Blogging can be hit or miss for roofing company websites. After all, who wants to read a 1,500-word blog post about fascia repair? But aside from the lack of interest, casual blogging can muck up your sitemap and crawl budget, causing keyword cannibalization and a general reduction in website quality. So what should roofers do about blogging in 2021? Stick to some very deliberate topics that help your SEO and conversion rates.
The Best Roofing Blog Topics for 2021
1) How To Find a Leak in a Metal Roof
People want to know how to find roof leaks, even if they can’t correct the problem themselves. Search volume shows that nearly 800 people per month specifically search for how to find a leak in a metal roof. If you can craft an authoritative blog post that explains the process in detail, you can generate substantial traffic to your website.
2) How to Install Rubber Roofing
The wannabe DIY-ers always create the highest search volumes for keywords. For example, how to install rubber roofing gets over 700 monthly searches and, with variations of the term, far more. Industry veterans can get good traffic to their blog by writing a blog post explaining rubber roof installation. You may even get some DIY-ers to realize they can’t accomplish the task and hire you instead.
3) TPO Roofing Problems
Blog topics that detail specific roofing problems can be a goldmine for your website. People searching these kinds of queries likely require assistance with one or more of the problems. If you can outline each issue and provide a solution, you could get some new clients quickly. Furthermore, you will increase your web traffic since this exact keyword gets over 300 monthly searches alone.
4) How Long Do Rubber Roofs Last?
Timeline posts are similarly helpful for your roofing company blog. When people wonder how long their roof might last, the revelation of its oncoming demise may encourage them to invest in a replacement. If you can provide a detailed outline of a rubber roof’s lifespan along with indicators of its degradation, you may be the reader’s top choice for replacement services. The keyword itself gets over 300 monthly searches.
5) Value of Impact Resistant Shingles
Consumers are interested in the worth of impact-resistant shingles, especially in climates with major hail storms. The good news is that your roofing company can give them the answers they need most, prompting a later inquiry for your services. Make sure to be honest, and informative since consumers trust people with good intentions. Please elaborate on the post by comparing and contrasting different shingle types and applying them to various roof variations.
6) How Much Weight Can a Roof Absorb?
Commercial roofing consumers may wonder how much weight their roof can actually take. A well-written blog post explaining the maximum weight for different roof-types would certainly generate a lot of blog traffic. Make sure you highlight that you hold no accountability for your recommendations since there could always be legal ramifications of something that pertains to safety. Make sure you are an expert on the subject before writing this post.
7) Roof Flashing Techniques
Again, this topic is more for the DIY crowds but generating traffic has value in itself. If you can funnel readers to other posts and pages, you may pick up some new clients along the way. In either case, it is important to provide insightful roof flashing techniques which should get the attention of hundreds of searchers per month, especially with an appealing title tag and meta description.
8) Synthetic Slate Roof Cost
Blog topics addressing the cost of particular roofing material can convert into customers seamlessly. With proper contextual outlines, readers may find the cost manageable and hire your services on the spot. Of course, several others will ponder the prices and consult with other sources before making a final decision. Regardless, you can expect hundreds of monthly clicks by ranking for this topic.
9) How to Drain Water From a Flat Roof
Yet another DIY-style topic can generate traffic to your website. However, you can convince readers that draining water from a flat roof requires major equipment and professional resources. Once they realize the gravity of the task, hiring you becomes the logical choice. However, be sure to outline the process as most DIYers still want to know the details of its execution, whether they end up trying it themselves or not.
10) What Kind of Hail Will Damage a Roof?
When residents hear of an oncoming hailstorm, they often search google in preparation. One of the major queries in these cases is what size or type of hail damages my roof? You can answer the question based on your own hail damage repair experience and help them prepare for the storm. With a well-written post, you may gain new customers every time a hail storm hits in their community.
Blogging for Roofers
So how do roofers know if to blog, and how frequently? The first thing to do is to perform keyword research. Use tools like MOZ or SEMRush to identify high-volume keywords that may be worth writing about. The compare those topics and keywords with your existing pages via Google Search Console. If you lack information about a particular subject, publishing a new post can help your website and traffic. Let’s outline the blogging process for roofers below:
There are many opportunities to get more traffic to your roofing website, starting with keyword research. Open up Moz or SEMRush and identify which keywords have a high volume. You can do this by entering your own URL within the keyword tool, or you can search for topics you’ve thought about in the past and see which keywords come up. A third option is to take a competitor website or a popular roofing blog and see which keywords they currently rank for on Google.
Keyword / URL Mapping
The next step is to map your keywords to specific blog posts and avoid keyword cannibalization. The goal is to write posts on subjects that your website has not yet covered in detail. If you write multiple posts targeting the same keyword and topic, Google will have to choose which of them to rank, essentially nullifying your other pages. It would be best if you always mapped keywords by the URL instead of the title. Google crawls URLs, so that should be your focus when mapping out keywords.
Just like any other page on your website, blog posts perform best with on-page SEO. You must enter a title tag, meta description, and target keyword before writing your post. It would be best to sprinkled keywords appropriately, including LSI variations, to provide a diverse reading experience while also satisfying search crawlers. Make sure to utilize H1, H2, and H3 tags by importance so that you can organize the content as you see fit.
Internal / External Linking
Linking to external and internal pages is important for blog post quality. For example, linking out to a research study when citing a statistic helps validate your source and allows the reader to find more detailed information about the research. Similarly, linking to your related internal pages helps keep users on your website longer and allows them to dive deeper into slightly varying topics. Perhaps most importantly, internal links help move readers through a funnel and convert them into qualified leads.
Types of Roofing Blog Posts
In 2021, Google values user intent more than ever. When a user performs a search, they have specific experience in mind. Whether it’s to find more information, complete a transaction, or navigate to a specific page, they all have needs. You can categorize your blog posts by the searcher’s intent.
Informational blog posts inform users about specific tasks, like DIY and How-To guides. We mentioned several of these blog topic ideas in our previous section. While these posts are not going to convert into customers, in most cases, they still provide some value to your website. Any relevant traffic is worthwhile for roofing websites and helps the overall health of the site. Also, there are instances with proper internal linking where the user may become a prospect and future customer.
Transactional posts are the most valuable for roofing websites but also the most limited. There are very few appropriate blog topics that result in a direct transaction. We outlined some of them in the previous section, but generally, transactional content comes in service pages. You should already have all of your service pages published before starting a blog. One thing you can do, however, is to link out to your service pages within your blog posts. This helps create a funnel for new customers..
Navigational blog posts are those that help users reach another destination. They serve essentially as a transition page to help users get the information they need. Be careful when creating navigational blog posts since Google may few them as doorway pages that violate their guidelines. The key is making your navigational posts informative and with a substantial word count. A good example of a navigational blog topic is the best roofing equipment of 2021. Ultimately, the user intends to leave that page to find the tool they want, but your page can inform them before they make a purchase.
Roofing Blog Post FAQ
How Frequently Should Roofers Publish Blog Posts?
Frequency doesn’t matter. Despite what you may have heard, mindlessly publishing a post every week or month is a waste of time and can be harmful to SEO. Most proponents of frequent blog posts cite Google’s freshness ranking factor as their primary inspiration. There are many better ways to keep your website fresh, including performing BrandREVU check-ins and updating existing content. Publishing random blog posts for the sake of it messes up your site structure and crawl budget.
Should My Blog Posts Rank for Keywords?
In most cases, the answer is yes; your blog posts should rank for keywords. Think of your website holistically, and each URL serves a purpose. The more URLs ranking on page one of Google, the healthier your website appears to search engines. There are cases when you might publish a company announcement on your blog, in which case ranking is inconsequential. In these cases, make sure to add a no-index tag so that Google does not add it to the index.
What’s The Ideal Word Count for a Blog Post?
For roofers, the ideal blog post word count is around 700 words. Generally speaking, competition is low in your region. However, if you attempt to rank nationally for a competitive keyword, you should increase your word count to around 1,500 words. You can even go as high as 2,500 in extreme cases. Anything over 2,500 is a major waste of time for roofers.