Roofing SEO

What is Roofing SEO?

Search Engine Optimization for Roofers is the process of ranking a website or other digital property (i.e. business listing, social media page) on Google. The higher a roofing website ranks, the more clicks it receives and the more business comes in for your company.

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What is SEO for Roofers?
  • Business Information / Location
  • Content Development
  • Directory Listings
  • Image Files
  • Link Building / Earning
  • Meta Titles / Descriptions
  • Online Reviews
  • Social Media
  • Website Design (CSS, HTML, etc.)

The Roofing Webmasters Podcast

The Team at Roofing Webmasters discusses some of the most important topics in digital marketing. If you are interested in improving areas of your online presence, give us a call today at (800) 353-5758.

Grow Your Business.
Call Today: (800) 353-5758
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BrandREVU Check In
  • Get More Reviews - With BrandREVU for Contractors

  • GEO Location Check-ins - Posted Directly to Your Website

  • Email & Text Clients - Direct Links to Your Google, Facebook & Yelp Accounts

  • Post Job Pics - Photos Automatically Posted to Your Service Pages for Better Organic Rankings

  • Manage Your Online Reputation - Be Proactive and Make Reviews Work for You

  • Map Pins - GEO Coding Puts Pins on Your Website for Your Jobs

  • Higher Map & Organic Rankings - By Using BrandREVU

  • Google Responds - Reviews, Photos, and Geo Locations are Highly Appealing to Google!

CLICK HERE to find out more about why BrandREVU will help take your business to the next level.

The Complete SEO Guide for the Roofing Small Business Owner Buy the Book Here

The Impact of SEO for Roofers

SEO campaigns can multiply a roofer’s lead generation rate. New roofers can gain helpful visibility through online presence. More affordable SEO opportunities become accessible once you've established a presence. In 2020, all roofing companies exist somewhere online, whether they know it or not. Data aggregators pull company information from public records and disseminate it to directories. Optimizing your online presence can have the following impact:

SEO for Roofers Effect
  • Brand DevelopmentExhibition of brand name, logo, and ethos for public consumption
  • Lead GenerationMultiplication of the rate at which leads are generated
  • Return On InvestmentProfit from a website that costs money to host
  • Search VisibilityImproved position on SERPs for relevant search queries, both qualitatively (rank position) and quantitatively (number of results)

Contractors with a pre-established online presence can still improve. Many have failed to generate enough quality leads due to poor optimization. A refined process can fix the problem. Some companies handle SEO on their own. Others use a 3rd party service. Either way, improvement is possible. Identifying marketing firms who handle roofing companies is a great place to start. Generalized marketing companies are often less tailored to the roofing industry. Sometimes minor adjustments can have a major impact.

The Elements of SEO for Roofing Companies

SEO can improve your roofing company's search ranking and visibility. Optimization refers to many adjustments rather than a single action. Google ranks pages based in part on trust and tenure which means SEO can take time. Sustaining high rankings requires ongoing SEO which adapts to Google's latest algorithm updates. The search engine makes minor tweaks on a regular basis which prevents complacency.

 

Search optimization is a gradual process that produces long-term results. Roofers with brand-new websites should not expect immediate placement on the first page. Consistent SEO efforts can produce long-lasting results that generate affordable roofing leads. Proper implementation of SEO can change your roofing business forever. High-ranking roofing company websites are consistent, engaging, and trustworthy. Your online marketing campaign should aspire to emulate these characteristics.

 
Call (800) 353-5758 to learn more about SEO for roofers.

The Evolution of SEO

As of 2020, Google provides the following resources:

The most common misnomer about search engine optimization is that it’s governed by steadfast rules. There’s no hard and fast criteria for optimizing a web page, social profile, or any other piece of web content. Why? Because SEO is a dependent methodology. The “O” in SEO stands for optimization, and it is 100% dependent on the “SE,” which stands for; search engine. So what does that mean? It means that to rank prominently on Google SERPs, you have to follow Google’s rules, not what somebody wrote on his or her website, or what some marketing professional told you over the phone. Abiding by Google’s rules and preferences requires adaptation and fluidity.

Google Ranking Factors Explained

While Google stops short of listing ranking factors by algorithmic percentages, they detail clearly and extensively how to optimize your web presence. For local businesses like roofing companies, their guidance is expanded even further when describing how to improve your local ranking on Google. To elaborate on what we referenced earlier, business information and location data will be critical to local SEO, which will be responsible for the vast majority of roofing leads acquired through organic search. Contractors new to digital marketing can become overwhelmed quickly by the information provided by Google and others. Combining an influx of data with a full-time roofing schedule can spell disaster in many cases.

Roofing Webmasters offers internet marketing services for roofers which can alleviate the burden imposed by a dynamic digital landscape.

Grow Your Business.
Call Today: (800) 353-5758

Roofer SEO Concepts for Contractors

  • Local SEO: Contact information, directory listings, location data, etc.
  • On-Page SEO: Paragraph text, image alt text, meta descriptions, etc.
  • Off-Site SEO: Business listings, inbound links, social profiles, etc.
  • Technical SEO: Design, hosting, site speed, etc.

There’s absolutely such a thing as information overload, and it can manifest quickly with SEO. With so much to sort through, migraines await for roofers planning to cram. Our goal at Roofing Webmasters is to simplify search engine optimization, and there’s no more effective way to do so than with categorization.

Organize SEO into Categories.

Each component is integral to the whole, and neglection of one or more can prove disastrous. For example, publishing great content on a locally optimized website would seem like a slam dunk. Unfortunately, a slow-loading site that appears distorted on mobile devices renders that content useless. Instead of prospective roofing customers consuming well-written information about your services, they will quickly exit and navigate to your competitors’ websites. Google registers the early exit as a bounce and applies it to your website’s bounce rate, which will programmatically lower your site’s ranking position.

Grow Your Business.
Call Today: (800) 353-5758

Roofer Internet Marketing

Internet Marketing for Roofers

With all this talk of affordable roofing SEO, it’s easy to lose sight of other internet marketing tasks that do not directly involve search optimization. Because SEO can take time to implement and flourish, finding ways to supplement website traffic is strongly advised. One of the most effective traffic generators is Pay Per Click advertising. With PPC, companies can bid their way to the top of Google SERPs, expediting a process that takes far longer through organic means. While PPC costs money, it also produces instant results. With an experienced campaign manager, PPC ads can produce considerable ROI.

Each component is integral to the whole, and neglection of one or more can prove disastrous. For example, publishing great content on a locally optimized website would seem like a slam dunk. Unfortunately, a slow-loading site that appears distorted on mobile devices renders that content useless. Instead of prospective roofing customers consuming well-written information about your services, they will quickly exit and navigate to your competitors’ websites. Google registers the early exit as a bounce and applies it to your website’s bounce rate, which will programmatically lower your site’s ranking position.

Roofing Internet Marketing Practices Besides Search Optimization Include:

  • PPC Advertising
  • Reputation Management
  • Social Media Advertising

Why Roofing Webmasters?

Logo Design For Roofing SEO CompanyChoosing an SEO company can be overwhelming. Starting the search is stressful enough, but it becomes even more taxing when confronted with such a high volume of choices. Contractors are faced with many questions when narrowing their list of potential SEO’s. While Roofing Webmasters won’t make outrages promises, what we will do is detail what makes us unique and why contractors across the United States consider us the premier roofing SEO company and the one that delivers consistent results:

  • Affordability: Working closely with roofing contractors, we provide mutually beneficial agreements
  • Industrial Specificity: Our service is tailored to roofers, giving us a greater understanding of your goals and challenges
  • Skillset Diversity: Our team covers every aspect of roofer internet marketing, from SEO & content marketing to PPC & web design

Customize Your Experience

Flyer For Roofing SEO Company

At Roofing Webmasters, we customize every aspect of your campaign. With years of experience marketing for roofing companies, we’ve seen the redundancy that stems from stock websites. Many clients come to us wondering why they fail to rank for relevant keywords in their area. Improved ranking starts with a custom website representing your company’s brand and what makes it unique from others. We know that Google values unique and valuable content and design is an extension and an enhancer of content. We offer the following custom-based services:

  • Custom Content: Our writer’s craft content based on need and preference and implement local and industrial keywords
  • Custom Logo Design: No logo? No problem! Our graphic design team can create a logo from scratch or enhance your existing one.
  • Custom Website Design: Our designers craft your original company website and integrate its brand, color scheme, and location

Roofing Webmasters Provides The Ultimate Internet Marketing Experience For Roofers in 2020. Call (800) 353-5758 To Sign Up For Roofing SEO Services!