Author Archives: Roofing Webmasters

2018 Facebook Algorithm Update for Roofers

Facebook Business Page Update
The Latest Facebook Algorithm is Bad News for Roofing Business Pages

Your content is only as good as its reach. This is as true for your social media marketing as it is for your company website. Just like effective SEO considers Google Algorithm updates while optimizing a website for search results, proper Facebook marketing should take the social platforms own algorithm into account.

Facebook recently announced major changes to it’s algorithm and it is bad news for business pages. Due to community feedback , Facebook will return to its original philosophy of highlighting friends and family in news feeds. While this severely limits the impact of your roofing company business page, there are steps you can take to maximize your chances of appearing in news feeds with this algorithm. They are:

 

Invest in Facebook Advertising

Free marketing has all but disappeared in the latest algorithm update. To guarantee sets of eyes on your roofing company brand, consider investing in Facebook Advertising. This way you can appear on advertising space in between family photos and friendly group messages. For roofing companies, this is the most effective way to reach Facebook users in 2018. Two million people use Facebook every month which is bound to include future customers.

Make Sure Your Website is Optimized

At the very least, your Facebook Business Page can still be indexed by Google and serve as an additional channel to attract customers. With that said, you should make sure your website is fully optimized so that Facebook can serve as a funnel to it. This strategy also helps create the best presentation when you upload links to specific web pages on your Facebook page. Pay special attention to header tags, title tags, and meta descriptions.

Share Valuable Content (No Spam)

It just got a whole lot more difficult for branded content to appear on news feeds. Why? Because people are sick of reading top 10 lists about irrelevant celebrities. By the same token, nobody wants to see a headline that says “A Roof That Can Withstand Tornadoes With Ease”. Anything that manipulates the user into clicking on the link (clickbait) is discouraged by the new Facebook algorithm update. From this point forward only share content that will actually help your followers.

Upload Videos Directly to Facebook

Many times company pages will post YouTube links which appear as videos on Facebook. With the new algorithm update it is especially important to upload the video directly to Facebook. Special consideration will be paid to “Live” videos which can consist of question and answer sessions that engage your audience. It is one of the only avenues left for business pages on Facebook.

For Roofer Facebook Marketing, call Roofing Webmasters at (800) 353-5758

Handling Negative Roofing Reviews

BBB IPad
Bad Reviews Don’t Have to Ruin Your Roofing Business

If your roofing company plans to stay in business for the foreseeable future, you are going to have to learn how to handle negative reviews. Last year, 97% of consumers read online reviews for local businesses. The difference between a conversion and a loss can lie in the balance of your customer reviews. There are 3 components to review management for roofers. They are:

Prevention

The best way to handle negative reviews is to prevent them from happening in the first place. There are steps each roofing contractor can take to prevent negative customer reviews. They are:

  • Accessibility: Making your customer service available on a wide range of platforms gives customers a chance to discuss complaints before they resort to negative reviews
  • Customer Care: Treating customers with respect via all forms of communication significantly lowers the probability of negative response
  • Encouragement: Don’t act like you have something to hide, link your review profiles on your website and email signature as if to say that you welcome reviews from your customers
  • Performance: Do a great job on your roofing services and you are unlikely to see any negativity

It’s not a perfect world, and even the most reputable companies will receive a negative review from time to time. As long as you’ve taken all the necessary steps for prevention, a few outlier reviews won’t impact your bottom line.

Detection

There’s not much you can do about a bad review if you don’t know it exists. Review monitoring is an important aspect of your reputation management. Luckily, many of the most popular review platforms offer alert systems that will notify your business whenever a negative review is left. Some of the most common places to look are:

  • Better Business Bureau: A longstanding business watchkeeper
  • Facebook: The most popular social media platform
  • Google My Business: The most visible review site that appears right on search results
  • Yelp: Known as “the review site” in many circles

Setting up alerts is the best way to monitor bad press. It doesn’t hurt to look over each of these platforms on a weekly basis to gauge how customers are responding to your services. The more feedback you can get, the more you can improve aspects of your customer service.

Response

Once you are alerted of a negative review, the best thing to do is respond to it ASAP. But before you do so, make sure you know exactly how you want to respond. Remember, this is public discourse between you and a customer, and optics matter. Responses should be:

  • Customer-Centric: Put the customer first, even if they’re wrong
  • Professional: Refrain from any insults or discouraging language
  • Solution Oriented: Offer solutions based on the complaint of the customer
  • Timely: Nobody wants to wait weeks or months to hear back, so respond ASAP

Think of negative reviews as a PR opportunity for your roofing business. It’s free publicity to other prospective customers who will be impressed with the professionalism of your responses. As long as you keep the customer first, your business can learn and grow from these bits of feedback.

Investigation

The final step to handling bad reviews is investigation. After responding to a negative review publicly, it is best to attempt to contact the customer privately and see if you can further resolve the matter while also acquiring valuable feedback. Follow up investigations should be:

  • Declarative: Make the customer feel “right” and consider offering a coupon of some sort
  • Inquisitive: Try to collect specific information about what they feel went wrong
  • Personal: Call the person by their name and try to make them feel as if you truly care
  • Progressive: See if you can reach a mutual understanding and have the review removed or amended

If you control what you can, you will find that the majority of your reviews will be positive. The attentiveness to customers is ultimately what will decipher a company with a positive online reputation vs. one with a poor one. If you would like to discuss roofer reputation management, call us at (800) 353-5758.

Choosing a Roofing Company Domain Name

Choosing a Roofing Company Domain NameAs a roofing company looking to market your service online, you’ll need a professionally designed website and a domain name. Sometimes, roofing companies overlook the importance of choosing the right domain name for their website. It can actually make a monumental difference in how efficiently and effectively your website is marketed to the consumers it must reach for customer acquisition. A good roofing company domain name is:

Branded

Every good domain name incorporates the company brand. This means implementing your business name, or an abbreviation of it, within the domain name itself. It is important to note that not all domain names are available. Your company name might already have been claimed by someone with the same name in a different industry and location. In cases like that, you must get creative with abbreviations and the adding of additional words, sometimes known as long tail keywords.

Concise

Think about the places your domain name is going to be listed on. Business directories like Google My Business, social media networks like Facebook, business cards, email signatures, etc. In each chase, you want your domain name to be concise, easily readable, and easy to remember and type. People aren’t going to remember something very long and in depth, they would rather see short and simple, and recall it easily through their memory.

Dot Com

One of the major mistakes roofing companies make when choosing a domain name is picking a suffix besides dot com. They might pick, dot net, dot info, or dot org (which is ok in some cases). But for the purposes for local roofing companies, dot com’s are a must have. Studies suggest that they are better for SEO, and that 75% of all links go back to dot com domains. The field might be more limited, and you might have to get more creative, but anything other than a dot com suffix is not an option for local roofers.

The #1 Roofing Company for Domain Names

At Roofing Webmasters, we offer domain name registration for roofing contractors throughout the United States. We will discuss your options, in depth, so that we can make a mutual decision that you will be happy with, and will work well for SEO purposes. We have been working with contractors in the roofing business for years, and know exactly what it takes to get them ranking on the top of Google search engine results pages (SERPs). Call (800) 353-5758 to further discuss choosing a roofing company domain name.

4 Ways to Generate Roofing Leads

Roofer Lead Generation Tactics
There are Several Innovative Ways to Generate Roofing Leads

Like food and sleep for human beings, roofing contractors need leads to survive. The question in 2018 and beyond, is what is the best way to generate roofing leads? Roofing Webmasters has come up with a list of 4 great concepts to generate roofing leads for your local business.

1. Facebook Advertising

Facebook is the #1 Social Media platform in the world. According to Sprout Social, Facebook has more than 2 billion active monthly users. It also has one of the most comprehensive lead generation advertising options available to roofers. Facebook advertising offers the following:

  • CTR Proficiency: Studies indicate FB receives higher than average CTR
  • Expansive Data Analytics: Facebook Insights allow advertisers to measure and improve campaigns
  • Geo-Targeting: Target areas and demographics you know you can service and need you most
  • Mobile Accessibility: Most FB users are on the go, on their smartphones, which is a great place to reach them

2. Organic SEO

If you have the time and resources, organic SEO can serve as a long term lead generation asset for roofing companies. Though it takes, time, expertise, and know-how, both to implement and maintain, it is worth it if you have the tools at your disposal. SEO helps generate roofing leads in the following ways:

  • Keyword Efficiency: Long tail keywords can reach a demographic competitors are ignoring
  • Sustainability: With consistent organic SEO, you can be plainly visible to prospective customers for decades upon decades
  • Traffic Relevance: Proper SEO attracts prospective customers with high conversion potential
  • User Experience: Organic SEO focuses on user experience, which has always been the best lead generation tactic

3. Classifieds / Ads

Craigslist and sites like them can have mixed results. It doesn’t hurt to check the classifieds now and again for people looking for roofing contractors. You can also post your own advertisements offering such services. With location mapping, you can reach the demographic you are best able to service. Classifieds are convenient because they are:

  • Convenient: As a digital newspaper of sorts, this is a simple way to look for leads
  • Fast: Easy to search for leads, and post services quickly
  • Cheap: Costs nothing to look for leads, and either nothing or very little to post an Ad
  • Local: Reaches your target location quickly

4. Hire Roofing Webmasters

As roofing contractors, all of these ideas seem great but your ability to find time to complete the necessary tasks is left in question. Luckily for you, Roofing Webmasters is a full service SEO marketing company. We offer Organic SEO, PPC, Social Media Management, and Web Design. Each of our services will help you generate the roofing leads you need. Some ways we differ from other marketing companies include:

  • Affordability: You won’t find a more inclusive, expansive marketing service for such a nominal price
  • Holiday Discount: As part of the upcoming holiday season, we are waiving our activation fee effective immedietly
  • Reputation: We’ve been around, and if you talk to the roofers we’ve worked with, they can tell you how committed we are to excellence
  • Specificity: We are a company designed specifically for roofers, and know exactly what their audience looks for

Call (800) 353-5758 to Discuss Your Lead Generation Options With Roofing Webmasters

Creating a Successful Roofer PPC Campaign

Analytics AdWords and Google SearchGoogle AdWords might seem overrated to some in the roofing industry. And if used improperly, it can certainly be a waste of money. Besides that, the process of attracting clicks, acquiring leads, and converting customers is easier said than done for many roofing contractors. As a company that specializes in this industry, Roofing Webmasters has learned quite a bit over the years about what elements make up a successful roofer PPC campaign. Our findings are not just theories, but they are based on running hundreds of PPC campaigns for roofing companies just like yours. The primary elements are:

Budget

There is a misconception about paid search campaigns. The popularity of the technique has produced a convoluted viewpoint about what does or does not constitute success. We have gotten away from common sense marketing, and headed into a space of irrelevancy. For roofers, the only thing that should matter, is the bottom line; ROI. And to have a positive ROI, budgets must be set strategically. Your budget should be:

  • Capped: Every budget should have a threshold it cannot pass
  • Dependent: Your budget (within its confides) should depend on market opportunity
  • Flexible: Each budget should posses an ability to adapt based on unforeseen variables

Some of the above concepts might seem like they conflict, but that is not the case in reality. While you want to set definite caps for your budget, you want to maintain the ability to adjust within those constraints. Producing a net gain is all about reading the market, and adjusting as you move along.

Measurement

An abundance of Google AdWords measurement tools exist. Besides the popular and effective Google Analytics, free tools like Free AdWords Performance Grader from WordStream are also available. With so many ways to measure PPC success, there is no excuse not to monitor every aspect of the campaign. Some of the best metrics to look at are:

  • Click Through Rate: Percentage of users who click on the ad
  • Conversion Rate: Percentage of users who complete a defined call to action
  • Quality Score: Google’s rating of your campaigns value as it pertains to ad quality and keyword relevance

Measurements are so important because they help us make adjustments based on new information. Those adjustments lead to positive ROI for the advertiser. One of the main reasons so many companies lose money on campaigns is because they assume their responsibilities are over once the launch first takes place. This couldn’t be further from the truth. Successful campaigns require continual adjustments.

Research

Before you can expect to generate ROI from a pay per click campaign, you have to do extensive research on your audience, and market opportunity. Too many contractors rush their campaigns in hopes of fast results. While some of the appeal of PPC is based on how quickly it works, it won’t work at all if insufficiently researched. Before you launch a campaign, you should consider:

  • Competition: How competitive certain industry keywords are, and how many ads are fighting for the same ones
  • Demand / Supply: The number of people needing roofing services at a given time in a specific location, versus the amount of companies who can supply them
  • Location: As referenced above, the geographic locations of potential consumers along with the supply and demand within the area
  • Season: The time of year — during hail season, for example, there will be greater opportunity for hail storm PPC

The great thing about AdWords is that it offers Keyword Planner for many of your research needs. Besides that tool, contractors can invest in SEMRush, SpyFu, Moz, and other popular products to get a more expansive research profile. Understanding that Google is the most popular search engine in the world sheds light on exactly how extensive their usage is. Almost all of your competitors are using, or considering using; AdWords. Call (800) 353-5758 to talk with a roofing PPC expert about your next campaign.

Keyword Research: A Guide For Roofers

Magnifying Glass Over Computer Screen Referencing Keyword Research Guide For RoofersKeyword research is not as simple as it once was. For roofing contractors, everyone in the industry is fighting for the same keywords. So what is the solution? Thinking outside the box. When roofing contractors perform keyword research in 2017-2018 and beyond, they should focus on the underlying theme of the keywords. Follow this guide to get ahead of competitors:

Step 1: Defining an Audience

Before you research any keywords, you must define an audience. This should be fairly simple in the case of roofing contractors. But be careful not to oversimplify. Be detailed. Ask questions. For example, if you offer roofing services, but don’t sell roofing products, you have to differentiate from customers looking for services and customers looking for roofing products. Let’s list a mock profile of our target audience:

Homeowners

Homeowners in (City, ST)

Homeowners in (City, ST) with roof problems

Homeowners in (City, ST) with roof problems looking for services

As you can see, the audience profile evolved from the basic “homeowners” to a more detailed description of what the target audience is actually looking for. Once you can form that profile, you can move on to step 2 of the process.

Step 2: Making a List

The previous step gave us a defined audience profile. From there you can develop a list of possible search queries. As experts in the industry, we have a large list of roofing keywords that will help you get started. Similarly, your position as a roofing contractor can probably spark some good keyword ideas. Let’s start with these:

roofers near me

storm roof damage repair near me

shingle roof installation

tile roof installation

roof leak (City, ST)

roof replacement near me

chimney not working (City, ST)

What we did was take some common roofing problems and combine them with the local term “near me”. Google will customize results based on the user’s location, so the proximity of your business will correlate with the “near me” search qualifier. After generating this list, you can move on to step 3.

Step 3: Choosing a Keyword Tool

To gather data about keywords, you will need a keyword research tool. Several options are available, but most require a subscription. Google Keywords Planner can be used if you have an AdWords account already set up. If you are looking for the best paid keyword research tools, consider Moz Keyword Explorer and SEMRush. From there you will want to measure:

Search Volume

Competition

Opportunity

Cost Per Click (CPC)

Related Keywords

Metrics will vary depending on the keyword tool you utilize. For example, Moz offers opportunity and priority metrics, while SEMRush uses KD percentage, which stands for keyword difficulty. The goal is to gather as much data as possible to make an informed keyword list. The more information you have at your disposal, the more precise your campaign will be.

Step 4: Refining Your List

With the new information, roofers now have a much better idea of which keywords to target. From your original list of keywords, and the added keywords from “related keywords”, you’ll want to create a master list — the list you are going to use to optimize your content. Pick your top 5 keywords based on all the available information, and list them. For example:

roofing services near me

shingle roof repair (City, ST)

roofer near me

residential roof repair near me

tile roof repair near me

You have now completed your keyword research process. From here you will transition to content marketing and search engine optimization. Keep in mind, you can use the same research process for individual service pages as well. If you have a page like “Commercial Roofing Services” you can get a more detailed keyword list for that particular page. For assistance with your internet marketing, give Roofing Webmasters a call at (800) 353-5758.

Developing a YouTube Strategy For Roofers

Group of Video Players Depicting YouTube Strategy For Roofers
YouTube Reaches More 18-49 Age Mobile Users Than Any Televisioin Broadcast

Keeping track of the latest marketing trends, 60% of people prefer online video platforms to live TV. What does this mean for local roofing contractors? It means pull the investments from your local TV advertisements and redistribute the money towards a YouTube strategy. By 2025, 50% of users under age 32 will not subscribe to a paid television service. The time is now to shift your attention towards on demand video content, and YouTube is the most accessible and efficient place to start.

Phase 1 – Developing a Strategy

Before you even think about how to create video content, you must create an outline for what you want to accomplish through video marketing. To do that, focus on the following criteria:

Keyword Research

The first step in the process is market research. Using Google AdWords and other SEO tools, roofing contractors can develop a list of video keywords to target on YouTube. Video keywords usually correlate pretty directly with standard keyword research. Pay special close attention to “How To” keywords. For example “how to repair a shingle roof” would be a high potential video keyword.

Target Audience

Perhaps the most important element to your YouTube strategy will be defining an audience. Depending on how long you’ve been in the business, you should have some pretty solid data on your target audience and how to appeal to them. In the case of video, the target demographic is going to be 18-49 year old’s. While that does not make up all of your potential customers, the 29-49 range will certainly make up a large portion of it.

Phase 2 – Defining an Objective

Now that you know what your strategy is based on market research, you have to define how to implement that strategy into your marketing campaign. To do that, you must focus on the following:

Measurable Goals

As with any marketing venture, your goals must be measurable. Define some goals that you aspire to accomplish through video marketing. Perhaps it’s a sales oriented goal like percentage of customers gained per marketing dollar. Or maybe it’s more about brand awareness with metrics like total views and impressions. In any case, write down your goals and make them measurable.

Time Management

To produce an optimal video marketing campaign, you should place a timetable on the implementation of your strategy. This can be something like 1 month, 3 months, over even a year. The time limit is important for both accountability and measurement purposes. Projects that lack a defined time period often tend to be put off in place of higher priority activities. Make this one a priority by defining a roll out period.

Phase 3 – Creating Video Content

Once you have set up a strategy and defined an objective, the hardest portion of your video marketing campaign must take place. Though it will cost some money to produce high quality video, using the right tools can minimize the expenses. Consider the following:

Video Recording

Most newer phone models record fairly high quality video. The main hurdle will be the sound quality. Consider investing in a camera microphone like the Lavalier Lapel Microphone which only costs $20 on Amazon. This mic is considered perfect for YouTube videos as it can clip right onto the subject of the video. For only $20 your potential ROI will be outstanding when you consider the potential marketing returns from your video content.

Video/Channel Branding

After you record some videos you will have to upload them to YouTube. Creating a video channel is a simple task but you must optimize it for search. Use the keyword list you generated in Phase 1 and apply them to your tags, metadata, and description. In addition, upload your company logo, and use it as a watermark on your videos. Remember to upload custom thumbnails for your videos as well.

Phase 4 – Performance Measurement

So the hard part is over. You have developed a strategy, defined an objective, and created and branded your video content. Now all you must do is measure its success and adjust and improve based on the data you analyze. Use the following tools for measurements:

YouTube Analytics

YouTube makes it simple to measure data by offering YouTube Analytics for all users. Check out the YouTube Analytics basics to learn how to generate reports for your videos. The wide array of available metrics, from traffic sources to watch time make consistent improvement a very realistic option for content creators. You can even check out the demographics of your viewers to better define your market reach.

If you require assistance with your YouTube strategy for roofers, call Roofing Webmasters at (800) 353-5758.

How Web Design Influences Roofing Leads

Contractors Discuss Roofing Leads Generated From New Web DesignAll roofing contractors have a common goal of generating more online leads. The disagreement is about how to get there. Some roofing websites rely on Pay Per Click advertising, while others invest all of their resources into organic Search Engine Optimization. While both of these techniques have proven to be successful when properly implemented, there is one common theme between websites that rank well on Google SERPs, and that is strong web design.

Without a professionally designed website, all the SEO and PPC resources in the world will not give you a decided advantage over competitors. Why is this the case? Google answers this question by stating; if you haven’t made your website mobile-friendly, you should. Google now prioritizes websites that have mobile-friendly designs, in order to meet the needs of local searchers who primarily search on mobile devices.

Elements of strong web design

Below you will find the primary elements of strong website design:

  • Expedient: Part of good web design is speed efficiency, if your website takes too long to load, visitors will exit, increasing your bounce rate, and affecting your ranking
  • Navigable: Looking nice is one thing, but if your website can not be navigated with ease, you might as well delete it, because users on mobile devices will want to move around your website quickly and efficiently
  • Responsive: Not only should your website display optimally on mobile devices, but also on desktop and tablet as well, the best way to accomplish that is through responsive web design
  • Visually Engaging: It’s no secret that certain websites just “look better” than others, and its usually the result of talented web designers creating visually engaging graphics

How Design Translates to Leads

Sometimes SEO companies can over-complicate the process of customer acquisition. The mathematics of the lead generation equation are simple:

Better design = higher local ranking = more mobile visitors = new roofing leads

As you can see, there is a direct correlation between web design, and roofing leads. Roofing websites who decide to invest in elite web design, are the ones who will dominate the local market in 2017-18 and beyond. For web design services designed to generate more roofing leads, call us at (800) 353-5758.

5 Simple SEO Mistakes for Roofers

Person Using Computer Making Simple SEO Mistakes
Many simple SEO mistakes end up costing roofing contractors on Google SERPs

At Roofing Webmasters we create and optimize websites for local roofing companies throughout the United States. Most roofing contractors come to us with an existing website that is not generating any leads and not ranking well on Google SERPs. When evaluating their websites, a common thread links each of them; simple SEO mistakes. If you are interested in roofer SEO services call us at (800) 353-5758. The 5 most simple SEO mistakes for roofers are:

1. No URL Hierarchy

Too many websites fail to develop a URL hierarchy before they launch their website. As a result, their content is disorganized and tough for users to follow. When we create our websites for roofing contractors, we always develop a pre-planned hierarchy that consists of the following qualities:

Main Pages: Your Home page, About Us page, and Contact us page

Parent Pages: Your top level service pages

Child Pages: Your subcategories of service pages

Internal Blogs: Your blog posts

Developing a URL hierarchy ensures that users can easily navigate your website in a way that is cognitively reasonable. It also helps you later on when you create your internal link structure, as pages will lead to and from each other in places of context relevance. Remember, don’t start adding content to your website, until you have planned an agreed upon site structure.

2. No Image Optimization

There could not be a more simple SEO factor than filling out image ALT text. In fact, the task is so easy to complete, that it’s actually frustrating to see so many websites fail to utilize it. With that said, the lack of attention to detail from other websites, actually creates an opportunity for yours. Optimize your images in the following ways:

  • File Name: Before uploading your image to the site, rename the file to a relevant name like residential-roofing-services.jpg
  • Title: Name your image the same as your file name — just eliminate the dashes, i.e; “Residential Roofing Services”
  • Alt Text: The Alt texts exists for visually impaired people to understand what the image is, therefore your ALT text should describe the image
  • Description: The description exists for when people use Google image search, and scroll through the results

It’s hard to overstate how simple image optimization actually is. With a small amount of effort, roofing contractors can improve the ranking value of their website. That will lead to increased customer leads, and more business for your roofing company. For SEO image optimization call (800) 353-5758.

3. No Meta Description

Just like image optimization, meta descriptions or so simple to fill out, that it’s perplexing why they are so often left blank. Meta descriptions are the lines of text that appear under your search results on Google, Bing, and other search engines. If left blank, they will default as text pulled from your first paragraph of content. Well optimized meta descriptions should include:

  • 160 Characters: Meta descriptions should fit within the 160 character limit or they will be cut off on SERPs
  • Call to Action: Market to search engine users before they even reach your site, by placing a call to action within the meta description
  • Engaging Keywords: Meta descriptions are a preview of your content, so the goal is to entice users to click the link, by engaging them

Meta descriptions should fall somewhere in the range of 150 and 160 characters. Google has their own meta description at 159 characters, giving website managers a good indication where they should be. Remember, this text will be the first representation of your website for search engine users, making it a significant marketing factor for roofing contractors.

4. No Sitemap

Sitemaps are a little more advanced than images, and meta descriptions. Still, every website should have them. Google uses sitemaps to crawl your website, and properly market it to users across the web. Sitemaps can be uploaded in XLM, RSS, and Text formats. Roofing company websites should take the following steps for developing a sitemap:

Step 1: Determine which pages you want Google to index
Step 2: Choose a sitemap generator of your choice
Step 3: Use Google Search Console Sitemaps Testing Tool to test your sitemap
Step 4: Add the sitemap to your robots.txt file and include “Sitemap: http://example.com/sitemap_location.xml”

By completing these steps, you enhance your roofing company website’s marketing potential. Google can more effectively display your website to users, and help you generate more relevant traffic. While many websites still fail to properly upload a sitemap file, Roofing Webmasters can handle all of that for you with our roofer web design services.

5. No Header Tags

For those familiar with the internet marketing industry, the idea of not using header tags for your content might seem like blasphemy. Still, several roofing websites across the internet fail to use proper header tags within their content. Some confusion exists about the use of H2 and H3 header tags in particular. Your header tags should serve the following purposes:

H1 Tag

Your H1 is essentially the title display for your page, and it’s what search engines will interpret as the primary header — H1s should never be used more than once per page.

H2 Tag

Your H2 serves as a sub-division of your content and can be used multiple times throughout a page, to effectively organize content.

H3 Tag

Your H3 is a subset of the subset, meaning you can break your content down even further than your H2s have already — and like H2s, H3s can be used multiple times per page.

Properly implementing header tags in your content pages makes a huge difference for SEO. Headers allow users to interpret your content in the way you intend it, and also communicates the structure of your content to search engines like Google. The most important thing is to not use your H1 more than once per page, as it can cause major problems when Google crawls your site. Call (800) 353-5758 for roofer SEO services.

Roofer SEO: Maximize Your Service Area

Roofer Service Area
Roofing Webmasters offers professional SEO services

You’ve followed Roofing Webmasters search engine optimization strategy, and now your business is growing at a higher rate than ever before. What is next? The answer is; maximizing your service area. Call (800) 353-5758 for roofer search engine optimization.

How to Maximize Your Service Area

Before thinking on a larger scale, roofing contractors should maximize their local service areas. But how do i maximize my local service area? Through keyword research, quality content, and online citation sources. More than likely, there is an untapped base of customers right in your area. At the very least, your roofing company should focus on:

Brand Recognition

To truly maximize your local potential, your roofing company logo must be somewhat recognizable in the community. Upload your logo on your main website, your online listing directories, and each of your social media profiles: Your logo should be visible in the following places:

  • Main Website: Homepage, About Us page, Contact Us page
  • Online Directories: Google My Business, Yelp, Angie’s List, etc.
  • Social Media: Facebook, Twitter, Linkedin, etc.

Make sure your logo is the same on each website, and if you’ve recently updated the design, make sure you go back and replace the logo on each social media profile, and online directory. Consistency is a critical element of brand recognition. You don’t want customers confused, but rather to definitively associate your brand with one logo.

Keyword Placement

Roofer SEO Service Area
SEO helps roofer’s maximize their local service area

Many unhappy roofing contractors we talk to are only optimizing for very competitive keywords. There are hundreds of long tail keyword opportunities, that can be taken advantage of. If you are truly looking to maximize your service area, you should follow these keyword practices:

  • Keyword Research: Using Google’s Keyword Planner, roofing contractors can get an idea of the competition level for specific keywords
  • Keyword Density: Avoid keyword stuffing in your content, and only place the keyword where it makes sense to the user, and properly markets your services
  • Keyword Diversity: Don’t put all your eggs in one basket, and try ranking for multiple keywords, so that you can diversify your assets

Content is king. But keywords exist within that content, to help attract potential customers to your roofing company website. Keyword stuffing is against Google’s standards, and keyword placement should only be utilized within the context of Google Webmaster Guidelines.

Search Visibility

So you’re probably thinking, “I already am visible, and my business is growing”. Yes — growing, meaning an ongoing process that should not stop after initial success. Too many roofing contractors make the mistake of trying to expand their service areas too quickly. If you can honestly say that you’ve maximized every aspect of local search optimization, then you can move on. Get the most out of the following search visibility tactics:

  • Directory Listings: It might sound like a broken record, but there are far too many roofing companies, even successful ones, that are leaving customers on the table by not claiming and optimizing their citation sources
  • Organic Search: So you’re #3 for your local roofer SEO keywords, but what’s stopping you from #2, or from #1? Make it your objective to reach the top spot
  • PPC: Have you ever really launched a fully optimized PPC campaign, meaning one with specific location targeting, researched keywords, and market inefficiency monitoring? If not, you could be missing out on a large base of customers

So yes, growing your local roofing company is an outstanding accomplishment, but before you look to parlay your hard work into even harder work, try to maximize your local service area as completely as possible. If you believe that you have maxed out your value in the local community, service expansion becomes a legitimate marketing option. Call (800) 353-5758 to discuss roofer SEO management.