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Most Searched Keywords in the Roofing Industry

At Roofing Webmasters, it is our goal to target different SEO components in order to rank your company higher in search engines. We do this by focusing on website design, content, social media, coding, and other search engine optimization tactics to get you more success for your business. One of the most important things we focus on is keywords. In the world of SEO, keywords can make or break your entire marketing campaign in 2023.

How do I choose roofing keywords for my website?
Write out a list of roofing services that you offer to customers. From there, find the terms with the highest search volume that most closely match each service. Once you have your keyword list, you can move to the website structure phase, where you will make a page for every one of your target keywords.
How do keywords impact SEO for roofers?
SEO and keywords are closely related. The objective of SEO is to appear on search results for relevant keyword terms. With that in mind, each of your website pages should be optimized for a specific keyword. If you offer tile roofing repair, for example, you will want to target that keyword on an individual service page.
Are there any keywords I should avoid?
Not necessarily but you want to be careful. The best keywords have buyer intent meaning the term implies an interest in buying your services. Terms that indicate an interest in DIY roof repair or particular roofing products, are less valuable. With that said, any traffic to your website can be converted into a sale at some point in time.

While keywords might not seem like a big deal, they are actually essential to targeting your specific customers. Consumers will either type in one or two words or a whole phrase when they are searching for a product or service, so it’s important to know what keywords consumers are using. Because the Roofing Webmasters have years of experience researching and implementing roofing keywords to SEO and online marketing strategies, we know what keywords work.

However, we want our clients to also be aware of what keywords will get them on the first page of search engines, so we put together an eBook called The 50 Most Searched Keywords. Knowing what keywords are searched most by customers looking for roofing services, will give you a better understanding of how a consumer looks for your business, which in turn can help you have a more effective and prosperous company. Below are the 50 most searched keywords for roofers.

  1. Roof – 90,500
  2. Roofing – 90,500
  3. Roofer – 90,500
  4. Metal roof – 74,000
  5. Roof shingles – 49,500
  6. Roofing contractors – 33,100
  7. Roofing companies – 33,100
  8. Roof repair – 27,100
  9. Roofing supplies – 22,200
  10. Roofing materials – 14,800
  11. Tile roof – 12,100
  12. TPO roofing – 12,100
  13. Rain gutter – 12,100
  14. Roof tiles – 12,100
  15. Asphalt shingles – 9,900
  16. Roll roofing – 8,100
  17. Rubber roofing – 8,100
  18. EPDM roofing – 6,600
  19. Green roof – 6,600
  20. Commercial roofing – 5,400
  21. Roof replacement – 5,400
  22. Flat roof – 4,400
  23. Roof installation – 3,600
  24. Roof inspection – 3,600
  25. Metal shingles – 3,600
  26. Composition roof – 3,600
  27. Roof coating – 3,600
  28. Roof membrane – 3,600
  29. Types of metal roofs – 3,600
  30. Roofing services – 2,900
  31. Roofing systems – 2,900
  32. Quality roofing – 2,400
  33. Best roofing – 1,900
  34. New roof – 1,900
  35. Built up roof – 1,900
  36. Residential roofing – 1,900
  37. Roofing prices – 1,600
  38. Types of shingles – 1,600
  39. Local roofers – 1,300
  40. Reroofing – 1,300
  41. Slate shingles – 1,000
  42. Concrete tile – 1,000
  43. Roof maintenance – 880
  44. Residential roofing company – 720
  45. Shingle repair – 720
  46. Roof repair service – 720
  47. Roof damage – 480
  48. Residential roofers near me – 320
  49. Commercial roofers near me – 390
  50. Leaky roof – 320

Download the free PDF for Roofing Webmasters’ The 50 Most Searched Keywords.

Roofing Webmasters The 50 Most Searched Keywords

If you’d like additional insights on how to create a high-performance website and earn roofing leads, contact our team for a free consultation at (800) 353-5758.