The commercial roofing industry is very competitive. The competition stems from local saturation. For a commercial roofing business, the local area could have dozens of similar companies, with each of them vying for the same commercial roofing leads. So how do you become the proverbial[Read the Full Article]
Things have changed quite a bit since Nolen started Roofing SEO Webmasters 10 years ago. At that time, roofers would often call looking for “Roofing SEO” or “digital marketing for roofers.” After years of being screwed around by trash marketing, things changed. In 2020, most people inquire[Read the Full Article]
Getting screwed by roofing SEO companies is par for the course in 2020. The amount of disingenuous marketing “experts” has reached its peak. The sad part is that hard-working roofing contractors get hosed by whizkid marketers with bad intentions. Aside from the simple fact that[Read the Full Article]
When it comes to roofing SEO, things have changed a lot in the last 10 years. There was once a time when Google would reward content for the sake of it. Why? Because they had so few choices of what to crawl, index, and ultimately;[Read the Full Article]
We explore the death (or at least the induced coma) of door knocking and what it means for your roofing business.
As we are in the midst of the COVID-19 pandemic, our thoughts tend to be scattered, and we are having to re-evaluate our priorities. As a roofing contractor, you have probably experienced this. While your business is important to you, it can be hard to[Read the Full Article]
When Google hunts for the best contractors to list for local consumers, the search engine collects all the evidence it finds. Sure, website service pages can claim a business provides impact resistant shingle installation, but how often is the company really performing that service? The best[Read the Full Article]
In these times when uncertainty is the norm, you may be finding it harder than ever to keep up with Google reviews for your roofing business. Google reviews are actually suspended at the moment. While your customers can still submit their reviews they will not[Read the Full Article]
It’s fun to hear seasoned professionals talk shop about the SEO industry, and digital marketing as whole. In our latest podcast, our founder Nolen Walker dishes out some helpful insights into the history, present, and future of digital marketing for roofers. Learn a bit about[Read the Full Article]
Google Reviews drive business for thousands of service companies. While only one of many ranking factors, client reviews have been the deciding factors for homeowners for decades. It’s no wonder that Google also prizes this feedback as they consider which websites to rank highest. While[Read the Full Article]
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