Author Archives: Roofing SEO Webmasters

6 Incredible Roofing Company Slogans + Sayings for 2024

Choosing a roofing company slogan can take time and effort. However, the best roofing slogans often manifest organically based on your company’s mission statement, priorities, and beliefs.

While the best sayings often emerge naturally, contractors cannot downplay the importance of a high-quality slogan.

At Roofing Webmasters, SEO services are our passion. We talk about digital marketing as much as we can.

But beyond SEO, we like helping roofing contractors make their businesses stand out. And an integral part of any marketing strategy that distinguishes you from other roofers is a good slogan.

But coming up with a memorable slogan and conveying the message you want to send is easier said than done. You know what we mean for anyone who has ever sat down and tried to brainstorm slogan ideas.

The following post covers a topic that we usually don’t get to go in-depth with and allows us to flex our creative muscles.

Check out some of the best ideas for roofing company slogans:

Roofing Slogans Graphic With Text Showing Title

Best Roofing Slogans

“Putting a Strong Roof Over Your Head”
“There When You Need Us”
“Roofing the Way It Should Be”
“Giving You The Roof You Need”
“Experience, Expertise and Exceeding Expectations”
“Roofing Made Easy”

“Putting a Strong Roof Over Your Head”

A lot of roofers like to emphasize that they do quality work. And quality is vastly important when it comes to roofs.

People want to feel secure that their home or business’s first line of defense against the elements is sturdy.

The mantra is an excellent slogan for a couple of reasons.

One, it conveys the message of strength and reliable protection that people want.

Two, it doesn’t pigeonhole you into exclusively residential or commercial work.

“Putting a Strong Roof Over Your Head” could refer to a home or a business.

“There When You Need Us”

One of the homeowner’s greatest fears is a compromised roof. And for business owners, a collapsed or leaking roof could mean that they have to shut their doors.

“There when you need us” is a great roofing company slogan for any contractor that offers emergency roof repair service.

But it’s a more versatile slogan than that. Yes, there is an apparent reference to emergency roof repair, but it also speaks of your commitment to helping people in their time of need.

The saying in question would be a fitting slogan for any roofing contractor emphasizing customer service.

“Roofing the Way It Should Be”

Unfortunately, there are some unscrupulous roofers out there who don’t mind cutting corners. On the other side, there are home and business owners out there who have been burned by those unscrupulous roofers.

“Roofing the Way it Should Be,” tells your customers that you understand their trepidation but, more importantly, that you go out of your way to do right by your customers.

This slogan immediately speaks of quality and an understanding of what your customers seek.

“Giving You The Roof You Need”

We think this slogan would be great for any roofing contractors who do complex or specialized work.

Many properties have specific needs regarding the roof, and this slogan lets customers know that you can deliver no matter how complicated the job may be.

“Giving You the Roof You Need” appeals to many consumers by speaking to their perceptions, making it useful for many purposes.

Perhaps someone is looking for an aesthetically pleasing roof or a customized roofing solution. On the flip side, maybe the roof a homeowner needs is not as specialized as it is vital.

It’s another versatile slogan that can mean many things to different customers.

“Experience, Expertise and Exceeding Expectations”

These 4 “E’s” pack a punch.

The saying is simple and straight to the point, and who doesn’t love alliteration? The simplicity conveys exceptional skill and attentive customer service.

The above saying would be an excellent (and the alliteration continues) slogan for a company with several years in the roofing industry and values customer satisfaction.

“Roofing Made Easy”

Many people dread dealing with roofing maintenance, repairs, and inspections. The process is often lengthy and complicated – especially if insurance companies are involved.

This slogan alleviates many people’s fears about roofing work – that it’s time-consuming and stressful.

This saying, or something like it, would be a good slogan to use if you offer roofing insurance claims to help or make an effort to make the process as simple as possible for your customers.

How Roofing Slogans Help Generate Leads

These roofing slogans are yours to utilize as you see fit. But in general, we wanted to use these to help spark some of your ideas.

You can also use these slogans as a jumping-off point to help you give voice to your unique message.

Roofing companies with catchy slogans will generate high-quality leads. Remember, it pays to stand out in the roofing business.

And if you need help with more than just slogans for your roofing business, we can be of service. Let us increase your business through strategic digital marketing.

As a full-service digital marketing agency, we provide SEO, Web Design, Reputation Management, and PPC. Contact us today to learn more,

How Schema Check-ins Radically Boost Local SEO

Roofing companies are always trying to find an edge over local competitors. As a result, many contractors have asked about the value of check-ins on their roofing company websites.

You’ve probably heard about multiple software tools that produce these check-ins, including our very own DataPins.

Key Lessons for Roofing Contractors:

Building up a collection of check-ins each month drives higher local SEO rankings.
Consistency is key. Only your team can perform these check-ins.
This type of activity is rare, meaning businesses can still reap tremendous rewards.

Table of Contents

How Check-ins Impact Local SEO

Jobsite check-ins are woefully under-utilized in the contracting industries. Of course, there’s another way of looking at it.

Any roofing contractors who consistently utilize the right check-in tools can earn serious lead generation improvements through local SEO.

Check-ins serve as a digital hand raise that showcases valid proof of roofing jobs in a particular service area.

When Google crawls local roofing websites, the search engine collects all the evidence it finds. Sure, website service pages can claim a business provides impact-resistant shingle installation, but how often is the company really performing that service?

Customer reviews and check-ins are The best evidence to influence Local SEO. The latter is what we’ll be talking about today.

How Do Jobsite Check-ins Work?

Check-ins wrap various data points into a collective entry that serves as a digital hand raise.

Have you ever seen a Google Map of your city? Hundreds of businesses line the streets, and all corners swell with thriving residential communities.

You do not see all the places your roofing company has provided service throughout the city. No matter how many times you’ve written about it on your website, Google doesn’t see it either.

Check-ins change that. When you whip out your phone and perform one, you provide Google with some invaluable data:

Your location,
The services you just finished providing and
The time.

Check-in data includes schema markup, geo-coordinates, images, and captions.

Why Do Check-ins Matter?

While other companies are busy claiming to provide (for example) metal roofing installation in Atlanta, you’ve shown Google real evidence of your activity. That’s one small pin on the Google Maps, at first.

Scale this up to hundreds of pins over a year, and you’ve given Google a real reason to rank your business first in local search results.

All your competitors have roofing websites. Most of your competitors know how to collect reviews. Very few roofing companies in your area are performing check-ins. That means there’s a clear opportunity to get ahead of other brands and generate some exclusive roofing leads.

Thanks to the Local Search Update of last year, it’s now possible for young (or even brand new) businesses to win placements in local map packs if they optimize well. We’ve seen previously unknown brands earn top spots within months after starting a regular check-in program. The results are real!

Blog Posts vs. Check-ins for Roofers

When Google ranks local roofing websites, they look for various indicators, including content quality, domain authority, and E-E-A-T.

Most marketing agencies have attempted to boost their clients’ E-E-A-T scores with blog posts. The problem with blog posts is that they are written by English majors who know nothing about roofing. Therefore, 99% of roofing blog posts are written by non-experts.

Some of the most famous roofing marketing agencies will continue to sell you on the idea that blog posts are the best type of website content.

These agencies attempt to trick Google into thinking that roofing professionals are writing the posts. These individuals are intentionally violating Google’s guidelines on your behalf.

Who Can Use Check-ins?

Employees of any business can use check-ins once they have been granted a user login. At the end of each job, they take a picture of your installation (roof replacement, roof coating, etc.) and fill out the project information. Finally, you select “check-in,” and your job is done for that particular location.

The check-in is populated to your company website in the necessary context, creating an SEO advantage and also validating your business as credible. This kind of content is premium in Google’s eyes and cannot be copied or duplicated by a competitor’s website because of its uniqueness.

Maximizing Your Check-in Capabilities

The two things that make or break check-ins are frequency and accuracy. Accurate check-ins establish credibility with your business and serve as premium SEO content.

Frequent check-ins prove your business is doing regular jobs and indicate that you are a popular service. Furthermore, you will likely earn more reviews as you publish more check-ins on your website.

Since many of your competitors lack check-in functionality, accumulating as many as possible in the near term should give you a major head start several years later. Once other roofers start catching on, they will be significantly behind the curve you created.

Another aspect of check-ins that should be maximized is image optimization. If you snap an original photo on the job site, it will be worth far more from an SEO standpoint than a non-visual check-in or worse: a stock photo check-in.

The whole idea is to verify your legitimacy as a roofer, and nothing confirms that more than a picture of the actual job.

Conclusion on Schema Check-ins

SEO can seem like a rat race in many industries. But roofers must ask themselves about the most efficient way to grow their brand online. You differentiate yourself from other roofing websites by performing check-ins at job sites.

Not only can you improve local SEO on GMB and the Local 3 Pack, but you can also increase conversion rates and validate your presence in service areas that are outside your office or home zip code.

Nobody knows where SEO will be in 5 years, but the best estimate is that local businesses will be judged by social proof and confirmed job site check-ins.

Imagine being #1 on GMB rankings and being able to serve customers throughout all nearby service areas. This is what online roofing marketing may look like in the coming years.

Roofing Reviews Survey (2020 Independent Marketing Study)

Reviews and Consumer Research

It seems that no matter how many roofing contractors we speak with over the years, the vast majority underestimate the value of online reviews. For years, client feedback has impacted local listings, brand perceptions, and lead generation. While we certainly understand the value of online reviews regarding SEO for roofers, our Roofing Webmasters team wanted to understand how they influence homeowner decision-making.

In particular, our search marketing analytics team was eager to know just how much online reviews impact the shopping process.

Do consumers routinely check online reviews before selecting a contractor?
What sort of ratings must a contractor have to be considered for selection?
Where do homeowners prefer to look for online reviews, if they do at all?
How much do consumers value online reviews stack up vs. personal recommendations?

A Screenshot of a 5 Star Consumer Roofing Review

Our Study Goal: Determine the Impact of Reviews on the Shopping Process.

Based on old 2015 studies from Pew Research, we already knew that at least half of Americans tended to check online reviews before making purchases. From our own experience, we also recognized a few significant channels that homeowners were likely to check before selecting a roofing company. However, we didn’t know the weight of reviews in the consumer purchase process.

Key Findings From Our Online Consumer Study

Key Findings From Our Consumer Surveys on Reviews

Our Survey Process

In this latest research project, we decided to use a new survey tool from Google. With the search giant’s extensive reach and diverse user base available for us to dig into, it was easy to connect with people in our target market. Our team got to design questions that would unlock our needed answers.

We dialed down on a target demographic most likely to own or rent a home. Each survey was sent out to 300 different consumers, mixed male and female. Respondents aged 35 and above, with each base broken down into four groups: 35 to 44 years, 45 to 54 years, 55 to 64 years, and 65+ years. The surveys were spread out across each region of the United States.

In short, we achieved a very-well diversified respondent pool. Below, you can see each survey we sent out and the various answer choices available.

Our Consumer Surveys

When examining online reviews for a local roofing contractor, do you check more than one source? (such as Google Reviews, Yelp, etc.)

Yes, I typically check multiple sources.
No, I usually only check one source.
I normally do not check reviews.

If you needed to check reviews for a home roofing contractor, which of the following platforms would you check first?

Facebook
Angie’s List
Google
Better Business Bureau
Yelp
Other (please specify)

Would you consider a roofing contractor for your home if they had less than the maximum 5-star rating? If so, what is the lowest rating you’d be willing to accept?

4.5 – 4.9 stars
4.0 – 4.4 stars
3.5 – 3.9 stars
3.0 – 3.4 stars
2.5 – 2.9 stars
I would not consider a company under 5 stars
Other (please specify)

Which review star rating would make you feel most comfortable with hiring a roofing business?

3 – 3.5 stars
3.6 – 4.4 stars
4.5 – 4.9 stars
5 stars, the max rating
Other (please specify)

Important Lessons For Roofing Companies

Lesson #1: Gather Reviews From Multiple Sources.

Google examines hundreds of signals within a website to determine how applicable it is to a user’s search query. Users crave trustworthy content. Since any roofing contractor can claim to provide the “best roofing services” around, Google looks beyond the website to establish more substantial credibility. That’s where reviews come into play.

“Many websites are eager to tell users how great they are…When the website says one thing about itself, but reputable external sources disagree with what the website says, trust the external sources.” – Google’s Search Quality Evaluator Guidelines.

Client reviews are one of the most reliable trustworthiness indicators and thus a critical element in SEO for roofing contractors. They can make (or break) a business. While personal recommendations still play a significant role in the consumer selection process, it’s clear that more and more homeowners are looking online. According to consumer research, approximately 78% of Americans “trust online customer reviews as much as personal recommendations,” at least conditionally. (Statista)

We also know from prior research that collecting reviews from multiple sources produce much better results for your online brand. That’s one reason why we encourage roofers to establish accounts in various citation sources. In the surveys below, we attempted to determine just how important diversity was to consumers and where they looked for online company feedback.

Raw Counts of Survey Results Checking Multiple Review Sources

Consumers Checking Multiple Reviews Sources Won By a Slim Majority.

Above, we can see that most consumers prefer to consult multiple review sources before choosing a roofing contractor. Only a small percentage claimed to ask a single source. At the same time, almost 42% of the respondents usually do not check online reviews. This may indicate a preference for personal recommendations or a tendency to use Google Search ranking to choose.

Our survey results showed that gender only played a slight role in a consumer’s likelihood of consulting online reviews. Women are five percent more likely to check reviews than their male counterparts and five percent more likely to check multiple review sources.

However, we see a distinct gap between generations, with younger age groups growing increasingly more likely to check reviews before choosing a roofing contractor.

Review Checking Habits Shift With Each Subsequent Generation.

It’s easy to see the potential benefits of creating listings across multiple review platforms. For one, it creates more ties backlinking to your website. Second, it provides validation for consumers that check numerous platforms. Even if a sizable portion of your target market relies on personal recommendations first, you can’t afford to miss out on over half of your audience just because you don’t have sufficient reviews!

Next, we need to determine the best places to get client feedback. As you can see in the results below, Google Reviews and Better Business Bureau are high priorities for many consumers.

Males Were a Little More Likely to Check BBB & Angie's List Than Their Female Counterparts

Younger Generations Shift Away From BBB and Angie's List Towards Google Reviews.

As we can see, each subsequent generation seems less likely to prefer BBB or Angie’s List over Google Reviews. The 35-44 age bracket also seems much more likely to consult Yelp than previous generations. Roofing professionals can use this data to determine where they need reviews from most and where they should be advertising.

Lesson #2: Less Than Perfect is Still Great.

One of the inevitable struggles with collecting online user feedback is the steady trickle of negative reviews. Since roofers work so hard to establish their brand and service reputation, it’s intimidating to think that a few negative reviews can damage your business. We’ve talked with countless roofing professionals dead set on starting over (rebranding) because of a few one-star reviews. If you’ve been the victim of overly biting criticism, don’t be so eager to shut down your website!

People expect a few negative reviews. Heck, even Google expects it!

As their Search Quality Evaluator Guidelines say, “Almost every website will have complaints about customer service, so it is important to look at various sources and reviews in your reputation research.” Consumers are more forgiving of imperfect ratings than you think. That’s what our survey respondents seem to say.

Willingness to Try an Imperfectly Rated Roofing Contractor

Over 60 Percent of Respondents Were Willing to Try an Imperfectly Rated Roofer.

Males were especially likely to give roofers with less than a 5-star rating a shot, though most ladies seem receptive. As we can see in the chart above, there’s a broad segment of consumers willing to accept ratings between 4-4.9 stars. Below four stars, the odds of acceptance fall much lower.

Let’s see how age factors into our findings!

Willingness to Accept Imperfect Ratings Split by Age Bracket

Once Again, We See a Dramatic Shift Between Older and Younger Generations.

Again, we see a growing divide between the oldest and youngest age brackets. Most age ranges willingly accept ratings between 4 and 4.9 stars, consistent with our gender analysis. Only in the 65+ age bracket do consumers still demand a 5-star rating. There’s an approximately 50-50 chance of losing a client in that age bracket if your star rating falls below a perfect score.

Consumers sometimes prefer contractors with less than a maximum star rating. In another one of our surveys, we asked what star rating made respondents feel most comfortable with a roofing contractor. The results were a little surprising!

Most Comfortable Ratings Split By Gender

Males Seem Slightly More Comfortable With Imperfect Contractor Ratings Than Females.

Ratings Comfort Split Up By Age Brackets

Younger Age Brackets are More Comfortable Trying Contractors With Less Than 5 Stars!

From age 35 to 64, consumers showed an intriguing comfort with sub-perfect ratings. This could be due to growing wariness towards fake and misleading reviews, most commonly associated with perfect scores. This could also indicate a perceived association between lower ratings and cheaper service pricing. Regardless, it’s clear that many homeowners are very willing to try out roofing contractors with less than spotless ratings.

So don’t go restarting your business just yet! After all, you can keep improving your overall star rating by continually asking for happy clients’ feedback.

A Review Placed in the Better Business Bureau

Consumers in Our Study Seemed to Heavily Value Ratings in the Better Business Bureau.

Taking Advantage of Online Reviews

When it comes to local SEO for roofing contractors, online reviews play an essential role. In many cases, they determine whether or not your business earns a premium listing in a local map pack (which offers huge traffic volume bonuses). As we mentioned previously, Google Search Quality Evaluator Guidelines designate off-site reviews as key sources in website grading.

On the consumer side of search, we see that roofing company reviews also play a pivotal role. We’ve gleaned a handful of valuable lessons from our surveys for your marketing team.

Top Lessons on Client Online Reviews

Google and BBB are the best places to start your review collection. Facebook, Angie’s List, and Yelp are distant seconds.
Most homeowners still consider a contractor, even if they average less than a 5-star rating.
At least half of consumers prefer a contractor with less than perfect ratings.
Males are more likely to accept contractors with lower ratings than females.
Younger demographics, mainly aged 35-44, are most likely to check online reviews.

SEO Lessons For Roofers

Now that you understand how critical online reviews are to your digital marketing efforts keep up the excellent work with collecting them! A deep pool of recent reviews makes it easier for Google to rank your website higher. Receiving them from various resources provides even more persuasive evidence of your company’s trustworthiness.

If you happen to suffer a few negative reviews, don’t despair.

This Client Has Done a Fantastic Job of Collecting Yelp Reviews!

Bad ratings are most impactful when there aren’t many positive reviews to counter them. If a handful of snarky customers are taking your star count, make the extra effort to ask happy customers for reviews. Too many businesses call it quits and rebrand themselves when they need to talk more with their fanbase!

There’s a right way to ask for reviews and many wrong ways. Here are a few rules of thumb you’ll want to follow as you expand your feedback pool.

Never offer compensation, promotions, or discounts for client reviews!
Never try to gather reviews (paid or otherwise) from someone who isn’t a client.
Always ask for feedback within a few days of service completion.
Explain how reviews make a huge difference for your business.
Ask nicely! Train your team members to ask after the service.
Provide links to your best review sites on a card, text, or email.
Experiment! Find out which ways of asking work and which don’t.

Closing Thoughts

If you haven’t paid much attention to reviews in the past, it’s never too early to start. Remember the lessons above, and you’ll be well on your way to ranking up in local search. In the meantime, our team at Roofing Webmasters is always happy to enhance your website and reputation management program.

How to Write Roofing Company (Marketing + Sales) Letters

Roofing Company Marketing Letters Banner

Whether you call it a roofing company marketing letter, a sales letter, or a roofer mailer, every roofing contractor should understand the concept of promoting your company to potential customers via print.

When you own your own company, getting the word out to local consumers is vital. After all, it doesn’t matter if you have the best service if no one knows about you.

But, as simple as that sounds, it isn’t. There are so many different ways to attempt to reach your target audience and generate leads that will ultimately produce more revenue for your company.

One of the more underrated ways to do this is by using a marketing or sales letter for your roofing company. It might seem like an outdated method, but it serves several purposes.

Best of all, it can be used across several different formats, making it an incredibly versatile form of reaching your target audience.

Table of Contents

Types of Marketing Letters for Roofers

Email Campaigns

You can use sales or marketing letters in your email campaign. When you reach out to current customers and any leads you might have, use the marketing letter as an email blast.

Communicate what your company has, what they offer, and why these folks should opt to invest in your business.

Direct Mail Campaigns

You can use roofing sales letters for standard through-the-mail campaigns as well. Send letters to prospective customers or any leads that you might have.

Direct mail gets more responses than email marketing because that mail is in the hands of those prospective customers, and they see it; with email, they could potentially skip through and never see it.

How To Construct Your Marketing Letter

You should implement a few foundational things into your marketing letter. These are essentials, something you should never omit for any reason possible.

Without them, you are defeating the purpose of having a marketing or sales letter, and you will not get the results you are after.

So, what should you have in your marketing letter to make it as successful as possible?

Make Contact Info Visible

You want to make this the easiest bit of information for the customer to see. Never, ever make the customer work to find a way to contact you.

More often than not, if you make it a complex process, the customer will lose interest, and you will lose out on a prospective sale.

Start by putting it at the footer of your letter. Make it large enough to be immediately noticeable but not so large that it feels out of place.

Put your phone number, address, any relevant emails, and your website for starters. Anything else you can fit without it seeming out of place is a bonus.

You also want to sign off on your letter with this information as well. Again, give your leads as many opportunities to see how to contact you so they never feel like they have to work for it.

It’s imperative that anyone receiving marketing letters can easily view contact information.

Add Pictures

The old saying is that a picture is worth a thousand words; get many thousands of words in with pictures.

Ultimately, the way to show potential customers what your business can do is to show them photos of jobs you have completed.

The key here is to implement them to fit in with the rest of the letter. Perhaps create a space on the margins to implement these pictures so that your leads can see exactly what it is you have to offer.

In addition, these pictures will give those leads an undisputed look at what your company can do for them.

Whether it’s direct mail or email, users respond more favorably to sales letters containing unique and original images. Avoid using stock photos and instead focus on your staff and equipment.

Unique and original photos of your staff build an immediate repour with consumers.

Showcase Accolades or Awards

One of the quickest ways to get a lead to consider your business for their needs is to list the ways your company kicks butt.

In addition, any certifications and awards that your company has received should go just above the information you have placed in the footer.

These awards don’t need to be dominant; they need to be there so that the customer notices them and notes how many different accolades and accreditations your company has.

Endorsements from 3rd parties are essential not to toot your company’s horn but to build trust in the eyes of those potential customers.

Trust is one of the most significant factors for developing leads and turning those leads into sales.

If you can build a level of trust with the customer, you have broken down one of the most significant barriers that companies face. These accolades will only strengthen that sense of confidence.

Add a Personal Touch

The most delicate line to walk here is delivering a message to these leads. It can’t be too preachy, too much of a sales pitch, but it must be personal enough to feel like a family friend is speaking to them.

If you can get the leads to trust you, you can secure their business better.

Perhaps make a note of instances where you did an excellent service to someone, gave them a discount, went above and beyond to deliver superb service, or something similar.

You can showcase anything to where your company went above and beyond for them whenever it is needed.

When the customer feels like your company cares, that is another huge barrier that you have broken down. Companies across all industries struggle to find that level of trust in their customer base.

Developing brand trust is one of the most significant aspects of owning a business; if you can achieve this, you have already won a massive battle in the marketing world.

Make the most of your marketing letter. Implement it across multiple platforms and ensure it concisely delivers your message.

Then, when you create a marketing letter that delivers on all of these points, you will have a leg up on the competition.

How to Run a Facebook Ad for Storm Damage Roofing

Facebook Ad for Storm Damage Roofing (Blog Cover)

Hail storms, tornados, and other inclement weather conditions often present new opportunities for local roofing companies. Many affected homeowners require roofing services, which substantially expands your number of potential clients.

These are the best times to invest in storm damage roofing Facebook ads.

Key Takeaway

One way to maximize your roofing leads is to run storm-targeted Facebook Ads for your roofing company. These advertisements help your company get new customers during the window of opportunity that emerges in post-storm roofing conditions.

As unfortunate as it might be, the best time for roofing companies is in the wake of a storm. The key is to reach your audience when storms are on the horizon so that they turn to you if their home suffers damage. Capitalizing on local storm damage can make your company’s year financially.

Remember that several companies in your area compete for the same business. Therefore, creating ways to stand out and ensuring your brand holds local authority is critical in 2024.

The following post outlines how to run a Facebook Ad for storm damage roofing.

Table of Contents

How to Run a Storm Damage Ad on Facebook

Enter Facebook Ads Manager

Select “Create” on the top left

Choose “Lead generation” as your objective

Name your campaign something like “Storm damage ad”

Choose your roofing company business page

View and accept the terms and conditions

Set your target audience, budget, placements, and schedule

Choose between carousel, single image, video, and slideshow ad formats

Input text for headline, body, and CTA

Preview your ad

Select “Contact Form” and add a form title, intro, questions, and privacy policy

Select “Settings” and check “collect organic leads”

Select “Finish” on the top right

Review, publish, and confirm your ad

Facebook Lead Ads are the best option for storm damage campaigns because they collect client information directly from their Facebook profiles.

Collecting Leads from Facebook Ads

After you’ve published your storm damage roofing ad on Facebook, it’s time to start collecting the information from your leads. You can achieve this through a manual download or by setting up an API or CRM integration.

Depending on your CRM’s user interface, this process is relatively simple. You can manually download the leads as a CSV file if you don’t currently use a CRM for your roofing business.

Tips for Optimizing Your Storm Damage Facebook Ad

Offer Specials

People love to feel like they are saving money. However, in the event of a catastrophic event like a storm, homeowners will feel like they have to spend a tremendous amount of money for the repairs (and they likely are).

Offer discounts that make those repairs more affordable than ever and make the owner feel like they are getting the best possible deal.

You can even take it one step further by naming a specific storm system. Specificity shows empathy with your customers who might be affected by the storm and lowers your prices accordingly.

Whatever the method, you can’t go wrong with making your audience feel like they are saving major bucks by using your service.

Pricing is another excellent way to develop loyalty to your brand and get those all-important return customers that every business needs for growth.

Find what works for you, where you can offer those discounts, and where it will offer the least resistance to your bottom line. Where your customers benefit, so do you.

Highlight Storm Damage Experience

One of the most important aspects of recovering from storm damage is the time it takes for a roofer to resolve the problem.

Customers affected by a storm want to avoid long-term discomfort. Therefore, a company that can get to you quickly becomes all the more attractive.

You can address this pain point by incorporating past experience into your ad copy. For example, highlight your staff’s history of storm damage repairs and quick installations.

Customers who suffer damage feel peace of mind when hiring a reputable company. In addition, new customers are more willing to take a chance on companies that demonstrate social proof.

Make it Personal

Personalization is a great way to earn consumer trust. People are far more likely to go with a business they feel cares about them.

Developing that personal touch with your potential customers yields brand loyalty and goodwill.

Sometimes, personalization is as simple as in-person conversation and presentation. Are your sales reps pleasant? Is your staff helpful? These are important questions to answer before running storm damage ads.

Favorable sentiments translate into long-term revenue. Those customers who require future roofing services recall their previous interactions with your company.

Offer Referral Discounts

One of the best ways to generate leads for your business is to take on a referral program. These programs are a great thing to do in general, so don’t necessarily limit it to storm-related instances. The referral program is word of mouth, but word of mouth can be powerful.

You can offer discounts or perks to current customers who have used your services before.

For example, in the event of a storm, you can offer them a particular value if they refer someone who has experienced roof damage. It is a great way to reward your current customers, generate leads for new customers, and build brand loyalty simultaneously.

You can even build on this theme by partnering with other local businesses. So, instead of offering a discount on future services, you might offer a $50 gift card to a local restaurant. Something like that is a great way to generate business and interest in each company, a true win-win.

Final Thoughts on Hail Damage Facebook Ads

Facebook is one of the most crucial advertising methods for storm damage roofing leads. Taking advantage of that medium and using it to the best effect possible will make a massive difference for your business.

Take the steps necessary to reach your target audience in the most effective way possible. It will better utilize your advertising dollars and generate leads.

Keep in mind that ad creativity is an inexact science. Showcasing the essence of your brand through a Facebook Ad requires some trial and error. The key is to have patience and try to implement these strategies as clearly and concisely as possible.

Also, remember that a pre-established local presence makes ads more effective. For example, if you already rank on Google Maps and feature positive Google reviews on your business listing, your ads are going to convert at a higher rate.

Roofing Advertising (Premium Guide) for 2025

Roofing advertising is as old as the roofing industry, but the channels roofers can promote their business and services have drastically evolved.

In 2025, Facebook Ads and Google Ads lead the way for local roofing contractors investing in paid advertising channels.

That doesn’t mean traditional platforms like direct mail, newspaper ads, and television spots are entirely gone. Still, it does signal a shift in where the most successful local roofers are distributing ad dollars.

In the following guide, Roofing Webmasters will explore roofing advertising in 2025 and how local companies can leverage modern digital channels to maximize return and grow their businesses.

What are Roofing Ads?

Roofing ads are a form of paid media that promote a roofing company or service. The most common roofing ads are digital and appear on high-traffic platforms like Google, Facebook, and Instagram.

Traditional forms of advertising include print advertising, radio spots, and billboards.

Roofing Advertising Example from Google LSA in 2025

Roofing Advertising Strategies

With all the marketing and advertising solutions available, how do you effectively advertise a roofing company?

In today’s world, digital marketing outranks all other advertising channels in ROI and reach. However, this doesn’t mean you should spend all your advertising dollars in the digital world.

Diverse campaigns consist of multiple advertising channels and messages to maximize results. Knowing your options is the first step to developing a comprehensive advertising campaign for your business.

Marketing and Advertising Channels

Within the roofing marketing landscape, your company has multiple channels to spread its message. Your advertising options are almost endless, from television and radio to billboards and digital media.

Each platform offers benefits that can increase your business’s reach and build your customer base. Before deciding on a suitable advertising platform for your efforts, decide on your campaign’s details.

Goal: Identify the exact purpose of your campaign. Do you want to increase roof leak service calls? Would you like to increase traffic to your website?

Budget: How much will your ad spend be? What ROI are you expecting from your advertising?

Run Time: How long will your campaign last? Will your campaign be weeks long? Months?

Each of these factors dramatically affects the type and style of your marketing efforts.

For instance, if you are creating a six-month advertising campaign, a start-to-finish television commercial could be too costly, while a six-month Google search ad may be only a fraction of the cost.

Typically, marketers use a combination of platforms throughout the campaign period to promote the most results possible.

Once you have decided on the essential campaign factors, you can start planning your ad. The best approach is to base elements on the target audience and their desired action.

Platform: What marketing platform will you use to spread your message? Which platforms have worked best for you and your competition’s past efforts?

Message: What message are you communicating? What call to action will you use?

Measurement: How will you measure your campaign’s success? How will you track ROI?

Advertising Platform Options

When it comes to advertising, you have a long list of options for spending your marketing dollars. From print to digital, you can find advertising opportunities just about anywhere.

While many platforms offer low but stable ROI, others offer increased but fluctuating ROI.

Utilizing a combination of media can help expand your reach and boost your roofing marketing ROI.

Print Advertising for Roofers

There are many options for print advertising. Your roofing company can use newspaper ads, billboards, mailers, and more to enhance company awareness.

Print ads can still boost brand awareness in low-population areas, but they are much more difficult to track in terms of ROI than digital ads.

These platforms work well for advertising roofing services, promotions, and even locations. However, they do not create an excellent opportunity to prompt immediate action.

Often, print advertising is costly and challenging to measure accurately.

However, new advances, such as QR and promotion codes, offer better print advertising tracking than ever.

Consider which of these print platforms is best for your roofing company:

Newspaper: While newspaper advertising has been a go-to marketing hub for years, online news media presentations have seriously dented readership. Use this platform for older age groups less likely to refer to digital media for news.

Billboard: While this advertising style is highly visible, the response is much lower than that of other marketing avenues. Use billboards as a supplement to boost your brand awareness.

Direct Mail: These advertising options are tried and true methods of building brand and promotional awareness. Use roofing mailers for promotional offers and service updates for your roofing company.

Advertising With Traditional Communication Media

Using traditional television and radio to deliver your advertising message can quickly become expensive and offer few analytics tools to track effectiveness.

As a result, television and radio advertising are inefficient for most local roofing companies and should be generally reserved for nationwide brands or franchise networks.

Television: Television commercials present services and promotional offers to a broad audience. Timely information, such as storm details and specials, is well-presented with television advertising.

Radio: Large brands might use radio advertising for promotional, seasonal, and other timely messages.

Digital Advertising Opportunities

Digital marketing trends have increased exponentially in recent years, and with good reason.

Digital marketing has become the most effective, trackable marketing channel, with multiple advertising avenues that fit any style, message, and brand.

Digital advertising platforms offer easily measured analytics and deliver immediate actionability with calls to action, promotional information, and service schedules.

However, effective planning and platform proficiency are vital to productive advertising efforts, even on digital platforms.

Meta Ads: Digital ads through Facebook and Instagram that use the Advantage+ audience AI algorithm.

Google Pay Per Click: Traditional “Google Ads” that appear within standard search results

Google Local Service Ads: Google’s Pay-Per-Lead advertising program

AI-Based Ads: Ads within Google Gemini or Google AI Overviews

In today’s world, internet marketing has not only changed how the public finds information, but it has also changed how businesses effectively reach their prospective clients.

Although traditional advertising tools and platforms are still used and productive, digital marketing has taken over the marketing landscape.

Utilize digital marketing in your advertising campaign efforts to increase your success, visibility, and ROI.

Digital Marketing For Roofers

In digital marketing, you have many choices regarding how and where to spend your advertising dollars. Each channel offers its rewards and challenges, which you should consider.

For example, digital advertising provides a highly customized audience selection that can offer better message reception and lead to lower visibility.

Knowing each digital advertising platform’s benefits and downfalls can help you choose the best route for your advertising dollars.

PPC Advertising

Pay-per-click (PPC) advertising combines traditional ad creation with keyword bidding to reach new customers and gain more roofing leads.

PPC advertising is offered on almost every platform, including Google, Facebook, Instagram, YouTube, and more, and can dramatically increase your website traffic and marketing ROI.

Roofing PPC ads also offer flexible budgeting, customizable audiences, and ad revision to give you full control of your campaign.

Advertising With Google Ads

Google Ads, formerly Google AdWords, provides a comprehensive platform for PPC marketing that displays search and display ads according to relevancy, keyword bidding, and ad quality.

These ads can appear in Google search results, Google Maps results, Gmail, YouTube, and many other Google partners.

The deciding factor in your ad’s format will be where you want it to appear. Your ad can include images, text, video snippets, and more.

While Google search ads only have text and link buttons, display ads showcase pictures and videos on other platforms, such as YouTube, Gmail, and many more.

Google also offers text ads with extensions, which provide varied content delivery throughout every Google platform.

Optimizing Your Google Ads

The two main factors for deciding where your roofing ad appears on Google are keyword bidding and ad relevance.

Google arranges keywords in Google Ads according to search popularity, with prices varying accordingly.

The more popular the keyword, the more expensive the bid. Likewise, the more difficult it will be to rank for the keyword.

For example, the term “roof repair” is a viral keyword. Therefore, it will be more expensive to bid on and more difficult to rank for because all the other roofing companies are trying to rank for the same word.

However, “corrugated metal roof repair” is a much more specialized word with a lower bid price and less competition. Fewer competitors mean that roofers can more easily rank for the latter term.

Roofing CPC Metrics (SEMRush Screenshot)

When creating your Google ad, it’s crucial to design a compelling piece that’s helpful and has a clear call to action. Your ad should be clear, informative, and link to a landing page with relevant information.

It should contain a prominent call to action that encourages the viewer to click the link and offer contact information so the visitor can quickly contact your roofing company.

Use Google Ads analytics tools to measure your ad success and adjust your efforts and budget throughout the campaign for maximum success.

Roof Restoration Google Ads (Screenshot)

Meta Ads for Roofing Companies

Like Google Ads, Facebook, and Instagram offer an advertising platform via Met with Advantage” AI audience-based targeting.” Facebook ads appear in the news feed, Stories, Reels, Marketplace, and Messenger.

Account managers can customize according to audience demographics, psychographics, previous searches, budget constraints, and more to provide the best ROI possible.

You can create ads through the business menu on your Facebook account and measure them using accurate and easy-to-use Facebook analytics tools.

Roofing Facebook Ad Example (Emergency Roofing)

Like any roofing ad, Facebook and Instagram ads should have a clear message and a call to action.

Visual ads with images and videos are much more successful on these platforms.

These ads can direct your viewers to your social page to increase likes, follows, and engagement or link to a landing page to maximize website traffic and conversion rates.

Other Social Media Advertising Opportunities

In addition to Facebook and Instagram, your roofing company can take advantage of paid advertising opportunities on almost every social platform.

YouTube, TikTok, and Snapchat offer advertising plans that operate mainly from keyword bidding and audience selection and can help expand your reach further.

Like leading advertising platforms, these ad hosts provide customized budgeting, sometimes without a minimum dollar amount, and offer analytics tools to help you hone your campaign for maximum results.

YouTube provides a unique advertising platform that displays your ad at the beginning of other videos and in the right-hand bar.

This unique ad display format lets users view your videos with a clickable link that encourages conversion.

Other social media platforms, such as Snapchat and TikTok, skew younger, but they can increase brand awareness, aggregate new web traffic, and build followers and engagement on the social site itself.

Organic Roofing Advertising on Social Media

While campaigns have proven to have a remarkably high success rate, don’t discount the value of organic advertising on these platforms.

After all, these platforms exist to make a connection, so why not take advantage of them?

Social media platforms with over 2 billion users can help maximize your reach and web traffic. However, using each platform appropriately and productively takes planning and organization.

Productive Posting

The biggest problem most businesses have with social media posting is deciding what content is most beneficial. Studies show that content that provides helpful information tends to engage the most.

In fact, according to a survey by Edelman, 63 percent of people trust businesses. Therefore, using social media platforms to deliver helpful advice and information can dramatically boost your reach and web traffic.

To create a productive social media account for your business, try these tips:

Post Regularly: Social media posts typically last one hour to one day. Post regularly to keep your brand at the center stage.

Use Rich Media: While not required, social posts with images or videos are twice as likely to attract views and engagement.

Use Keywords: Like in searches, keywords matter in social posts and boost visibility and reactions.

Include Links: For ultimate results, include calls to action and links back to your roofing site along with your post.

Using Video and Images in Your Posts Helps Boost Post Engagement and Response

Social Media Analytics to Improve Ad Efficiency

Along with your company’s social media account, the platforms provide various analytics tools to help you identify the best advertising avenues for your business.

These metrics provide information on engagement levels, sharing, new followers, and more to give you a comprehensive overview of your social media advertising efforts.

Use these metrics to hone your campaign and posts and create content that engages your prospective clients.

Increase Ad Productivity With Remarketing

Remarketing is a digital marketing technique that uses tracking codes to collect visitor information and re-present relevant marketing material.

When your site’s HTML contains remarketing code, a visitor who views your roof repair webpage may later see an advertisement for free roof inspections.

This form of marketing boosts response and conversion rates by presenting information to viewers who have already visited your content.

Google Remarketing

On the Google platform, remarketing efforts are set up as campaigns and established through its metrics.

You can design your remarketing campaign to reflect viewers who searched past keywords, past viewed content, or website behavior to focus on the precise audience.

You can schedule ads to appear at different stages of the conversion process to offer special deals that encourage goal completion, or they can present information on products and services that your viewers previously accessed.

Remarketing increases visibility with users who visited your website, which improves conversion rates.

Facebook Remarketing

Like Google, Facebook offers remarketing efforts for your ad campaigns. This platform uses a code snippet embedded into each page of your site and tracks customer behavior.

Then, your ads will remarket to these viewers while they are visiting Facebook, either on their news feed or on the link graph located to the right of the news feed.

Remarketing to these customers re-presents information with which they previously engaged.

These ads may possess more details, a special offer, or another call to action that encourages viewers to complete your goal. Facebook easily tracks these efforts through the analytics platform.

Roofing Keywords and Their Importance

Keyword research is crucial to any project, whether you’re working on roofing SEO or creating a PPC ad, or landing page.

Keywords are the main terms that the general public uses when performing searches on Google and other search engine sites.

Bot crawlers use these terms to index roofing websites and ads according to content and search relevance. Your site and ads will not appear in searches without proper keyword usage.

Luckily, many reputable programs and platforms help you identify the best roofing keywords for your roofing site and your PPC ads.

Programs such as MOZ and SEMrush provide important keyword metrics such as volume, cost per click, and competition, which can help you identify the most beneficial term group for your ads.

When planning which roofing keywords to implement into your marketing efforts, you want a combination of keyword types for the best chance of appearing in searches and on news feeds.

While national keywords such as ‘roof repair‘ and ‘roof replacement‘ get searched the most, the cost per click can be steep, as can the competition.

To get maximum reach, include local and service keywords like ‘foam roof installation in Dallas, TX‘ or ‘wood shake roof repair‘ that are more specific and carry a lower cost and competition rate.

These types of keywords provide a better ROI for your roofing marketing and offer more promising roofing leads for your company.

To identify the best keywords, evaluate these key metrics:

Volume: Information on how many users performed searches for this keyword

CPC: Dollar amount it will cost every time a user clicks this keyword in a PPC ad

Keyword Difficulty: How difficult will it be to outrank your competitors for a top spot in searches

Competition: The level of competition between bidders

CTR: The percentage of clicks that are available for organic searches as opposed to PPC and other ads

These metrics and reports give valuable, up-to-date information for each of your keywords.

The reports can tell you the likelihood of your term appearing in organic and paid SERPs, the steep competition for the word, and the success of using the term on your roofing website or ads.

Professional Roofing Advertising Design

While digital advertising is today’s best way to reach potential customers, the technicalities and actions require skill and know-how to outrank your competition.

Our team at Roofing Webmasters has the experience and knowledge to develop an advertising plan for your business that expands your reach and boosts ROI.

We provide a customized marketing plan that fits your target market and encourages lead generation.

Feel free to reach out to me personally, Nolen Walker, the owner of this great agency.

How to Optimize Roofing Instagram Captions

Optimizing roofing captions for Instagram is one of the most efficient ways to scale your roofing company’s social media presence in 2024.

According to Statista, Instagram has 143.35 monthly users in the U.S., which means optimizing Instagram captions can have broad implications.

Statista Instagram Users Data (Screnshot)

Monthly Active Instagram Users in the United States (Source: Statista)

Best Practices for Roofing Instagram Captions

The key to optimizing roofing Instagram captions is appropriately reflecting your company’s brand, authority, and mission statement through the caption.

Avoid captions you wouldn’t publish on your company website or verbalize in a conversation with a client.

To stay on track, stick to the following principles:

Use a Keyword That Matches the Image
Avoid Impulse Posting
Utilize Emojis
Include a Call to Action
Avoid Overdoing Hashtags
Insert Humor or Puns When Appropriate
Be Human, Not Robotic

Showcasing recent reviews from real customers serves as great content for an Instagram post and an accompanying caption.

How The Instagram Algorithm Works In 2024

Instagram’s algorithm favors fresh, up-to-date content. Roofers should post consistently about recent projects, weather-damaging storms (when relevant), and cutting-edge industry trends. By sharing timely content, roofers provide the algorithm with what it craves most.

Engagement Optimization

Posts that are provocative and evoke emotions from Instagram users are the most likely to receive engagement (clicks, comments, interactions) and reach a broad audience.

While some roofing companies have leaned into this strategy, you must also walk a fine line between engagement and absurdity. You don’t want to post anything that will reflect poorly on your brand and cost you sales or customers.

Finding the appropriate sweet spot is how you benefit from the algorithm without risking credibility.

Instagram Stories

The algorithm that drives the Instagram feed — where you see a steady stream of reels and still images from people you follow and sponsored posts — is tricky to crack artificially, and let’s be frank; most people don’t want to see a company’s self-serving content.

However, Instagram Stories have allowed companies to improve their visibility and create a welcomed alternative to overly-staged content that so many complain about with Insta.

In fact, Later, an Instagram scheduler platform identified authenticity as one of their Instagram marketing trends. (They also have a great article about how to use Stories as a business to make the most of Instagram for roofers. Give it a read!)

Stories tend to get more play these days, and Facebook even introduced this feature into their platform, given the warm reception. This is a fantastic way to set your roofing company apart from the rest and to show up uniquely to potential customers.

Share some behind-the-scenes looks at roof repairs (don’t forget to hashtag those roofing keywords. #roofrepair), spotlight your fantastic team with some quick interviews focused on fun questions (like favorite foods, TV shows, or most beloved thing about your city), and share your posts on Stories too.

Remember: users may interact with Stories but miss your post on their feed, so show up on both to maximize access to your great content.

Content Marketing For Instagram

A Forbes article about Instagram Marketing gave sage advice: “Post often and proactively engage with your audience.” Not only are you shooting for quantity (frequent posts), but quality matters, too.

If you plan to foster relationships with followers — or even try to reach those who don’t already follow you via sponsored posts — you’d better think about what they want to see from you and deliver that.

Every marketing channel aims to increase your brand awareness and (hopefully) increase sales, but lead with industry expertise to establish yourself as an authority in the roofing services realm.

Follow with a desire to deliver content that is helpful beyond an explicit CTA (“call to action”), such as warning signs that [your] roof might be damaged after a hailstorm.

Prioritize Relationships For Awesome Instagram Marketing

I shared earlier that active engagements, such as comments and DMs, are the name of the game to perform well with the current Instagram algorithm. To keep this from becoming forced or painful, approach Instagram as an online community with a massive potential for an invaluable referral network.

Think about it: Followers essentially allow you to market to them regularly.

This is amazing! And while the focus isn’t just on gaining new followers — although that will likely follow as you offer must-see content and interact with other users and brands — it’s a great mindset to anchor your social media strategy.

Use Captions and Stories Questions To Interact With Followers

While you don’t need to do it with every single post (that could get annoying), be sure to invite Followers to comment on posts via the captions you write for a given image.

It doesn’t have to be explicitly related to roofing, as you may get more responses by asking users to share their worst home repair experience or best moment in their current home.

Stories, as previously discussed, are an entertaining, authentic way to capture the attention of Instagram users. You can include stickers and text to increase your appeal, including the Questions function, which allows you to pose a question and collect responses.

You can share these responses after the fact or simply use this as a launching point to interact with respondents via Direct Message.

Some questions you could pose on Stories to initiate communication:

How do you feel about our current weather? Love or hate? (Could be a fun poll, too!)
Metal roofs are all the rage… How do you feel about them? (#fixerupperobsessed)
Tell me your favorite neighborhood in town to house hunt!
What is your biggest concern when hiring a home repair professional?
What was the biggest factor when choosing a new roof for your home?

Example of Instagram Stories for Business Engagement

Example of Instagram Stories and Questions feature for business engagement

Instagram Direct Messages: Response Time Matters In The Algorithm

If I recall correctly, I’ve seen the “magic threshold” as less than 4 hours of response time to demonstrate good engagement with Instagram users who send Direct Messages (“DMs”), which are basically private messages sent within the app. However, the goal should be reasonable and helpful.

If you can set up notifications to let you (or whoever is managing your social media marketing) know when there is a new DM, this will increase the likelihood that you can respond in a reasonable time frame.

With about 145 million monthly active users, it makes sense to utilize this platform for as much of their communication as possible. While comments may not be as time-sensitive in terms of responsiveness, you should still encourage ongoing engagement by, at the very least, liking the comments on your posts.

Ideally, you comment via the reply function, demonstrating to other followers that you’re genuinely plugged in and desire to cultivate relationships. This goes a long way and will help keep your content in view for more and more users.

Treat Instagram As Another Lead Channel

At the end of the day, you don’t have to employ every tip and trick out there to leverage the Instagram algorithm to boost your roofing SEO. But if you focus on treating this platform and its users as legitimate lead opportunities, you’re far more inclined to optimize well and reap the benefits of this robust network.

The (Ultimate) Roofing Company Video Marketing Guide

Roofing Company Video Marketing (Blog Cover)

Roofing company video marketing is essential to your company’s online promotion. At Roofing Webmasters, we know this first-hand, based on our experience crafting digital marketing campaigns for thousands of roofing companies over the past decade-plus.

With the emergence of YouTube and WordPress YouTube Embeds, videos have become essential to roofing company websites. Videos can help improve your SEO, as detailed in our search engine optimization guide for 2024.

The following post outlines the video marketing process for roofers.

What Roofers Need to Know:

Video Marketing is Essential for Roofers
Videos Increase Conversions by 80%
Roofers Can Distribute Videos on Social Media
On-Site YouTube Embeds Increase Dwell Time

Table of Contents

What is Roofing Video Marketing?

Video marketing for roofers is the act of using video content to market or promote your roofing company’s service, brand, or product.

In 2024, YouTube is the most prominent video marketing platform through which roofers can also self-host videos on their website and distribute them to various other channels.

Publishing Roofing Company Videos Online

Recording a video with your smartphone or camera is easier than ever. Most contractors have video cameras on their phones, allowing them to produce videos of their team on the job and in the office.

Technology has given almost everyone access to video recording equipment, which they can utilize at any time for their business.

But once you record videos on your device, where can you publish them for promotional purposes?

YouTube

The largest video platform in the world is YouTube. It is also owned by Google and, therefore, tied directly into their search results. When someone types in a phrase like how to get into commercial roofing, you’ll notice that our video of the same name is displayed on page one of organic search results:

You can do the same for your website if you want to publish on-site video content.

Facebook

Another great platform for video is Facebook. Like YouTube, Facebook has a native video upload so you can upload the file directly to the Facebook servers and publish it on your business page. It’s good to diversify your video files, but it’s also good to share them.

In other words, if you already have the video uploaded on YouTube, sharing it on Facebook could help it get more views. You might select a different video as a Facebook exclusive.

Instagram

You can cut your video into 15-second clips and upload them on Instagram. Fifteen seconds is the maximum length, so they can be shorter if necessary.

While you shouldn’t expect a video about roofing services to go viral on a platform populated primarily by sensationalists, it does help your social media signals. It can have an overall positive influence on your site.

Vimeo

Vimeo offers unique SEO value for roofing companies with promotional video content. Unlike YouTube, embedded Vimeo video videos automatically markup your iframe with indexifembedded rule as instructed by Google.

Google can properly index videos on your roofing company website while identifying chapters and key moments.

Website (Self-Hosted)

Roofing companies can publish self-hosted videos directly on their website. WordPress makes this easy with its media upload feature and allows web admins to embed video files wherever appropriate throughout the site.

However, be careful about overloading your website with video files since it can potentially slow down your website’s loading time and negatively influence user experience.

The Video Marketing Process for Roofers

It helps companies know precisely how video marketing occurs from start to finish. While some roofers naturally understand modern technology, others need help with the step-by-step process.

Roofing Webmasters can help you outline the entire video marketing sequence.

Production

We have a production set inside our offices for roofers with no videos. We invite you to cut a video, maybe even a podcast, and allow us to distribute them through all the appropriate channels.

Distribution helps build more media signals for your roofing company and increase your Google brand’s visibility, which should help boost search rankings.

Editing

If you have existing videos, including drone shots, we will chop up your video and distribute it through multiple channels, including YouTube and other social media.

We will then integrate it onto your website. Our in-house video specialist will ensure that your video is edited professionally and appeals to customers who visit your social media and website.

Website Integration

The trick to video marketing is integrating it into your SEO strategy. We do this by embedding your YouTube video on a relevant page or blog post on your website.

We then write original content that describes the video. Note that this is NOT a transcription but a summary of the video. Summaries make for an excellent content enhancer that should appeal to Google and its users.

Advantages of Video Content for Roofing Websites

Last year, online videos accounted for an estimated 80% of all consumer internet traffic. That number is astounding, and its implications will be substantial, if not industry-altering.

Consumers interact well with visual content; statistics show that video is the most likely content medium to catch users’ attention.

Considering our society’s increasingly dwindling attention span, this perfectly aligns with a common-sense approach.

Conversion: Video content can help convert a visitor into a customer
Engagement: Video is proven to engage users at a higher rate than text and even images
Link Building: Integrating YouTube videos within HTML helps build quality backlinks
SEO: Video content ranks high on search results for specific keywords

The inclusion of video within website HTML is a completely white-hat SEO methodology. There is no downside to using video on your homepage or any other page if it is appropriately placed and relevant to the topic.

Chances are roofing customers will choose to watch a video before reading blocks of text. It is more convenient for them to learn about your company and services. Some may

Merging YouTube With Your Roofing Website

There are several ways to host video content on your website. You can do it natively, directly on your server, or host it on YouTube or Vimeo and simply embed the corresponding code within your site’s HTML. Vimeo automatically adds markup to videos using Google’s preferred indexifembedded tag.

Self-hosting takes up coveted space on your server and can actually slow down page loading times. In contrast, embeds are much more straightforward, intuitive, and user-friendly.

YouTube integration also promotes growth on multiple platforms. Follow the steps below to embed YouTube clips within your website.

Step 1: Navigate To Your YouTube Video
Step 2: Click On “Share”
Step 3: Click On “Embed”
Step 4: Copy HTML Code
Step 5: Paste HTML Code Within Your Website

This process is considerably easier when using WordPress as your content management system. WordPress supports widgets where HTML code can be pasted and placed anywhere on your page layout.

The best option is to invest in professional web design to ensure a clean and effective merger of YouTube videos within your website HTML. Roofing Webmasters is the design team for the job and is ready and willing to help you get started ASAP.

Next Steps for Video Marketing

Access to high-quality cameras (through modern smartphones) allows roofing companies to start their video marketing journey immediately. Simply film your staff at your next roofing job and conduct basic edits using a free video editing tool.

Once you get over the initial hurdle of “just doing it,” you’ll realize how valuable video content can become for your digital marketing campaign. When the time comes to fully integrate video into a professional-level marketing strategy, contact an agency like Roofing Webmasters for help.

How to Start a Commercial Roofing Company/Business in 2024

Working as an employee is a great way to learn. But starting your own roofing business produces a whole new level of gratification. Check out these suggestions for how to start your own commercial roofing company and generate commercial roofing leads in 2024.

Whether you are a residential roofer looking to get into commercial or just an employee looking to start a new business, these tips should help:

Conduct Market Research

Google has given the world an abundance of free information at its fingertips. It would help if you took advantage of researching the commercial roofing industry.

So much quality information is available that can be accessed from any device. At the same time, be wary of misinformation that could lead you down the path of most resistance.

Results on Google page one are likely to be reputable, but always consider the source and how trustworthy a website and its content seem to you at first glance.

Here are some search queries you’ll want to look at:

Equipment needed to start a roofing company

Starting a roofing business tips

How much do roofing company owners make

Roofing business plan

Cost to start a roofing company

How to start a roofing company in (your city, state)

Write a Commercial Roofing Business Plan

Before starting a company of any kind, you need to write a business plan. For someone without formal business training, the task can seem daunting and overwhelming from the jump.

Luckily, the World Wide Web provides roofers with resources at their fingertips to help streamline the process.

For example, the United States Small Business Administration has public documentation available to those looking to start their plan now.

They suggest the following hierarchy:

Executive Summary

Company Description

Market Analysis

Organization & Management

Service or Product

Marketing & Sales

Funding Request

Financial Projections

Appendix

Select a Commercial Roofing Company Name

Don’t overthink the name. Please keep it simple and representative of your industry. Sometimes, you can tie your geographic location with the name, but it is not required.

Also, try to frame your name in the context of a memorable domain name. That means it shouldn’t be too long.

When you cite your URL on business cards and digital citations, you want the consumer to be able to recall it on demand.

It also helps if it looks appealing on a truck wrap and other commercial roofing marketing materials.

Consider these aspects of a name:

Length: Keep it as short as possible

Memorability: Choose a name that consumers can easily recall

Relevance: Associate it with your industry, location, or a combination of both

Talk to an Attorney

Starting your own business will create extra-legal issues you hadn’t considered. For this reason, you must talk to an attorney to discuss the legalities of owning and operating a business.

Much of it concerns property and work-site regulations, but you should also consider worker safety.

The last thing you want is to get sued for one of your employees slipping on an iced-filled roof during a restoration project.

Be aware of these potential legal issues:

Permits

Lawsuits

Regulations

Understand Your Tax Obligations

Now might be a good time to start your company because of tax breaks for commercial building owners. Still, you’ll want to consult a business accountant to ensure your model aligns with IRS standards.

For those of us who aren’t the strongest at mathematics, having a contact to handle your taxes can alleviate the stress of running a new business.

The good news is that as your taxes get more complicated, it indicates success for your business.

Consider these tax concepts:

Commercial Tax Breaks

IRS Regulations

Tax Windows (of Opportunity)

Anticipate Down Seasons

Depending on your region, you may have a significant down season as a roofing company owner.

You should have a plan in place to supplement your income during that time, at least until you are successful enough to not necessarily need it.

Residential roofers who are getting into commercial projects may have an easier time. However, this can be one of the most challenging hurdles for a new commercial roofing business to overcome.

It can sometimes be discouraging enough to make you quit, but here’s why you shouldn’t:

Longevity: A temporary down season won’t threaten your long-term prospects

Perseverance: Because many quit for this very reason, sustaining yourself makes you rare

Supplementation: There are other areas in which you can supplement income during your initial years

Learn Salesmanship

You’ve probably never had to make a roofing sale as an employee. As an owner, you will have to become excellent at doing so. Consumers can detect BS better than ever before. For that reason, getting to the point is your best course of action.

Another piece of advice is to listen to the prospective client and get a concrete idea of their needs so that you can explain precisely how you’ll meet them and why your company can do so.

If you lack direction or confidence in sales, consulting with a roofing business coach can be helpful.

Focus on the following sales concepts:

Cut the BS: The modern consumer is too intelligent for snake oil salesmen

Listen to the Client: Consumers want to feel heard and value reciprocated concerns

Make a Final Impression: Consumers most remember the latter part of the interaction

Invest in Self-Care: Keep a positive attitude since you will be rejected regularly

Hire a Marketing Company

Before you can sell, however, you need leads in the form of phone calls, contact form submissions, and emails. The best way to get each of these is by investing in a marketing company for roofers, like Roofing Webmasters.

Digital marketers should cover services such as SEO, Web Design, PPC, DataPins, and Content Marketing.

For more details on the most effective marketing tactics, see below:

Content Marketing: The promotion of branded content on your website

PPC: The investment in paid advertising on Google Ads, Facebook Ads, and elsewhere

SEO: The process of earning higher rankings on Google

DataPins: The showcasing of recent jobs with consolidated E-E-A-T signals

Web Design: The creation of a custom-branded website for engagement and conversion

Moving Forward With Your Commercial Roofing Business

Starting a new business can be intimidating, especially when you are used to working for someone else. While the initial months will feel overwhelming, the subsequent gratification is immeasurable.

Getting into commercial roofing is one of the smartest business decisions for a roofing contractor in 2024. The Roofing Webmasters team can help you achieve your goals and build a sustainable brand.

Spring is The Season For Roofing Leads

Most homeowners begin budgeting for potential roof repair or replacement as the weather warms up. Fortunately, winter weather is one of the primary sources of roofing damage, and your potential customer’s property almost certainly sustained some extent of its damage during the coldest months.

Capturing exclusive roofing leads during spring also allows roofers to fill their schedule for the rest of spring, all the summer, and the beginning of fall. In addition, booking jobs in advance prevents downtime and encourages a consistent flow of revenue, which helps your company reach its business goals.

Roofing Webmasters helps contractors throughout the United States secure exclusive leads. As an internet marketing company that has assisted roofers for years, we understand the seasonal fluctuations of your industry. Lining up leads during the spring months is an ideal scenario for companies.

Our services, including SEO, content marketing, DataPins, and web design, place your company in the best position to succeed.

Here’s what you can do to get more spring roofing leads in 2024:

What Roofers Need to Know:

Roofing leads typically increase during spring because homeowners prefer to schedule repairs and replacements in warmer weather.

Roofing companies should structure their schedule to complete large roofing projects before the onset of winter.

Job Scheduling

Because repairs, installations, and replacements are difficult or impossible to complete during winter, maximizing the rest of the calendar year is critical from a business perspective. Lining up jobs for the months in which conditions allow for work efficiency is the best-case scenario.

Your company must account for the slow winter months and find ways to make up for that downtime from a budget standpoint. Another consideration is the projected length of a job. For example, completing a massive commercial roof repair before winter is imperative.

Scheduling impacts the following:

Budget: Allows contractors to set a defined budget and map out financial projections
Efficiency: Booking jobs in advance allows business operations to run more smoothly
Performance: Leaving time for job completion before winter ensures peak performance

Weather Conditions

While early fall is probably the ideal roofing season, spring or summer jobs are much better than winter. Some jobs will take a long time, and contractors want to ensure their completion before cold weather. Failure to finish a job before late fall or early winter can spell doom for your project.

Conversely, spring and summer provide favorable weather conditions for repair, replacement, and maintenance. Sure, the rain will be a factor now and again, but it will usually only last a day or two.

Weather conditions impact roofing jobs in the following ways:

Duration: Repairs and replacements are completed more quickly in fall, spring, and summer
Equipment: Lack of freezing weather means equipment doesn’t have to be winterized
Quality: Winter weather can impact the quality of installation and the longevity of materials

Partnering With a Marketing Company For Roofing Leads

Roofing Webmasters is the premier online marketing service for lead generation. The leads produced from our services are exclusive to your company and empower you to set a schedule for your peak business months.

Maximizing your market reach allows you to secure leads from every channel imaginable. The returns will be favorable whether from Google (SEO), website design, content marketing, or DataPins. By investing in a lead generation process, you can set the stage for a highly profitable spring roofing season.