Successful roofing companies present a positive image to consumers. Your company’s logo is the first image your audience sees and should offer a general idea of what your roofing company represents. Studies show that consumer opinions are formed on a subconscious level, and usually within 90 seconds.
Furthermore, color increases brand recognition by up to 80%. Statistics like these are profound when considering the impact of your company brand, and your roofing logo. Roofing contractors looking for an edge in a highly competitive industry should invest resources in a professionally designed roofing logo, optimized for use on your roofing website as well as social media accounts and other platforms.
Professional Roofing Logo Design
While many marketing companies claim to produce graphics that are timeless and hypnotic, they fail to create a design that stays in the viewer’s mind. A great logo is recognizable and makes an immediate impact on the audience. When considering a roofing logo design company for your business, consider these details:
- Color: Color potentially increases your brand recognition by up to 80%. Is your logo designer taking advantage of your company’s current color scheme?
- Memorability: Your company logo is useless if it’s not remembered. Is your logo recognizable and memorable?
- Simplicity: Large amounts of extra art, background, and other details can take away from your central focal point. Does your logo clearly represent your brand?
- Versatility: Your company logo design should be applicable to multiple sources like websites, business cards, trucks, etc. Can you utilize your logo in multiple locations?
Every business should have a logo that reflects its values and principles. The Roofing Webmasters design team crafts custom logos for contractors throughout the United States. Companies that are pleased with their current design, can opt for visual enhancement and web optimization. In either case, logos are a critical aspect of online marketing, an element not lost on Roofing Webmasters. Premium logo design services are one of many avenues through which roofers can improve their online presence in 2018, and beyond.
Optimizing Logos For Web Use
The graphic design team at Roofing Webmasters is also fluent in HTML coding, and advanced web design. This range of skills is of particular benefit to roofers looking to improve their online presence. Proper logo optimization impacts SEO, website speed, and bounce rate. As is the case with our image optimization services, logo design exhausts every last detail to ensure the most optimal presentation of your brand online. Aspects of web optimization for company logos include:
- Alt Tag: Editing the alt tag to display “(your company name) logo”
- Compression: Using image compression tools to create an efficient yet high-resolution logo
- File Name: Properly naming your logo file as company-name-logo.png for search optimization
- File Type: PNG files are efficient while maintaining resolution for optimal logo display
Tasks that seem small and tedious can have large impacts on search engine optimization. Failure to compress logo files can bog down site speed and rob mobile users of an ideal experience. With attention spans growing shorter by the year, displaying webpages quickly is more important than ever before. Small details are often the difference between high-performance websites and those that fail. Roofing Webmasters’ attention to detail, makes the difference when you are looking for a logo that stands out among the rest.
How a Logo Impacts Branding
A professional roofing logo can enhance your company’s online appeal. In the eyes of consumers, the quality of a logo reflects the quality of the roofing company it represents. Amateur logos designed on novice programs and platforms indicate to the public that your roofing company is similarly novice. At Roofing Webmasters, brand development is an important part of our comprehensive roofing marketing strategy. We believe that websites and logos are extensions of the company they represent and set the visual precedent for philosophy and culture. Prospective customers are more likely to choose a company that looks and feels professional, especially when compared against lesser brands.
A logo is the face of your roofing company. It quickly sums up your identity and makes the first and most important impression on consumers. Subsequent branding exercises will prove futile without a consistent, visual identity to anchor your marketing campaign. There are various channels through which to introduce marketing materials, from social networks to business cards, and each requires a consistent logo design that’s compelling and memorable. We work with our clients throughout the design process so you can rest assured that you are completely satisfied with your company logo graphic before it is published in your name. Call (800) 353-5758 for logo design services.