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Google My Business Optimization for Roofers

My agency, Roofing Webmasters, provides Google Business Profile optimization for roofing companies throughout the United States. From my 10+ years of first-hand experience, I can tell you that your GMB listing is essential to a successful digital marketing campaign.

I’m Nolen Walker, the founder and CEO of Roofing Webmasters, a digital marketing agency for roofers. As a long-time partner of roofing businesses looking to expand their online visibility, I’ve witnessed first-hand the impact of Google Business Profiles on lead generation and long-term business success.

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What is Google Business Profile?

Google My Business (Now known as Google Business Profile) is the central hub of a roofing company’s local visibility. GMB is a business listing that appears directly on Google search results and Google Maps results when users search for your brand name. It can also appear within the 3-pack for local keywords.

Your listing includes your business name, address (unless hidden), phone number, and website URL, along with your aggregate review rating (out of 5 stars) and photos of your company (uploaded by you or other users). Users can further research your company by reading all reviews and browsing photos.

GMB listings also feature additional sections for Google posts (Google’s version of a social media post) and a Q&A section to answer your customers’ most frequently asked questions.

NAP Information on GMB Listing

Claiming Your Google My Business Listing

Follow the steps below to claim your listing:

Step 1: Visit https://business.google.com/add/info
Step 2: Search for your roofing business by name and address
Step 3: If you don’t see your business, click “No, these are not my businesses.”
Step 4: When prompted, enter accurate information about your roofing business
Step 5: Click “Submit”

Managing Google Reviews

Your Google My Business listing is integrated with Google’s review system. When a user searches for your company online, listings that appear in search results will be accompanied by an aggregate review rating.

In other words, if you have one 5-star review and one 1-star review, your aggregate rating will show 3.5 stars. For this reason, the generation and monitoring of reviews is a crucial aspect of Google My Business. My DataPins app helps contractors generate reviews more conveniently.

Once users click on your listing, they can read complete reviews rather than the simple aggregate rating. Whether a review is negative or positive, you should always respond by thanking the customer for the kind words or attempting to repair a damaged relationship with an unhappy client.

Always use professional language and attempt to continue the conversation privately, if possible. My DataPins software makes the reviews process simple for customers since they can leave Google or Yelp reviews directly on your website. It also sends out text reminders to increase participation.

Google My Business Suspension Recovery

Roofing companies may receive a Google My Business suspension after violating Google’s terms of service, whether intentionally or accidentally. In other cases, suspicious activity within the account may also flag a suspension.

Using an illegitimate address within your listing is one of the primary causes of suspension. For example, Google disallows virtual addresses or PO boxes for official business addresses. If you need assistance with recovering your Googe My Business listing, my agency can help you take the steps toward recovery.

Get Started With GMB Optimization Services

I built Roofing Webmasters on the foundation of organic search, with Google My Business being one of two essential elements. I’ve been doing this for more than ten years, and I can tell you that every roofing company that has succeeded online (I’ve worked with thousands) has had an optimized GMB listing.

I understand roofing companies’ hesitancy to invest in digital marketing. After all, most agencies are more focused on mass-producing blog posts than capturing real prospects in a roofer’s primary service area. That’s why I invite you to contact my agency for a free GMB optimization consultation.