A website serves as the foundation of a roofing company’s online presence. On that foundation, roofers can begin to build with content marketing, website design, and search engine optimization. Since roofers are generally confined to a specific geographical radius, local SEO becomes one of the most important aspects of lead generation. In the vein, location mapping, specifically through Google Maps is a critical step to take for roofing companies. Most search queries are performed on mobile devices, and location data will match users with nearby businesses. A significant percentage of searches contain the phrase “near me” and indicates that consumers are using Google to find businesses. Roofing Webmasters ensures that Maps listings are claimed an optimized, which provides the following advantages:
- Customer Interaction: Maps is a great way to interact with nearby customers
- Free Promotion: Maps is a free service, in which any business can claim and optimize their data
- Mobile Friendliness: Map listings are particularly useful for mobile users who have location tracking enabled
- Search Visibility: An optimized Maps listing can appear on Google SERPs
In 2018, local search visibility, or lack thereof, determines business success. The problem for roofing contractors is that their time and resources are limited by their day to day business operation. For this reason, Roofing Webmasters offers local mapping services, which can alleviate the burden of online marketing for roofers. While you are out performing roof installations, coatings, and repairs, we’ll be handling the digital aspect of your marketing and generating exclusive leads for your company. Are you ready to put yourself on the proverbial map with local mapping services from Roofing Webmasters? If so, call (800) 353-5758 for Google Maps listing optimization, and local SEO services.
How To Add Your Business to Google Maps
Google Maps helps roofers generate leads, which in of itself makes it useful. Contractors who are not particularity tech-savvy may not know how to setup a Maps listing, and how it relates with Google My Business. Roofing Webmasters can help contractors optimize their online presence through both Google platforms, which you’ll soon learn are closely related. To set up a Google Maps listing, review the process below:
- 1. Open Google Maps: Sign into Google on your computer and visit Google Maps
- 2. Find Your Location: Zoom into the map where your business location is, and click “send feedback”
- 3. Add Your Business: Click “add missing place” and drag the marker to the aforementioned location
- 4. Complete Information: Add any relevant business information and click “submit”
Because of its integration with Google My Business, Maps can serve as a referall source for your company website. When users find your service on Google, either through organic results, the local 3-pack, or the knowledge graph, they are more likely to visit your website and complete the desired call to action. Google has made the process even simpler with the “call us” button now displayed on Google profiles. Marketing through Maps is an effective way to increase visibility, attract clients, and improve ranking. Roofing Webmasters values each of those priorities and works tirelessly to make them realities.
How To Optimize Your Google Maps Listing
We mentioned the relationship between Google Maps and Google My Business, and it becomes critical during the optimization process. Roofing Webmasters’ offers Google optimization as part of our marketing services, which encompasses every aspect of your Google presence, from Maps, to My Business, to Plus. Besides Google, we also claim and optimize listings on Yelp, Better Business Bureau, and other citation sources throughout the internet. As is the case with each of these listings, NAP consistency is a top priority, not only for the purposes of search visibility, but for the sake of users looking for accurate contact information.
Google Maps location data is useful beyond Google. In fact, Maps listings can be shared on social networks like Facebook, Twitter, and elsewhere. Today’s marketing climate places a premium on mobile marketing and it is more important than ever before. Failure to put your company on the map, and match your services with local consumers, robs your business of its greatest marketing network. For companies that lack the resources to establish local search visibility, Roofing Webmasters is the perfect solution. We will ensure your Google Maps listing is optimized. Call (800) 353-5758 to learn more about Google Maps for roofers.