Hail storms, tornados, and other inclement weather conditions often present a host of new opportunities for local roofing companies. Many affected homeowners require roofing services, which substantially expands your number of potential clients. One way to maximize your roofing leads is to run storm damage roofing Facebook Ads. These advertisements can ensure your company garners new customers.
As unfortunate as it might be, the best time for roofing companies is in the wake of a storm. The key is to reach your audience when storms are on the horizon so that they know who to turn to if their home suffers damage. Properly capitalizing off of local storm damage can make your company’s year financially.
Remember that several companies in your area compete for the same business. Therefore, creating ways to stand out and ensuring your brand holds local authority is critical in 2022. The following post outlines how to run a Facebook Ad for storm damage roofing.
How to Run a Storm Damage Ad on Facebook
- Enter Facebook Ads Manager
- Select “Create” on the top left
- Choose “Lead generation” as your objective
- Name your campaign something like “Storm damage ad”
- Choose your roofing company business page
- View and accept terms and conditions
- Set your target audience, budget, placements, and schedule
- Choose between carousel, single image, video, and slideshow ad formats
- Input text for headline, body, and CTA
- Preview your ad
- Select “Settings” and check “collect organic leads”
- Select “Finish” on the top right
- Review, publish, and confirm your ad
Facebook Lead Ads are the best option for storm damage campaigns because they collect client information directly from their Facebook profiles.
Collecting Leads from Facebook Ads
After you’ve published your storm damage roofing ad on Facebook, it’s time to start collecting the information from your leads. You can achieve this through a manual download or by setting up an API or CRM integration. Depending on your CRM’s user interface, this process is relatively simple. You can manually download the leads as a CSV file if you don’t currently use a CRM for your roofing business.
Tips for Optimizing Your Storm Damage Facebook Ad
People love to feel like they are saving money. However, in the event of a catastrophic happening like a storm, homeowners will feel like they have to spend a tremendous amount of money for the repairs (and they likely are).
If you can make them feel like they are saving a good deal of money by using your service, they likely will do so. Offer discounts that make those repairs more affordable than ever and make the owner feel like they are getting the best possible deal.
You can even take it one step further by naming a specific storm system. Specificity shows empathy with your customers who might be affected by the storm and lowers your prices accordingly.
Whatever the method, you can’t go wrong with making your audience feel like they are saving major bucks by using your service. Pricing is another excellent way to develop loyalty to your brand and get those all-important return customers that every business needs for growth.
Find what works for you, where you can offer those discounts, and where it will offer the least resistance to your bottom line. Where your customers benefit, so do you.
Highlight Storm Damage Experience
One of the most important aspects of recovering from storm damage is the time it takes for a roofer to get to the problem and resolve it. If you are a customer that has been affected by a storm, the last thing you want is to have a busted roof dominating your life for an extended period. For that reason, a company that can get to you in short order becomes all the more attractive.
You can do this as a business by incorporating past experience into your ad copy. For example, would you mind describing how your staff has a history of performing repairs and installations in short order and that they do the job correctly?
When this happens, customers who suffer damage feel a bit of peace of mind when considering hiring your company. In addition, new customers might be willing to take that chance based on your claims, especially if they need a repair to their roof.
Make it Personal
When reaching their audience and developing leads to grow their business and revenue, one of the most significant issues companies have is coming across with a personal touch. Personalization may not seem important initially, but consider this: people are far more likely to go with a business they feel cares about them.
A personal stake is challenging to convey, but it can be valuable if you manage to pull it off. Developing that personal touch with your potential customers is a way to get some brand loyalty development and the all-important trust factor. When customers trust your business, you have won the most crucial battle in generating leads, brand loyalty, and recognition.
The other thing to consider is this: be good people. When you make good decisions that aren’t selfish, customers notice. You can develop a reputation for being selfless and helping customers instead of taking advantage of them to get every buck that you can.
Acting respectfully is a great way to get customers to remember you, your services, and how you responded during their crises. In addition, their sentiments will translate into revenue down the line. Then, when they require your assistance again, they’ll go with your company because of that previous interaction.
Offer Referral Discounts
One of the best ways to generate leads for your business is to take on a referral program. These programs are a great thing to do in general, so don’t necessarily limit it to storm-related instances. The referral program is word of mouth, but word of mouth can be powerful.
You can offer discounts or perks to current customers who have used your services before. For example, in the event of a storm, you can offer them a particular value if they refer someone who has experienced roof damage. It is a great way to reward your current customers, generate leads for new customers, and build brand loyalty simultaneously.
You can even build on this theme by partnering with other local businesses. So, instead of offering a discount on future services, you might offer a $50 gift card to a local restaurant. Something like that is a great way to generate business and interest in each company, a true win-win.
Final Thoughts on Hail Damage Facebook Ads
Facebook is one of the most crucial advertising methods for storm damage roofing leads in 2022. Taking advantage of that medium and using it to the best effect possible will make a massive difference for your business.
Ads are not all created equally, nor do they all reach the same amount of targets. Therefore, take the steps necessary to reach your target audience in the most effective way possible. It will make better use of your advertising dollars and generate the leads you need to keep your business growing and thriving.
Keep in mind that none of this is an exact science. One method will work great for one business, while another approach might work far better. The key is to have patience and try to implement these strategies as clearly and concisely as possible.
Also, remember that you will likely not generate massive sales and revenue overnight. So please be patient with your strategies; give them a chance to work. If you want to pull the plug at a moment’s notice, those erratic decisions will eventually come back to bite your company.