Every roofing company needs a professionally designed logo. Research studies show that people make a subconscious judgement about a product within 90 seconds of initial viewing, and that color increases brand recognition by up to 80%. These statistics paint a jarring picture of the importance that logo design plays in marketing. As a roofing company looking to compete in a highly competitive digital landscape, an attractive logo optimized for the web is imperative. So what makes a good logo? Consider the qualities below:
- Color: We mentioned previously that color increases brand recognition by up to 80%
- Memorability: Make the design memorable, as the goal is for customers to recall it
- Simplicity: Keep the design simple, which might seem to conflict with memorability, but does not if properly designed
- Versatility: A design should be applicable to multiple sources like websites, business cards, trucks, etc.
As with any business, it is important for your roofing company to have a logo that reflects your philosophy and uniqueness. At Roofing Webmasters, we can design a brand new logo or redesign an existing one. In either case, the design will perfectly match your brand and image! Logos are a critical part of any marketing strategy and as a full service internet marketing company, are not something we take lightly. Our premium logo design services are just one of many avenues for your roofing company to improve its online presence in 2018.
Optimizing Your Logo For Web Use
Our team of graphic designers are also expert web designers which makes it convenient for your roofing company. Properly optimizing logos for web use can impact search engine optimization, site speed, and bounce rate. Similarly to our image optimization services, we go through every last detail to ensure your company logo is perfectly fit for web use and contributes to overall search optimization and visibility. Some of the ways we optimize logos for the web include:
- Alt Tag: Editing the alt tag to display “(your company name) logo”
- Compression: Using image compression tools to create an efficient yet high resolution logo
- File Name: Properly naming your logo file as company-name-logo.png for search optimization
- File Type: PNG files are efficient while maintaining resolution for optimal logo display
You might question the impact that these actions can actually have on your SEO, but you would be surprised. Failure to compress logo files can increase loading times on pages in which it’s present. Mobile users have very short attention spans and will immediately exit your website if it fails to load within 3 seconds, increasing your bounce rate, and negatively impacting your search ranking. Small details are often the difference between a high performance website, and a mediocre one, and Roofing Webmasters makes the difference.
How a Logo Impacts Branding
It is very important that your roofing business has a professionally designed logo. Why you ask? The quality of your logo reflects the quality of your business. If you have an amateur logo, people will assume you have an amateur business. At Roofing Webmasters we pay attention to brand development for roofers. We believe that your website, and logo are extensions of your brand and reflect philosophy and culture. Consumers are more likely to choose a company that looks and feels professional, especially when compared against lesser brands.
With branding in mind, your logo is the face of your company. It quickly sums up what your company represents and is a way for consumers to easily identify you. A logo also serves as the anchor point that the rest of your branding activities will reference. The consistent visual image, displayed across all marketing materials will become synonymous with your roofing business. For roofer logo design services, call (800) 353-5758 today. We will work with you to create the perfect logo for your business and implement this design into your new custom website.