Local roofers have lagged behind other industries when it comes to promoting services through digital means. While some businesses have thrived on internet promotion, local roofing contractors have not fully capitalized on the internet’s powerful marketing influence. In 2019, roofers can use search engine optimization[Read the Full Article]
Employing a solid, strategic social media marketing plan for your roofing company is a great way to reach the millions of users who tap into social media on a daily basis. According to Pew Research Center, over 64% of U.S. adults aged 18-64 are on[Read the Full Article]
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One of the common SEO mistakes that we see roofers make — and all service providers, really — is relying on a stagnant website and overtly salesy content. Sure, you may check the box on social media marketing and even publish a steady stream of[Read the Full Article]
Roofing Companies sometimes have multiple business locations. This is generally a good thing since it illustrates financial success and indicates interest in your services. But it can become a tricky proposition when attempting to properly optimize your services online. Google likes things very clean for[Read the Full Article]
This marketing post is for roofing newbs with no money. Embarking on a new business venture can be both exciting & intimidating. There’s the lure of the unknown and its simultaneous threat. Wide-eyed optimists enter the realm expecting to become overnight successes while mild-mannered individuals[Read the Full Article]
Roofing websites have traditionally exhibited keyword stuffing which is a severely antiquated SEO content technique meant to boost search rankings. It worked quite well in the early of stages of Google since their algorithm was not advanced enough to properly interpret language. Fast forward to[Read the Full Article]
Last week we spoke about the importance of investing in a roofing website and we’ve heard from several of you who believe that a roofing website is overrated heading into 2019. You cite the presence of free organic channels like Google Maps, Facebook, etc. You[Read the Full Article]
Today’s Post & Podcast Will Cover: 1. What would Nolen Walker do if he were a roofer? 2. What mistakes do we see roofers make? So … What Would Nolen Do? (WWND) Nolen would invest in marketing and keep it going. As someone who once[Read the Full Article]
One of the most common questions from contractors is should I invest in a roofing website? Because there are so many online marketing channels available, some contractors feel they don’t need one. Others feel that web designers are artists who don’t understand much about SEO[Read the Full Article]
