Local roofers have lagged behind other industries when it comes to promoting services through digital means. While some businesses have thrived on internet promotion, local roofing contractors have not fully capitalized on the internet’s powerful marketing influence. In 2019, roofers can use search engine optimization[Read the Full Article]
When no one offers a solution to your problem, sometimes you have to become the answer! Through a strange adventure filled with twists and turns, a long time professional in the home security industry became the founder of an SEO and web design company. Nolen[Read the Full Article]
This is the tale of how a fresh-faced contractor with a brand new website managed to dethrone an industry champion…in two months. Learn how changes in local SEO (and some fancy software) made it all possible. If you’ve struggled to get ahead in search this[Read the Full Article]
Reviews and Consumer Research It seems that no matter how many roofing contractors we speak with over the years, the vast majority underestimate the value of online reviews. For years, client feedback has impacted local listings, brand perceptions, and lead generation. While we certainly understand[Read the Full Article]
The digital marketing world knows Google well for its secrecy, but not so much for subtlety. When the search engine giant drops a massive new update that potentially affects millions of businesses around the country, you can bet there will be a scramble to get[Read the Full Article]
Search marketing is an ever-changing landscape of Google policy changes, established practices, newly-minted tactics, and revolutionary software. Put simply, the rules and strategies that guide SEO (search engine optimization) change from year to year. Even our seasoned team of search marketing professionals have to actively[Read the Full Article]
We’ve all heard the tales of marketing disasters, but few professionals fully understand just how close they could be to losing serious business online. In our latest podcast, Nolen tells the scary story of how a once successful roofing professional last over two thirds of[Read the Full Article]
So much of our time in digital marketing is spent trying to sway people in the direction we desire. Call Now! Subscribe to Our Email! Get Your Free e-Book! Schedule a Free Inspection! Considering the inescapable volume of advertising and other marketing noise we hear[Read the Full Article]
Google will be rolling out an update known as BERT. In all, BERT will have an effect on 1 in 10 search queries. Still, that should not be considered a small update. After all, it is the biggest update that Google has implemented since they[Read the Full Article]
It’s a story we hear over and over again. A roofing contractor tells of how digital marketing companies have cheated them in the past. The frustration is so intense, so palpable at times, that contractors can’t even move forward and escape their situation. That’s the[Read the Full Article]
For those of you out there who have your own roofing company, you know how crowded the industry is and how difficult it can be to get the attention of prospective customers. After all, there are so many different roofing companies that are all vying[Read the Full Article]
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