Search engine optimization (SEO) is a great way to get people to your roofing company website. But what good is it if when people get there, they leave immediately due to lack of engagement? Websites that lack attractive graphic design elements generally suffer from a high bounce rate. Engaging roofer graphic design can be the separator between websites with good SEO. Users want to be visually motivated before they make a decision about roofing services.
Marketing is as much about graphic design as any other aspect of your website. Engaging the user is the most important aspect of sales conversions. In the same way that YouTube is the most effective way to engage users via social media, graphic design is the most effective way for websites. In the modern era, visual presentation is absolutely imperative to success. There is no way you can reach your full potential in online marketing without high quality roofer graphic design.
Do Roofing Companies Need Graphic Design?
Graphic design is especially important for roofing companies. What do you want potential customers to visualize when they think about your company? Do you want them to think bland and uninspiring? Or do you want them to think engaging and visually stimulating? The latter is the clear answer. You are trying to convince potential customers to use your roofing services and the best way to do that is to leave a lasting visual impression.
While creating a visually attractive roofing company website with graphic design is important, it can’t come at the expense of SEO. It is a fine line to be walked when integrating graphic design and SEO. Just like it doesn’t matter if people come to your website if you have poor design, it won’t matter if you have an amazing visual website if nobody visits it. Your roofing company website is not an art show, and its purpose is to attract roofing customers. At Roofing Webmasters we find the balance between graphic design and SEO. Customers will be visually engaged but not overwhelmed. Additionally, we will only use graphic design within the context of our fundamental SEO strategy.
Graphic Design for Roofing Contractors
Our goal at Roofing Webmasters is not just to rank you in Google search results, but to encourage customers who find your website to take action. A high bounce rate can be avoided with strong graphic design. Of course, this will never come at the expense of your roofing company SEO strategy. The first priority is generating good traffic to your website. Once the prospective customer is on your site, we want to keep them there until they make the phone call!
Having strong SEO is crucial to online success for roofing contractors. Still, with the amount of competition in the roofing industry, it is important to separate yourself. Roofing Webmasters provides the perfect balance with graphic design. Your website will be visually engaging, but it will not come at the expense of your SEO. We understand that roofing contractors don’t have the time and resources to do graphic design on their own. For roofer graphic design services, give us a call at (800) 353-5758.