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Force Field Roofing: Case Study

Force Field Roofing joined Roofing Webmasters in August 2019, and their website has progressively improved to become a local powerhouse.

Thanks to a combination of custom design, SEO strategy, and DataPins, their website traffic improved by 3,450.5% in a 12-month period, reaching 3,400 visits.

Force Field Case Study
FF GA Traffic

Map 3-Pack Rankings

Every roofing company sets out to rank for keywords like “roofer (in city, st) in their service area.

For this company, their city is Jasper, GA.

As you can see, their website is ranking #1 or #2 on Google Map 3-Pack for major keywords, including:

  • Roofer
  • Roof Repair
  • Roof Installation
  • Metal Roofing
  • Commercial Roofing

And dozens more, all driving the highest quality traffic directly to this roofing company’s branded channels via Google Business Profile and their connected website.

FF Roofer Map Ranking

Note: Some people mistakenly believe Google Maps rankings are unrelated to website SEO when, actually, your website optimization directly influences your Google Maps 3-Pack rankings.

Organic Rankings

Most organic clicks come from specific types of roofing services in a specific location.

That’s why our team crafted service pages for each of this company’s offerings.

These pages quickly ascended to #1 on organic results when combined with consistent pins.

Force Field Roofing’s top organic rankings include:

  • Asphalt Shingle Roof Repair
  • TPO Roofing
  • Silicone Roof Coatings
  • Hail Damage Roofing (Featured Snippet)
  • Roof Insurance Claims Help (Featured Snippet)

(and thousands more)

FF Hail Damage Roof Repair Featured Snippet

Note: A Featured Snippet is a highlighted #1 organic ranking that stands out from other rankings.

DataPins Usage

The company took DataPins seriously by accumulating over 100 pins, all of which send Google local SEO signals and generate traffic and conversions.

FF Pins

A recent pin spanned multiple geolocations and involved installing a 29-gauge classic rib roof system on a new construction barn.

You might think nobody searches for those terms, but marketing statistics show that over 50% of all organic website clicks come from long-tail and hidden terms.

Now, their website ranks #1 organic for this specialty keyword.

FF Pin Ranking

Future Outlook

The increase in traffic over a 12-month period is typically the highest spike a roofer sees because they send quality signaling to Google for the first time.

However, continued gains in traffic from consistent pin usage are projected to sustain and expand this amazing lead generation source.