Roofing Webmasters offers logo design services for roofing companies. Our agency employs some of the best graphic designers in the roofing industry space, including our creative director, Jason Landry.
Our team has crafted custom logos for hundreds of roofers, including integrating those logos with the companies’ custom websites.
Why Logos Matter for Roofing Websites
Successful roofing companies present a positive image to consumers. Your roofing company’s logo is the first image your audience sees and should offer a general idea of what your company represents.
Studies show that consumer opinions are formed on a subconscious level and usually within 90 seconds.
Furthermore, color increases brand recognition by up to 80%. Statistics like these are profound when considering the impact of your company brand and your roofing logo.
Roofing contractors looking for an edge in a highly competitive industry should invest resources in a professionally designed roofing logo optimized for your roofing website, social media accounts, and other platforms.
Professional Roofing Logo Design
While many marketing companies claim to produce timeless and hypnotic graphics, they fail to create a design that stays in the viewer’s mind. A great logo is recognizable and makes an immediate impact on the audience.
When considering a roofing logo design company for your business, consider these details:
- Color: Color potentially increases your brand recognition by up to 80%. Is your logo designer taking advantage of your company’s current color scheme?
- Memorability: Your company logo is useless if it’s not remembered. Is your logo recognizable and memorable?
- Simplicity: Large amounts of extra art, background, and other details can detract from your central focal point. Does your logo clearly represent your brand?
- Versatility: Your company logo design should apply to multiple sources like websites, business cards, trucks, etc. Can you utilize your logo in multiple locations?
Every business should have a logo that reflects its values and principles. The Roofing Webmasters design team crafts custom logos for contractors throughout the United States. Companies pleased with their current design can opt for visual enhancement and web optimization.
In either case, logos are a critical aspect of online marketing, an element not lost on Roofing Webmasters.
Optimizing Logos For Web Use
The graphic design team at Roofing Webmasters is also fluent in HTML coding and advanced web design. This range of skills is particularly beneficial to roofers looking to improve their online presence. Proper logo optimization impacts SEO, website speed, and bounce rate.
As is the case with our image optimization services, logo design exhausts every last detail to ensure the most optimal presentation of your brand online. Aspects of web optimization for company logos include:
- Alt Tag: Editing the alt tag to display “(your company name) logo”
- Compression: Using image compression tools to create an efficient yet high-resolution logo
- File Name: Properly naming your logo file as company-name-logo.png for search optimization
- File Type: PNG files are efficient while maintaining resolution for optimal logo display
Tasks that seem small and tedious can significantly impact search engine optimization. Failure to compress logo files can bog down site speed and rob mobile users of an ideal experience. With attention spans growing shorter by the year, displaying web pages quickly is more important than ever.
Small details are often the difference between high-performance websites and those that fail.
How a Logo Impacts Branding
A professional roofing logo can enhance your company’s online appeal. In the eyes of consumers, the quality of a logo reflects the quality of the roofing company it represents. Amateur logos designed on novice programs and platforms indicate to the public that your roofing company is similarly novice.
At Roofing Webmasters, brand development is an important part of our comprehensive roofing marketing strategy. We believe that websites and logos are extensions of the company they represent and set the visual precedent for philosophy and culture.
Prospective customers are likelier to choose a company that looks and feels professional, especially compared to lesser brands.
A logo is the face of your roofing company. It quickly sums up your identity and makes the first and most important impression on consumers. Subsequent branding exercises will prove futile without a consistent visual identity to anchor your marketing campaign.
There are various channels through which to introduce marketing materials, from social networks to business cards, and each requires a consistent logo design that’s compelling and memorable.
We work with our clients throughout the design process, so you can rest assured that you are delighted with your company logo graphic before it is published in your name.
Free Logo Design Consultation
Fill out the form below for a free consultation regarding your custom roofing company logo.
