Do you feel trapped with your lead sales company? Do you ever wish you could start earning more of your own business? In our latest podcast, Jason and Nolen discuss the struggle of overcoming leads addiction and earning new clients online. Learn how to start developing your brand, instead of growing the other company’s!
Key Points to Listen For
- Leads aren’t just something you buy. They can be earned too!
- Roofing contractors can get stuck in the cycle of buying leads.
- It’s fairly easy to start SEO for roofers. It just takes time.
Purchase Leads, or Produce Them?
It’s an age old adage: “Give a man a fish, and he’ll eat for a day.” You probably know the rest. That story almost always seems to have a different ending however, when it comes to generating business. Our team at Roofing Webmasters fields all sorts of calls throughout the year, yet we inevitably hear the same request over and over (and over) again.
“I need leads!”
Every business needs a stable sources of incoming customers. When it comes to roofers however, many have no idea where to start. They have loose knowledge of Google and other search engines, but they possess the insight to run their own roofing SEO strategy. So where do they run to for an immediate influx of leads? Lead sellers.
The Frustrating World of Lead Sales
Supposed you go to one of the three or four major lead selling companies (you know the ones) and enroll in their services. You may have some control over how much money you spend, but you don’t have much say in the quality of each individual leads. Perhaps the individual is truly in need of a shingle roof replacement and is already wanting to buy. Or they’re just shopping around for prices.
Too many roofing companies find their leads volume swollen with shopping homeowners and commercial organizations. In our experience, most contractors earn just enough from these leads to get by and complain about their lead buying situation! When we suggest that they create a new means for themselves to earn their own clients, that’s when we find out the real, sad truth: they’re addicted to buying leads.
Some roofing companies go years without ever taking the initiative to graduate out of lead sales. But you can save your business from this frustrating cycle. Here’s how!
Part #1: Starting Putting Effort Towards SEO
Why? Because it’s so much cheaper! Take the amount of money that you would have spent on buying leads and invest it towards creating your own. Not only will you start growing your own brand through local search, you’ll increase the likelihood that any clients you earn will return for repeat business (or recommend you to their friends).
No, you don’t have to be a programming or coding genius to start your organic search engine optimization (SEO). In reality, most of the tools your business needs to start earning calls are freely available to anyone who wants them. Just start taking the first steps, and you’ll be amazed at how much progress your business will achieve naturally. To get started…
- Claim and fill out your Google My Business listing.
- Create a Facebook Business profile.
- Consistently ask clients to give your reviews.
- Get listed on citation websites (such as BBB).
Google My Business is essential for getting considered in local map results. Without it, there’s little to no chance of your company showing up when that coveted “metal roofing installation” search goes up in your service area. Considering Facebook’s impressive volume of over 2.4 billion monthly active users, it only makes sense to start exposing your brand in the popular social media platform. Add in a Better Business Bureau (or a similar citation site) profile, and you’ve got three places ready to start collecting reviews!
You’ll also need to build a website. If your roofing team doesn’t currently have the talent to produce a website optimized for search, you can always hire a trusted company to do it for you. Just make sure you know what your money’s buying!
Step #2: Switch Your Leads to PPC
Regardless of what some marketing professionals may tell you, there are some benefits to supplementing your leads by purchasing them. However, there are better ways to control the quality of your leads and stop sharing them with other local plumbers. One fantastic paid method of generating business is PPC. Maybe you’ve already experimented with Google Ads, maybe you haven’t. This platform makes it easy to enjoy premium placement at the top of local search engine results pages (SERPs) too.
Of course, there are many ways to invest in online advertising that don’t involve Google Ads. Facebook Business makes it very easy to turn content into ads. You also have the ability to customize your target audience, forward the ad to your Instagram account, and/or redirect people to your website. Highly tailored ads at cheap prices with a high rate of return…that’s a recipe for success!
Team Up With the Roofing Webmasters
At Roofing Webmasters, our team of SEO specialists, content writers, web designers, and programmers all work together to produce higher traffic, better leads, and stronger growth for roofers like you. Our clients dominate local search, expanding their brands and raking in sweet new business! If you’d like to learn how we could grow your roofing SEO and PPC results, call (800) 353-5758 for a free consultation.