Brothers Roofing
215.4% Organic Traffic Growth
Brothers Roofing partnered with Roofing Webmasters in February 2024 and began seeing measurable visibility gains soon after.
Using DataPins alongside a well-planned SEO strategy, Brothers Roofing grew organic visits by 92.31% by May 2024, compared to the previous month
Their upward mobility continued as their organic traffic grew 215.4% between April 2024, the first month fully tracked in Google Analytics 4 once the site was optimized and indexed, and June 2026, the most recent full month on record.
Campaign Snapshot
Mapping and Organic Halo Effect
Brothers Roofing launched on a brand new domain in a city with a population of over 20,000, a scenario where ranking well and quickly is rarely simple.
Combining DataPins with Roofing Webmasters’s SEO strategy, this company reached the #1 position on Google Map 3-Pack and organic results for roof repair in Hays, KS, a ranking they continue to hold.
When a company ranks in both the map pack and organic results for the same keyword, it creates a halo effect that can lift the site’s overall traffic. In this case, Brothers Roofing’s top organic ranking was also selected as the featured snippet, adding further visibility on the SERP.
Local Map 3-Pack Rankings
Local roofers understandably want to appear within the Google Map 3-Pack for competitive roofing keywords.
While many assume Map 3-Pack placement is based strictly on a roofer’s Google Business Profile and reviews, website optimization plays a key role as well.
Using a combination of website SEO, DataPins, and Google Business Profile optimization, Brothers Roofing secured Map 3-Pack rankings for its most competitive terms quickly.
Local Organic Rankings
While the Map 3-Pack is often the first thing search users see, most clicks still go to organic results, particularly for secondary roofing services.
With this data informing our strategy, our team began building individual service pages designed to rank in organic search.
Content quality combined with DataPins’ digital branded signaling contributed to swift organic rankings.
Use of DataPins
Digital Branded Signaling
DataPins played a central role in this outcome.
Brothers Roofing consistently used DataPins to create over 100 pins in less than 6 months.
This volume of digital branded signaling helped the site demonstrate E-E-A-T and index in SERPs more quickly than comparable domains.
Evaluating Future Projections
SEO timelines vary by market and starting point, and six months is often cited as a general benchmark rather than a fixed rule.
In this case, Brothers Roofing achieved top organic and map rankings within three months.
Ready to Grow Your
Roofing Business?
Roofing Webmasters has delivered results like these for thousands of roofing companies across the United States. Our month-to-month plans mean you’re never locked in.
Contact us today and we’ll walk you through exactly what a campaign would look like for your company.
Get a Free Consultation
