Before you can craft a design, develop content, and implement SEO services, you need the most fundamental element of a website- a domain name. The domain name is what people will use to find your site directly, as well as what Google will use to help index your site content and ideas correctly. Having a well-thought-out domain name can not only boost SEO efforts but can also provide a clear and memorable site address for your visitors.
In its simplest form, a domain name is a web address. For roofers, a quality domain name is:
- Brand Specific: Uses your company name or abbreviation
- Dot Com: Use the dot com suffix, rather than dot org, dot net, or dot info
- Legible: Is easy to read and remember
- Succinct: Is short and easy to type
Using a Domain in Your Marketing Strategy
If your domain follows these best practices, you’ve laid the foundation for a great roofing website and a successful internet marketing campaign. When considering your internet marketing strategies, your web address is a critical marketing component, and it will be present on a variety of materials including business cards, listing directories, and other promotional content. Knowing this should inspire you to consider ramifications before making a final decision on your website’s URL address.
Avoiding Exact Match Domains
In 2012, Google launched an EMD Update, which penalized low-quality websites with exact match domains (EMDs). This means that EMDs, or domain names that attempt to exploit search engines by claiming the same name as a high-volume keyword, are now penalized. For example; cheap-roofing-services.com would be problematic, especially if the content was porous. Google discourages the following domain/website qualities:
- Bare: Websites with exact match domains but little content, or poor quality content can be penalized
- Dashes: Domains with dashes, like Affordable-Cheap-Roofing.com
- Irrelevance: Domains that have no correlation to the on-site content
- Spam: Stuffing keywords like “cheap” into your URL, or multiple instances of relevant keywords
When choosing a domain name, remember to comply with Google requirements in order to successfully optimize for the roofing industry. Additionally, research is encouraged to ensure that your prospective domain name isn’t too close to your competition and doesn’t impede keyword regulations laid out by Google. The Roofing Webmasters team can help you choose the ideal domain name for your roofing company that provides a clear, informative view of your company.
Should Roofers Always Use Dot Com?
Yes. Research shows that the dot com suffix (Top Level Domain) is more trusted than its dot org and dot net counterparts. Companies often make the mistake of choosing one of the less trustworthy suffixes when their preferred domain name’s dot com is already taken. In cases like these, businesses should alter the wording of their Second Level Domain (the part between www. and .com) rather than settling for a lower-quality suffix. Roofing Webmasters can help you brainstorm a name that’s best for your website.
Government and educational websites are awarded specialized TLDs once verified. For example, a college institution might have nameofcollege.edu as their domain, while a government institution might have state.gov as theirs. As a roofing company, you allowed these specialized suffixes, but you should choose a dot com to establish marketability and ensure credibility and trust.
When your roofing business is on the line, don’t trust just anyone to create a solid domain name. As the foundation of your roofing marketing, your domain name must be planned, researched, and correctly implemented in order to create effective SEO results. Let the Roofing Webmasters professionals help you create the ideal domain name, roofing website, and marketing plan the gets your roofing company more leads and better ROI.