prospect’s intent to buy.

These cues can be verbal or non-verbal, so pay attention to the prospect’s questions, comments, and body language.

The most seasoned sales professionals use these cues as an opening to close the deal.

The more first-hand experience you gain in roofing sales, the better you will identify these buyer signals.

Tip #13: Confidently Address Objections

In any sales training, you are taught about overcoming objections.

While you can read verbatim from a sales script, addressing objections is more about confidence than words.

When a prospect presents an objection, it’s essential to listen to precisely what they say and provide a customized answer that will reassure them and alleviate doubts.

Your exact words are less important than demonstrating expertise and confidence to increase the closing rate.

Tip #14: Ask for The Sale

During your sales pitch, there comes a point where you must directly ask for the sale.

While there are varying opinions on the best closing technique in roofing sales, confidently asking for the sale is always part of the process.

Typically, the close will involve a summary of the benefits and a request to move forward.

You separate yourself from other salesmen with bad reputations by directly asking for the sale.

Tip #15: Invest in Post-Sale Communication

In roofing sales, the sale does not end after the initial transaction.

The most successful salesmen continue to speak with the customer after the sale.

For example, check in on the new customer to get their feedback on the quality of the services and if they met your presented expectations.

Not only does this communication increase referrals and repeat customers, but it also allows you to monitor the entire sales cycle, which helps in future sales with new prospects.

Tip #16: Provide Customer Service

After a sale, you become a point of contact for your new customer.

With this in mind, providing excellent customer service is vital as this is an extension of your sales.

Providing quality customer service helps foster trust and loyalty, resulting in more referrals and repeat customers.

Conversely, passing the customer service buck to a colleague after the sale can breed customer resentment.

Tip #17: Maintain Contact With Past Customers

After post-sale communication, including customer service, you might think your sales cycle is complete.

Wrong again. Maintaining contact with past customers months and years after their services are completed is vital.

The apparent reason for this is to encourage repeat customers, which increases their lifetime value.

The lesser-known reason is that maintaining contact with past customers helps you sell new ones.

Tip #18: Promote an Official Referral Program

Customers are more likely to refer friends and family when incentivized through an official referral program.

Creating and promoting a referral program entices your best customers to spread the word.

Consider your current customers an extension of your sales department, regularly putting out feelers for new leads.

Because trust and credibility are inherent to sales success, referral programs do a lot of the heavy lifting before you even speak with the prospect.

Tip #19: Live and Breath Self-Improvement

As the founder of Roofing Webmasters and the top digital marketing salesman in the U.S., I’ve honed my skills over 15+ years.

As a roofing salesman, I invite you to do the same for your family’s legacy.

I wake up every morning proud of my dominance in the roofing SEO industry, and you can do the same in the roofing service industry.

Taking your personal growth seriously involves attending industry events and self-educating on essential trends.

Tip #20: Record a Promotional Video

Because it’s easy to share YouTube videos on a website and social media, roofing companies can quickly build trust with prospective clients and make the sales process more manageable.

Creating a professional-looking video for a cost-effective price has never been easier.

Moreover, most smartphones can film high-quality videos and offer video editing tools.

Take advantage of this convenience by making frequent videos that positively feature your company, connecting to prospective clients in new and exciting ways.

Tip #21: Launch a Sales-Oriented Website

Your roofing website should be the top way to interact with your customer base and prospective clients.

With this in mind, site speed is essential so potential customers remain on your site as long as possible. Most importantly, your website has to be mobile-friendly.

Over 57% of users access the Internet through their mobile devices. If your site doesn’t have a functional mobile version, you are behind the eight ball.

Informational statistics and reviews are the best ways to make your website as informative as possible.

Tip #22: Get More Roofing Leads With SEO

SEO leads are the easiest to convert as the prospect has already demonstrated interest in your services before the sale.

In a practical sense, SEO is how Google and other search engines sift through search results to find the most relevant ones.

You want to ensure your business comes up in Google search rankings.

Consider these SEO statistics:

Over 90% of website visits start via a search engine
47% of users click on a top 3 SERP result

Tip #23: Tee Up Roofing Sales With PPC

One of the most effective strategies you can use is implementing pay-per-click ads. For example, investing in Google Ads places your ads at the top of search results.

So if your business is located in Austin, TX, and someone searches “Austin, TX roofing,” your ad will appear.

While PPC costs money for each click, it’s one way to get roofing leads quickly.

PPC pushes visibility to your website without fighting through those challenging SEO rankings.

Tip #24: Develop a Value Proposition

Companies must stand out by giving prospective customers a reason to choose their service.

With a unique sales proposition (USP), you can offer a specific benefit and tell your customer how you plan to solve the problem.

Most importantly, it shows that you can offer the customer something the competition can’t or doesn’t offer.

The best way to separate yourself from the competition is to make your company seem different, as if the customer can’t get the same service from anyone else in the industry.

Tip #25: Monitor Your Reputation

When it comes to roofing sales, your reputation proceeds you.

The first thing a prospect does is check online reviews and the company website.

Positive reviews on Google and other 3rd party platforms provide the social proof consumers covet online.

People often check multiple sources to understand a company’s standing.

With websites like Facebook, HomeAdvisor, and others, customers can find genuine reviews from real customers and develop opinions about that company.

Positive reviews encourage trust, while negative feedback raises red flags.

Tip #26: Manage Stress and Stay Healthy

Health is essential to the sales process, especially in the long term.

I wouldn’t be the top SEO salesman in North America if I did not regularly invest in my health.

The keys to a healthy sales lifestyle are celebrating wins and maintaining motivation.

If you can keep these principles at the forefront, your stress levels won’t become burdensome.

Final Thoughts on Roofing Sales

Over the past 15+ years, I’ve worked with thousands of roofers, and the best salesmen share common traits.

My tips throughout this post will help you make more sales and increase closing rates.

My roofing sales tips are proven and tested, from educating yourself about industry trends to instilling a positive mental attitude.

Roofing contractors often ask me whether top salesmen have an “it” factor that cannot be taught.

I tell them no, it is a learned skill that requires hundreds and thousands of reps.

By entirely investing in your sales process, you can constantly learn and improve and ultimately dominate your service area.

To learn more about the origin of my roofing sales tips, call my personal cell phone at (800) 353-5758.