How To Start a Commercial Roofing Company
Most roofing contractors focus primarily on the residential roofing industry but 95% of them would like to expand to more commercial projects if possible. Sometimes residential roofers will get a commercial job here and there, and enjoy the short turnaround and significant payout. The problem is that they don’t have the resources to get more of these types of leads, and the equipment to perform all types of commercial projects. This episode explains how to start a commercial roofing company.
How To Get Started
Conklin Roof Coatings
Several companies exist to help individuals and businesses get into commercial roofing. In the commercial roof coatings / restoration category, Conklin is one of the biggest names out there. Nolen Walker is the owner of Roofing Webmasters, and a member of Conklin so he can connect you with the contacts you need to become a commercial roof restoration expert. Commercial roof coatings is the best way to enter the commercial industry and expand your business to that sphere. Members of Conklin are paid to train you. All you need to do is get in touch with a local Conklin distributor who will wind up receiving a small percentage of your payout. These distributors will actually walk a commercial roof with you so that you can make a bid.
Why Does Nolen Know So Much About Commercial Roofing?
In an effort to learn more about his client base, Nolen became a member of Conklin roofing. It was a way to learn more about the craft of roofing so that he could more effectively market the services. Most roofers will tell you straight up, they get frustrated by marketers who are so tone deaf to their industrial language. While Nolen is not a roofer himself, he has more knowledge of the roofing industry than any competitor in the country. It’s steps like joining Conklin that separates Roofing Webmasters from other digital marketing agencies, and especially those who claim to specialize in service industries like roofing. We can have detailed discussions with clients. Nolen and his team at Roofing Webmasters are aware of different commercial roof types like Single Ply, EPDM, PVC, and TPO, as well as different coating types like Acrylic and Polyurethane. It’s all part of demanding the best of ourselves as a marketing company. It helps with:
- Client Conversions
- Company Branding
- Content Marketing
Commercial Roofing Marketing
Once you learn about commercial roofing jobs and have the resources to perform them, you must be able to properly market them. Without leads, your newly acquired knowledge becomes moot. The good news is that Roofing Webmasters allows you to buy roofing leads with our Pay Per Lead services (PPL). With this agreement, you’ll receive all the main marketing services like SEO and web design, but pay only once an exclusive lead is generated from our work. We screen calls to ensure that any lead that comes from a source besides us, is properly attributed. In other words, you are never charged for leads that don’t come from us. Wondering what you’ll get with our marketing plan?
- Custom Roofing Website
- Google Maps Integration
- Google My Business Optimization
- Search Engine Optimization
- Social Media Management