Online reviews have a major influence on consumer behavior. After all, 85% of consumers trust online reviews as much as personal recommendations. There are several reputable places for customers to leave reviews of your roofing company, including; Google My Business, Facebook, and Yelp. The problem is that these are 3rd party platforms, and therefore those reviews are not, by default, visible on your website. Our web design team displays reviews from external platforms on your home page using HTML code. Advantages of this feature include:
- Credibility: Reviews are integrated with their native platform such as GMB, Yelp, or Facebook
- Marketing: A Facebook, Yelp, or GMB sponsored review is great for public relations
- Organization: This feature condenses reviews to one local area (your website)
- Visibility: If consumers find reviews on your main site they can read them all in one place
Copying and pasting reviews from external sources makes them look illegitimate and doctored. The same is true of an on-site review system in which the credibility of testimonials would be naturally called into question. The solution is website reviews integration from Roofing Webmasters. With our method, the credibility of the native platform (i.e. Facebook, GMB, Yelp) is transferred over along with the review. The bonus is that it is now visible on your main website, a place where everyone can see it and promptly inquire about your services. Call (800) 353-5758 for roofer website reviews integration.
Reviews As Part Of The Conversion Funnel
For roofing contractors unfamiliar with marketing terminology, the conversion funnel refers to the process a user takes from initial engagement to final purchase. The reason contractors create websites is to engage users for long enough to complete a call-to-action, which can be anything from calling your phone number, to subscribing to your email list. On-site reviews integration serves as a part of the conversion funnel and can keep users engaged on your site longer while increasing the probability that they complete the call-to-action. Integrated customer reviews provide the following:
- Attraction: Engaged users improve website metrics, increasing rankings and attracting more visitors
- Engagement: Users start reading through reviews and stay on your site longer
- Encouragement: Positive reviews encourage users to take the next step in the conversion funnel
- Conversion: Reviews serve as content that facilitates conversions and completions of CTA’s
Website metrics help determine SEO and how Google perceives your page. Visitors who engage with integrated reviews will stay on your website for longer, and therefore improve website performance, SEO, and ultimately generate more traffic to your page. Because engaged users who read credible reviews are more likely to become customers, the newly generated traffic becomes even more valuable, doubling the advantage of website reviews integration. Our expert web design team can implement customer reviews on your website ASAP!
Why Choose Roofing Webmasters?
Maybe you are looking into other companies, or maybe you think you can integrate reviews on your own. Here’s why you should ditch those ideas and go with Roofing Webmasters. We are a full service internet marketing company that will handle every aspect of your campaign. We specialize in the roofing industry so we have a unique understanding of your market and target audience, as well as how to most effectively reach them. Our web designers work closely with our SEO experts and content writers to create the ultimate internet marketing strategy for roofers.
One of the major downsides of internet marketing is the long-term contracts. That is a non-issue with Roofing Webmasters. We offer month-to-month agreements so that you are never forced into a long-term commitment. The onus stays on us to consistently provide a superior performance so that you will remain a client of ours. We are so confident in our abilities that we are willing to bet on ourselves on a month-to-month basis. We thrive when being held accountable. Call (800) 353-5758 for roofer website reviews integration.