Roofers should not worry too much about local citations besides Google Business Profile. That doesn’t mean they should not worry at all, however. Tools like Whitespark and Yext can help roofers quickly manage their citations throughout the web. The truth, however, is that in 2023, citations will not heavily influence local rankings. Instead, invest most of your resources into other local ranking factors like reviews, website quality, and GBP optimization.
According to Moz, local citations were only considered to be 10.82% of the Map Pack ranking algorithm and even less than that (8.41%) for organic. Google Business Profile optimization, company reviews, and website quality are more influential factors.
What Is an Online Citation?
An online citation is a listing of your roofing company’s contact information, including; name, address, and phone number (NAP), within an internet directory website. One of the most popular ways for consumers to find new services in the pre-internet age was through the Yellow Pages.
Online directories have taken their place as physical Yellow Pages have become obsolete. Because the internet is the number one source of new information, it is also a great place to promote local services. Directory listings typically consist of:
- Company Name
- Phone Number
- About Me / Biography
Though it is one of the simplest components of SEO, listings optimization is still a practice that goes unattended far too often. At Roofing Webmasters, we aim to exhaust every last detail and venture down every possible optimization avenue. Online citations are a great place to start.
With optimized online citations, your roofing website will rank higher on search engines and earn credibility among customers.
Our team at Roofing Webmasters claims and optimizes each citation with a clear intention to; make your business more appealing to customers, increase rankings on search engines, and ultimately boost sales conversions.
How Citations Help Your Roofing Business
Online citations are not the most important ranking factor, but they can still help your roofing business. Besides confirming your business information (name, address, phone number) in Google’s database, citations also serve as nofollow links to your roofing website, improving your local SEO for roofers.
EEAT is an increasingly important part of search engine optimization. Legitimate citations that link back to your business website increase your authority and trust in search engines. While securing editorial links from a local chamber of commerce website or a regional little league tournament is even more valuable, citations are a small piece of the puzzle.
Online citations add the following elements to a roofing company:
- Authority: Niche directories like Angie’s List can help establish your company as authoritative in the roofing industry
- Credibility: For your business to be taken seriously, it must be listed on Google, Facebook, and other popular directories
- Trust: Verified citation profiles with completed information and positive reviews help earn trust
- Visibility: If local consumers can’t find your business, they won’t use it
Not only are online citations important to search engines, but they also establish online credibility. Business directories like Angi’ or Yelp can really increase visibility and convince potential customers that your business and website are trustworthy.
With this in mind, the more citations your roofing website accumulates, the more credible you seem to consumers and the more likely you will be to receive a higher ranking on local search listings.
With citation management from Roofing Webmasters, your company will attract more business, gain more clients, and increase search rankings.
Top Citation Sources for Roofers
The smallest details can separate your website from competitors in a highly competitive digital landscape. At Roofing Webmasters, we claim and optimize online citations to drive more relevant traffic to your website. We focus on accuracy, consistency, and completion in the claiming and optimization process.
Inconsistent listings confuse both search engines and their users. Losing a potential client due to an old phone number listing is money down the drain for your roofing company. With our objective clear, we target the most popular citation sources for roofers:
- Google Business Profile
There are generally two types of citations, partial citations (name and phone number) and full citations (name, address, and phone number). Some citation sources require more information and offer additional space to market your company through website links, about me sections, and logo and header photos. When we identified completion as part of our optimization process, we referred to citations like these.
We want to ensure that every representation of your company online is as appealing as possible to consumers. You never know where your next roofing lead is going to come from.
Local Citations for Roofing Companies
National citation sources are important, but creating citations that are specific to your area and industry is even more critical. We build local citations by joining industry and local associations. Roofing companies with a decade or more of service will likely already be members of some of these associations, in which case they should document those accomplishments on their website.
All citations must be accurate and consistent to rank in local search listings and attract clients. Our team goes through each citation to ensure uniformity. Upon completion of each listing, we check for duplicates and have them removed if necessary.
Roofing Webmasters will not only develop online citations through 3rd party directories but through your own website, as well. Having the necessary information on your website is important so customers can locate and contact you.
Our team has many years of experience creating citation sources that rank higher in search engines and increase visibility to local customers. Online citations aren’t always discussed as an internet marketing tool, but we understand that every SEO component is important, and we will leave no stone unturned.