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How to Get More Online Reviews in 2023

Roofers know that online reviews help shape reputation but generating them can be challenging. Most customers are not going to leave a review on their own, even if you provide excellent services. But reviews are essential to stand out on Google Business Profile and organic search results in general.

There are a few surefire ways to get more reviews for your roofing company in 2023:

  1. 1. Ask in Person
  2. 2. Include Review Links in Your Emails and Other Promotional Materials
  3. 3. Integrate Reviews onto Your Main Website (w/DataPins)

The 3rd tip is one that many roofers don’t understand how to do. Roofing Webmasters provides a widget called DataPins, which accomplishes this goal. It takes reviews from Google, Facebook, and Yelp and populates them onto your main website.

But best of all, it allows customers to leave reviews on those platforms directly from your site. An additional feature sends text reminders to customers with embedded links. Learn more about DataPins through website review integration.

Organic Review Generation

Roofing companies can generate online reviews in several ways. Optimizing your company profiles on platforms like Google Business Profile, Yelp, Facebook, and other NAP listing directories is the most organic way to accumulate reviews.

Links to these profiles can be added to your website footer, email signature, and other marketing materials to urge satisfied customers to sing your praises. Aside from listing optimization, below are different ways to get online reviews for your roofing company:

  • Ask For Them: After performing a roofing job, ask your client to leave a review
  • Customer Spotlights: Share positive customer reviews on social media to spotlight their recommendation and encourage others to follow suit
  • Respond: Whether a review is positive, negative, or neutral, make sure to leave a response under your company username
  • Simplify The Process: To expand on the website and email links, try to make the review process as simple as possible for customers.

There’s no need to belabor the importance of online reviews in the modern digital age. Every roofing contractor in the country understands that online reputation directly correlates with future success. Earning a local community’s trust can be difficult and time-consuming for contractors just starting.

Roofing Webmasters can relieve some of that burden with our online reviews and reputation management services. We’ve been working with roofers for decades and know what their target audience looks for in a company.

Is it Okay to Ask for Online Reviews?

Yes. You are in the clear as long as you do not pay for reviews or financially incentivize them. The best time to ask is to perform a service for the client and complete the payment transaction. If you do an excellent job on the service, customers will likely fulfill your request to leave a review.

You can make this as easy as possible for them by implementing an automated text messaging system in which they can access the review profile straight from their mobile device. Automated requests with short links save them the nuisance of logging into a desktop computer.

The best ways to ask for reviews include:

  • In-Person: After completing a satisfactory service
  • Via Email: In your email signature
  • Via Text: Through SMS text messaging
  • Via Website: In your website footer

One thing you’ll want to avoid at all costs is placing a financial incentive on review solicitation. Websites like Yelp have cracked down on manipulating the review system and penalizing your company for engaging in malicious review generation.

That doesn’t mean you can’t run giveaways and promotions to get your logo in front of a broad audience; you can’t explicitly exchange money or goods for reviews. Roofing Webmasters can help you through each step of the process so that you never fall into a gray area.

How to Respond to Negative Roofing Contractor Reviews

Be careful what you wish for, or so they say. By getting more online reviews, you will, as a result, get some that are negative. A few negative reviews shouldn’t discourage you or your company, as they are expected. With that said, the number of positive ones should far outweigh their negative counterparts.

Additionally, all reviews should be responded to, regardless of their nature. As they say, there is no such thing as bad publicity. While that may not be universally true, every review does provide a PR opportunity for roofers.

Review Response From The Owner

The “response from the owner” label is built into Google Business Profile, assuring customers that their response is truly from the business owner.

You log on to your Yelp page and notice a bad review that embellishes, exaggerates and flat-out lies about certain aspects of the job. Instead of getting frustrated and ripping into the customer on an expletive-filled rant, you’ll want to take a few minutes to cool down.

Remember, your company’s reputation is at stake, so how you handle this will help define that reputation. Once you are calm, you should evaluate the complaint point by point and craft a solution-oriented response apologizing to the customer (even if they are wrong). If possible, you should try to resolve the dispute over the phone or by direct messaging.