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Keyword research is not as simple as it once was. For roofing contractors, everyone in the industry is fighting for the same keywords. So what is the solution? Thinking outside the box. When roofing contractors perform keyword research in 2017-2018 and beyond, they should focus on the underlying theme of the keywords. Follow this guide to get ahead of competitors:

Step 1: Defining an Audience

Before you research any keywords, you must define an audience. This should be fairly simple in the case of roofing contractors. But be careful not to oversimplify. Be detailed. Ask questions. For example, if you offer roofing services, but don’t sell roofing products, you have to differentiate from customers looking for services and customers looking for roofing products. Let’s list a mock profile of our target audience:

Homeowners

Homeowners in (City, ST)

Homeowners in (City, ST) with roof problems

Homeowners in (City, ST) with roof problems looking for services

As you can see, the audience profile evolved from the basic “homeowners” to a more detailed description of what the target audience is actually looking for. Once you can form that profile, you can move on to step 2 of the process.

Step 2: Making a List

The previous step gave us a defined audience profile. From there you can develop a list of possible search queries. As experts in the industry, we have a large list of roofing keywords that will help you get started. Similarly, your position as a roofing contractor can probably spark some good keyword ideas. Let’s start with these:

roofers near me

storm roof damage repair near me

shingle roof installation

tile roof installation

roof leak (City, ST)

roof replacement near me

chimney not working (City, ST)

What we did was take some common roofing problems and combine them with the local term “near me”. Google will customize results based on the user’s location, so the proximity of your business will correlate with the “near me” search qualifier. After generating this list, you can move on to step 3.

Step 3: Choosing a Keyword Tool

To gather data about keywords, you will need a keyword research tool. Several options are available, but most require a subscription. Google Keywords Planner can be used if you have an AdWords account already set up. If you are looking for the best paid keyword research tools, consider Moz Keyword Explorer and SEMRush. From there you will want to measure:

Search Volume

Competition

Opportunity

Cost Per Click (CPC)

Related Keywords

Metrics will vary depending on the keyword tool you utilize. For example, Moz offers opportunity and priority metrics, while SEMRush uses KD percentage, which stands for keyword difficulty. The goal is to gather as much data as possible to make an informed keyword list. The more information you have at your disposal, the more precise your campaign will be.

Step 4: Refining Your List

With the new information, roofers now have a much better idea of which keywords to target. From your original list of keywords, and the added keywords from “related keywords”, you’ll want to create a master list — the list you are going to use to optimize your content. Pick your top 5 keywords based on all the available information, and list them. For example:

roofing services near me

shingle roof repair (City, ST)

roofer near me

residential roof repair near me

tile roof repair near me

You have now completed your keyword research process. From here you will transition to content marketing and search engine optimization. Keep in mind, you can use the same research process for individual service pages as well. If you have a page like “Commercial Roofing Services” you can get a more detailed keyword list for that particular page. For assistance with your internet marketing, give Roofing Webmasters a call at (800) 353-5758.

Keeping track of the latest marketing trends, 60% of people prefer online video platforms to live TV. What does this mean for local roofing contractors? It means pull the investments from your local TV advertisements and redistribute the money towards a YouTube strategy. By 2025, 50% of users under age 32 will not subscribe to a paid television service. The time is now to shift your attention towards on demand video content, and YouTube is the most accessible and efficient place to start.

Phase 1 – Developing a Strategy

Before you even think about how to create video content, you must create an outline for what you want to accomplish through video marketing. To do that, focus on the following criteria:

Keyword Research

The first step in the process is market research. Using Google AdWords and other SEO tools, roofing contractors can develop a list of video keywords to target on YouTube. Video keywords usually correlate pretty directly with standard keyword research. Pay special close attention to “How To” keywords. For example “how to repair a shingle roof” would be a high potential video keyword.

Target Audience

Perhaps the most important element to your YouTube strategy will be defining an audience. Depending on how long you’ve been in the business, you should have some pretty solid data on your target audience and how to appeal to them. In the case of video, the target demographic is going to be 18-49 year old’s. While that does not make up all of your potential customers, the 29-49 range will certainly make up a large portion of it.

Phase 2 – Defining an Objective

Now that you know what your strategy is based on market research, you have to define how to implement that strategy into your marketing campaign. To do that, you must focus on the following:

Measurable Goals

As with any marketing venture, your goals must be measurable. Define some goals that you aspire to accomplish through video marketing. Perhaps it’s a sales oriented goal like percentage of customers gained per marketing dollar. Or maybe it’s more about brand awareness with metrics like total views and impressions. In any case, write down your goals and make them measurable.

Time Management

To produce an optimal video marketing campaign, you should place a timetable on the implementation of your strategy. This can be something like 1 month, 3 months, over even a year. The time limit is important for both accountability and measurement purposes. Projects that lack a defined time period often tend to be put off in place of higher priority activities. Make this one a priority by defining a roll out period.

Phase 3 – Creating Video Content

Once you have set up a strategy and defined an objective, the hardest portion of your video marketing campaign must take place. Though it will cost some money to produce high quality video, using the right tools can minimize the expenses. Consider the following:

Video Recording

Most newer phone models record fairly high quality video. The main hurdle will be the sound quality. Consider investing in a camera microphone like the Lavalier Lapel Microphone which only costs $20 on Amazon. This mic is considered perfect for YouTube videos as it can clip right onto the subject of the video. For only $20 your potential ROI will be outstanding when you consider the potential marketing returns from your video content.

Video/Channel Branding

After you record some videos you will have to upload them to YouTube. Creating a video channel is a simple task but you must optimize it for search. Use the keyword list you generated in Phase 1 and apply them to your tags, metadata, and description. In addition, upload your company logo, and use it as a watermark on your videos. Remember to upload custom thumbnails for your videos as well.

Phase 4 – Performance Measurement

So the hard part is over. You have developed a strategy, defined an objective, and created and branded your video content. Now all you must do is measure its success and adjust and improve based on the data you analyze. Use the following tools for measurements:

YouTube Analytics

YouTube makes it simple to measure data by offering YouTube Analytics for all users. Check out the YouTube Analytics basics to learn how to generate reports for your videos. The wide array of available metrics, from traffic sources to watch time make consistent improvement a very realistic option for content creators. You can even check out the demographics of your viewers to better define your market reach.

If you require assistance with your YouTube strategy for roofers, call Roofing Webmasters at (800) 353-5758.

You’ve followed Roofing Webmasters search engine optimization strategy, and now your business is growing at a higher rate than ever before. What is next? The answer is; maximizing your service area. Call (800) 353-5758 for roofer search engine optimization.

How to Maximize Your Service Area

Before thinking on a larger scale, roofing contractors should maximize their local service areas. But how do i maximize my local service area? Through keyword research, quality content, and online citation sources. More than likely, there is an untapped base of customers right in your area. At the very least, your roofing company should focus on:

Brand Recognition

To truly maximize your local potential, your roofing company logo must be somewhat recognizable in the community. Upload your logo on your main website, your online listing directories, and each of your social media profiles: Your logo should be visible in the following places:

• Main Website: Homepage, About Us page, Contact Us page
• Online Directories: Google My Business, Yelp, Angie’s List, etc.
• Social Media: Facebook, Twitter, Linkedin, etc.

Make sure your logo is the same on each website, and if you’ve recently updated the design, make sure you go back and replace the logo on each social media profile, and online directory. Consistency is a critical element of brand recognition. You don’t want customers confused, but rather to definitively associate your brand with one logo.

Keyword Placement

Many unhappy roofing contractors we talk to are only optimizing for very competitive keywords. There are hundreds of long tail keyword opportunities, that can be taken advantage of. If you are truly looking to maximize your service area, you should follow these keyword practices:

• Keyword Research: Using Google’s Keyword Planner, roofing contractors can get an idea of the competition level for specific keywords
• Keyword Density: Avoid keyword stuffing in your content, and only place the keyword where it makes sense to the user, and properly markets your services
• Keyword Diversity: Don’t put all your eggs in one basket, and try ranking for multiple keywords, so that you can diversify your assets

Content is king. But keywords exist within that content, to help attract potential customers to your roofing company website. Keyword stuffing is against Google’s standards, and keyword placement should only be utilized within the context of Google Webmaster Guidelines.

Search Visibility

So you’re probably thinking, “I already am visible, and my business is growing”. Yes — growing, meaning an ongoing process that should not stop after initial success. Too many roofing contractors make the mistake of trying to expand their service areas too quickly. If you can honestly say that you’ve maximized every aspect of local search optimization, then you can move on. Get the most out of the following search visibility tactics:

• Directory Listings: It might sound like a broken record, but there are far too many roofing companies, even successful ones, that are leaving customers on the table by not claiming and optimizing their citation sources
• Organic Search: So you’re #3 for your local roofer SEO keywords, but what’s stopping you from #2, or from #1? Make it your objective to reach the top spot
• PPC: Have you ever really launched a fully optimized PPC campaign, meaning one with specific location targeting, researched keywords, and market inefficiency monitoring? If not, you could be missing out on a large base of customers

So yes, growing your local roofing company is an outstanding accomplishment, but before you look to parlay your hard work into even harder work, try to maximize your local service area as completely as possible. If you believe that you have maxed out your value in the local community, service expansion becomes a legitimate marketing option. Call (800) 353-5758 to discuss roofer SEO management.

April is almost here and that means that a lot of severe weather is upon us. A lot of homeowners and renter’s homes will be affected by high winds, tons of rain, and maybe even some hail. That is where a quality and professional roofer comes in. In order to help potential customers, they need to be able to know where to reach you and know what kind of services you provide. With the right website optimization, customers will be able to find your roofing business a lot easier and turn to you for help.

A lack of online presence can really affect your business. With little to no content, web design, or even social media, it can be hard for potential customers to find your business. It doesn’t matter if you are the best roofer in the whole city if you aren’t ranked high on search engines, potential customers won’t be able to find you and use your services. This is where we come in. At Roofing Webmasters, we want to help you reach a larger audience with our SEO services. With SEO optimization services we will be able to help you rank better, produce original content for you, give your website a new design, and help your social media presence.

We are experts in SEO and will be able to give you services that will help bring more phone calls and website traffic to your business. If you would like to learn more about what Roofing Webmasters does and how it can help your roofing business, give us a call at (800) 353-5758 today.  

There are a lot of reason why blogging is important to SEO results. It might seem like blogging is a waste of time for your business and it’s website, but there are a lot of benefits to regularly blogging for your business and company. There are a couple of reasons why blogging is important to SEO.

New Content

How often do you update your website with new content? Probably not that often. With blogging, you are creating new content for your website.

Makes You An Expert

When you create content that answers a question or provides useful information to your readers, people will begin to see you as an expert in your industry and in turn establishing more business.

Generates Traffic

Blogging about topics that are current or are asked frequently can actually produce a lot of attention. If someone searches “How to maintain gutters” and you have a blog post dedicated to gutter maintenance, you are gaining an audience and generating more leads and traffic to your website.

Have A Higher Ranking

Because you are producing content that uses SEO keywords and topics that are searched frequently, you are able to improve your SEO ranking. This can also help when you want to have a lead over your competition.

Blogging is important for so many reasons and if you would like more SEO services that can really benefit your roofing company, give us a call at (800) 353-5758 today. We are ready to help you gain more leads and a wider audience.

 

When you hear so much about something being said about a certain subject, it can prove to pretty difficult to determine what true and what’s false. But not to worry! The roofing Webmasters have you covered. Our SEO experts are here to give you the cold hard facts about SEO and how it can be incredibly beneficial for your roofing business.

• Anyone can set up and maintain your site: Just because your family member or good friend has a degree in marketing or claims to know all about SEO doesn’t necessarily mean that they know what they’re doing. Neither of these is the same as being proficient in SEO and that’s where quality SEO companies, like the Roofing Webmasters, come in. It’s vital that you trust your website with someone who works with SEO day in and day out and are up to date wit the newest methods.
• Set it and forget it: Most people think that once they have a website set up, that’s it. They think that they have nothing else more that they have to do and it’ll continue to increase in ranking. The truth is, web crawlers look for consistent action to happen on your site. If they see that it has been idle for quite some time, it can actually be harmful to the rankings.
• The top spot is the only that matters: Everyone wants to be in that #1 spot in search rankings. Of course, it’s a goal to strive for, but it isn’t the only way to get increased traffic to your site. Making sure that you’re participating social media or even PPC will help you have a successful online presence.

When it’s all said and done, internet marketing is the direction that the world is going. And luckily for you, the Roofing Webmasters are in your corner to provide you with premium quality SEO services.Whether you’re looking to learn more about SEO facts or you’re looking to give you web presence a boost, pick up the phone and dial (800) 353-5758 now!