If you want more roofing leads, you have to do more online. Most contractors know about SEO for roofers, but one undervalued aspect of optimization is video marketing. Roofing Webmasters provides video production & editing services and implements it into our SEO strategy. So what does video marketing for roofers do for your SEO? Well, it depends on how you integrate them.
Where Can You Put Your Videos?
The largest video platform in the world is YouTube. It also happens to be owned by Google and therefore, tied directly into their search results. When someone types in a phrase like how to get into commercial roofing, you’ll notice that our video of the same name is displayed on page one of organic search results:
You can do the same for your website if you’re willing to create video content.
Another great platform for video is Facebook. Like YouTube, Facebook has a native video upload, so that you can upload the file directly to the Facebook servers and publish it on your business page. It’s good to diversify your video files, but it’s also good to share them. In other words, if you already have the video uploaded on YouTube, sharing it on Facebook could actually help it get more views. You might select a different video as a Facebook exclusive.
You can cut your video into 15-second clips and upload them on Instagram. 15 seconds is the maximum length, so they can also be shorter if necessary. While you shouldn’t expect for a video about roofing services to go viral on a platform populated primarily by sensationalists, it does help your social media signals and can have an overall positive influence on your site.
Roofing Webmasters Video Marketing Services
For roofers with no videos, we have a production set inside of our offices. We invite you to come down and cut a video, and maybe even a podcast, and allow us to distribute them through all the appropriate channels. This helps build more media signals for your roofing company and also increase the visibility of your Google brand, which should help increase search rankings.
If you have your own videos, including drone shots, we will chop up your video and distribute it through multiple channels including YouTube and other social media. We will then integrate it onto your website. We have a video specialist in-house, who will ensure that your video is edited in a professional manner, and will appeal to customers who visit your social media and website.
The trick to video marketing is integrating into your SEO strategy. We do this by taking your YouTube video and embedding it on a relevant page or blog post on your website. We then write original content that describes what the video is about. Note, this is NOT a transcription, but rather a summary of the video. This makes for a great content combination that should appeal to Google and its users.