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Schema Markup for Roofing Websites

Roofing Webmasters provides schema markup for roofing websites as part of our SEO services suite. Although Google says schema markup is not a ranking factor, it facilitates SERP enhancements, which may increase clicks to your website.

Furthermore, Google recommends that all websites implement schema to adequately communicate their website with search engines.



What is Schema Markup?

Schema markup is a microdata language found at schema.org, which enhances search engines’ understanding of a website and its content.

Adding schema to your roofing website can result in enhanced search results, sometimes called rich snippets or SERP enhancements.


What Does Schema Markup Do for Roofers?

The objective of schema for roofers is to effectively communicate web content to search engines that present the information to its users more appealingly.

Several types of content can be “marked” up, including:


  • Business Information: Company NAP information
  • Company Reviews: An aggregate star rating of your company reviews
  • Your Roofing Services: Individual roofing services
  • Product Choices: Product and material option names and descriptions

As the websites often show, schema markup can give you a leg up against the competition by providing detailed SERP results that are more likely to generate traffic.

The schema project aims to form a better relationship between websites and search engines, aiming to improve user search results by delivering higher-quality options with more relevance. 


Roofing Site Schema Coding

How Can Schema Help My Roofing Company?

Schema markup increases marketing efficiency by boosting traffic relevance and enhancing search visibility. By better communicating your roofing website’s content to search engines, they can market your services to more appropriate users in more appealing ways.

Searchers looking for a “flat roofing company near me” are likelier to click on a result that shows a favorable star rating underneath, along with a link to a specific flat roofing services page.

Schema markup throughout your site can help with the following:


  • Click-Through Rate: More users clicking on your site
  • Search Visibility: Increased and enhanced search visibility
  • Traffic Relevance: Generation of traffic with high conversion potential

Search engines have come a long way in recent years. While Google and others, like Yahoo and Bing, once relied almost exclusively on verbatim keywords, they now account for context and user intent.

This evolution has made the search engine a more user-friendly tool, as it helps searchers find the information they are looking for more efficiently.

Of course, it takes compliance from websites and their willingness to implement schema markup into their HTML code, but with the benefits the concept introduces, there’s no reason not to comply.


Schema Website

Adopting schema markup is especially beneficial to local roofing companies looking to highlight their service area.


Do Roofing Websites Need Schema?

Although a website can rank without schema markup, it cannot realize its full potential. Roofing websites aim to generate leads and microdata tags from schema.org work towards that objective.

To do this, your site’s schema coding creates an easy-to-read layout for search engines that displays pertinent information or details.

The Roofing Webmasters team is ready to help you get better results in SERPs by adding properly coded schema markup to all site components, including headers, body content, footers, and even meta descriptions.

Schema markup is a top SEO tactic because it directly communicates with search engines. As a technique closely related to the search engine itself, there’s no other category to place it in if not search engine optimization.

Marking up data is an optimization practice, as it organizes content and effectively communicates it to Google and its users. 


Claim Your Schema Markup Consultation

Roofing Webmasters will evaluate your schema markup in a free consultation when you fill out the form below: