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The Season For Roofers Is Upon Us and Customers Will Need Your Help

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More Website Views Equals More Customers.

April is almost here and that means that a lot of severe weather is upon us. A lot of homeowners and renter’s homes will be affected by high winds, tons of rain, and maybe even some hail. That is where a quality and professional roofer comes in. In order to help potential customers, they need to be able to know where to reach you and know what kind of services you provide. With the right website optimization, customers will be able to find your roofing business a lot easier and turn to you for help.

A lack of online presence can really affect your business. With little to no content, web design, or even social media, it can be hard for potential customers to find your business. It doesn’t matter if you are the best roofer in the whole city if you aren’t ranked high on search engines, potential customers won’t be able to find you and use your services. This is where we come in. At Roofing Webmasters, we want to help you reach a larger audience with our SEO services. With SEO optimization services we will be able to help you rank better, produce original content for you, give your website a new design, and help your social media presence.

We are experts in SEO and will be able to give you services that will help bring more phone calls and website traffic to your business. If you would like to learn more about what Roofing Webmasters does and how it can help your roofing business, give us a call at (800) 353-5758 today.  

Benefits of Why Blogging Is Essential to SEO Results

There are a lot of reason why blogging is important to SEO results. It might seem like blogging is a waste of time for your business and it’s website, but there are a lot of benefits to regularly blogging for your business and company. There are a couple of reasons why blogging is important to SEO.

Blogging Is Important To SEO Results

New Content

How often do you update your website with new content? Probably not that often. With blogging, you are creating new content for your website.

Makes You An Expert

When you create content that answers a question or provides useful information to your readers, people will begin to see you as an expert in your industry and in turn establishing more business.

Generates Traffic

Blogging about topics that are current or are asked frequently can actually produce a lot of attention. If someone searches “How to maintain gutters” and you have a blog post dedicated to gutter maintenance, you are gaining an audience and generating more leads and traffic to your website.

Have A Higher Ranking

Because you are producing content that uses SEO keywords and topics that are searched frequently, you are able to improve your SEO ranking. This can also help when you want to have a lead over your competition.

Blogging is important for so many reasons and if you would like more SEO services that can really benefit your roofing company, give us a call at (800) 353-5758 today. We are ready to help you gain more leads and a wider audience.

 

True or False: SEO Facts

seo factsWhen you hear so much about something being said about a certain subject, it can prove to pretty difficult to determine what true and what’s false. But not to worry! The roofing Webmasters have you covered. Our SEO experts are here to give you the cold hard facts about SEO and how it can be incredibly beneficial for your roofing business.

  • Anyone can set up and maintain your site: Just because your family member or good friend has a degree in marketing or claims to know all about SEO doesn’t necessarily mean that they know what they’re doing. Neither of these is the same as being proficient in SEO and that’s where quality SEO companies, like the Roofing Webmasters, come in. It’s vital that you trust your website with someone who works with SEO day in and day out and are up to date wit the newest methods.
  • Set it and forget it: Most people think that once they have a website set up, that’s it. They think that they have nothing else more that they have to do and it’ll continue to increase in ranking. The truth is, web crawlers look for consistent action to happen on your site. If they see that it has been idle for quite some time, it can actually be harmful to the rankings.
  • The top spot is the only that matters: Everyone wants to be in that #1 spot in search rankings. Of course, it’s a goal to strive for, but it isn’t the only way to get increased traffic to your site. Making sure that you’re participating social media or even PPC will help you have a successful online presence.

When it’s all said and done, internet marketing is the direction that the world is going. And luckily for you, the Roofing Webmasters are in your corner to provide you with premium quality SEO services.Whether you’re looking to learn more about SEO facts or you’re looking to give you web presence a boost, pick up the phone and dial (800) 353-5758 now!

Benefits of Social Media for Your Business

There are many reasons to include a social media strategy as part of your marketing plan. Especially for service companies, there are endless opportunities for great social content. Plus, it provides a variety of benefits. Here are just a few of the benefits of social media for your business.

Engagement

benefits of social mediaWhile comments, likes, shares, and retweets don’t do much for your SEO, they are extremely useful when it comes to branding. Add some personality to your company social pages and be sure to interact with customers! Answer their questions, suggest tips, share personal stories, and provide updates about your business. This will encourage users to engage with your content, increasing their chances of making it to your website.

Traffic

One of the most important benefits of social media for your business in that it can increase your web traffic. By linking users to your website, you can direct them to specific service pages or your contact page. Plus, sharing content and creating more inbound links can help improve your SEO! This will help legitimize your website, which is especially important for new businesses.

Visibility

While ads can also help your visibility, social media goes a step further. Depending on which platforms you choose to utilize, you can expect to market to different user groups. Plus, each social platform has its own unique benefits. Facebook and Instagram make sharing photos easy, while many people enjoy Twitter for humorous posts.

Don’t have the time to execute a solid social media strategy for your roofing business? Call (800) 353-5758 and let the Roofing Webmasters help you with improving your SEO, social media, and more!

Is Mapping Really That Valuable?


Photo of MappingFor a business, visibility and marketing is everything.
With the emergence of social media and other outlets for consumers to find the services they seek, it is important more than ever to be visible online as well as locally. Long gone are the days of paper advertisements and word of mouth. Among many online services, there is one that is steadily being scrutinized by businesses; Local Mapping. It has become more popular to search for services using mapping apps, pointing the consumer to close by companies that meet their needs. How beneficial is this service?

The Benefits of Local Mapping

  • Control Of Your Image – When mapping your roofing company, you also populate everything, including contact numbers, addresses, and so on. This means that all of your information will consistently be up to date. You also manage your brand in this way, as reviews and imagery will be funneled through your mapped roofing profile.
  • Trust – When a customer searches and finds your roofing company using a mapping application, it builds their trust with your company. To customers, taking the time to ensure they know you are local and available means you are a real business and there for them. This also increases their engagement with your company, both online and in business.
  • SEO – For search engines, transparency is important. Local mapping allows you to connect all of your social media aspects, even your website, to the map. Much like the customers seeking up to date information, a search engine loves roofing companies with uniformity and thorough information.  Search engines, such as Google, rank these higher than others.
  • Visibility – The biggest benefit of local mapping is, or course, being seen. Whenever a customer types in your zip code, they see your company. All of your information is ready for them to see. This will draw people within your company’s service area.

This marketing tool is perfect for any roofing business looking to grab the attention of customers in their service area. With the days of paper ads gone and the mapping revolution here, there are just too many benefits to pass up. Interested in getting your roofing website started and having your business mapped? Call us today at (800) 353-5758!

Expert SEO for The Roofing Industry

Expert Content Marketing Specialists for all Roofing Companies

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The Importance of Customer Reviews for Your Web Design

When potential customers visit your roofing website, do they see reviews from happy customers? Customer Reviews - How Do You Measure Up?If not, you’re missing out on a key opportunity to stand out from the crowd of roofing contractors in your service area! Consumers love to see how you measure up to the competition, and honest reviews from real-life folks can go a long way in getting your phone to ring with new business.

Did you know that customer reviews and review site integration into your roofing company’s web design is actually a valuable aspect of SEO? It’s true! Search engines like Google and Bing are constantly monitoring for evidence online that your business is trustworthy and that you do what you say you do. This is their way of keeping the ‘net clean, so to speak, so that that when customers view search results for roofing services in your city, they’re getting helpful suggestions that will lead to transactions. Incorporating your stellar reviews from Yelp, Angie’s List, Google, or other review sites bolsters your internet marketing for roofing because it’s an added layer of authenticity and shows the search engines that your website is integrated and relevant. This translates to higher search rankings, which is the goal of effective roofer SEO, after all!

The higher you are in the results, the easier customers can find you for service quotes and to book you for roofing repairs!

Reviews in the Works

Don’t have any customer reviews yet? We can help you brainstorm methods for gathering those reviews so that we can integrate them into your website design. Unfortunately, we can’t get the reviews for you, and we certainly encourage representing honest, true reviews from customers. Search engines are quite savvy when it comes to suspicious-looking reviews, or even too many new reviews uploaded at the same time. Organically-generated reviews are as good as gold, even if they take some time to accumulate.

Want more tips for improving internet marketing and SEO for your roofing company? If so, call our team of pros at (800) 353-5758!

Hail Damage Leaves a Wake of People Who Need You

It has been a crazy year weather-wise across the whole country! While we are (hopefully) past the worst of the storms, there are still people throughout the nation who are dealing with hail damage and the Hail Damage - Your Neighbors Need You!aftermath of storm after storm. As a professional roofer, you have invaluable services to offer that are desperately needed, especially by your own neighbors. Many fly-by-night “contractors” are showing up in the wake of storms, littering towns with their signs and attempting to play on emotional decisions of homeowners and business owners who don’t know where to start when it comes to getting their property restored. You should be getting that local business!

If your online presence is non-existent, you’re likely missing all of those calls. Many folks have been so overwhelmed by the volume and intensity of storms that they’ve yet to begin major repairs, much less narrow down who they’ll trust with their valued property. The insurance aspect has also caused many to take a slow start when it comes to beginning to work on restoration, as anticipated complications of the whole claims process scares away potential customers who genuinely need repairs (sooner than later, at that).

Count on Us to Connect You to Your Customers!

There’s still time to throw your hard hat in the ring and capture some of the business that you know is out there! Hail damage repair searches have soared this year, and our expert team at Roofing Webmasters can help ensure that you have the right content and keywords throughout your site to show up locally so you can be there for your neighbors.

Call us right away at (800) 353-5758 and let us manage the search engine marketing for your business website. There are so many components that go into optimizing your company’s web presence on the internet so that you can stay competitive in the search engine rankings. But especially in emergency situations, such as hail damage and post-storm repairs, that’s how your potential customers are shopping and where you’ll need to be. Count on Roofing Webmasters to get you there!