Roofing blog topics can be hit or miss for companies looking to publish new content on their websites. However, on a positive note, blog posts drive traffic and build topical relevance. Therefore, there is undoubtedly a place for blog posts within an SEO strategy, given the proper context.
However, if you talk to some self-proclaimed roofing SEO gurus, blog content is the engine of their SEO strategy. Of course, the SEO companies who preach this are likely simple-minded sociopaths. Still, they lack the context required to grasp the true power of SEO.
Regardless of its downside, you came to this page to get blog topics for your roofing website, and that’s exactly what we’re going to provide. Here are 300 blog post ideas for roofing companies in 2023.
(Download The Full List of 300 Roofing Blog Topics)
The 10 Best Roofing Blog Topics for 2023
After you download the complete list of 300 blog topics above, it’s time to publish your first post. Remember that you can alter the titles of these posts, add local context, and sprinkle in some of your personal insights.
Below are the top 10 roofing blog topics to get your website started on the right note:
1) How To Find a Leak in a Metal Roof
People want to know how to find roof leaks, even if they can’t correct the problem themselves. Search volume shows that nearly 800 people per month search for how to find a leak in a metal roof.
If you can craft an authoritative blog post that explains the process in detail, you can generate substantial traffic to your website.
2) How to Install Rubber Roofing
The wannabe DIY-ers always create the highest search volumes for keywords. For example, how to install rubber roofing gets over 700 monthly searches and, with variations of the term, far more.
Industry veterans can bring good traffic to their blogs by writing a blog post explaining rubber roof installation. You may even get some DIY-ers to realize they can’t accomplish the task and hire you instead.
3) TPO Roofing Problems
Blog topics that detail roofing problems can be a goldmine for your website. However, people searching for these queries require assistance with one or more issues.
If you can outline each issue and provide a solution, you could get some new clients quickly. Furthermore, your web traffic will increase since this keyword gets over 300 monthly searches.
4) How Long Do Rubber Roofs Last?
Timeline posts are similarly helpful for your roofing company blog. When people wonder how long their roof might last, the revelation of its oncoming demise may encourage them to invest in a replacement.
If you can provide a detailed outline of a rubber roof’s lifespan along with indicators of its degradation, you may be the reader’s top choice for replacement services. The keyword itself gets over 300 monthly searches.
5) Value of Impact Resistant Shingles
Consumers are interested in the worth of impact-resistant shingles, especially in climates with significant hail storms. The good news is that your roofing company can give them the answers they need most, prompting a later inquiry for your services.
Be honest and informative since consumers trust people with good intentions. Please elaborate on the post by comparing and contrasting different shingle types and applying them to various roof variations.
6) How Much Weight Can a Roof Absorb?
Commercial roofing consumers may wonder how much weight their roof can actually take. Therefore, a well-written blog post explaining the maximum weight for different roof types would generate a lot of blog traffic.
Make sure you highlight that you hold no accountability for your recommendations since there could always be legal ramifications of something that pertains to safety. Make sure you are an expert on the subject before writing this post.
7) Roof Flashing Techniques
Again, this topic is more for the DIY crowds but generating traffic has value. If you can funnel readers to other posts and pages, you may pick up some new clients along the way.
In either case, providing insightful roof flashing techniques should get hundreds of searchers’ attention per month, especially with an appealing title tag and meta description.
8) Synthetic Slate Roof Cost
Blog topics addressing the cost of particular roofing material can convert into customers seamlessly. With proper contextual outlines, readers may find the cost manageable and hire your services on the spot.
Of course, several others will ponder the prices and consult with other sources before making a final decision. Regardless, you can expect hundreds of monthly clicks by ranking for this topic.
9) How to Drain Water From a Flat Roof
Yet another DIY-style topic can generate traffic to your website. However, you can convince readers that draining water from a flat roof requires significant equipment and professional resources.
Once they realize the gravity of the task, hiring you becomes the logical choice. But, first, outline the process as most DIYers still want to know the details of its execution, whether they end up trying it themselves.
10) What Kind of Hail Will Damage a Roof?
When residents hear of an oncoming hailstorm, they often search google in preparation. A significant question in these cases is what size or type of hail damages my roof?
You can answer the question based on your hail damage repair experience and help them prepare for the storm. With a well-written post, you may gain new customers every time a hail storm hits in their community.
Blog posts that address a customer pain point relating to one of your primary services, like hail damage roof repair, helps build relevant topical authority for your high-conversion service pages.
Blog Topics Alternatives for Roofers
Websites collectively publish around 7.5 million blog posts daily. Yet, nearly 91% of all content gets zero traffic from Google. The reality is that most of your blog posts are worthless and don’t help your website rank on Google, nor do they bring in new customers to your roofing business.
One great alternative to blogging is DataPins. The DataPins tool allows roofers to snap photos of each job, write a short caption, and auto-publish the pin to their corresponding website page.
In addition, the pins are wrapped in schema markup and geo-coordinates to validate the job’s location. This combination of relevant data easily overpowers blog posts.
Why DataPins Outperforms Blog Posts
When users seek roofing services online, they don’t care to read a 1,200-word blog post written by the English major your marketing company hired to regurgitate someone else’s article.
Nobody cares, and they never will. What consumers actually want is E-A-T, expertise, authority, and trust. Blog posts don’t provide E-A-T, but pins do. More importantly, pins keep your pages fresh and updated with legitimate proof of your work rather than garbage blog posts.
DataPins creates pins that include natural long-tail keywords from your captions and the overall context of the job. For example, a recent Ahrefs study proves that nearly 50% of all Google clicks are hidden queries, meaning Google did not register the particular click with a corresponding query.
Most hidden terms come from long-tail keywords and those that don’t register a baseline search volume. Still, these queries are critical, as evidenced by their share of queries for all Google searches.
DataPins helps you rank for these hidden terms, which generate higher click-through rates, conversions, and more overall clicks compared to sites that only target measurable queries.
Feel free to utilize our download on blog topics for roofers to craft posts for your company website. However, remember that the best roofing blog ideas come from DataPins, which auto-generates E-A-T content for your website, captures rankings for hidden terms, and drives new business to your roofing company.