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Roof Central: Case Study

Roof Central started with Roofing Webmasters in February 2021 and has since enjoyed top rankings in Smithfield, NC, and surrounding areas.

Our tested and proven formula of DataPins, custom design, and innovative SEO strategy has resulted in a 22% traffic increase over a 12-month period, resulting in an impressive traffic total of 7,200.

Case Study Roof Central

Roof Central GA Traffic

Google Map 3-Pack Rankings

Every local roofer aims to rank within the local map 3-pack for keywords like roofer, roof repair, and roof installation.

Roof Central, which operates in Smithfield, NC, a city of 12,000+ residents, reached this SEO haven.

The Roof Central website ranks #1 or #2 in Google’s Local Map 3-Pack for the following terms:

  • Roofer
  • Roof Repair
  • Roof Installation
  • Roofing Company
  • Commercial Roofing

These are a select few of hundreds of map pack rankings for Roof Central in Smithfield, NC.

Roof Central Roofer Map

Note: Ranking for competitive keyword terms in Google Maps requires an optimized website.

Google Organic Rankings

While Google Maps rightfully garners attention from roofing companies, most users still click through organic results, particularly for secondary services like stone-coated steel roofing and modified bitumen roof repair.

With this in mind, the Roofing Webmasters team expertly constructed service pages for each target keyword based on the company’s real offerings.

This Google-compliant content and digital branded signaling from DataPins resulted in thousands of organic rankings for Roof Central.

Roof Central’s organic rankings in the top 3 include:

  • Metal Roofing
  • Stone Coated Steel Roofing
  • Commercial Foam Roofing
  • Tile Roofing
  • Slate Roofing
  • Full Roof Restoration (Featured Snippet)

(and thousands more)

Roof Central Stone Coated Steel Roofing Organic

Google Maps + Organic (Halo Effect)

In rare scenarios, local roofing companies that execute a high-level SEO strategy can rank #1 for certain terms on both Google Map 3-Pack and organic results.

Achieving this feat results in a Halo Effect, where search users view your company as an outright authority.

This Halo Effect is part of Roof Central’s organic traffic increases over a 12-month period.

Roof Central Spray Foam Roofing Map Organic Combo

DataPins Usage

Roof Central has done its part by pinning over 290 roofing jobs to accumulate digital branded signaling on its website.

Roof Central Pins

One of their most recent pins showcases a full roof restoration job, a fairly common service.

As a result of this pin, their website now earns a featured snippet for the keyword “full roof restoration.”

This is just a preview of the immense power of the DataPIns tool and its impact on Roof Central.

Roof Central Pin Ranking

Note: Featured snippets are highlighted text excerpts that appear in position one on Google Organic.

Future Outlook

Roof Central’s ascendence into the top of Map 3-Pack and Organic rankings is no surprise, considering their combination of high-quality content and signal-rich DataPins.

Their traffic growth has been consistently excellent, signaling a sustainable outcome with the potential to expand even more in the coming months.