Striking a balance between optimization and visual appeal is the foremost challenge for modern web designers. After all, an attractive website that fails to rank on search results is effectively useless. But roofing companies must also understand that a well optimized page with poor visuals has its own limitations. Generating traffic to your website becomes less valuable if it does not result in a positive user experience. Roofing Webmasters offers graphic design services, which will merge SEO with visual appeal. Our graphic design team focuses on:
- Color: We match website graphics with your company colors
- Shape: We perfect the shape of your UX elements
- Space: We create visually pleasing space between text and graphics
- Texture: We incorporate textures within UX elements
Common SEO practices like keyword placement, image optimization, and link building can’t reach their full potential without accompanying design elements. You can follow every content-based SEO technique to the letter, and if users are exiting your website because of poor design, none of it will matter. Google reads high bounce rates as an indictment on your website. It doesn’t necessarily care why users don’t like it, it only cares that they don’t like it. To prevent this fate for your roofing website, call (800) 353-5758 for graphic design services.
How Graphic Design Influences Search Rankings
We detailed how users instruct Google where to rank websites by their on-site behavior. Visitors who leave a website based on poor graphic design, register with search engines as a bounce. High bounce rates are a foremost consideration in bumping down search results, and your website can fall victim as well. In contrast, visually appealing graphics, combined with on-site optimization keep users engaged longer and relays the resulting data to Google, who will then bump up the search result. Strong graphic design provides the following ranking benefits to roofers:
- Lower Bounce Rates: Less visitors exit the site imminently after entering
- Navigation: Visually appealing navigation encourages browsing
- More Engagement: Visual graphics increase user engagement
- User Interface: UX elements promote user retention
Balance is the key word to consider when merging SEO with graphic design. Yes, visual appeal keeps users engaged, which ultimately reflects well on your website, but if they never find it in the first place, it will all be moot. Graphics should never compromise SEO, but rather work collaboratively to enhance it. For roofing websites specifically, the object is not to “Wow” visitors with over the top graphical elements, but it is instead to provide an enjoyable and aesthetically pleasing user experience. As the top roofer internet marketing company on the web, we know what it takes to combine SEO and graphic design.
Graphic Design for Roofing Contractors
Website appeal is not the only consideration when designing graphics. Another aspect of your business affected by visual presentation is brand development. Potential customers will form an impression of your business based somewhat on its presentation. Do you want consumers perceiving your brand as bland and uninspiring, or as engaging and visually stimulating? Again, this isn’t a clothing company website, so we aren’t trying to win an art contest, but we are however, trying to brand your roofing company in an appealing manner.
The roofing industry is competitive in most markets, and what separates mediocrity from excellence is often found in the details. Most modern roofing websites have some form of on-page SEO present. Most of them lack visual appeal however, due to use of stock templates that exhibit redundancy within the industry. What if you could gain an advantage over your main competitor through engaging graphics? Would you be willing to invest in your company and increase its visibility in 2018? If so, call Roofing Webmasters at (800) 353-5758 and ask about graphic design services.