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Marketing Case Studies

Case studies are important in finding the right marketing company. It’s critical to know that the agency can deliver results. Roofing Webmasters has been the premier digital marketing agency for roofers for 15+ years.

Over the past decade-plus, we’ve run successful SEO and lead generation campaigns for countless roofing companies. As a result, we’ve accumulated data to create roofing leads case studies.

If you’ve encountered branding, advertising, social media, content marketing, or generic search problems with your business, be sure to check out these invaluable resources. You can also discuss your circumstances directly with one of our professionals.

What is a Case Study?

A case study is a real-life analysis showcasing the results of a campaign from its initial launch to its present standing.

Our marketing case studies discuss situations that directly affected our business, clients, and/or prospective clients. Usually, they revolve around a specific challenge that a roofing contractor had to overcome and how our team at Roofing Webmasters constructed a viable solution.

In truth, most of these marketing case studies are success stories. Regardless, take some time to carefully read through each study and look for the lessons that could benefit your business. Some people will glean different ideas from the same story. That’s okay!

The Purpose of Our Marketing Case Studies

At Roofing Webmasters, we have many reasons for writing these stories. For one, they give a clearer picture of our services and how they function in the real world. It’s easy to say, “Yay! SEO for roofers is really important. We’re the best!”

However, with a simple case study design, we can more effectively communicate exactly what we do and how we affect contractors’ performance.

More importantly, our case studies tackle some of the biggest challenges roofing professionals face in the industry. Potential topics include:

  • Getting noticed in local search despite a congested market.
  • Finding a more productive strategy for organic SEO and/or PPC campaigns.
  • Overcoming past situations with dishonest or ineffective marketing professionals.
  • Creating a seasonal marketing plan for stronger sales.
  • Taking an old website and domain, then crafting a more effective site.
  • Fixing a frustrating client situation.

We’re looking to provide valuable information and words of warning to save you money, time, and effort in growing your business. If you read one of our marketing case studies and recognize a situation you’ve encountered in the past, we’d love to hear about it!

How We Conduct Studies

Many of our stories center on improving search engine rankings and site traffic performance. As such, we collect a lot of data from Google Analytics and Search Console.

Our sales team and onboarding experts share many fascinating stories from businesses nationwide.

You’ll probably hear a few key terms regularly, such as:

  • Site Visitors / Users / Traffic
  • Sessions
  • Pageviews
  • Bounce Rate
  • Exit Rate
  • Conversion Rate
  • Call to Action
  • Content
  • Keywords
  • Time on Page / Session Duration
  • Organic Search / SEO
  • PPC / Paid Search

You can also find some helpful references online, such as MOZ’s amazing search term glossary. It’s important that we find a quality balance between the numerical data we process and practical applications.

How We Collect Data

Analytics and Search Console comprise most of the data in our marketing case studies. We also draw from search industry giants like MOZ, the Search Engine Journal, and Search Engine Land.

For instance, we recently referenced the Pew Research Center in another industry article, revealing that the average household size is growing for the first time in over 160 years!

Frankly, crunching numbers get pretty boring after a while, so we tend to err on the side of relevant storytelling. That said, pay close attention to which analytical tools we use. You may find a new resource for examining your own marketing efforts!

How a Case Study is Written

We generally start our case studies by describing a problem and exploring its circumstances. These real-world situations feel all too familiar for many. You can sense these roofing contractors’ frustration, fear, and anger. You’ll also feel the sweet relief coming toward the end.

Of course, we’ll connect with other related resources and stories with each marketing case study. We may also link to relevant services provided by the Roofing Webmasters. You can follow these links to discover additional information about the topic.

Get a Custom Analysis of Your Marketing Campaign

Digital marketing takes guts, so our team makes it as easy as possible to take your first steps toward higher performance. $99 is all it takes for your first month. After that, we switch to a simple flat rate.