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Mpact Roofing: Case Study

Mpact Roofing was onboarded with Roofing Webmasters in September 2022, and their site has ascended to the top ranking in the Pflugerville, TX, area.

A proven combination of DataPins, SEO strategy, and custom design has increased their website traffic by 884.3% to 8,500 visitors.

Case Study Mpact Roofing

Mpact GA Traffic

Map + Organic (Halo Effect)

Ranking #1 on both Google’s Map 3-Pack and the first organic imposition creates a halo effect for roofing companies.

Mpact Roofing accomplished this amazing feat by using DataPins on its website.

As you can see, they rank #1 on both Google Maps and Organic for “roofer” in their primary city.

Mpact Roofer Map Organic Combo

Google Maps Rankings

Most roofing companies set out to rank for primary keywords on the Google Map 3-Pack, such as roofer, roof repair, and roofing company (in city, st).

Mpact Roofing has successfully reached this goal with the help of DataPins and Roofing Webmasters’ expertise.

Keep in mind they are in a city with over 65,000 residents.

Their website ranks #1 or #2 on Google Map 3-Pack for competitive keywords, including:

  • Roofer
  • Roof Repair
  • Roof Installation
  • Roofing Company
  • Roofing Services

These are just a few of hundreds of map 3-pack rankings for Mpact Roofing in their service area.

Mpact Roof Repair Map

Note: Website SEO directly influences Google Map 3-Pack results

Organic Rankings

Traditional organic search results still represent the lion’s share of search traffic, especially for secondary roofing services like metal, commercial, and synthetic shake shingles.

Our designs and content team published individual service pages based on the company’s real-life services to target each keyword.

Combining high-quality content with a sleek design and consistent pins, the results have been outstanding.

Mpact Roofing’s organic rankings in the top 3 include:

  • Metal Roofing
  • Synthetic Shake Shingles
  • Soffit and Fascia Repair
  • Hail Damage Roof Repair
  • Standing Seam Metal Roofing

(and thousands more)

Mpact Soffit and Fascia Repair Organic

DataPins Usage

Mpact Roofing showed consistency by producing 327 pins, each of which contributes to its high local rankings on both Maps and Organic search results.

Mpact Pins

A recent pin demonstrates how the company repaired a roof leak caused by wind damage.

Our internal marketing statistics show that seemingly rare queries like these account for over half of all roofing website clicks.

As part of DataPins’ power, their website now easily ranks #1 for this query and its variations.

Mpact Pin Ranking

Future Outlook

Mpact Roofing’s 12-month spike in traffic is due largely to their consistent use of DataPins, which has allowed them to accumulate over 300 pins.

While most roofing companies see the largest spike when they first utilize DataPins, this company is projected to sustain its excellent traffic numbers while expanding even more with new pins.