This roofing SEO guide is based on my 10+ years in the SEO industry. But before I dive into all of the nuances of search engine optimization, I want to provide context as to why you might find this guide particularly helpful and relatable. I’m[Read the Full Article]
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How to Rank for Roofing Shingle Brands on Google
Have you ever wanted to rank your roofing company website for shingle brands like CertainTeed, GAF, Malarky, IKO, TAMKO, Owens Corning, and Atlas? It’s a good idea because many of your customers are searching for roofing companies with experience with these shingle brands. For example,[Read the Full Article]
105 Most Common Roofing Questions (on Google Search)
Below is a comprehensive list of the most common roofing questions on Google search. Our raw data comes from SEMRush, one of the most reputable tools for estimating the search volume of search engine queries. Our data evaluation comes from in-house research and data from our agency,[Read the Full Article]
Top 100 Roofing YouTube Searches (Keywords) in 2024
Check out our comprehensive list of the most searched roofing keywords on YouTube. We used the popular keyword research tool Ahrefs to collect this data. While Ahrefs is one of the most renowned keyword research tools, it is essential to remember that these numbers are[Read the Full Article]
54 Side-splitting Roofing Memes That’ll Make You ROFL
Roofing memes have become immersed in the roofing industry culture. There’s no denying that memes designed specifically for roofers are often hysterical and accurate while serving as a welcome diversion for contractors during breaks in the job. With that in mind, Roofing Webmasters presents 54[Read the Full Article]
How Roofers Can Target Homeowners on Facebook
As the founder of Roofing Webmasters, a digital marketing agency for roofers, prospective clients often ask me about targeting homeowners on Facebook. I fully understand their curiosity, as grabbing the attention of homeowners is one of the best ways to generate consistent roofing leads in[Read the Full Article]
A Roofer’s Guide To Search Generative Experience (SGE)
Google’s new Search Generative Experience, or SGE, will change search as we know it. Google presented its upcoming change to search engine results pages at its annual Google I/O conference. Most examples cited in Google’s presentation cover informational queries like “good bike for a 5-mile[Read the Full Article]
What is Digital Word-of-Mouth Marketing for Roofers?
Digital word-of-mouth marketing is the digital version of traditional word-of-mouth promotion. It involves building trust for your roofing company via person-to-person sentiments (i.e., consumer referrals). It is important because an estimated 90% of people are more likely to trust a recommended brand. Most roofers grew[Read the Full Article]
How ChatGPT May Impact SEO for Roofing Companies in 2024
ChatGPT’s impact on roofing SEO has become clearer after recent Google Updates, including the March 2024 Core Update. While Google does not prohibit all use cases of AI generation tools like ChatGPT, mass-producing roofing content to rank on search results violates spam guidelines. As a[Read the Full Article]
Don’t Patronize My Roofer Marketing (Podcast Episode)
When you pay money to a service provider, whether a digital marketing agency or a healthcare professional, you should refuse to be patronized. Most digital marketing agencies for roofers patronize their clients and tell them to increase their budget while insulting their intelligence. In today’s[Read the Full Article]