Hey, I’m Nolen Walker with Roofing Webmasters, and I’ve been offering roofing marketing services since 2012. I’ve worked with some of the top brands in the roofing industry to help them maximize their digital marketing reach.
My team and I at Roofing Webmasters have worked with thousands of roofers, including the ones below:
Our approach is unique from most marketing agencies in the roofing space, as we provide valuable services rather than empty promises (looking at you “competitors.”)
I’m a little bit different because I once ran a home services industry business myself.
I don’t come from a background in “website design” or “marketing agency” because I’m from a blue-collar background.
Unfortunately, I was screwed around by web-geek cocky marketers who patronized my company.
Marketing Services for Roofing Companies
Most roofing marketing agencies offer PPC management, forcing roofers into long-term contract agreements and blaming them for lack of results.
They create a narrative that you must spend more on paid advertising to see results.
Unfortunately, this is the biggest lie in the industry, and they’ve got you hook, line, and sinker.
My agency, Roofing Webmasters, has developed a suite of marketing services that removes you from the PPC rat race and empowers your business to generate sustainable roofing leads on Google Organic.
Check out our services below:
We developed a proprietary software tool for roofers called DataPins. This is NOT white-label software and was developed 100% in-house.
DataPins is awarded to every Roofing Webmasters client, empowering you to generate the rankings you deserve based on your real-life work.
DataPins converts your roofing jobs into Local SEO signals, including geo-coordinates, schema markup, and optimized captions.
Your pins also serve as social proof to display on your website, social media feeds, and other marketing platforms for increased conversion rates.
At Roofing Webmasters, our clients have demonstrated the value of SEO marketing time and again.
It’s no secret that over 70% of clicks go to organic search, and our clients get those clicks.
Each client receives a custom SEO-optimized website that targets their locations and services.
When done properly, SEO is by far the best “bang for your buck” when it comes to digital marketing or advertising.
The problem is it is rarely done correctly, which is why “SEO doesn’t work” for most roofers.
We are different in that we create optimized pages for each of your services.
This way, our clients easily rank for terms like “roof insurance claims help” in their city.
For ROI, Facebook Ads for roofers are a powerful marketing tool.
Roofing Webmasters offers Facebook marketing that optimizes ad spend while generating consistent leads.
It all starts by running ads through your Meta Business account so that you can reach more customers.
While it is essential to post on Facebook organically, most conversions will come from paid ads.
The difference with our agency (which is crafted specifically for roofing contractors) is that we use Facebook Ads to maximize your leads rather than serve as your lead generation foundation.
Facebook marketing for a roofing company works best when paired with other services like email marketing and search engine optimization.
Email marketing is one of the most effective marketing strategies for roof contractors in 2023.
Consider this statistic: there are 4 billion daily email users (yes, you read that correctly).
Since email subscribers have already shown interest in your service, you can convert them at a higher rate than a cold lead.
Roofing Webmasters offers email marketing campaign management, segmenting users into categories for a more compelling email drip sequence.
We ensure that your subscribers stay engaged with your brand so they remember you when it’s time for a roofing service.
Choosing a Digital Marketing Company
When choosing a digital marketing agency, you should consider the cost, term agreements, services provided, and years in business.
One of the first things you should do is research their online reputation, especially their company’s reviews on Google Business Profile.
Digital marketing service prices vary widely depending on location, budget, and need.
For example, a roofing company might spend anywhere from $750 to $5,000 monthly on digital marketing.
So be sure to ask about pricing upfront so you aren’t surprised by the payment plan later.
Paying $2,500 monthly for digital marketing might be a risk for roofers, but getting locked into that monthly payment for 12 or 24 months is a nightmare.
The risk lowers considerably when paying month-to-month, so be sure to inquire about the agency’s term agreements before signing on.
Some digital marketing agencies offer individualized services like website design, content marketing, or on-page SEO. Others include all of these services in one monthly plan.
The latter typically provides more value for your dollar as you get everything you need for a robust online presence. In either case, be sure to ask about which services are included.
Years in Business
Trust is a factor when hiring an internet marketing agency in 2023. The good news is that it’s easier than ever to research a company before investing in its services.
Check the company’s Google Business Profile, LinkedIn page, and even their YouTube channel to gauge how long they’ve been in business.
Don’t be afraid to ask the owner directly, like me, Nolen Walker.
Online Marketing Benefits for Roofing Professionals
Investing in internet marketing is a wise decision in 2023. The average person now spends 8 hours daily with digital content.
As a result, reaching new customers is best achieved by connecting with them online. Digital marketing for roofing companies ensures you can reach users.
Reach Customers on Various Digital Platforms
Whether you reach users on your website, search engine, social media, or elsewhere, you expand brand awareness and drive lead generation.
Roofing Webmasters ensures each roofing company showcases a robust online presence and reaches local consumers.
Generate Exclusive Roofing Leads
Digital marketing produces exclusive roofing leads, which hold greater value than shared leads.
Exclusive leads come from consumers ready to buy roofing services directly from your company rather than going through a middleman like a 3rd-party lead broker.
The Webmasters team invests heavily in lead-generation tactics that produce new customers.
Display Social Proof for Conversions
We live in an increasingly visual society that influences consumers’ buyer journeys.
People want proof of your company, services, and experience before investing their hard-earned dollars.
DataPins displays social proof by dropping pins each time you complete a roofing job.
The tool also connects pins with reviews so users can validate your services.
Grow Your Roofing Company in 2023
Most business owners set yearly goals; for 2023, growing your roofing business is attainable through digital marketing.
By driving exclusive leads to your website and Google Business Profile, you can increase your yearly revenue, hire more contractors, and expand your service areas.
Everything is achievable with digital marketing services from Roofing Webmasters.