When Simple Roofing and Exteriors joined Roofing Webmasters in February 2022, they set their sights on increasing organic search traffic from Google Maps and traditional search.

Over a 12-month period, this company increased its website traffic by 100%, reaching 3,000 total visitors.

Organic Rankings

When a company’s address is within a municipality rather than a city, the SEO strategy should target the largest nearby city.

The company agreed that Castle Rock, CO, with its population of over 80,000, was far more profitable than the Larkspur municipality of 200.

Some of Simple Roofing and Exterior’s top organic results include:

Metal Shingle Roofing
Metal Roof Coatings
Standing Seam Metal Roofing
Mechanical Lock Metal Roofing
Stone Coated Steel Roofing

DataPins Integration

Simple Roofing and Exteriors published 61 pins to send digital branded signaling to search engines.

This directly impacted their organic search visibility, allowing them to rank in traditional organic search results for various metal roofing services despite being in a nearby municipality.

The geocoordinates included within each pin are important signals of location and prominence.

Google Maps Rankings

Simple Roofing and Exteriors dominate Google Maps and the map 3-pack for the smaller area of Larkspur, ranking #1 for almost every major keyword.

Because the population is low, many wonder if expanding map rankings outside your address is possible.

While you cannot rank within the 3-pack (99% of the time), you can rank on page one of Google Maps with the right strategy.

Using DataPins and website optimization, Simple Roofing and Exteriors ranks on page one of Google Maps results for specific service types in Castle Rock, CO, despite not being located directly in the city.

This has allowed them to generate more reviews and even outrank some Castle Rock competitors for specific services.

Future Outlook

Using proper digital branded signaling with DataPins, Simple Roofing and Exteriors has defied common SEO beliefs about how well a company can perform outside a major city.

As we project the next 12 months, their organic traffic is expected to sustain its impressive pace and increase through the continued use of DataPins.