SEM, or search engine marketing, refers to any form of promotion that uses Google, or any other search engine, as its marketing platform. The two most common examples of SEM are search engine optimization (SEO) and pay per click advertising (PPC). Both techniques make use of search engine results pages (SERP’s) as their medium through which to acquire customers.
Utilizing SEM in Your Roofer Marketing Strategy
As a roofing company owner, you know that the roofing industry is cut-throat and the competition steep. Utilizing SEM marketing for your roofing company is an affordable, easily trackable method of marketing that can produce some of the highest ROI results of any marketing option. Roofing Webmasters offers search engine marketing services to contractors throughout the United States. The most common forms of SEM include:
- Content Marketing: The presentation of content to appeal to search engines and their users by using media, coding, and other techniques
- PPC: Paid advertising campaigns on SERPs and other platforms that can be customized and tracked for better results
- SEO: Organic on-site and off-site optimization that appeals to search engines with keywords, coding, and more
- Social Media: The management and marketing of content on Facebook, Twitter, and other social platforms using both organic and PPC distribution options
Roofing Webmasters’ goal is for your roofing website to thrive with lead generation and customer acquisition. With years of experience marketing on behalf of roofers, we implement tried and true methods of search marketing, including SEO, content marketing, and more. Our team consists of experts in each individual discipline, including PPC and social media. For a company that specializes in marketing for roofers, it’s hard to see a downside of investing in Roofing Webmasters. Call (800) 353-5758 for SEM services.
6 Ways The Roofing Webmasters Team Can Help You Utilize SEM
Marketing in today’s digital landscape can be a challenge for any type of company, including roofing companies. Many of the fundamental advertising components that kept past roofers in business are now obsolete and have been replaced with more innovative digital techniques. Gone are billboards, radio ads, and local TV spots, and in their place are PPC ads, social media links, and blog posts. Roofing Webmasters was created on the foundation of helping the local roofer adapt to an ever-changing marketplace. When you partner with Roofing Webmasters for your roofing SEM marketing, you not only receive experienced content and design management, but you also receive:
- 24/7 Marketing: With consumers carrying wi-fi enabled smartphones, your site is always accessible. Our experts ensure your marketing is always on-point and productive.
- Brand Development: We help establish your identity in a local market through multiple digital tactics.
- Competitor Analysis: We use tools to analyze competitors campaigns and efforts to give you an overlook of your competition and next moves.
- Location Targeting: We target consumers based on location to ensure that you are front and center in your local market.
- ROI: Our services produce favorable returns on investment
- Search Visibility: We exhaust every outlet for search visibility
Running a full-time roofing business is not an easy task. It has become even more difficult in today’s current industry state. With so much access to consumers, it seems like any time of rest is a potential loss in leads. Teaming with Roofing Webmasters alleviates that stress by creating new opportunities and platforms for consistent lead generation. You are able to focus on your day to day operation while we facilitate the online roofing leads that keep your company busy. We look forward to meeting with each of our clients to discuss their specific business goals, and their vision for 2020 and beyond. Our experts work with you to tailor fit your roofing SEM marketing strategies to align with your business ideas.
Specific SEM Services For Roofers
We offer a number of services aimed to increase search engine visibility, generate leads, and increase sales revenue. SEM encompasses all aspects of lead generation through Google and other search engines. With effective marketing, your roofing company can prosper long term and enjoy the fruits of sustained online success. We enhance website’s with our SEM services and foster a stronger online presence for roofing companies. Our specific services include:
- Content Marketing Have content on your website that is able to optimize your website and give you greater sales. Our professional writing team has the experience to know what content will appeal to customers and search engines.
- Google Maps Let customers know where your business is with Google Maps management. We ensure your online presence is visible to your target audience with mapping services.
- Link Building We work to build internal and external links on to your roofing website. Link building is an important component that can improve the visibility and usability of your website.
- Online Citations Let consumers know you are a reputable and real roofing website with your online citations. We create citations that give consumers information on your company that is posted within your website and on other websites.
- Online Reviews Online reviews are a great way to increase rankings and gain more visibility. Online reviews are a great way to continue you optimize online way after your site has been launched.
- PPC Management While organic SEO takes time to optimize, PPC gives your results instantly. We will come up with a PPC campaign to get you the leads and sales that you need.
- SEO Services SEO services include implementing and continual work on your roofing website. With SEO services your roofing website will rank higher, gain more visibility, and increase sales.
- Social Media Advertising Connect with your current clients and engage with potential clients with social media. We manage your social media advertising campaigns using engaging and informative content.
- Web Design Your website is your virtual storefront, so it needs to be visually appealing. Our designers will create a web design that is functional, coded correctly, and incredibly unique.