Roofing Webmasters provides local citation services for roofing companies as part of a broader Local SEO strategy. Each of our clients receives a combination of authoritative and industry-specific citations from reputable business directories.
What Are Local Citations?
Local citations are references to your roofing business on 3rd party platforms like directories, social media networks, and review websites. Citations typically include your company’s name, address, and phone number, commonly abbreviated as NAP.
Best Citation Sources for Roofing Companies
Based on our 10+ years of internal data, we’ve identified which citation sources have the greatest influence over SEO for roofers.
Check out the complete list below:
How to Build Local Citations
Roofing companies can claim and edit business citations one at a time, though this method is mundane and time-consuming. The more efficient strategy is to utilize a service like Whitespark or Yext which can update existing citations and build new ones, at scale.
Conversely, you can use our citation-building service at Roofing Webmasters which targets authoritative and industry-specific citation sources to enhance your company’s local authority online.
Each Roofing Webmasters client receives citation-building services, disseminating local business signals to search engines like Google.
How Much Do Citations Help Your Roofing Business?
Online citations are not the most critical ranking factor, but they send signals to search engines about your company’s location and history. As a result, citations contribute to E-E-A-T, a known Google ranking factor. As a result, citations have between 8% and 10% influence on local rankings.
Besides confirming your business information (name, address, phone number) in Google’s database, citations also serve as nofollow links to your roofing website, improving your local SEO campaign.
However, it’s important to note that Google Business Profile optimization, company reviews, and website quality are more influential factors.
According to Moz, local citations were only considered 10.82% of the Map Pack ranking algorithm and even less than that (8.41%) for organic.
NAP Citation Building Variables for Roofing Companies
As a long-time digital marketing agency we understand that a one-size-fits-all approach to marketing produces average results. One example of this concept is a client of ours whose company was organically located in Ohio but recently moved to Florida.
The roofer’s previous marketing agencies couldn’t figure out why their website was not ranking well which led them to invest in our expertise. We found that their citations were pointing to Ohio, which muddled their local signals in the search engine ecosystem.
Our solution was to update and produce new and high-quality citations that showcased their company name, new address, and phone number across the web. As we built up their regional authority with location-based signaling, we saw their rankings dramatically increase on organic search results.
Free Local Citation Consultation
Are you concerned about your local roofing citations, or looking to increase your authority online? If so, fill out the form below for a free consultation where we discuss your local SEO strategy.
