With the new year upon us, now is a better time than ever to reevaluate your roofing website. If your online marketing campaign failed to perform up to expectations last year, your website could be partially to blame. If the problems with your website are significant enough, a professional redesign should be in order. To determine if your website should be redesigned in 2018, look for these signs:
Sign #1: Slow Loading Times
As information is distributed at the fastest rate in history, attention spans are growing shorter by the minute. If your website takes more than 2 seconds to load, it can be a death sentence of your online marketing. Common issues causing slow loading times are:
Cheap Hosting: If you are on a shared hosting plan it may be time to change providers
Clunky Code: Poorly designed web pages have clunky code that slows down loading times
Uncompressed Images: Failure to optimize images for the web can bog down your site
Sign #2: Not Mobile Friendly
Mobile search surpassed desktop years ago, and the number continues to rise with each passing month. You can test your mobile website with Google Mobile-Friendly Test. Problems with mobile presentation include:
Difficult Navigation: If your website doesn’t fit within mobile screen parameters it can make navigation nearly impossible and cause massive bounce rates
Stripped Down Version: Websites that don’t incorporate responsive design often present stripped down versions of their site on mobile
Unsupported Content: Using elements like flash on your website will not be supported on mobile devices and thus make your website look unprofessional
Sign #3: Poor Website Analytics
Thanks to free tools like Google Analytics and Search Console we can measure user behavior on our website. If your data for 2017 is less than inspiring, a redesign seems more than reasonable to consider. Metrics that indicate poor performance include:
Few Pages Per Session: This metric shows how many pages a visitor navigates to per session
High Bounce Rate: This metric shows how many user exit your site immediately
Low Conversion Rate: The rate at which users complete the defined call to action (i.e. phone number link)
Sign #4: Low Search Visibility
Your website can look amazing, but if it is not appearing in search results, there is something inherently wrong with it. This can range from the code used to design the website, to the URL structure used to categorize individual service pages. Test your rankings for the following:
Exact Match Keyword: Search your company name on Google and see what appears
Industry Keywords: Search something like “roof repair near me”
Local Keywords: Search something like “dallas tx roof repair”
Your content is only as good as its reach. This is as true for your social media marketing as it is for your company website. Just like effective SEO considers Google Algorithm updates while optimizing a website for search results, proper Facebook marketing should take the social platforms own algorithm into account.
Facebook recently announced major changes to it’s algorithm and it is bad news for business pages. Due to community feedback , Facebook will return to its original philosophy of highlighting friends and family in news feeds. While this severely limits the impact of your roofing company business page, there are steps you can take to maximize your chances of appearing in news feeds with this algorithm. They are:
Invest in Facebook Advertising
Free marketing has all but disappeared in the latest algorithm update. To guarantee sets of eyes on your roofing company brand, consider investing in Facebook Advertising. This way you can appear on advertising space in between family photos and friendly group messages. For roofing companies, this is the most effective way to reach Facebook users in 2018. Two million people use Facebook every month which is bound to include future customers.
Make Sure Your Website is Optimized
At the very least, your Facebook Business Page can still be indexed by Google and serve as an additional channel to attract customers. With that said, you should make sure your website is fully optimized so that Facebook can serve as a funnel to it. This strategy also helps create the best presentation when you upload links to specific web pages on your Facebook page. Pay special attention to header tags, title tags, and meta descriptions.
Share Valuable Content (No Spam)
It just got a whole lot more difficult for branded content to appear on news feeds. Why? Because people are sick of reading top 10 lists about irrelevant celebrities. By the same token, nobody wants to see a headline that says “A Roof That Can Withstand Tornadoes With Ease”. Anything that manipulates the user into clicking on the link (clickbait) is discouraged by the new Facebook algorithm update. From this point forward only share content that will actually help your followers.
Upload Videos Directly to Facebook
Many times company pages will post YouTube links which appear as videos on Facebook. With the new algorithm update it is especially important to upload the video directly to Facebook. Special consideration will be paid to “Live” videos which can consist of question and answer sessions that engage your audience. It is one of the only avenues left for business pages on Facebook.
For Roofer Facebook Marketing, call Roofing Webmasters at (800) 353-5758
If your roofing company plans to stay in business for the foreseeable future, you are going to have to learn how to handle negative reviews. Last year, 97% of consumers read online reviews for local businesses. The difference between a conversion and a loss can lie in the balance of your customer reviews. There are 3 components to review management for roofers. They are:
The best way to handle negative reviews is to prevent them from happening in the first place. There are steps each roofing contractor can take to prevent negative customer reviews. They are:
Accessibility: Making your customer service available on a wide range of platforms gives customers a chance to discuss complaints before they resort to negative reviews
Customer Care: Treating customers with respect via all forms of communication significantly lowers the probability of negative response
Encouragement: Don’t act like you have something to hide, link your review profiles on your website and email signature as if to say that you welcome reviews from your customers
Performance: Do a great job on your roofing services and you are unlikely to see any negativity
It’s not a perfect world, and even the most reputable companies will receive a negative review from time to time. As long as you’ve taken all the necessary steps for prevention, a few outlier reviews won’t impact your bottom line.
There’s not much you can do about a bad review if you don’t know it exists. Review monitoring is an important aspect of your reputation management. Luckily, many of the most popular review platforms offer alert systems that will notify your business whenever a negative review is left. Some of the most common places to look are:
Better Business Bureau: A longstanding business watchkeeper
Facebook: The most popular social media platform
Google My Business: The most visible review site that appears right on search results
Yelp: Known as “the review site” in many circles
Setting up alerts is the best way to monitor bad press. It doesn’t hurt to look over each of these platforms on a weekly basis to gauge how customers are responding to your services. The more feedback you can get, the more you can improve aspects of your customer service.
Once you are alerted of a negative review, the best thing to do is respond to it ASAP. But before you do so, make sure you know exactly how you want to respond. Remember, this is public discourse between you and a customer, and optics matter. Responses should be:
Customer-Centric: Put the customer first, even if they’re wrong
Professional: Refrain from any insults or discouraging language
Solution Oriented: Offer solutions based on the complaint of the customer
Timely: Nobody wants to wait weeks or months to hear back, so respond ASAP
Think of negative reviews as a PR opportunity for your roofing business. It’s free publicity to other prospective customers who will be impressed with the professionalism of your responses. As long as you keep the customer first, your business can learn and grow from these bits of feedback.
The final step to handling bad reviews is investigation. After responding to a negative review publicly, it is best to attempt to contact the customer privately and see if you can further resolve the matter while also acquiring valuable feedback. Follow up investigations should be:
Declarative: Make the customer feel “right” and consider offering a coupon of some sort
Inquisitive: Try to collect specific information about what they feel went wrong
Personal: Call the person by their name and try to make them feel as if you truly care
Progressive: See if you can reach a mutual understanding and have the review removed or amended
If you control what you can, you will find that the majority of your reviews will be positive. The attentiveness to customers is ultimately what will decipher a company with a positive online reputation vs. one with a poor one. If you would like to discuss roofer reputation management, call us at (800) 353-5758.
As a roofing company looking to market your service online, you’ll need a professionally designed website and a domain name. Sometimes, roofing companies overlook the importance of choosing the right domain name for their website. It can actually make a monumental difference in how efficiently and effectively your website is marketed to the consumers it must reach for customer acquisition. A good roofing company domain name is:
Every good domain name incorporates the company brand. This means implementing your business name, or an abbreviation of it, within the domain name itself. It is important to note that not all domain names are available. Your company name might already have been claimed by someone with the same name in a different industry and location. In cases like that, you must get creative with abbreviations and the adding of additional words, sometimes known as long tail keywords.
Think about the places your domain name is going to be listed on. Business directories like Google My Business, social media networks like Facebook, business cards, email signatures, etc. In each chase, you want your domain name to be concise, easily readable, and easy to remember and type. People aren’t going to remember something very long and in depth, they would rather see short and simple, and recall it easily through their memory.
One of the major mistakes roofing companies make when choosing a domain name is picking a suffix besides dot com. They might pick, dot net, dot info, or dot org (which is ok in some cases). But for the purposes for local roofing companies, dot com’s are a must have. Studies suggest that they are better for SEO, and that 75% of all links go back to dot com domains. The field might be more limited, and you might have to get more creative, but anything other than a dot com suffix is not an option for local roofers.
The #1 Roofing Company for Domain Names
At Roofing Webmasters, we offer domain name registration for roofing contractors throughout the United States. We will discuss your options, in depth, so that we can make a mutual decision that you will be happy with, and will work well for SEO purposes. We have been working with contractors in the roofing business for years, and know exactly what it takes to get them ranking on the top of Google search engine results pages (SERPs). Call (800) 353-5758 to further discuss choosing a roofing company domain name.
Like food and sleep for human beings, roofing contractors need leads to survive. The question in 2018 and beyond, is what is the best way to generate roofing leads? Roofing Webmasters has come up with a list of 4 great concepts to generate roofing leads for your local business.
1. Facebook Advertising
Facebook is the #1 Social Media platform in the world. According to Sprout Social, Facebook has more than 2 billion active monthly users. It also has one of the most comprehensive lead generation advertising options available to roofers. Facebook advertising offers the following:
CTR Proficiency: Studies indicate FB receives higher than average CTR
Expansive Data Analytics: Facebook Insights allow advertisers to measure and improve campaigns
Geo-Targeting: Target areas and demographics you know you can service and need you most
Mobile Accessibility: Most FB users are on the go, on their smartphones, which is a great place to reach them
2. Organic SEO
If you have the time and resources, organic SEO can serve as a long term lead generation asset for roofing companies. Though it takes, time, expertise, and know-how, both to implement and maintain, it is worth it if you have the tools at your disposal. SEO helps generate roofing leads in the following ways:
Keyword Efficiency: Long tail keywords can reach a demographic competitors are ignoring
Sustainability: With consistent organic SEO, you can be plainly visible to prospective customers for decades upon decades
Traffic Relevance: Proper SEO attracts prospective customers with high conversion potential
User Experience: Organic SEO focuses on user experience, which has always been the best lead generation tactic
3. Classifieds / Ads
Craigslist and sites like them can have mixed results. It doesn’t hurt to check the classifieds now and again for people looking for roofing contractors. You can also post your own advertisements offering such services. With location mapping, you can reach the demographic you are best able to service. Classifieds are convenient because they are:
Convenient: As a digital newspaper of sorts, this is a simple way to look for leads
Fast: Easy to search for leads, and post services quickly
Cheap: Costs nothing to look for leads, and either nothing or very little to post an Ad
Local: Reaches your target location quickly
4. Hire Roofing Webmasters
As roofing contractors, all of these ideas seem great but your ability to find time to complete the necessary tasks is left in question. Luckily for you, Roofing Webmasters is a full service SEO marketing company. We offer Organic SEO, PPC, Social Media Management, and Web Design. Each of our services will help you generate the roofing leads you need. Some ways we differ from other marketing companies include:
Affordability: You won’t find a more inclusive, expansive marketing service for such a nominal price
Holiday Discount: As part of the upcoming holiday season, we are waiving our activation fee effective immedietly
Reputation: We’ve been around, and if you talk to the roofers we’ve worked with, they can tell you how committed we are to excellence
Specificity: We are a company designed specifically for roofers, and know exactly what their audience looks for
Call (800) 353-5758 to Discuss Your Lead Generation Options With Roofing Webmasters
Google AdWords might seem overrated to some in the roofing industry. And if used improperly, it can certainly be a waste of money. Besides that, the process of attracting clicks, acquiring leads, and converting customers is easier said than done for many roofing contractors. As a company that specializes in this industry, Roofing Webmasters has learned quite a bit over the years about what elements make up a successful roofer PPC campaign. Our findings are not just theories, but they are based on running hundreds of PPC campaigns for roofing companies just like yours. The primary elements are:
There is a misconception about paid search campaigns. The popularity of the technique has produced a convoluted viewpoint about what does or does not constitute success. We have gotten away from common sense marketing, and headed into a space of irrelevancy. For roofers, the only thing that should matter, is the bottom line; ROI. And to have a positive ROI, budgets must be set strategically. Your budget should be:
Capped: Every budget should have a threshold it cannot pass
Dependent: Your budget (within its confides) should depend on market opportunity
Flexible: Each budget should posses an ability to adapt based on unforeseen variables
Some of the above concepts might seem like they conflict, but that is not the case in reality. While you want to set definite caps for your budget, you want to maintain the ability to adjust within those constraints. Producing a net gain is all about reading the market, and adjusting as you move along.
An abundance of Google AdWords measurement tools exist. Besides the popular and effective Google Analytics, free tools like Free AdWords Performance Grader from WordStream are also available. With so many ways to measure PPC success, there is no excuse not to monitor every aspect of the campaign. Some of the best metrics to look at are:
Click Through Rate: Percentage of users who click on the ad
Conversion Rate: Percentage of users who complete a defined call to action
Quality Score: Google’s rating of your campaigns value as it pertains to ad quality and keyword relevance
Measurements are so important because they help us make adjustments based on new information. Those adjustments lead to positive ROI for the advertiser. One of the main reasons so many companies lose money on campaigns is because they assume their responsibilities are over once the launch first takes place. This couldn’t be further from the truth. Successful campaigns require continual adjustments.
Before you can expect to generate ROI from a pay per click campaign, you have to do extensive research on your audience, and market opportunity. Too many contractors rush their campaigns in hopes of fast results. While some of the appeal of PPC is based on how quickly it works, it won’t work at all if insufficiently researched. Before you launch a campaign, you should consider:
Competition: How competitive certain industry keywords are, and how many ads are fighting for the same ones
Demand / Supply: The number of people needing roofing services at a given time in a specific location, versus the amount of companies who can supply them
Location: As referenced above, the geographic locations of potential consumers along with the supply and demand within the area
Season: The time of year — during hail season, for example, there will be greater opportunity for hail storm PPC
The great thing about AdWords is that it offers Keyword Planner for many of your research needs. Besides that tool, contractors can invest in SEMRush, SpyFu, Moz, and other popular products to get a more expansive research profile. Understanding that Google is the most popular search engine in the world sheds light on exactly how extensive their usage is. Almost all of your competitors are using, or considering using; AdWords. Call (800) 353-5758 to talk with a roofing PPC expert about your next campaign.
Keyword research is not as simple as it once was. For roofing contractors, everyone in the industry is fighting for the same keywords. So what is the solution? Thinking outside the box. When roofing contractors perform keyword research in 2017-2018 and beyond, they should focus on the underlying theme of the keywords. Follow this guide to get ahead of competitors:
Step 1: Defining an Audience
Before you research any keywords, you must define an audience. This should be fairly simple in the case of roofing contractors. But be careful not to oversimplify. Be detailed. Ask questions. For example, if you offer roofing services, but don’t sell roofing products, you have to differentiate from customers looking for services and customers looking for roofing products. Let’s list a mock profile of our target audience:
Homeowners in (City, ST)
Homeowners in (City, ST) with roof problems
Homeowners in (City, ST) with roof problems looking for services
As you can see, the audience profile evolved from the basic “homeowners” to a more detailed description of what the target audience is actually looking for. Once you can form that profile, you can move on to step 2 of the process.
Step 2: Making a List
The previous step gave us a defined audience profile. From there you can develop a list of possible search queries. As experts in the industry, we have a large list of roofing keywords that will help you get started. Similarly, your position as a roofing contractor can probably spark some good keyword ideas. Let’s start with these:
roofers near me
storm roof damage repair near me
shingle roof installation
tile roof installation
roof leak (City, ST)
roof replacement near me
chimney not working (City, ST)
What we did was take some common roofing problems and combine them with the local term “near me”. Google will customize results based on the user’s location, so the proximity of your business will correlate with the “near me” search qualifier. After generating this list, you can move on to step 3.
Step 3: Choosing a Keyword Tool
To gather data about keywords, you will need a keyword research tool. Several options are available, but most require a subscription. Google Keywords Planner can be used if you have an AdWords account already set up. If you are looking for the best paid keyword research tools, consider Moz Keyword Explorer and SEMRush. From there you will want to measure:
Cost Per Click (CPC)
Metrics will vary depending on the keyword tool you utilize. For example, Moz offers opportunity and priority metrics, while SEMRush uses KD percentage, which stands for keyword difficulty. The goal is to gather as much data as possible to make an informed keyword list. The more information you have at your disposal, the more precise your campaign will be.
Step 4: Refining Your List
With the new information, roofers now have a much better idea of which keywords to target. From your original list of keywords, and the added keywords from “related keywords”, you’ll want to create a master list — the list you are going to use to optimize your content. Pick your top 5 keywords based on all the available information, and list them. For example:
roofing services near me
shingle roof repair (City, ST)
roofer near me
residential roof repair near me
tile roof repair near me
You have now completed your keyword research process. From here you will transition to content marketing and search engine optimization. Keep in mind, you can use the same research process for individual service pages as well. If you have a page like “Commercial Roofing Services” you can get a more detailed keyword list for that particular page. For assistance with your internet marketing, give Roofing Webmasters a call at (800) 353-5758.
Keeping track of the latest marketing trends, 60% of people prefer online video platforms to live TV. What does this mean for local roofing contractors? It means pull the investments from your local TV advertisements and redistribute the money towards a YouTube strategy. By 2025, 50% of users under age 32 will not subscribe to a paid television service. The time is now to shift your attention towards on demand video content, and YouTube is the most accessible and efficient place to start.
Phase 1 – Developing a Strategy
Before you even think about how to create video content, you must create an outline for what you want to accomplish through video marketing. To do that, focus on the following criteria:
The first step in the process is market research. Using Google AdWords and other SEO tools, roofing contractors can develop a list of video keywords to target on YouTube. Video keywords usually correlate pretty directly with standard keyword research. Pay special close attention to “How To” keywords. For example “how to repair a shingle roof” would be a high potential video keyword.
Perhaps the most important element to your YouTube strategy will be defining an audience. Depending on how long you’ve been in the business, you should have some pretty solid data on your target audience and how to appeal to them. In the case of video, the target demographic is going to be 18-49 year old’s. While that does not make up all of your potential customers, the 29-49 range will certainly make up a large portion of it.
Phase 2 – Defining an Objective
Now that you know what your strategy is based on market research, you have to define how to implement that strategy into your marketing campaign. To do that, you must focus on the following:
As with any marketing venture, your goals must be measurable. Define some goals that you aspire to accomplish through video marketing. Perhaps it’s a sales oriented goal like percentage of customers gained per marketing dollar. Or maybe it’s more about brand awareness with metrics like total views and impressions. In any case, write down your goals and make them measurable.
To produce an optimal video marketing campaign, you should place a timetable on the implementation of your strategy. This can be something like 1 month, 3 months, over even a year. The time limit is important for both accountability and measurement purposes. Projects that lack a defined time period often tend to be put off in place of higher priority activities. Make this one a priority by defining a roll out period.
Phase 3 – Creating Video Content
Once you have set up a strategy and defined an objective, the hardest portion of your video marketing campaign must take place. Though it will cost some money to produce high quality video, using the right tools can minimize the expenses. Consider the following:
Most newer phone models record fairly high quality video. The main hurdle will be the sound quality. Consider investing in a camera microphone like the Lavalier Lapel Microphone which only costs $20 on Amazon. This mic is considered perfect for YouTube videos as it can clip right onto the subject of the video. For only $20 your potential ROI will be outstanding when you consider the potential marketing returns from your video content.
After you record some videos you will have to upload them to YouTube. Creating a video channel is a simple task but you must optimize it for search. Use the keyword list you generated in Phase 1 and apply them to your tags, metadata, and description. In addition, upload your company logo, and use it as a watermark on your videos. Remember to upload custom thumbnails for your videos as well.
Phase 4 – Performance Measurement
So the hard part is over. You have developed a strategy, defined an objective, and created and branded your video content. Now all you must do is measure its success and adjust and improve based on the data you analyze. Use the following tools for measurements:
YouTube makes it simple to measure data by offering YouTube Analytics for all users. Check out the YouTube Analytics basics to learn how to generate reports for your videos. The wide array of available metrics, from traffic sources to watch time make consistent improvement a very realistic option for content creators. You can even check out the demographics of your viewers to better define your market reach.
All roofing contractors have a common goal of generating more online leads. The disagreement is about how to get there. Some roofing websites rely on Pay Per Click advertising, while others invest all of their resources into organic Search Engine Optimization. While both of these techniques have proven to be successful when properly implemented, there is one common theme between websites that rank well on Google SERPs, and that is strong web design.
Without a professionally designed website, all the SEO and PPC resources in the world will not give you a decided advantage over competitors. Why is this the case?Google answers this question by stating; if you haven’t made your website mobile-friendly, you should. Google now prioritizes websites that have mobile-friendly designs, in order to meet the needs of local searchers who primarily search on mobile devices.
Elements of strong web design
Below you will find the primary elements of strong website design:
Expedient: Part of good web design is speed efficiency, if your website takes too long to load, visitors will exit, increasing your bounce rate, and affecting your ranking
Navigable: Looking nice is one thing, but if your website can not be navigated with ease, you might as well delete it, because users on mobile devices will want to move around your website quickly and efficiently
Responsive: Not only should your website display optimally on mobile devices, but also on desktop and tablet as well, the best way to accomplish that is through responsive web design
Visually Engaging: It’s no secret that certain websites just “look better” than others, and its usually the result of talented web designers creating visually engaging graphics
How Design Translates to Leads
Sometimes SEO companies can over-complicate the process of customer acquisition. The mathematics of the lead generation equation are simple:
Better design = higher local ranking = more mobile visitors = new roofing leads
As you can see, there is a direct correlation between web design, and roofing leads. Roofing websites who decide to invest in elite web design, are the ones who will dominate the local market in 2017-18 and beyond. For web design services designed to generate more roofing leads, call us at (800) 353-5758.
At Roofing Webmasters we create and optimize websites for local roofing companies throughout the United States. Most roofing contractors come to us with an existing website that is not generating any leads and not ranking well on Google SERPs. When evaluating their websites, a common thread links each of them; simple SEO mistakes. If you are interested in roofer SEO services call us at (800) 353-5758. The 5 most simple SEO mistakes for roofers are:
1. No URL Hierarchy
Too many websites fail to develop a URL hierarchy before they launch their website. As a result, their content is disorganized and tough for users to follow. When we create our websites for roofing contractors, we always develop a pre-planned hierarchy that consists of the following qualities:
Main Pages: Your Home page, About Us page, and Contact us page
Parent Pages: Your top level service pages
Child Pages: Your subcategories of service pages
Internal Blogs: Your blog posts
Developing a URL hierarchy ensures that users can easily navigate your website in a way that is cognitively reasonable. It also helps you later on when you create your internal link structure, as pages will lead to and from each other in places of context relevance. Remember, don’t start adding content to your website, until you have planned an agreed upon site structure.
2. No Image Optimization
There could not be a more simple SEO factor than filling out image ALT text. In fact, the task is so easy to complete, that it’s actually frustrating to see so many websites fail to utilize it. With that said, the lack of attention to detail from other websites, actually creates an opportunity for yours. Optimize your images in the following ways:
File Name: Before uploading your image to the site, rename the file to a relevant name like residential-roofing-services.jpg
Title: Name your image the same as your file name — just eliminate the dashes, i.e; “Residential Roofing Services”
Alt Text: The Alt texts exists for visually impaired people to understand what the image is, therefore your ALT text should describe the image
Description: The description exists for when people use Google image search, and scroll through the results
It’s hard to overstate how simple image optimization actually is. With a small amount of effort, roofing contractors can improve the ranking value of their website. That will lead to increased customer leads, and more business for your roofing company. For SEO image optimization call (800) 353-5758.
3. No Meta Description
Just like image optimization, meta descriptions or so simple to fill out, that it’s perplexing why they are so often left blank. Meta descriptions are the lines of text that appear under your search results on Google, Bing, and other search engines. If left blank, they will default as text pulled from your first paragraph of content. Well optimized meta descriptions should include:
160 Characters: Meta descriptions should fit within the 160 character limit or they will be cut off on SERPs
Call to Action: Market to search engine users before they even reach your site, by placing a call to action within the meta description
Engaging Keywords: Meta descriptions are a preview of your content, so the goal is to entice users to click the link, by engaging them
Meta descriptions should fall somewhere in the range of 150 and 160 characters. Google has their own meta description at 159 characters, giving website managers a good indication where they should be. Remember, this text will be the first representation of your website for search engine users, making it a significant marketing factor for roofing contractors.
4. No Sitemap
Sitemaps are a little more advanced than images, and meta descriptions. Still, every website should have them. Google uses sitemaps to crawl your website, and properly market it to users across the web. Sitemaps can be uploaded in XLM, RSS, and Text formats. Roofing company websites should take the following steps for developing a sitemap:
Step 1: Determine which pages you want Google to index Step 2: Choose a sitemap generator of your choice Step 3: Use Google Search Console Sitemaps Testing Tool to test your sitemap Step 4: Add the sitemap to your robots.txt file and include “Sitemap: http://example.com/sitemap_location.xml”
By completing these steps, you enhance your roofing company website’s marketing potential. Google can more effectively display your website to users, and help you generate more relevant traffic. While many websites still fail to properly upload a sitemap file, Roofing Webmasters can handle all of that for you with our roofer web design services.
5. No Header Tags
For those familiar with the internet marketing industry, the idea of not using header tags for your content might seem like blasphemy. Still, several roofing websites across the internet fail to use proper header tags within their content. Some confusion exists about the use of H2 and H3 header tags in particular. Your header tags should serve the following purposes:
Your H1 is essentially the title display for your page, and it’s what search engines will interpret as the primary header — H1s should never be used more than once per page.
Your H2 serves as a sub-division of your content and can be used multiple times throughout a page, to effectively organize content.
Your H3 is a subset of the subset, meaning you can break your content down even further than your H2s have already — and like H2s, H3s can be used multiple times per page.
Properly implementing header tags in your content pages makes a huge difference for SEO. Headers allow users to interpret your content in the way you intend it, and also communicates the structure of your content to search engines like Google. The most important thing is to not use your H1 more than once per page, as it can cause major problems when Google crawls your site. Call (800) 353-5758 for roofer SEO services.