Angi, formerly Angie’s List, has always been a popular directory for home service professionals. Roofers can benefit from a listing on the Angi website. Because the brand is so reputable with homeowners, there is a level of trust associated with listings on its platform.
In 2022 however, most people check Google Business Profile before anything else. Next would be Facebook and Yelp. In reality, Angi is only used by people already familiar with the brand, which is probably less than 25% of your future clients.
Still, that is enough of a number to make a citation listing worth having on the website. Roofers should familiarize themselves with our roofing SEO guide for 2022.
Citations count as nofollow links for roofing companies and help build brand authority and NAP consistency. Aside from Google and Yelp, Angi is one of the most prominent directories for roofing.
The Appeal of Angie’s List
Certain online listing sources are known as “niche” directories, which means they have increased value for businesses in certain industries. Angi, for example, is a niche directory for roofers and home service professionals in general.
The site is founded on the concept of review sharing among homeowners. Its objective is to match qualified home service workers, roofers in this case, with homeowners in need. Advantages to Angi citations include:
- Branding: Further establish a company identity
- Exposure: Become visible to potential clients
- Measurement: Track your popularity through quantifiable metrics
For example, Angi is more valuable to roofers than restaurant owners. A hungry consumer is likelier to check Yelp to gauge a restaurant’s reputation, while a homeowner suffering from a roof leak will probably jump on Angi first.
Ideally, your visibility will expand across multiple directories, including Google Business Profile and HomeAdvisor.
Angie is a niche directory for contractors, so roofers will benefit more than businesses in other niches.
Do Roofing Contractors Need Angie’s List?
It’s a question we get somewhat frequently from contractors in the industry. Noting the connection between NAP listing optimization and sales conversions is an important occurrence for roofers. Once they make that connection, the concept of Angi clicks for them.
Local SEO relies on the verifiable existence of reputable citation sources. Local search visibility leads to relevant traffic, which leads to lead generation, and so forth. So, in short, yes, you do need it.
- Company Reputation: AL contributes to your reputation, both with Google and internet users, in general
- Lead Generation: Search visibility encourages lead generation
- Local SEO: Citation signals are considered a local ranking factor
This philosophy is relevant to online marketing, as the landscape is always evolving, and rewarding those who keep pace with its evolution. Roofing Webmasters will ensure your company is ahead of the curve, not just with listings optimization but elsewhere too.
If you fail to optimize your Angi profile, there is no penalty, no automatic loss of rankings, etc. However, you will miss an opportunity to establish your brand further.
Optimizing Your NAP Citations
Angi, like other NAP listings, whether it’s Google Business Profile or Yelp, requires accuracy, consistency, and attention to detail. The name of your roofing company should be spelled as it is on your main website and other citation sources.
That means down to the letter and punctuation. If you are Joe’s Roofing Co., be that all the time. Don’t be Joe’s Roofing Co. on Google and be Joe’s Roofing Company on Angie’s List. You will only confuse potential customers.
Business locations and phone numbers change from time to time, and when they do, you must be vigilant in updating your citations. Even if you moved one suite down in your office, a change in the physical address requires you to ensure the consistency of your listings.
Don’t have the time for that? Don’t worry; Roofing Webmasters will handle it on your behalf. Our SEO experts are ready to increase your local search visibility for the long haul.