Before you can craft a design, develop content, and optimize it for search, you need the most fundamental element of a website; a domain name. If you’ve ever navigated a web page on a browser like Google Chrome, Mozilla FireFox, or Microsoft Edge, than you’ve seen the URL address bar on the top. Within that bar is the domain name of the website. In its simplest form, a domain name is a web address. For roofers, a quality domain name is:
- Brand Specific: Uses your company name or abbreviation
- Dot Com: Uses the dot com suffix, rather than dot org, dot net, or dot info
- Legible: Is easy to read and remember
- Succinct: Is short and easy to type
If your domain checks the 4 boxes above, you’ve laid the foundation for a great website and a successful internet marketing campaign. Speaking of internet marketing, your web address is is a critical marketing component, and it will be present on a variety of materials including business cards, listing directories, and other promotional content. Knowing this should inspire you to consider ramifications before making a final decision on your website’s URL address. Call (800) 353-5758 for domain name registration for roofing websites.
Avoiding Exact Match Domains
In 2012, Google launched an EMD Update, which penalized low-quality websites with exact match domains (EMDs). In summary, EMD”s are domain names that attempt to exploit search engines by claiming the same name as a high volume keyword. For example; cheap-roofing-services.com would be problematic, especially if the content was porous. Google discourages the following domain / website qualities:
- Bare: Websites with exact match domains but little content, or poor quality content can be penalized
- Dashes: Domains with dashes, like Affordable-Cheap-Roofing.com
- Irrelevance: Domains that have no correlation to the on site content
- Spam: Stuffing keywords like “cheap” into your URL, or multiple instances of relevant keywords
Common sense is encouraged when registering a domain name. Adhering to Google’s overall philosophy of user experience allows you to build every aspect of your internet marketing campaign around that concept. Common sense dictates that an easy-to-remember and brand-appropriate domain name is ideal for all the reasons we’ve talked about. Web addresses like these will serve your roofing company well both now and into the future.
Should Roofers Always Use Dot Com?
Yes. Research shows that the dot com suffix (Top Level Domain) is more trusted than its dot org and dot net counterparts. Companies often make the mistake of choosing one of the less trustworthy suffixes when their preferred domain name’s dot com is already taken. In cases like these, businesses should alter the wording of their Second Level Domain (the part between www. and .com) rather than settling for a lower quality suffix. Roofing Webmasters can help you brainstorm a name that’s best for your website.
Government and educational websites are awarded specialized TLD’s once verified. For example, a college institution might have nameofcollege.edu as their domain, while a government institution might have state.gov as theirs. As a roofing company, you won’t be rewarded with any specialized suffixes, but you should choose a dot com to establish marketability and ensure credibility and trust. For domain name registration, call Roofing Webmasters at (800) 353-5758.