How To Start a Commercial Roofing Company
Most roofing contractors focus primarily on the residential roofing industry, but 95% of them would like to expand to more commercial projects if possible. Sometimes residential roofers will get a commercial job here and there and enjoy the short turnaround and significant payout. The problem is that they don’t have the resources to get commercial roofing leads and the equipment to perform all commercial projects. This episode explains how to start a commercial roofing company.
How To Get Started
Residential roofers looking to expand into the commercial space should read our ultimate guide to commercial roofing marketing. Well-established websites can begin ranking for commercial keywords within weeks. Since the website already holds authority in the general niche (roofing), it can seamlessly extend into a specific category within the broader landscape. Writing high-quality service pages relating to commercial roofing categories is the recipe for organic search domination. But getting into the commercial space requires additional steps.
Conklin Roof Coatings
Several companies exist to help individuals and businesses get into commercial roofing. In the commercial roof coatings/restoration category, Conklin is one of the biggest names out there. Nolen Walker is the owner of Roofing Webmasters and a member of Conklin, so he can connect you with the contacts you need to become a commercial roof restoration expert. Commercial roof coatings are the best way to enter the commercial industry and expand your business to that sphere. Conklin members get paid to train you. Get in touch with a local Conklin distributor who will wind up receiving a small percentage of your payout. These distributors will walk a commercial roof with you so that you can make a bid.
Why Does Nolen Know About Commercial Roofing?
To learn more about his client base, Nolen became a member of Conklin roofing. It was a way to learn more about the craft of roofing to more effectively market the services. Most roofers will tell you straight up; they get frustrated by marketers who are so tone-deaf to their industrial language. While Nolen is not a roofer himself, he has more knowledge of the roofing industry than any competitor in the country. It’s steps like joining Conklin that separate Roofing Webmasters from other digital marketing agencies, especially those who claim to specialize in service industries like roofing. We can have detailed discussions with clients. Nolen and his team at Roofing Webmasters are aware of different commercial roof types like Single Ply, EPDM, PVC, TPO, and different coating types like Acrylic and Polyurethane. It’s all part of demanding the best of ourselves as a marketing company. It helps with:
- Client Conversions
- Company Branding
- Content Marketing
Commercial Roofing Marketing
Once you learn about commercial roofing jobs and have the resources to perform them, you must adequately market them. Without leads, your newly acquired knowledge becomes moot. The good news is that Roofing Webmasters allows you to buy roofing leads with our Pay Per Lead services (PPL). With this agreement, you’ll receive all the primary marketing services like SEO and roofing web design, but pay only once an exclusive lead is generated from our work. We screen calls to ensure that any lead from 3rd party source is properly attributed. In other words, we only charge you for leads that come from us. Here’s what you’ll get with our marketing plan:
- Custom Roofing Website
- Google Maps Integration
- Google My Business Optimization
- Search Engine Optimization
- Social Media Management