Roofing Webmasters provides Instagram marketing for roofing companies. Whether it’s photos, reels, or stories, The Webmasters’ social media team can establish your brand on the increasingly popular social platform. While Instagram is just one piece of the digital marketing puzzle, it is something to consider in 2023.
IG marketing works best when combined with SEO, website design, and Local Maps to foster a synergistic online marketing presence.
Do Roofers Need Instagram Marketing?
Instagram is the fastest-growing social networking platform in the U.S. This social platform offers immediate attention to digital media such as images and videos. In today’s marketing world, these types of media encourage user interaction, followers, and higher conversion rates.
In fact, at least 38 percent of Instagram users say they follow at least one business, and 42 percent say they have found at least one product they purchased on the platform. Much of that commercial success is due to the amazing power of paid Instagram marketing.
Instagram Marketing Benefits for Roofing Companies
Roofing companies can take advantage by expanding their social media advertising to include Instagram to deliver compelling video ads and photos of projects, company life, and more. Although the nature of this platform’s marketing campaign differs from Facebook or YouTube, it can be just as productive, if not more so.
Some of the qualities that make Instagram a unique platform are:
- Mobile Use: Instagram is an entirely mobile app, allowing only viewing capabilities on other devices.
- Non-Linked Posts: Instagram, unlike Facebook, Twitter, and other platforms, doesn’t allow clickable links in your posts.
- Completely Visual: The Instagram network exclusively comprises visual posts and content.
Unlike Facebook, which started as a desktop-first platform, Instagram has always been mobile-centric. This speaks to its increase in popularity since it’s closely paralleled the rise in mobile usage.
While IG’s demographic traditionally leaned toward younger users, it is growing among 30-64-year-olds, which includes a substantial part of the roofing market.
Branding Your Instagram Profile
One way in which Instagram is similar to other social platforms is its facilitation of profile branding. Roofing companies can prove their authenticity by linking to their primary website and their Twitter and Facebook profiles.
Although verification cannot be requested, publishing company photos, videos, and stories let users know that you are not an impostor. Roofing Webmasters can help you with every aspect of your social media marketing.
Great ways to brand your profile include:
- Promoted Content: The publishing of company photos and videos
- Logo Placement: The uploading of your company logo
- Social Profiles: Inclusion of Facebook and Twitter profile links
- Website Link: Inclusion of your website URL
A web-ready company logo is crucial to social branding. Instagram, like other platforms, has an area on each profile to display an avatar, which should be their company logo in the case of roofing companies.
Roofing Webmasters offers logo design services to roofers who do not yet have a digital identity or to companies hoping to improve upon their current design. We also optimize logos for web use so that they can be effectively uploaded on social platforms.
Optimizing your Instagram profile is important for maximizing your visibility and attracting new customers to your business.
Engaging Potential Clients Through Instagram
Unlike Facebook and Twitter, which allow embedding links within posts, Instagram disallows such posts. Because of this, the typical content, like blogs, or service pages, cannot be part of your IG content strategy. Instead, you must focus on visual content like company photos and videos.
Take advantage of the Stories feature, which allows you to take users on a journey of your daily activity. Perhaps this can be the arrival to your job, maintenance, and departure.
Keeping people engaged with visual content is what makes IG so impactful. Visual engagement is what makes IG such a powerful mobile advertising tool.
Instagram Ads: a Powerful Advertising Tool
Roofers can advertise on Instagram via their Facebook Ads account. While not quite as popular as Facebook for advertising, this social platform’s ads are highly customizable and offer multiple ways to focus your audience, including both psychographic and demographic options.
These efforts can be used to deliver tailored content, raise business awareness, and showcase specific skills and specializations to get your roofing company more business. Roofing Webmasters can help identify an ideal audience and manage your Instagram marketing campaign for effective results.
Roofing Webmasters Social Media Professionals
In 2023, most phones are capable of recording high-quality pictures and video. For this reason, it’s easier than ever before to generate company content for a visual platform. As with our Facebook advertising services, we make it easy to court customers through Instagram’s rich promotional opportunities. Contact our team to learn more about our process.