Inbound marketing is a method of customer acquisition that earns new leads through organic means. In contrast to other forms of promotion, companies that utilize inbound marketing do not go towards potential customers but rather wait for those potential customers to come to them. Some examples of inbound marketing include:
- Blog Posts: Blog posts attract users through natural channels like Google search, Bing search, Facebook shares, etc.
- Content Marketing: Marketing your services and brand name within web content, either on your website or other marketing channels (directories, social media) is considered inbound — as long as it’s unpaid
- SEO: Organic search optimization does what its name implies; optimizes web content for search engines through organic methods
- Social Media: Organic social media refers to posts, tweets, or shares that are unpaid and appeal to a large audience
The primary component of inbound marketing is “earn”. Content that earns interaction does not manipulate the user, but attracts them organically. For example; when people access search engines, they have a question in mind, maybe their search query is; “affordable roofing contractors near me”. If your website has valuable information to that user, and comes up on the top of search results, you have “earned” the interaction. Call (800) 353-5758 for roofer inbound marketing.
Inbound vs Outbound Marketing For Roofers
If roofing contractors understand inbound marketing, how can they compare and contrast it with outbound? Outbound marketing is the opposite of inbound, and it relies on initiating interaction with potential customers, rather than allowing it to happen naturally. Here are some examples:
- Cold Calls: While not an internet marketing technique, this action illustrates the core of outbound marketing – trying to reach out to the potential customers and force an interaction
- Email Spam: While there is a fine line between “spam” and mass marketing, paid email lists often blur the line — either way, they are considered outbound marketing
- Intrusive / Pop-Up Ads: Advertisements that are placed within web content or that “pop-up” on a website are intrusive and “force” the user to view them
- Social Media Ads: While organic social media activity is considered “inbound” — paid
advertisements that appear on the timelines of targeted users are considered “outbound”
While outbound marketing is not always ill-intended, it does tend to displease a considerable percentage of internet users. Consumers have gotten more intelligent as the internet has evolved, and would rather feel that they sought out the information, service, or product on their own, rather than having it shoved in their face.
Tracking Inbound Marketing For Roofing Companies
One of the most underrated aspects of inbound marketing, is its ability to be tracked for measurable data. Companies who utilize inbound promotion, can easily track how customers are acquired through specific channels. Outbound marketing is much more difficult to track and has been known to return lower ROIs.
If you are a roofing company looking for inbound marketing services, Roofing Webmasters is a match for you. We don’t underestimate the value of your company and set up multiple channels for you to market your services through. Some of them include, a website, social media accounts, citation sources, and a blog. Call (800) 353-5758 for roofer inbound marketing services.