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Search Engine Marketing Services (SEM) for Roofers

My agency, Roofing Webmasters, provides search engine marketing services. My services have helped thousands of professional roofing companies increase their visibility on search engines, particularly Google, which I call “The Big Show” for professional contractors.

I’m Nolen Walker, the founder and CEO of Roofing Webmasters. Throughout my 10+ years of running a digital marketing agency, leads generated through search engines (especially Google) have proven to be the most valuable and affordable to my roofing company clients.

Roofing Webmasters Logo

SEM for Roofers Explained

Search engine marketing, or SEM, includes any online marketing technique targeting search engine traffic. Google Ads (paid) and SEO (organic) both fall under the umbrella of SEM.

Traffic acquired through the Local Map 3-Pack and Sand Local Service Ads (Google Guaranteed) is also a component of search marketing (SEM). SEM differs from search engine optimization (SEO), which focuses strictly on organic methods.

Search Engine Marketing Examples for Roofers

Normally, Google Ads, Local Service Ads, and organic search results are considered separate marketing channels for roofing companies. However, with search engine marketing, all of these channels are encompassed within a broader marketing campaign to increase visibility in search engine results.

You can see some examples of SEM for roofers below:

Google Search Ads

Traditional Google Search Ads are an example of search marketing. While most people associate Google Ads with PPC, they appear directly on Google’s search engine, making them part of an SEM campaign.

Google Search Ad vs. Organic

Local Service Ads

Another form of paid advertisement, Local Service Ads, or LSA, is Google’s pay-per-lead platform. These ads, sometimes called “Google Guaranteed,” appear directly on Google’s search engine results pages. Because these ads are not traditional “PPC” – they are a perfect example of an SEM-related promotion.

Local Service Ads SERP Screenshot

Organic Search Results

Although traditional organic search results (the ten blue links) are closely associated with search engine optimization, they are also part of a broader SEM strategy. While Google’s organic results remain the most valuable for roofing professionals, other search engines like Bing and Yahoo are also worthwhile.

Organic Results Example on Google

Google Map 3-Pack Results

Much like traditional organic results, 3-Pack results are closely associated with the Local SEO industry. However, they fall under the same umbrella of search marketing, as these results appear directly on Google’s first results page.

Google Map Pack Example

Google SGE Results

Google has already started rolling out its AI-powered search generative experience platform to a small group of users. As roofing companies enter a new era of technology, AI will become a major part of search. With this in mind, my agency has incorporated SGE optimization into search engine marketing.

Get Started With Search Engine Marketing

I’m going to be straight with you as a fellow business owner. I am not looking to lock you into a long-term contract. Instead, I offer month-to-month SEM services so you retain flexibility while enjoying excellent results. My agency, Roofing Webmasters, has performed SEM for thousands of roofing companies.

I invite you to contact my agency today to schedule a free roofing SEM consultation to discuss your goals.