Roofers need Google My Business pages because they are unquestionably the most important online citation source on the internet. While all online citations serve a purpose, Google My Business has superior value for roofing contractors. A well optimized GMB page can enhance your online presence in the following ways:
- Authority: Because GMB is a service provided by Google, a verified page holds more weight for your roofing company’s validity and status
- Notoriety: Branding your roofing company on Google My Business means that your logo has a chance to reach millions of users
- Reputation: Google Reviews are an extension of Google My Business, and will be displayed along with your GMB profile on SERPs
- Visibility: GMB profiles are displayed on SERPs on the right side of the traditional search results
If you are still not convinced of the increased importance of a well optimized Google My Business page, you should consider the repercussions of local search. Moz lists GMB signals as the number one factor in their 2017 Local Pack/Finder Ranking Factors. Local packs refer to the business listings that are displayed near the top of SERPs, usually accompanied by a map. These packs hold great value in local searches, and give roofing contractors a great opportunity to increase their customer base. Call (800) 353-5758 to discuss roofer Google My Business management.
Guide to GMB Setup for Roofing Companies
Roofing contractors who are unfamiliar with Google My Business may be unaware if their business listing exists, or if they will be required to create a new one. The following steps will help local roofing companies create or claim their local business listing:
Step A: Visit google.com/business and select “Start Now” from the top right
Step B: Either sign up (if you don’t have an account), or sign in (if you already have one) to your Google account
Step C: Type your roofing company name in the provided map form, and notice any suggestions that pop up as you’re typing
Step D: Complete the required fields, and if you see your business suggested, click on it, if not keep your entered information, as is
Step E: You will be prompted to confirm your authorization for Google My Business, check the box, and click on “Continue”.
After completing these steps you should double check your business information, and verify its accuracy. Once you have done so, your business page is now set up. At this point you should optimize the page by uploading your roofing company logo, selecting a category for your business, and encouraging customers to leave reviews.
Google My Business Management for Roofing Contractors
At Roofing Webmasters, we understand the importance of local SEO for roofing companies. In fact, our primary goal is to help you increase customer leads through local search engine results. Our years of experience working with roofing contractors, and our expertise in the field of search engine optimization, makes us the perfect candidate to market your services.
If you are tired of mediocre results on search engines like Google and Bing, it’s time for you to invest in a marketing company that caters to roofing contractors. Commercial SEO firms that take on thousands of clients, all from different industries, can’t possibly understand the complexities of marketing specifically to roofing customers. Call (800) 353-5758 for roofer Google My Business management.