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Social Media Advertising for Roofing Companies

My agency, Roofing Webmasters, offers Social Media Advertising for roofers. I’ve spent over ten years helping roofing companies expand their online presence through various marketing advertising channels, including Facebook and Instagram.

My name is Nolen Walker, and I founded Roofing Webmasters, my digital marketing agency, in 2013. My team of experienced Facebook Ads campaign managers has consistently increased the quality of leads for local roofing businesses.

Roofing Webmasters Logo

Social Media Ads Design for Roofers

My design staff at Roofing Webmasters is among the best in the nation. Each designer can craft customized ad designs for Facebook, Instagram, YouTube, TikTok, and Snapchat. My philosophy is integrating each roofing brand’s unique logo, color scheme, and messaging into social media ad designs.

Bonus: Check Out My Social Media Tips for Roofers

Top Social Media Marketing Platforms

My agency, Roofing Webmasters, offers campaign management services for both Facebook and Instagram. These platforms stand out for their substantial user bases – Facebook has two billion active accounts alone – and for the outstanding data collection.

While Google Ads may be a more popular hub for roofing ad campaigns, Facebook and Instagram offer highly customizable solutions at a fair cost.

Facebook Advertising

As the top social media platform, Facebook Advertising options are plentiful, allowing you to focus your audience according to demographic and psychographic information.

While “promote your post” options suit content marketing opportunities, Facebook’s primary advertising campaigns offer the best customization, demographic data, and budget control. The AI-powered Advantage+ audience targeting algorithm optimizes your reach.

Instagram Advertising

Instagram Ads are accessed through the Meta (Facebook) platform, which makes them an intriguing pairing with your Facebook Ads campaign.

You can run the same ad campaign on Facebook and Instagram simultaneously or restrict your ads to only Instagram. Instagram Reels and Stories are increasingly effective ad placements for roofing businesses.

Other Social Media Platforms

  • YouTube Advertising: YouTube Advertising options can be customized by demo and psychographics and offer a unique search quality and ad presentation.
  • TikTok Advertising: While this addictive platform features a large demographic under 25, there are enough potential homeowners to make roofing ads worthwhile.
  • Snapchat Advertising: Snapchat offers location-specific ad-targeting, which helps local roofers consolidate their ad spend.

Best Social Media Platform for Roofing Contractors

Based on my 10+ years of social media advertising experience, we can confidently say that Facebook is the best social media channel for roofing contractors. Roofing companies can run ad campaigns through the Meta Business Suite, allowing business accounts to advertise on Facebook and Instagram.

Measuring Social Media Ad Performance

Every successful ad campaign is appropriately tracked and measured. After all, it’s the only way to precisely determine a campaign’s effectiveness.

The good news is that the social media platforms mentioned above offer native tracking and analytics tools that provide valuable insights to marketers and companies alike.

For roofing contractors, in particular, you should pay attention to these top analytics metrics:

  • Click-Through Rate: The rate at which people who saw your ad clicked on it
  • Cost Per Click: The amount paid for each click of your ad
  • Cost Per Conversion: The amount paid for conversion (i.e., a phone call)
  • Cost Per Impression: The amount paid for each set of eyes on your ad

A higher click-through rate (CTR) indicates good ad performance with proper targeting. Similarly, keeping each “cost per” metric relatively low means a successful campaign.

My team at Roofing Webmasters will help you through each step of the process, from writing the copy of your ad to targeting it to a specific and defined audience. Facebook, Instagram, YouTube, and others simplify measurement for roofing contractors.

Advertising Consultation

I run a full-service agency, meaning we don’t focus on one channel. So, I won’t be a fit if you only want advertising on Facebook or Instagram. I work with roofing companies that want to appear on “The Big Show,” which is Google organic search results and the Local Map 3-Pack.

With that being said, social media ads can strengthen a roofing company’s broader digital marketing campaign by increasing brand awareness and driving more lead generation. Contact us for a free consultation to discuss how my agency can assist your social media efforts.