Websites with engaging graphic design often lack vital SEO elements. Similarly, well optimized websites are often not as visually appealing as they should be. Striking the balance between these two concepts is what makes a website great. After all, what good is a high ranking website that doesn’t engage users? At Roofing Webmasters, we combine graphic design and SEO to construct the most optimal website for roofing companies. Our graphic designers focus on:
- Color: We match website graphics with your company colors
- Shape: We perfect the shape of your UX elements
- Space: We create visually pleasing space between text and graphics
- Texture: We incorporate textures within UX elements
Search engine optimization (SEO) is a great way to get people to your roofing company website. But what good is it if when people get there, they leave immediately due to lack of engagement? Websites that lack attractive graphic design elements generally suffer from a high bounce rate. Engaging graphic design can be the separator between websites with good SEO and poor SEO. Users want to be visually motivated before they make a decision about roofing services. Call (800) 353-5758 for roofer graphic design services.
How Graphic Design Influences Search Rankings
Roofing company websites have a clear objective; generate leads. It really doesn’t matter to roofers how those leads are generated. If it were possible to double their customer base with an awful looking website, they would sign up right away. The reality of the situation however, is that in order to produce quality leads from your roofing website, it must be visually engaging to visitors. That can only take place with elite graphic design. Roofing websites that are visually appealing offer the following ranking advantages:
- Lower Bounce Rates: Less visitors exit the site imminently after entering
- Navigation: Visually appealing navigation encourages browsing
- More Engagement: Visual graphics increase user engagement
- User Interface: UX elements promote user retention
While creating a visually attractive website with graphic design is important, it can’t come at the expense of SEO. It is a fine line to be walked when integrating graphic design and SEO. Just like it doesn’t matter if people come to your website if you have poor design, it won’t matter if you have an amazing visual website if nobody visits it. Your roofing company website is not an art show, and its purpose is to attract customers. At Roofing Webmasters we find the balance between graphic design and SEO. Customers will be visually engaged but not overwhelmed. Additionally, we will only use graphic design within the context of our fundamental SEO strategy.
Graphic Design for Roofing Contractors
Graphic design is especially important for roofing contractors and their brand development. What do you want potential customers to visualize when they think about your company? Do you want them to think bland and uninspiring? Or do you want them to think engaging and visually stimulating? The latter is the clear answer. You are trying to convince potential customers to use your roofing services, and the best way to do that is to leave a lasting visual impression.
Having strong SEO is crucial to online success for roofing contractors. Still, with the amount of competition in the roofing industry, it is important to separate yourself. Roofing Webmasters provides the perfect balance with graphic design. Your website will be visually engaging, but it will not come at the expense of your SEO. We understand that contractors don’t have the time and resources to do graphic design on their own. For roofer graphic design services, give us a call at (800) 353-5758.