What is Schema Markup for Roofers?
Schema markup refers to the implementation of microdata tags within your roofing website’s HTML code. The objective of these tags is to more effectively communicate web content to search engines like Google, who can subsequently present the information to its users in a more appealing manner. Several types of content can be “marked” up, including:
- Business: Company NAP information
- Reviews: An aggregate star rating of your company reviews
- Services: Individual roofing services
Microdata tags used for markup are agreed upon by the search engine community. The initiation of this tag language was a collaborative project between Google, Yahoo, and Bing known as schema.org. The project aims to form a better relationship between websites and search engines with the common goal of improving user experience and increasing traffic relevance. Call (800) 353-5758 for schema markup services for roofers.
How Can Schema Help my Roofing Company?
Schema markup can increase marketing efficiency through an increase in traffic relevance, along with an enhancement in search visibility. By better communicating web content to search engines, they can consequently market your services to more appropriate users, in more appealing ways. Searchers looking for “flat roofing company near me” are more likely to click on a result that shows a favorable star rating underneath, as well as, a link to a specific flat roofing services page. To review, schema can help roofing companies through:
- Click Through Rate: More users clicking on your site
- Search Visibility: Increased and enhanced search visibility
- Traffic Relevance: Generation of traffic with high conversion potential
Search engines have come a long way in recent years. While Google and others, like Yahoo and Bing, once relied almost exclusively on verbatim keywords, they now account for context and user intent. This evolution has made the search engine a more user friendly tool, as it helps searchers find the information they are looking for more efficiently. Of course, it takes compliance from websites and their willingness to implement schema markup into their HTML code, but with the benefits the concept introduces, there’s no reason not to comply. Roofing Webmasters is eager to help you get started today.
Do Roofing Websites Need Schema?
We detailed how schema can help roofers improve and enhance online visibility. Although a website can definitely survive without data markup, it cannot realize its full potential. The goal of roofing websites is to generate leads, and microdata tags from schema.org work towards that objective. There’s no downside to implementing the tags, so there’s no reason not to pursue its usage. Roofing Webmasters can help you get started with it today. Our web design team is among the best in the industry.
Schema markup is a form of SEO because it directly communicates with search engines. As a discipline so closely related to the search engine itself, there’s really no other category to place it in, if not search engine optimization. Marking up data is an optimization practice, as its use is to organize content and effectively communicate it to Google and their users. To get started with schema markup for your company website, call Roofing Webmasters today at (800) 353-5758.