Tag Archives: Roofing PPC

Roofing, Marketing, and the Truth About Leads (Podcast)

Are you fed up with your roofing lead generation? It’s a story we hear so many times at Roofing Webmasters: “I need leads, but I hate paying my company for them.” In our latest podcast, Jason and Nolen discuss the truth behind leads and where they ultimately originate. So if you’ve never considered how your lead-selling company works, be sure to listen in.

Helpful Tips for Lead Generation:

Don’t forget: lead-selling services make local businesses compete for the same pool of leads.
PPC campaigns offer better results than lead vendors, especially in tandem with local SEO!
Organic SEO makes lead generation much more affordable for many roofing contractors.
Always start your roofing SEO efforts by completing your Google My Business profile!

Lead Generation: Feeding Business

Have you ever met someone who only eats at fast-food restaurants? When they complain about the soaring costs of eating out, you want to point to the nearest grocery store and say, “Make it yourself!” While the process may take a bit of work, preparing your meals is ultimately much cheaper than dining out. That’s just a fact of life!

When it comes to online marketing, learning to feed yourself is just as important. Even so, thousands of roofing companies are stuck waiting for a third-party lead generation vendor to spoon-feed their business. All the while, those same vendors gather leads from the same sources that roofers should target independently.

How Roofing Leads are Born

Picture this: A laborer and a smooth-talking salesman walk next to an enormous freshwater river. On the bank of the water, the hard-working laborer notes the extreme heat and moans about how thirsty they’ve become on the walk. Then, as the two near the clean water supply, they happen upon a bucket set on the shoreline. The salesman walks up to the buck, dips it deep in the river, turns around to the laborer, and says, “For $20,000, I will give you a sip of this water.”

This story sounds ridiculous, but it amply describes many roofing contractors and lead generation.

Google delivers the most significant volume of roofing leads than any other digital source in the United States. The search engine craves trustworthy businesses to direct consumers and even provides free tools to simplify the process. In addition, because Google matches consumers with companies in their local community, the resulting lead quality is generally much better than other sources.

Lead generation companies step in and create a gap between consumers browsing through Google Search and roofing companies hunting for customers. Instead of connecting interested homeowners and businesses directly to a single local contractor, they offer the same leads to multiple roofing companies within the same community. This “lead” may be a person who’s simply looking for prices or bids, not a ready-to-buy individual to complicate matters further.

Alternative Lead Sources

Maybe you don’t buy leads from another company. Perhaps you buy them from PPC campaigns off Google Ads or Facebook. These advertising venues aren’t as cheap as they used to be, but they provide a dependable lead source. You also only pay for clicks, a very actionable source of business.

While PPC offers plenty of opportunities to grow your business, it represents an equally dangerous source of lead generation addiction.

After all, these campaigns are relatively easy to manage and remarkably simple to track results. Moreover, even if a roofing company owner is too busy to run the campaigns themselves, dozens of digital marketing experts are willing to handle the load. That, of course, makes the endeavor even more expensive.

What’s the Solution?

Generate the leads yourself! You know all those businesses sitting at the top of your local search results are there for a reason. Self-sustaining lead generation doesn’t happen spontaneously. For example, those successful roofing contractors exercised the meager time, money, and effort necessary to win. Now they reap in the outstanding traffic and leads.

You don’t have to give up on purchasing leads or running campaigns all at once. Instead, simply start putting a little money each month into developing a long-term supply of clients.

Your brand starts to earn greater recognition.
Only your company enjoys each lead.
The average lead is so much cheaper.
The average lead is of much higher quality.

If you’re tired of paying out the nose for leads, or if you’re curious about creating more growth for your roofing business, we’d love to help.

Why Flat Fee Pricing Is Bad For You (Podcast)

Do you ever feel like things would be easier if digital marketing companies just lumped roofing SEO and PPC together? Unfortunately, they do, and it’s a colossal disaster! Find out about subtle pricing scams, conflicts of interest, and shocking markups that will have you rethinking the idea of bundling. Jason and Nolen reveal all this, plus how to make sure you get your money’s worth with digital marketing!

Helpful Insights Into Roofing SEO:

Make sure you get itemized billing for your marketing company’s PPC spending!
Bundling PPC and SEO for roofers could be a big mistake.
Organic SEO leads tend to be much cheaper than those won with advertising.

Enough Success to Get By

How does your online marketing company make money? It’s a simple but provocative question that we don’t think about very often. Marketing firms make money by retaining clients. To do so, agencies must consistently provide evidence that their efforts produce a return for those businesses.

That all changes when a company introduces the upfront, flat fee contract.

In a way, a flat fee contract is the ultimate judge of a marketing firm’s character. When they already have your money, will they continue working hard to produce results? Or will they coast along with just enough effort to get by? While some companies try their best no matter what pricing they offer, others practically abandon their projects until they have to show progress.

The Familiar Marketing Lines

So how can a roofing business wade through the crowd of dishonest marketing claims? It all starts with recognizing the red flags! So if you hear any of the following lines from a digital advertising firm, it’s probably time to look elsewhere.

“Noticeable results in organic SEO may take up to a year.”
“You only need [insert service], and you’ll start getting leads!”
“For a couple of hundred bucks a month, we’ll dramatically improve your website performance!”
“SEO is just too complicated to explain. Trust us!”
“SEO isn’t worth the money. Only paid search works.”
“Unfortunately, we can’t show performance reports for our advertising campaigns.”
“You’ll share these leads with a small pool of roofers in your area.”

The best digital marketing firms will always be happy to explain their process in a way you can understand. They don’t claim unbelievable capabilities, nor do they trade their service for pennies. After all, you wouldn’t trust a brand new roof that only costs you a hundred bucks! If you want a trustworthy marketing service that offers SEO for roofers, look for teams that provide measurable goals, believable time commitments, and justified costing reports.

One Huge Conflict of Interests

What happens when your marketing company bundles all of its services into one convenient package? You quickly lose sight of where the money goes! We’ve heard it countless times: a firm promises PPC and SEO for roofers in a bundle, but they only end up spending 50-70% of their budget! Here’s another hard-hitting truth:

A company that bundles organic & paid search has zero incentive to improve your SEO.

PPC services offer a dependable stream of income for marketing companies. They can easily create primary campaigns in a short period and choose what keywords your business targets. Thanks to Google Ads and similar platforms, digital marketing teams can access reports that show campaign results without revealing how much they spent. That’s how they get away with unbelievable budget markups. Your advertising company can then provide just enough leads to keep you hooked.

A company that provides success in SEO, however, produces more sustainable growth for your business. For example, if an advertising company creates a highly optimized website that gives you cheap yet quality leads, why would you keep spending money on PPC? Unfortunately, that’s why firms that bundle PPC and SEO for roofers almost always spend all their time on paid search and neglect the company website.

We Break the Mold

At Roofing Webmasters, we always keep our organic and paid services separate from each other. Our clients also pay month to month; no flat fee pricing! Different packages encourage accountability and drive us to continue providing measurable success in both categories. Not only do we provide highly effective paid search campaigns (which you receive full cost-reporting for), we produce unique custom websites that make sustained growth.

Our roofing SEO customers continually rank phenomenally well in local search results, all while paying less than average for great leads.

Don’t let a dishonest marketing firm string you along without providing real growth for your business! Our team at Roofing Webmasters offers reliable, measurable results for your company.

The Impending Recession for Roofers (Podcast)

In a healthy roofing industry, it may seem wise to drop all of your low-dollar services in favor of more extensive profit services. Don’t throw away that roof repair page just yet, though! Nolen and Jason discuss the current market and how contractors can protect their business during the recession with SEO for roofers. So if you’ve got concerns about the future of your roofing company, be sure to listen in carefully!

Key Points to Listen For:

Economic indicators point towards a potential recession in the next few years.
Lower dollar services offer invaluable revenue during a recession.
Few marketing activities will provide as dependable results as SEO for roofers.

SEO For Roofers: Recession Preparations

While there’s no exact timeline predicted for the next recession (we’re hoping for never), it pays to prepare your business against potential economic downturns. That’s especially true for roofing contractors, who live and die by the whims of the housing market. We can easily predict what would happen for the average roofing professional in the event of a recession.

The Traditional Slowing of the Roofing Industry:

Phase #1: Home sales start to decline.
Phase #2: The average homeowner grows stricter with their budget.
Phase #3: Non-essential projects (i.e., roofing upgrades) slow dramatically.
Phase #4: As budgets tighten, even more, homeowners wait longer for repairs.
Phase #5: Underprepared contracting companies go out of business.
Phase #6: The market starts to recover.

It’s a sad but recurring process that many roofing companies don’t survive. Companies go into the stricter economic period unprepared for the surge in competition. While storm seasons and the odd hail market may provide relief, a company can’t count on random storms.

So what should your business do to prepare for the next recession? Start diving into SEO for roofers, and establish your presence online now! A year or two years from now could be too late to start preparing. Below, we’ll explain why developing your organic search program currently could save you in the next few years.

Reason #1: Saving a Lot of Money

So business is booming, and for the first time in a while, you have some company cash saved up. That’s where you come to a fork in the road. Do you spend the money on traditional marketing, paid search campaigns, or organic development? We’ll explain in a bit why the typical advertising (including door knocking) might not work so well shortly. For now, we’ll focus on PPC vs. Organic SEO!

Pay-per-click campaigns offer more control and customization than ever before. For one, you can target the precise geographic radius that you want your ads to appear in. You can also refine your target audience on platforms like Google Ads and Facebook Ads. These solutions work so effectively that many roofing contractors forgo continued website development and double down on PPC.

Focussing exclusively on PPC is generally a bad idea, but it could hurt your business even more during a recession.

Why? Because ads cost money. Thanks to a healthy housing market, most roofers do well enough to avoid using paid ads (even when they shouldn’t). However, when the housing market starts to dry up, businesses without an established organic presence flock to Google Ads and other ad platforms in desperation. The surge in competition leads to incredible spikes in costs-per-click (CPCs), which could quickly eat up your marketing budget!

You could try to buy these leads from a lead selling company. If the numerous complaints we hear from roofing contractors are any indication, however, that’s a sticky and expensive situation you’d be better off avoiding. So that leaves SEO for roofers.

SEO for Roofers in a Paid Google Ads Platform

How Organic SEO Saves Money

Ranking #1 in Google Search is a dream many contractors share, but it’s not one many know how to pursue. The most effective SEO strategies begin with website optimization because most curious readers turn into actual leads. Once your roofing company website is up, running, and ranking up in Google local map results, however, you’ll notice something unique:

Organic search generates higher quality leads than PPC and is cheaper!

While search engine optimization certainly takes a concentrated effort during website development and content marketing, you won’t have to spend all your time managing the site. A well-crafted company portal will naturally generate leads with only moderate updates required every so often. Cheap, high-quality, and relatively easy leads. What’s not to like?

Reason #2: Maintaining a Broader Spectrum of Services

In healthy roofing industries, homeowners call in for a variety of services. Unfortunately, with so much business to choose from, many contractors turn down low-dollar jobs to favor high-profit installations and replacements. At the Roofing Webmasters, we even have clients who think about taking off their “Roof Repair” pages so they can focus exclusively on installs. We strongly advise against that strategy, however, especially when it comes to recession markets.

During recessions, installation numbers plummet to the point that mostly repair jobs remain.

If only roof repair projects remain in the market, will contractors compete for those leads? You better believe it! Unfortunately, too many ride the wave of healthy-market projects without ever investing in their long-term online performance. Even a little effort here and there can reap huge dividends once your brand earns more experience online.

What sort of activities can you complete now to become an established contractor?

Complete your Google My Business listing.
Optimize your company website pages with a diverse keyword strategy.
Create profiles in BBB and other helpful citation sources.
Ask for reviews consistently! Please.

Even if you don’t have the resources to create a fully optimized website, you can efficiently perform these actions without breaking the bank. If you complete the work now, you can reap the rewards down the road when other unprepared contractors (who neglected their SEO for roofers) are struggling for business. Make it easier to earn leads and reinforce your business against a likely recession; that’s two birds hit with one stone.

An SEO Company for Roofers

At Roofing Webmasters, we support contractors from all around the United States. Our dedicated team of web designers, content writers, social media analysts, and strategists work together to deliver outstanding SEO for roofers. As a result, clients regularly enjoy front-page rankings, higher site traffic, and better quality leads.

True Client Stories: I Need Leads! (Podcast)

Do you feel like you’re not getting enough leads? Do you ever wish you could start earning more of your own business? In our latest podcast, Jason and Nolen discuss the struggle of overcoming leads addiction and acquiring new clients online. Learn how to start developing your brand instead of growing the other company’s.

Key Points to Listen For:

Leads aren’t just something you buy. You can earn leads.
Roofing contractors can get stuck in the cycle of buying leads.
It’s relatively easy to start SEO for roofers. It just takes time.

Purchase Leads or Produce Them?

It’s an age-old adage: “Give a man a fish, and he’ll eat for a day.” You probably know the rest. Unfortunately, however, that story almost always seems to have a different ending when generating business. Roofing Webmasters fields all sorts of calls throughout the year, and we hear the same request repeatedly.

“I need leads!”

Every business needs stable sources of incoming customers. When it comes to roofers, however, many have no idea where to start. They have loose knowledge of Google and other search engines, but they possess the insight to run their roofing SEO strategy. So, where do they run to for an immediate influx of leads? Lead sellers.

The Frustrating World of Lead Sales

Supposed you go to one of the three or four major lead selling companies (you know the ones) and enroll in their services. You may have some control over how much money you spend, but you don’t have much say in the quality of each individual leads. Perhaps the individual is genuinely in need of a shingle roof replacement and is already wanting to buy. Or they’re just shopping around for prices.

Too many roofing companies find their leads volume swollen with shopping homeowners and commercial organizations. In our experience, most contractors earn just enough from these leads to get by and complain about their lead buying situation! When we suggest that they create a new means for themselves to earn their own clients, that’s when we find out the real, sad truth: they’re addicted to buying leads.

Some roofing companies go years without ever taking the initiative to graduate out of lead sales. But you can save your business from this frustrating cycle. Here’s how!

Part #1: Starting Putting Effort Towards SEO

Why? Because it’s so much cheaper! Take the amount of money you would have spent buying leads and investing it towards creating your own. Not only will you start growing your own brand through local SEO, but you’ll also increase the likelihood that any clients you earn will return for repeat business (or recommend you to their friends).

No, you don’t have to be a programming or coding genius to start your organic search engine optimization (SEO). In reality, most of the tools your business needs to start earning calls are freely available to anyone who wants them. Just start taking the first steps, and you’ll be amazed at how much progress your business will achieve naturally. To get started.

Claim and fill out your Google My Business listing.
Create a Facebook Business profile.
Consistently ask clients to give your reviews.
Get listed on citation websites (such as BBB).

Google My Business is essential for getting considered in local map results. Without it, there’s little to no chance of your company showing up when that coveted “metal roofing installation” search goes up in your service area. Considering Facebook’s impressive volume of over 2.4 billion monthly active users, it only makes sense to start exposing your brand on the popular social media platform. Add in a Better Business Bureau (or a similar citation site) profile, and you’ve got three places ready to start collecting reviews!

You’ll also need to build a website. If your roofing team doesn’t currently have the talent to produce a website optimized for search, you can always hire a trusted company to do it for you. Just make sure you know what your money’s buying.

Step #2: Switch Your Leads to PPC

Regardless of what some marketing professionals may tell you, there are some benefits to supplementing your leads by purchasing them. However, there are better ways to control the quality of your leads and stop sharing them with other local plumbers. One fantastic paid method of generating business is PPC. Maybe you’ve already experimented with Google Ads; maybe you haven’t. This platform makes it easy to enjoy premium placement at the top of local search engine results pages (SERPs).

Of course, there are many ways to invest in online advertising that don’t involve Google Ads. Facebook Business makes it very easy to turn content into ads. You also can customize your target audience, forward the ad to your Instagram account, or redirect people to your website. Highly tailored ads at low prices with a high rate of return are a recipe for success.

Team Up With the Roofing Webmasters

At Roofing Webmasters, our team of SEO specialists, content writers, web designers, and programmers all work together to produce higher traffic, better leads, and more substantial growth for roofers like you. As a result, our clients dominate local search, expanding their brands and raking in sweet new business.

Roofing Advertising (Premium Guide) for 2025

Roofing advertising is as old as the roofing industry, but the channels roofers can promote their business and services have drastically evolved.

In 2025, Facebook Ads and Google Ads lead the way for local roofing contractors investing in paid advertising channels.

That doesn’t mean traditional platforms like direct mail, newspaper ads, and television spots are entirely gone. Still, it does signal a shift in where the most successful local roofers are distributing ad dollars.

In the following guide, Roofing Webmasters will explore roofing advertising in 2025 and how local companies can leverage modern digital channels to maximize return and grow their businesses.

What are Roofing Ads?

Roofing ads are a form of paid media that promote a roofing company or service. The most common roofing ads are digital and appear on high-traffic platforms like Google, Facebook, and Instagram.

Traditional forms of advertising include print advertising, radio spots, and billboards.

Roofing Advertising Example from Google LSA in 2025

Roofing Advertising Strategies

With all the marketing and advertising solutions available, how do you effectively advertise a roofing company?

In today’s world, digital marketing outranks all other advertising channels in ROI and reach. However, this doesn’t mean you should spend all your advertising dollars in the digital world.

Diverse campaigns consist of multiple advertising channels and messages to maximize results. Knowing your options is the first step to developing a comprehensive advertising campaign for your business.

Marketing and Advertising Channels

Within the roofing marketing landscape, your company has multiple channels to spread its message. Your advertising options are almost endless, from television and radio to billboards and digital media.

Each platform offers benefits that can increase your business’s reach and build your customer base. Before deciding on a suitable advertising platform for your efforts, decide on your campaign’s details.

Goal: Identify the exact purpose of your campaign. Do you want to increase roof leak service calls? Would you like to increase traffic to your website?
Budget: How much will your ad spend be? What ROI are you expecting from your advertising?
Run Time: How long will your campaign last? Will your campaign be weeks long? Months?

Each of these factors dramatically affects the type and style of your marketing efforts.

For instance, if you are creating a six-month advertising campaign, a start-to-finish television commercial could be too costly, while a six-month Google search ad may be only a fraction of the cost.

Typically, marketers use a combination of platforms throughout the campaign period to promote the most results possible.

Once you have decided on the essential campaign factors, you can start planning your ad. The best approach is to base elements on the target audience and their desired action.

Platform: What marketing platform will you use to spread your message? Which platforms have worked best for you and your competition’s past efforts?
Message: What message are you communicating? What call to action will you use?
Measurement: How will you measure your campaign’s success? How will you track ROI?

Advertising Platform Options

When it comes to advertising, you have a long list of options for spending your marketing dollars. From print to digital, you can find advertising opportunities just about anywhere.

While many platforms offer low but stable ROI, others offer increased but fluctuating ROI.

Utilizing a combination of media can help expand your reach and boost your roofing marketing ROI.

Print Advertising for Roofers

There are many options for print advertising. Your roofing company can use newspaper ads, billboards, mailers, and more to enhance company awareness.

Print ads can still boost brand awareness in low-population areas, but they are much more difficult to track in terms of ROI than digital ads.

These platforms work well for advertising roofing services, promotions, and even locations. However, they do not create an excellent opportunity to prompt immediate action.

Often, print advertising is costly and challenging to measure accurately.

However, new advances, such as QR and promotion codes, offer better print advertising tracking than ever.

Consider which of these print platforms is best for your roofing company:

Newspaper: While newspaper advertising has been a go-to marketing hub for years, online news media presentations have seriously dented readership. Use this platform for older age groups less likely to refer to digital media for news.
Billboard: While this advertising style is highly visible, the response is much lower than that of other marketing avenues. Use billboards as a supplement to boost your brand awareness.
Direct Mail: These advertising options are tried and true methods of building brand and promotional awareness. Use roofing mailers for promotional offers and service updates for your roofing company.

Advertising With Traditional Communication Media

Using traditional television and radio to deliver your advertising message can quickly become expensive and offer few analytics tools to track effectiveness.

As a result, television and radio advertising are inefficient for most local roofing companies and should be generally reserved for nationwide brands or franchise networks.

Television: Television commercials present services and promotional offers to a broad audience. Timely information, such as storm details and specials, is well-presented with television advertising.
Radio: Large brands might use radio advertising for promotional, seasonal, and other timely messages.

Digital Advertising Opportunities

Digital marketing trends have increased exponentially in recent years, and with good reason.

Digital marketing has become the most effective, trackable marketing channel, with multiple advertising avenues that fit any style, message, and brand.

Digital advertising platforms offer easily measured analytics and deliver immediate actionability with calls to action, promotional information, and service schedules.

However, effective planning and platform proficiency are vital to productive advertising efforts, even on digital platforms.

Meta Ads: Digital ads through Facebook and Instagram that use the Advantage+ audience AI algorithm.
Google Pay Per Click: Traditional “Google Ads” that appear within standard search results
Google Local Service Ads: Google’s Pay-Per-Lead advertising program
AI-Based Ads: Ads within Google Gemini or Google AI Overviews

In today’s world, internet marketing has not only changed how the public finds information, but it has also changed how businesses effectively reach their prospective clients.

Although traditional advertising tools and platforms are still used and productive, digital marketing has taken over the marketing landscape.

Utilize digital marketing in your advertising campaign efforts to increase your success, visibility, and ROI.

Digital Marketing For Roofers

In digital marketing, you have many choices regarding how and where to spend your advertising dollars. Each channel offers its rewards and challenges, which you should consider.

For example, digital advertising provides a highly customized audience selection that can offer better message reception and lead to lower visibility.

Knowing each digital advertising platform’s benefits and downfalls can help you choose the best route for your advertising dollars.

PPC Advertising

Pay-per-click (PPC) advertising combines traditional ad creation with keyword bidding to reach new customers and gain more roofing leads.

PPC advertising is offered on almost every platform, including Google, Facebook, Instagram, YouTube, and more, and can dramatically increase your website traffic and marketing ROI.

Roofing PPC ads also offer flexible budgeting, customizable audiences, and ad revision to give you full control of your campaign.

Advertising With Google Ads

Google Ads, formerly Google AdWords, provides a comprehensive platform for PPC marketing that displays search and display ads according to relevancy, keyword bidding, and ad quality.

These ads can appear in Google search results, Google Maps results, Gmail, YouTube, and many other Google partners.

The deciding factor in your ad’s format will be where you want it to appear. Your ad can include images, text, video snippets, and more.

While Google search ads only have text and link buttons, display ads showcase pictures and videos on other platforms, such as YouTube, Gmail, and many more.

Google also offers text ads with extensions, which provide varied content delivery throughout every Google platform.

Optimizing Your Google Ads

The two main factors for deciding where your roofing ad appears on Google are keyword bidding and ad relevance.

Google arranges keywords in Google Ads according to search popularity, with prices varying accordingly.

The more popular the keyword, the more expensive the bid. Likewise, the more difficult it will be to rank for the keyword.

For example, the term “roof repair” is a viral keyword. Therefore, it will be more expensive to bid on and more difficult to rank for because all the other roofing companies are trying to rank for the same word.

However, “corrugated metal roof repair” is a much more specialized word with a lower bid price and less competition. Fewer competitors mean that roofers can more easily rank for the latter term.

Roofing CPC Metrics (SEMRush Screenshot)

When creating your Google ad, it’s crucial to design a compelling piece that’s helpful and has a clear call to action. Your ad should be clear, informative, and link to a landing page with relevant information.

It should contain a prominent call to action that encourages the viewer to click the link and offer contact information so the visitor can quickly contact your roofing company.

Use Google Ads analytics tools to measure your ad success and adjust your efforts and budget throughout the campaign for maximum success.

Roof Restoration Google Ads (Screenshot)

Meta Ads for Roofing Companies

Like Google Ads, Facebook, and Instagram offer an advertising platform via Met with Advantage” AI audience-based targeting.” Facebook ads appear in the news feed, Stories, Reels, Marketplace, and Messenger.

Account managers can customize according to audience demographics, psychographics, previous searches, budget constraints, and more to provide the best ROI possible.

You can create ads through the business menu on your Facebook account and measure them using accurate and easy-to-use Facebook analytics tools.

Roofing Facebook Ad Example (Emergency Roofing)

Like any roofing ad, Facebook and Instagram ads should have a clear message and a call to action.

Visual ads with images and videos are much more successful on these platforms.

These ads can direct your viewers to your social page to increase likes, follows, and engagement or link to a landing page to maximize website traffic and conversion rates.

Other Social Media Advertising Opportunities

In addition to Facebook and Instagram, your roofing company can take advantage of paid advertising opportunities on almost every social platform.

YouTube, TikTok, and Snapchat offer advertising plans that operate mainly from keyword bidding and audience selection and can help expand your reach further.

Like leading advertising platforms, these ad hosts provide customized budgeting, sometimes without a minimum dollar amount, and offer analytics tools to help you hone your campaign for maximum results.

YouTube provides a unique advertising platform that displays your ad at the beginning of other videos and in the right-hand bar.

This unique ad display format lets users view your videos with a clickable link that encourages conversion.

Other social media platforms, such as Snapchat and TikTok, skew younger, but they can increase brand awareness, aggregate new web traffic, and build followers and engagement on the social site itself.

Organic Roofing Advertising on Social Media

While campaigns have proven to have a remarkably high success rate, don’t discount the value of organic advertising on these platforms.

After all, these platforms exist to make a connection, so why not take advantage of them?

Social media platforms with over 2 billion users can help maximize your reach and web traffic. However, using each platform appropriately and productively takes planning and organization.

Productive Posting

The biggest problem most businesses have with social media posting is deciding what content is most beneficial. Studies show that content that provides helpful information tends to engage the most.

In fact, according to a survey by Edelman, 63 percent of people trust businesses. Therefore, using social media platforms to deliver helpful advice and information can dramatically boost your reach and web traffic.

To create a productive social media account for your business, try these tips:

Post Regularly: Social media posts typically last one hour to one day. Post regularly to keep your brand at the center stage.
Use Rich Media: While not required, social posts with images or videos are twice as likely to attract views and engagement.
Use Keywords: Like in searches, keywords matter in social posts and boost visibility and reactions.
Include Links: For ultimate results, include calls to action and links back to your roofing site along with your post.

Using Video and Images in Your Posts Helps Boost Post Engagement and Response

Social Media Analytics to Improve Ad Efficiency

Along with your company’s social media account, the platforms provide various analytics tools to help you identify the best advertising avenues for your business.

These metrics provide information on engagement levels, sharing, new followers, and more to give you a comprehensive overview of your social media advertising efforts.

Use these metrics to hone your campaign and posts and create content that engages your prospective clients.

Increase Ad Productivity With Remarketing

Remarketing is a digital marketing technique that uses tracking codes to collect visitor information and re-present relevant marketing material.

When your site’s HTML contains remarketing code, a visitor who views your roof repair webpage may later see an advertisement for free roof inspections.

This form of marketing boosts response and conversion rates by presenting information to viewers who have already visited your content.

Google Remarketing

On the Google platform, remarketing efforts are set up as campaigns and established through its metrics.

You can design your remarketing campaign to reflect viewers who searched past keywords, past viewed content, or website behavior to focus on the precise audience.

You can schedule ads to appear at different stages of the conversion process to offer special deals that encourage goal completion, or they can present information on products and services that your viewers previously accessed.

Remarketing increases visibility with users who visited your website, which improves conversion rates.

Facebook Remarketing

Like Google, Facebook offers remarketing efforts for your ad campaigns. This platform uses a code snippet embedded into each page of your site and tracks customer behavior.

Then, your ads will remarket to these viewers while they are visiting Facebook, either on their news feed or on the link graph located to the right of the news feed.

Remarketing to these customers re-presents information with which they previously engaged.

These ads may possess more details, a special offer, or another call to action that encourages viewers to complete your goal. Facebook easily tracks these efforts through the analytics platform.

Roofing Keywords and Their Importance

Keyword research is crucial to any project, whether you’re working on roofing SEO or creating a PPC ad, or landing page.

Keywords are the main terms that the general public uses when performing searches on Google and other search engine sites.

Bot crawlers use these terms to index roofing websites and ads according to content and search relevance. Your site and ads will not appear in searches without proper keyword usage.

Luckily, many reputable programs and platforms help you identify the best roofing keywords for your roofing site and your PPC ads.

Programs such as MOZ and SEMrush provide important keyword metrics such as volume, cost per click, and competition, which can help you identify the most beneficial term group for your ads.

When planning which roofing keywords to implement into your marketing efforts, you want a combination of keyword types for the best chance of appearing in searches and on news feeds.

While national keywords such as ‘roof repair‘ and ‘roof replacement‘ get searched the most, the cost per click can be steep, as can the competition.

To get maximum reach, include local and service keywords like ‘foam roof installation in Dallas, TX‘ or ‘wood shake roof repair‘ that are more specific and carry a lower cost and competition rate.

These types of keywords provide a better ROI for your roofing marketing and offer more promising roofing leads for your company.

To identify the best keywords, evaluate these key metrics:

Volume: Information on how many users performed searches for this keyword
CPC: Dollar amount it will cost every time a user clicks this keyword in a PPC ad
Keyword Difficulty: How difficult will it be to outrank your competitors for a top spot in searches
Competition: The level of competition between bidders
CTR: The percentage of clicks that are available for organic searches as opposed to PPC and other ads

These metrics and reports give valuable, up-to-date information for each of your keywords.

The reports can tell you the likelihood of your term appearing in organic and paid SERPs, the steep competition for the word, and the success of using the term on your roofing website or ads.

Professional Roofing Advertising Design

While digital advertising is today’s best way to reach potential customers, the technicalities and actions require skill and know-how to outrank your competition.

Our team at Roofing Webmasters has the experience and knowledge to develop an advertising plan for your business that expands your reach and boosts ROI.

We provide a customized marketing plan that fits your target market and encourages lead generation.

Feel free to reach out to me personally, Nolen Walker, the owner of this great agency.