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Developing Roofer Content for Google

Roofer Google ContentWhat type of content does Google look for from roofing companies? This is a question asked by many roofing contractors who are not seeing the desired results from their internet marketing campaign. The first 3 results on Google SERPs receive over 60% of the clicks. That means your content must be elite, in order to earn the desired Google ranking. For Google roofer content services, call (800) 353-5758Here are some aspects of roofer content, developed specifically for Google search engine users:

Content Quality

The main component of Google roofer content, is quality. Google prioritizes user experience, so your website content should be informative, relevant, and easy to read. If it comes across as spammy, or below the average reading level, you are likely going to suffer the consequences. Google details their content standards on Webmaster Guidelines. Some of the elements of content quality include:

  • Credible: Whatever industry you are in, your content must reflect credibility within it
  • Engaging: Your content must interest users enough for them to stick around
  • Readable: Content must be on the appropriate reading level
  • Useful/Informative: Your content must inform visitors about your service or product

If your roofer website content checks all these boxes, you are well on your way to online marketing success. These components will increase signals to Google, including, the amount of time spent on your web pages, the decrease in bounce rates, and the increase in click through rates.

Keyword Research

There is a lot of disagreement about the importance of keywords in today’s SEO climate. Google has made it known that content quality supersedes keywords, in regards to SERP rankings. While keyword stuffing is an unacceptable practice that will cause a Google penalty, keyword research is still an important part of content development for roofing companies. Good roofer keywords have the following qualities:

  • Competition: The term “roofer” is already used by so many websites, that you have virtually zero chance of ranking well for that exact term, you can instead combine it with more specific keywords
  • Relevant: Attracting potential customers is the goal, so irrelevant traffic does not help you
  • Specific: Make use of long tail keywords that represent industry specific buying intent
  • Volume: You want to target keywords with a high search volume, meaning people search for it often

Keywords are still a factor in Google rankings. As long as their inclusion doesn’t come at the expense of content quality, they will be a major factor to the improvement of your position on Google SERPs. Make sure your keywords are also presented in title tags, header tags, and meta descriptions.

Link Construction

Roofing contractors should fill their website with high quality links, both internally and externally. Link spamming will cost you a spot on the Google rankings, while sensible link building will only improve your chances of ranking high. There are several key components of a well designed link structure. They include:

  • Authoritative: Your outbound links should only send users to authority websites that are trustworthy, and do not contain spam
  • Fresh: Your links should be relevant today, not 5 years ago, if you have links to outdated sources, you should update them ASAP
  • Relevant: The words or phrases which are linked from, are considered “anchor text”, and they should only link to pages, either internal or external, that are related

Using links to enhance the user experience, sends Google signals that your website deserves to move up in the rankings. While spam links are a real problem throughout the internet, it is not links themselves that are the problem, it’s the tactics in which they are used that give them a bad name. To discuss Google roofer content services, call (800) 353-5758.

3 Cutting Edge SEO Techniques

Cutting Edge SEOMany of the contractors we talk to at Roofing Webmasters want to know:

How can I separate my company from the competition?

This question does not have a short or simple answer. The SEO industry is so competitive right now, that people are constantly looking for ways to get a leg up on the competition, at any cost. Falling into practices that blur the line of ethics is not something we endorse at Roofing Webmasters. Patience is key when implementing an organic SEO strategy, that will lead to sustained success and an authoritative online presence. Still, SEO continues to evolve, and companies that can keep up will reap the rewards of internet marketing success. To discuss roofer SEO strategies, call us at (800) 353-5758. Here are 3 cutting edge SEO techniques for roofing companies:

Blog Channels

The internet is becoming more comprehensive with each passing day. Almost everyone has a blog these days, so differentiating yours is a way to stand out from the competition. One cutting edge technique to make your blog unique, is to implement blog channels. Separating multiple blogs into more specific niches can help brand your roofing company, and diversify its online assets. Not only do you create more appearances on search engine results pages (SERPs), but you cater to specific niches that can each generate a core following.

Exclusive Infographics

Most people are visual learners. Users who visit your website, and blog, are not interested in massive blocks of text without any break in between. Exclusive infographics are a way to generate unique content that will really engage users. Infographics are also a great tool to generate backlinks to your website. Authority websites will want to curate your visual content, and will link back to your website in exchange. Hubspot details how to embed code for your infographics, which will allow them to be easily shared. Infographics can be used in blog posts, as well as web pages, but are designed to give the reader a visual interpretation of the current subject.

Interview Content

Staying on the theme of unique content, interviews are a great way to generate exclusive information on your website and blog. By conducting interviews with industry connections, or friends of the industry, you can help create more traffic to your roofing company website. Interviews can be presented in either text or video format. Text allows you to make the questions and answers look appealing to the viewer, while videos offer the chance to incorporate YouTube into your blog posts. In the modern marketing landscape, unique content will make your company stand out.

Roofer SEO Services

If you are a contractor looking for ways to expand your presence online, consider Roofing Webmasters as your one stop marketing service. We manage every aspect of your internet marketing, and help you rank well on Google search results. To further discuss roofer SEO techniques, call us at (800) 353-5758

The Season For Roofers Is Upon Us and Customers Will Need Your Help

Website Search
More Website Views Equals More Customers.

April is almost here and that means that a lot of severe weather is upon us. A lot of homeowners and renter’s homes will be affected by high winds, tons of rain, and maybe even some hail. That is where a quality and professional roofer comes in. In order to help potential customers, they need to be able to know where to reach you and know what kind of services you provide. With the right website optimization, customers will be able to find your roofing business a lot easier and turn to you for help.

A lack of online presence can really affect your business. With little to no content, web design, or even social media, it can be hard for potential customers to find your business. It doesn’t matter if you are the best roofer in the whole city if you aren’t ranked high on search engines, potential customers won’t be able to find you and use your services. This is where we come in. At Roofing Webmasters, we want to help you reach a larger audience with our SEO services. With SEO optimization services we will be able to help you rank better, produce original content for you, give your website a new design, and help your social media presence.

We are experts in SEO and will be able to give you services that will help bring more phone calls and website traffic to your business. If you would like to learn more about what Roofing Webmasters does and how it can help your roofing business, give us a call at (800) 353-5758 today.  

Benefits of Why Blogging Is Essential to SEO Results

There are a lot of reason why blogging is important to SEO results. It might seem like blogging is a waste of time for your business and it’s website, but there are a lot of benefits to regularly blogging for your business and company. There are a couple of reasons why blogging is important to SEO.

Blogging Is Important To SEO Results

New Content

How often do you update your website with new content? Probably not that often. With blogging, you are creating new content for your website.

Makes You An Expert

When you create content that answers a question or provides useful information to your readers, people will begin to see you as an expert in your industry and in turn establishing more business.

Generates Traffic

Blogging about topics that are current or are asked frequently can actually produce a lot of attention. If someone searches “How to maintain gutters” and you have a blog post dedicated to gutter maintenance, you are gaining an audience and generating more leads and traffic to your website.

Have A Higher Ranking

Because you are producing content that uses SEO keywords and topics that are searched frequently, you are able to improve your SEO ranking. This can also help when you want to have a lead over your competition.

Blogging is important for so many reasons and if you would like more SEO services that can really benefit your roofing company, give us a call at (800) 353-5758 today. We are ready to help you gain more leads and a wider audience.

 

True or False: SEO Facts

seo factsWhen you hear so much about something being said about a certain subject, it can prove to pretty difficult to determine what true and what’s false. But not to worry! The roofing Webmasters have you covered. Our SEO experts are here to give you the cold hard facts about SEO and how it can be incredibly beneficial for your roofing business.

  • Anyone can set up and maintain your site: Just because your family member or good friend has a degree in marketing or claims to know all about SEO doesn’t necessarily mean that they know what they’re doing. Neither of these is the same as being proficient in SEO and that’s where quality SEO companies, like the Roofing Webmasters, come in. It’s vital that you trust your website with someone who works with SEO day in and day out and are up to date wit the newest methods.
  • Set it and forget it: Most people think that once they have a website set up, that’s it. They think that they have nothing else more that they have to do and it’ll continue to increase in ranking. The truth is, web crawlers look for consistent action to happen on your site. If they see that it has been idle for quite some time, it can actually be harmful to the rankings.
  • The top spot is the only that matters: Everyone wants to be in that #1 spot in search rankings. Of course, it’s a goal to strive for, but it isn’t the only way to get increased traffic to your site. Making sure that you’re participating social media or even PPC will help you have a successful online presence.

When it’s all said and done, internet marketing is the direction that the world is going. And luckily for you, the Roofing Webmasters are in your corner to provide you with premium quality SEO services.Whether you’re looking to learn more about SEO facts or you’re looking to give you web presence a boost, pick up the phone and dial (800) 353-5758 now!

Benefits of Social Media for Your Business

There are many reasons to include a social media strategy as part of your marketing plan. Especially for service companies, there are endless opportunities for great social content. Plus, it provides a variety of benefits. Here are just a few of the benefits of social media for your business.

Engagement

benefits of social mediaWhile comments, likes, shares, and retweets don’t do much for your SEO, they are extremely useful when it comes to branding. Add some personality to your company social pages and be sure to interact with customers! Answer their questions, suggest tips, share personal stories, and provide updates about your business. This will encourage users to engage with your content, increasing their chances of making it to your website.

Traffic

One of the most important benefits of social media for your business in that it can increase your web traffic. By linking users to your website, you can direct them to specific service pages or your contact page. Plus, sharing content and creating more inbound links can help improve your SEO! This will help legitimize your website, which is especially important for new businesses.

Visibility

While ads can also help your visibility, social media goes a step further. Depending on which platforms you choose to utilize, you can expect to market to different user groups. Plus, each social platform has its own unique benefits. Facebook and Instagram make sharing photos easy, while many people enjoy Twitter for humorous posts.

Don’t have the time to execute a solid social media strategy for your roofing business? Call (800) 353-5758 and let the Roofing Webmasters help you with improving your SEO, social media, and more!

Is Mapping Really That Valuable?


Photo of MappingFor a business, visibility and marketing is everything.
With the emergence of social media and other outlets for consumers to find the services they seek, it is important more than ever to be visible online as well as locally. Long gone are the days of paper advertisements and word of mouth. Among many online services, there is one that is steadily being scrutinized by businesses; Local Mapping. It has become more popular to search for services using mapping apps, pointing the consumer to close by companies that meet their needs. How beneficial is this service?

The Benefits of Local Mapping

  • Control Of Your Image – When mapping your roofing company, you also populate everything, including contact numbers, addresses, and so on. This means that all of your information will consistently be up to date. You also manage your brand in this way, as reviews and imagery will be funneled through your mapped roofing profile.
  • Trust – When a customer searches and finds your roofing company using a mapping application, it builds their trust with your company. To customers, taking the time to ensure they know you are local and available means you are a real business and there for them. This also increases their engagement with your company, both online and in business.
  • SEO – For search engines, transparency is important. Local mapping allows you to connect all of your social media aspects, even your website, to the map. Much like the customers seeking up to date information, a search engine loves roofing companies with uniformity and thorough information.  Search engines, such as Google, rank these higher than others.
  • Visibility – The biggest benefit of local mapping is, or course, being seen. Whenever a customer types in your zip code, they see your company. All of your information is ready for them to see. This will draw people within your company’s service area.

This marketing tool is perfect for any roofing business looking to grab the attention of customers in their service area. With the days of paper ads gone and the mapping revolution here, there are just too many benefits to pass up. Interested in getting your roofing website started and having your business mapped? Call us today at (800) 353-5758!

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