Most roofers understand that the goal of roofing company websites is to rank well in Google search results. The question that many roofers ask is; how do I know if I’m on the right track? Besides incorporating SEO practices like strong website design, quality content, link building, blogging, and schema, you can rely on a comprehensive measurement tool at your fingertips. Google Analytics allows roofing companies to measure elements of their website.
Whether you are looking for conversion rates based on the amount of times people clicked on your phone number, or you want to know how much of your traffic is due to organic search, Google Analytics can tell you. Google Analytics reports are a great way to keep your website running at an optimal level. Not only can you measure the overall traffic to your site, but you can measure the traffic to specific pages. Google Analytics is an effective tool for roofing contractors.
How Should a Roofing Company Use Google Analytics?
Roofing companies should use Google Analytics as a measurement tool. It’s comprehensive setup allows you to view measurements for particular components of your website. Want to know how many times a mobile user clicked the listed phone number? Google Analytics can provide you with that report. Perhaps you want to know more about the demographics of people finding your website via organic search, Google Analytics can measure that.
In addition to conversion and search measurements, Google Analytics has the capability of helping you audit website errors. If you have a broken link, a poor URL structure, or slow loading pages, Google Analytics can identify them. This is a great way to keep your roofing company website running at an optimal level. Google Analytics offers a customizable dashboard so that website managers can have the most relevant information at their fingertips.
Does a Roofing Contractor Need Google Analytics?
How can we know if we are successful without measurement? We don’t have to worry about that with analytics. Google Analytics is an important tool for roofing contractors. Building a strong website is the first step, but measuring its effectiveness is a key component of sustained success. What better way to tailor your website for Google search results, than to go the source? The more information you can measure, the more you can optimize your website for Google.
Remember, the long term goal is to solidify your roofing contractor website as a high end Google search result. To accomplish this goal, you must take all the steps necessary to build your online reputation. Strong SEO is the combination of various practices. Being able to measure your website’s success cannot be undervalued. For roofer Google Analytics services, call us at (800) 353-5758