Author Archives: Roofing SEO Webmasters

Are you considering a career in roofing? Understanding the gravity of the safety risks in this industry is crucial. The statistics on workplace safety for roofing contractors are not just concerning; they’re alarming.

At Roofing Webmasters, we help both new and established roofing companies build their brands and attract more customers. However, we also understand the risks our clients take whenever they enter the workplace.

In the following article, we’ll delve into the statistics about roofing accidents, fatalities, and the inherent dangers of this industry. These statistics are not to be taken lightly, as they highlight the gravity of the situation.

How Dangerous is Roofing?

Roofing is one of the most dangerous industries for workplace accidents and fatalities. According to the Bureau of Labor Statistics, 124 roofers died within the last recorded year, resulting in a 57.5 work injury rate, the second highest among all industries.

Roofing Deaths Per Year

Nearly 111 roofers die per year, based on data from the past five years.

Source: Bureau of Labor Statistics

Deaths by Roofing Sector

Thirty-three residential roofers suffered fatal workplace injuries, along with 19 nonresidential roofers. That leaves 72 workers that fall into neither category. 

The remaining fatalities might include people working in the roofing industry as contractors, maintenance or laborers. Alternatively, some fatalities may be classified under broader occupational designations like building maintenance or construction.

Source: Bureau of Labor Statistics

Discrepancies Between Industry and Occupation

The data on roofing as an occupation reveals slightly fewer fatal work injuries than the broader industry. In this case, roofing as an occupation resulted in 105 fatalities, 19 fewer than as an industry.

Death Rate for Roofers

Roofers have a fatal injury work rate of 57.5, which is calculated per 100,00 full-time equivalent workers. Although the rate decreased from the previous year, roofing remains the second most deadly civilian occupation after logging.

Source: Bureau of Labor Statistics

Roofing Accidents Per Year

According to the Bureau of Labor Statistics, roofers sustained 7,100 total injuries or illnesses in the last recorded year, accounting for a 3.6 injury rate per 100 works. 

The total number of injuries increased by 16.39% from the previous year.

Source: Bureau of Labor Statistics

Nonfatal Accidents Per Year

Meanwhile, roofers sustained 6,900 nonfatal injuries or illnesses in the last recorded year, a 17% increase from the previous year.

Causes of Roofing Fatalities

The same report reveals that 100 of the 124 roofing deaths came from falls, trips, or slips, which accounts for 80% of the roofing fatalities. Exposure to harmful substances or environments accounted for 14 of the fatalities.

Source: Bureau of Labor Statistics

Conclusion

The roofing industry presents workplace injury risks higher than most other professions. While a career in roofing can be profitable and gratifying, it’s important to understand the potential dangers of the job.

Exercising safety precautions is an intelligent decision for anyone in the roofing industry. However, they cannot entirely mitigate the risk of injury or death.

Below is a comprehensive list of the most common roofing questions on Google search.

Our raw data comes from SEMRush, one of the most reputable tools for estimating the search volume of search engine queries.

Our data evaluation comes from in-house research and data from our agency, Roofing Webmasters.

Consider that the date is US-based and does not account for global queries. The data is updated for 2023:

The Most Asked Roofing Question on Google

The most common roofing question on Google is, “How much does a new roof cost?” This question is searched for an estimated 6,600 times per month with an estimated keyword difficulty of 77.

Analyzing The Most Common Roofing-Related Queries

Below, we analyze and evaluate the most common roofing-related questions based on our years of SEO experience. 

Consider that some of the questions above list have a similar or identical intent. For example, “how much does a new roof cost” and “how much is a new roof” have the same purpose.

As a result, we are skipping over specific queries to cover separate user intents.

Check out the most common roofing-related questions.

1) How Much Does a New Roof Cost?

It’s obvious why this query is so ordinary: consumers are concerned with the cost of a roof. Both homeowners and commercial building owners seek information about the price of a new roof before investing in one.

Search Volume: 6,600

2) How Long Does a Roof Last?

Both homeowners and commercial property owners are also interested in the lifespan of their roofing systems. These searches frequently occur after a roof shows signs of wear and tear or forms various leaks.

Search Volume: 5,400

3) How to Install Metal Roofing

This query is the first how-to query of the list and the most popular of its kind. The users seeking these answers are a combination of DIY roofers and newer roofing professionals. 

Search Volume: 2,900

4) How Much Does a Metal Roof Cost?

Unlike the number one question on our list, this query asks explicitly about the pricing of metal roofs. These users have already determined which roofing system sparks their interest and want information that pertains directly to it.

Search Volume: 2,400

5) How Much Does it Cost to Replace a Roof

This query is once again concerned with pricing, but in this case, specifically, as it pertains to roof replacement. Other queries on this list imply an interest in roof installation, whereas this one focuses explicitly on replacement.

Search Volume: 2,400

Leveraging Common Roofing Questions for SEO

The questions listed throughout this post can be implemented into a roofing SEO strategy through blog posts, YouTube videos, and original case studies. 

However, crafting a content marketing strategy is vital before attempting to benefit from these questions. Haphazardly publishing basic blog posts for each query is a bad SEO strategy that violates Google’s Helpful Content Update algorithm.

As noted, some of these questions share the same user intent, meaning they do not require individual blog posts. Instead, you must first group the questions based on objective and create one content asset per keyword group.

Once you properly group your queries, you can develop high-quality and exclusive content that presents your point of view based on expertise and experience. You cannot simply run ChatGPT to produce regurgitated content previously published about these topics.

Follow these guidelines, and you can benefit from these questions.

Final Thoughts

Roofing Webmasters’ comprehensive list of the most common roofing questions on Google benefits roofers as long as they properly implement them into a sound SEO strategy.

Knowing what consumers are searching for regarding roofing is also generally beneficial. Crafting content that meets users’ needs is the function of SEO.

At Roofing Webmasters’ we’ve worked with thousands of roofing companies over the past decade, and we can work with you, too.

Roofing memes have become immersed in the roofing industry culture. There’s no denying that memes designed specifically for roofers are often hysterical and accurate while serving as a welcome diversion for contractors during breaks in the job.

With that in mind, Roofing Webmasters presents 54 side-splitting roofing memes that’ll make you ROFL:

1) Blazing Sun Meme

What roofer can’t relate to a hard day’s work in the brutal sun? It’s about 108 degrees in Texas right now.

2) DIY vs. Professional Meme

No matter how many times you convince homeowners not to roof DIY, some will never listen.

3) Duct Tape Meme

It’s hilarious when clients tell you some of the things they did with a straight face.

4) Fall Through Ceiling Meme

Roofing safety is no laughing matter. But some homeowners insist on being a hero and suffer the consequences.

5) Got You Covered Meme

Unlicensed roofers will assure homeowners that they’ve “got you covered.” Two words: buyer beware.

6) One Shingle Left Meme

All roofing contractors know the feeling when you’re staring at that very last shingle.

7) Well-Insulated Roof Meme

Doing a great job on your customer’s roof can have a slight downside, especially if they love the rain.

8) The Roof Leak Cycle Meme

We don’t want to promote the worst-case scenario, but we all know homeowners that downplay their leaks.

9) Roof Leak Reaction Meme

Speaking of downplaying roof leaks, the roofer’s reaction is often far different than the homeowners.

10) Roof Leaking Meme

A bad roof leak can have major consequences. Let’s hope you fare better than these people.

11) Roof Sunburn Meme

Roofing professionals sometimes have to find the positives in this 100+ degree heat.

12) Roofing Blog Mass Production Meme

As a roofer, you’ve probably gotten a call from one of these marking gurus that will ruin your entire website by mass-producing AI-generated blogs.

13) Roofing PPC Meme

You might be working with a roofing marketing agency right now that encourages you to pump your earnings into PPC ads. They might even be engaging in shady practices like black-box billing.

14) Roofing Season is Coming Meme

When the hailstorms hit, roofers become larger-than-life entities that homeowners rely on for repairs.

15) Sky Floors Meme

It’s always funny when roofers and others ponder the existential and philosophical aspects of the craft.

16) Roofers vs. Squirrels Meme

Squirrels can definitely get in the way during residential roofing jobs.

17) Test vs. Storm Leak Meme

It can be perplexing when the roof passes the leak test but still leaks during a storm. That’s why homeowners need the highest quality roofing services.

18) Shiny or Wet Roof Meme

Homeowners tend to talk themselves into narratives that avoid the need to pay for a replacement.

19) 12-Day Roof Replacement Meme

Some of these exhaustive roof replacement jobs feel like the work of a lion. Am I right?

20) After Roof Repair Party Meme

Some roofers are unphased by long days, and the party just starts when the job is done.

21) Roofing PPC Billing Meme

There are roofing PPC companies that use a tactic called black-box billing. It’s disgraceful.

22) Brand New Roof Meme

Having a brand new roof is a rewarding feeling for homeowners, from property resale value to the comfort of knowing you won’t get crushed by seasonal hail.

23) Brother-in-Law Roofer Meme

It’s always funny when the client tries to explain that they somehow know more about roofing than you as a professional.

24) Brutal Hail Storm Meme

Hail storms can wreak major havoc for homeowners, but roofers that have established a good reputation often reap the financial rewards for these unfortunate events.

25) Buy Roofing Leads Meme

In most cases, buying roofing leads is the equivalent of burning money. You can do a lot better with SEO.

26) Client Text Meme

Some clients insist on band-aids for larger roofing problems. As professionals, this can be a red flag.

27) Holding Back Co-Roofer Meme

Sometimes homeowners can insult your roofing staff. Of course, it’s important to remain professional, even if it’s a challenge.

28) Commercial Roofing Job Meme

Those commercial roofing jobs tend to be a lot higher up than the residential variety.

29) First-Time DIY Roofing Meme

Many of these clients don’t realize that watching HGTV does not qualify you as a competent roofer.

30) Roofing Family Business Meme

Many roofing professionals have had a business in their family for multiple generations.

31) Green Roof

There are intentional “green roofs” and roofs that are green as the result of neglect.

32) Cold Calling Marketers Meme

Roofing business owners regularly receive cold calls from marketers claiming to have an unknown strategy. It becomes a chore trying to dodge these hacks.

33) Insulation Problem Meme

Insulation problems can lead to roof fires which obviously become a disaster for everyone involved.

34) Offseason Roofing Marketing Meme

Roofing companies that pause their marketing efforts during the offseason are always going to lag behind competitors that continue to promote their business during all seasons.

35) Marketing Sales Call Meme

You can’t help but laugh at some of these marketing gurus that pretend to relate to roofing pros, all while talking down to them and providing lousy services.

36) National Roofing Week Meme

Of course, this is a joke. You can’t mock clients to their faces. But it would be nice to roll your eyes at some of these insane roofing-related requests without suffering consequences.

37) Pick Roofing Keywords Meme

I will never understand roofing marketing agencies that tell their clients to “pick this many keywords.” It immediately proves that they have no idea how SEO works.

38) Roofing PPC Companies Meme

If roofers were exposed to the behind-the-scenes tactics of many roofing PPC companies, they would view them as thieves.

39) Random Roofing Marketing Stat Meme

It’s not surprising that so many roofing companies are unhappy with their marketing provider, considering the horrific and shady tactics used in campaigns.

40) Roof, Grill, Dinner Meme

Nothing is quite as satisfying as hitting the grill and having a nice dinner after a long day of roofing.

41) Roofing License Scam Meme

The industry frowns upon unlicensed roofers who peddle their services. But there are definitely people doctoring a fake license to fool consumers.

42) The Roofer’s Art Studio Meme

Roofing is absolutely an art form. And most artists find inspiration when starting with a blank canvas.

43) Roofers’ Rock Meme

Roofing is a tough job. Sometimes it’s nice to be acknowledged for being a professional roofing contractor.

44) Roofing Billboard Meme

We’ve all seen those generic one-line billboards on the freeway. Wouldn’t it be funny if one of them revealed the foolishness of DIY roofing?

45) Roofing Biz Booming Meme

It’s hard not to start feeling extra confident when the roofing business starts booming.

46) Roofing Business Coach Meme

Have you ever noticed that many of these business coaches have never had a real business?

47) Roofing Business Owner Stress Meme

Sometimes being a full-time business owner can make us feel like we are aging at an increased rate.

48) Roofing Goggles Meme

The eyes of a full-time roofer tend to gravitate to one part of the home. Yes, the roofing system.

49) SEO for Roofers Meme

The advice of most SEO professionals is downright alarming. Don’t listen to them. Instead, check out this SEO guide for roofers in 2024.

50) Shady Ladder Meme

While these memes are funny, roofing safety is no laughing matter. Most roofers have come across ladders that immediately cause alarm.

51) Roofer Sleeping-In Meme

We all know that one contractor that never shows up on time. Or at least we did know them before they were fired.

52) Storm Damage Roofers Meme

Whether you call them storm damage roofers or hail chasers, some of these contractors will try to drive through anything.

53) Roofer’s Work Tired Meme

It’s difficult for office workers to relate to the grind of roofing work.

54) Roof Workplace Safety Meme

Commercial roofing jobs can be extremely dangerous. An obvious rule of safety is to not recklessly sit on the edge of the roofing structure.

Make Your Own Roofing Memes

We hope you enjoyed these 54 roofing memes and are inspired to create your own. Download Memeatic from the Apple app store or Google Play store and start working your magic. You can even post your memes on social profiles like Instagram and TikTok. If you require professional marketing help, please contact us.

Expert Summary

Search Generative Experience uses traditional SEO factors to produce citations, but it significantly increases the influence of the EEAT ranking signal for roofing companies

Snapshots

Perspectives

"Last year, we launched the helpful content system to show more content made for people, and less content made to attract clicks. In the coming months, we’ll roll out an update to this system that more deeply understands content created from a personal or expert point of view, allowing us to rank more of this useful information on Search."

SGE Ranking Factors

EEAT

Topical Authority

Multi-Channel SEO

How Roofers Can Approach AI Responsibly