Tag Archives: Marketing

26 (Insightful) Roofing Sales Tips to Master Your Craft

Let’s be honest: roofing sales are essential to making money in this industry.

Marketing is the first step in promoting your roofing business, but without a comprehensive sales process, your investments will yield zero results.

The following article outlines comprehensive and actionable roofing sales tips to streamline your process and foster growth.

Whether you are a green sales rep entering the roofing game or a seasoned pro looking to break through the glass ceiling, these insights will help you finetune your sales techniques for superior performance and better results.

Tip #1: Establish a Roofing Sales Foundation

The roofing industry constantly evolves and varies by season, region, materials, and structure.

Learning these trends and variables helps you lay the proper foundation for roofing sales.

For example, more consumers today seek energy-efficient roofing solutions, reflecting an ongoing trend for environmentally efficient roofing systems.

As a salesperson, it’s important to monitor industry reports and attend industry events to keep your finger on the pulse of this profitable sector.

Tip #2: Adopt a Positive Sales Mindset

Roofing sales are not for the faint of heart, and developing a positive mindset by cultivating resilience can make or break your success rate.

Sales-based resilience is recovering from setbacks and maintaining energy and motivation independent of the outcome.

Roof salesmen can strengthen resilience by setting attainable goals and celebrating minor victories.

Mental framing is another way to maintain confidence, such as repeating sayings like “each no brings you closer to a yes.”

Tip #3: Prepare to Embrace Rejection

Rejection is part of sales across all industries, so you must prepare for it before entering the field.

With this in mind, you must approach roofing sales like a baseball player, who is considered successful when failing 70% of the time.

Frame each sales rejection as a growth opportunity to leverage the experience into future closings.

This mindset shift contributes to resilience, allowing you to refine your sales techniques and actively build confidence.

Tip #4: Actively Learn and Self-Educate

Keeping up with new roofing products and sales strategies lets you stay on top of your game year-round.

You should also actively pursue mentorship opportunities from successful sales reps inside and outside the roofing industry to ensure you always have access to an outside perspective.

Join certified training programs to refine your skills and gain credible expertise so you can offer the best solutions to your prospects.

Always keep an open mind and invest in yourself through professional sales development.

Tip #5: Use Strategic Prospecting

Investing in diverse channels is essential to maximize your reach when finding sales prospects for a roofing business.

The sales process should be connected to everything from social media marketing and SEO to door-knocking and industry event networking.

Ensuring your presence across all sectors of your consumer base, you keep your sales pipeline full and ready to convert.

Combining traditional strategies with digital innovations allows you to reach a broader audience and streamline your sales process.

Tip #6: Qualify Your Roofing Leads

The lead qualification process can make or break your sales closing rates.

For example, before investing in the sale, identify the prospect’s pain points and budget concerns and ensure they are the decision-makers.

Wasting resources on purported leads that cannot convert hurts your numbers and lowers your energy.

Conversely, investing only in qualified leads increases your close rates and helps you customize your pitch to your target consumer.

Tip #7: Build The Perfect Roofing Sales Pitch

While your sales pitch won’t be foolproof at its inception, trial and error will help you refine it to its maximum potential.

Make sure to balance cognitive information with emotional cues to appeal to prospects on a logical and visceral level.

Presenting unique insights that directly address common pain points fosters trust with potential sales.

A refined pitch tested on a large sample of your target customers can evolve into a high-conversion tool that transforms your roofing business.

Tip #8: Merge Technology With Your Sales Process

Incorporating modern technology into your sales process will reflect well on your business and help increase closing rates.

Examples of technology include drones for efficient roof inspections and digital apps for quick estimates and data-driven insights.

Presenting prospective clients with technologically-driven information becomes part of your sales pitch as it will likely impress many prospects.

This merger can separate your pitch from nearby competitors who rely on obsolete met

Tip #9: Pitch Value, Not Price

Compelling sales pitches relay the value of your roofing service or product rather than its price.

The key is to frame yourself from a position of expertise, allowing you to discuss the problem intelligently and provide an effective solution.

If your service or product’s only differentiation from competitors is its price point, prospects will find no reason to engage with your message.

On the other hand, a clear presentation of long-term value permits potential customers to make a good investment, regardless of pricing.

Tip #10: Practice Sales with Roleplaying

Roofing salesmen can build confidence through roleplaying by practicing various scenarios.

Ideally, each scenario is based on previous experience and sales objections from confirmed prospects.

Think of role-playing as a rehearsal for the real sales pitch, during which you can iron out your delivery and ensure a smooth messaging campaign.

As you gain first-hand experience through these practice scenarios, you’ll be more comfortable with prospect interactions.

Tip #11: Leverage Social Proof (Reviews, Testimonials, Etc.)

Consumers buy from those they trust, so leveraging reviews and testimonials from existing customers is a great way to increase your closing rates.

In addition, encourage current satisfied customers to refer your business by starting a referral program.

As you accumulate more reviews for your roofing business, implement them into your marketing and sales materials to establish credibility.

Prospects who feel comfortable with your company’s reputation are likelier to listen to your sales pitch.

Tip #12: Identify Buyer Signals

A shrewd salesman can detect specific cues that indicate the prospect’s intent to buy.

These cues can be verbal or non-verbal, so pay attention to the prospect’s questions, comments, and body language.

The most seasoned sales professionals use these cues as an opening to close the deal.

The more first-hand experience you gain in roofing sales, the better you will identify these buyer signals.

Tip #13: Confidently Address Objections

In any sales training, you are taught about overcoming objections.

While you can read verbatim from a sales script, addressing objections is more about confidence than words.

When a prospect presents an objection, it’s essential to listen to precisely what they say and provide a customized answer that will reassure them and alleviate doubts.

Your exact words are less important than demonstrating expertise and confidence to increase the closing rate.

Tip #14: Ask for The Sale

During your sales pitch, there comes a point where you must directly ask for the sale.

While there are varying opinions on the best closing technique in roofing sales, confidently asking for the sale is always part of the process.

Typically, the close will involve a summary of the benefits and a request to move forward.

You separate yourself from other salesmen with bad reputations by directly asking for the sale.

Tip #15: Invest in Post-Sale Communication

In roofing sales, the sale does not end after the initial transaction.

The most successful salesmen continue to speak with the customer after the sale.

For example, check in on the new customer to get their feedback on the quality of the services and if they met your presented expectations.

Not only does this communication increase referrals and repeat customers, but it also allows you to monitor the entire sales cycle, which helps in future sales with new prospects.

Tip #16: Provide Customer Service

After a sale, you become a point of contact for your new customer.

With this in mind, providing excellent customer service is vital as this is an extension of your sales.

Providing quality customer service helps foster trust and loyalty, resulting in more referrals and repeat customers.

Conversely, passing the customer service buck to a colleague after the sale can breed customer resentment.

Tip #17: Maintain Contact With Past Customers

After post-sale communication, including customer service, you might think your sales cycle is complete.

Wrong again. Maintaining contact with past customers months and years after their services are completed is vital.

The apparent reason for this is to encourage repeat customers, which increases their lifetime value.

The lesser-known reason is that maintaining contact with past customers helps you sell new ones.

Tip #18: Promote an Official Referral Program

Customers are more likely to refer friends and family when incentivized through an official referral program.

Creating and promoting a referral program entices your best customers to spread the word.

Consider your current customers an extension of your sales department, regularly putting out feelers for new leads.

Because trust and credibility are inherent to sales success, referral programs do a lot of the heavy lifting before you even speak with the prospect.

Tip #19: Live and Breath Self-Improvement

As the founder of Roofing Webmasters and the top digital marketing salesman in the U.S., I’ve honed my skills over 15+ years.

As a roofing salesman, I invite you to do the same for your family’s legacy.

I wake up every morning proud of my dominance in the roofing SEO industry, and you can do the same in the roofing service industry.

Taking your personal growth seriously involves attending industry events and self-educating on essential trends.

Tip #20: Record a Promotional Video

Because it’s easy to share YouTube videos on a website and social media, roofing companies can quickly build trust with prospective clients and make the sales process more manageable.

Creating a professional-looking video for a cost-effective price has never been easier.

Moreover, most smartphones can film high-quality videos and offer video editing tools.

Take advantage of this convenience by making frequent videos that positively feature your company, connecting to prospective clients in new and exciting ways.

Tip #21: Launch a Sales-Oriented Website

Your roofing website should be the top way to interact with your customer base and prospective clients.

With this in mind, site speed is essential so potential customers remain on your site as long as possible. Most importantly, your website has to be mobile-friendly.

Over 57% of users access the Internet through their mobile devices. If your site doesn’t have a functional mobile version, you are behind the eight ball.

Informational statistics and reviews are the best ways to make your website as informative as possible.

Tip #22: Get More Roofing Leads With SEO

SEO leads are the easiest to convert as the prospect has already demonstrated interest in your services before the sale.

In a practical sense, SEO is how Google and other search engines sift through search results to find the most relevant ones.

You want to ensure your business comes up in Google search rankings.

Consider these SEO statistics:

Over 90% of website visits start via a search engine
47% of users click on a top 3 SERP result

Tip #23: Tee Up Roofing Sales With PPC

One of the most effective strategies you can use is implementing pay-per-click ads. For example, investing in Google Ads places your ads at the top of search results.

So if your business is located in Austin, TX, and someone searches “Austin, TX roofing,” your ad will appear.

While PPC costs money for each click, it’s one way to get roofing leads quickly.

PPC pushes visibility to your website without fighting through those challenging SEO rankings.

Tip #24: Develop a Value Proposition

Companies must stand out by giving prospective customers a reason to choose their service.

With a unique sales proposition (USP), you can offer a specific benefit and tell your customer how you plan to solve the problem.

Most importantly, it shows that you can offer the customer something the competition can’t or doesn’t offer.

The best way to separate yourself from the competition is to make your company seem different, as if the customer can’t get the same service from anyone else in the industry.

Tip #25: Monitor Your Reputation

When it comes to roofing sales, your reputation proceeds you.

The first thing a prospect does is check online reviews and the company website.

Positive reviews on Google and other 3rd party platforms provide the social proof consumers covet online.

People often check multiple sources to understand a company’s standing.

With websites like Facebook, HomeAdvisor, and others, customers can find genuine reviews from real customers and develop opinions about that company.

Positive reviews encourage trust, while negative feedback raises red flags.

Tip #26: Manage Stress and Stay Healthy

Health is essential to the sales process, especially in the long term.

I wouldn’t be the top SEO salesman in North America if I did not regularly invest in my health.

The keys to a healthy sales lifestyle are celebrating wins and maintaining motivation.

If you can keep these principles at the forefront, your stress levels won’t become burdensome.

Final Thoughts on Roofing Sales

Over the past 15+ years, I’ve worked with thousands of roofers, and the best salesmen share common traits.

My tips throughout this post will help you make more sales and increase closing rates.

My roofing sales tips are proven and tested, from educating yourself about industry trends to instilling a positive mental attitude.

Roofing contractors often ask me whether top salesmen have an “it” factor that cannot be taught.

I tell them no, it is a learned skill that requires hundreds and thousands of reps.

By entirely investing in your sales process, you can constantly learn and improve and ultimately dominate your service area.

To learn more about the origin of my roofing sales tips, call my personal cell phone at (800) 353-5758.

How I Got Started in SEO | Roofing SEO Podcast

When no one offers a solution to your problem, sometimes you have to become the answer! Through a strange adventure filled with twists and turns, a long-time professional in the home security industry became the founder of an SEO and web design company. Nolen and Jason talk about the history of Roofing Webmasters!

Key Lessons for Roofing Professionals

Marketing is one of the most powerful factors contributing towards roofing company success.
Online marketing grows your digital channel of leads.
It takes dedication to make page one in search results, but the payoffs are huge.
In-house marketing is impractical (and expensive) for most small businesses.

A Brief History

Roofing Webmasters actually grew out of a completely different industry! Years ago, our founder Nolen Walker ran a home security business out of the Dallas / Fort Worth area. When telemarketing began to face strong federal backlash, he saw that online advertising and website optimization was the best way to further his business.

Unfortunately, few local marketing companies had any experience with SEO. Those that did charged a fortune for the most basic services. Their cockiness and patronizing drove Nolen away from their services very quickly!

Dissatisfaction Breeds Innovation

Nolen decided to take matters into his own hands by hiring an in-house team of marketers to promote the business. It was a very expensive proposition at the time, but it laid the groundwork of what would ultimately become Roofing Webmasters! Today, our team consists of over twenty content writers, web designers, programmers, video specialists, and SEO analysts.

We take on the online marketing challenges that are too time-consuming or costly for many roofing professionals to handle themselves.

Local Roofing Companies Show in the Google Map Pack

Crucial Lessons From Our Past

It took years of trial and error to find the well-balanced team of professionals we have today. We learned some crucial marketing lessons during that time.

The most successful businesses typically invest heavily in marketing.
Not all digital marketing firms have the necessary experience to manage SEO.
In-house is an expensive challenge that most businesses can’t manage.
Cockyness isn’t always a sign of expertise.
Clear communication with your marketing team is essential for long-term success.

These are lessons that we continually honor and share as we serve businesses across the country. They are why we strive so hard to provide timely, customized service for our clients. But enough about our business! Why does online marketing matter for your roofing company?

Why Online Marketing Matters

The concept behind marketing is a simple one to grasp: if you want people to know about your services, they have to be told. If you need prospects to choose your team over a competitor, you have to persuade them. Marketing accomplishes both of these goals, providing the necessary information and persuasion to draw clients into your revenue stream.

Marketing is simply part of doing business.

That truth extends into the realm of search marketing, which connects your company brand / website with local consumers on Google Search. With so many people relying on Google to find their essential services, it’s amazing how many professionals in the roofing industry still don’t quite grasp the significance of this type of marketing. Yet there are so many benefits to reap from it!

Expanded Revenue Potential

Think of all the consumers looking for roofing service online! Search marketing provides roofers with the essential visibility and authority needed to earn premium rankings. Scoring page one rankings could land you thousands of dollars in new revenues each year. The best part? Organic search results are so much cheaper than buying leads from a seller!

Enhanced Branding Growth

How people perceive your business is just as important as what you have to say about it, if not more. With a high ranking website on Google Search, people automatically perceive your business as more authoritative and trustworthy. Enhance that site with professional web design, plentiful client reviews, and verified local citations (from Yelp, BBB, etc) for an even stronger online performance!

These are all activities your search marketing strategy should include.

Empowered Customer Service

Be where the customers are. That’s a crucial pillar of business and an even more essential facet of customer service. If your potential clients can’t even find your business online, then how can they find the relief they need? Search marketing enables your company to better communicate with the thousands of homeowners, through your website and other online assets.

Thousands of contractors claim superior skill and expertise, but few take the time to answer the key questions that consumers ask every day.

Keywords on a Roofing Company's Search Console

How to Write Roofing Company (Marketing + Sales) Letters

Roofing Company Marketing Letters Banner

Whether you call it a roofing company marketing letter, a sales letter, or a roofer mailer, every roofing contractor should understand the concept of promoting your company to potential customers via print.

When you own your own company, getting the word out to local consumers is vital. After all, it doesn’t matter if you have the best service if no one knows about you.

But, as simple as that sounds, it isn’t. There are so many different ways to attempt to reach your target audience and generate leads that will ultimately produce more revenue for your company.

One of the more underrated ways to do this is by using a marketing or sales letter for your roofing company. It might seem like an outdated method, but it serves several purposes.

Best of all, it can be used across several different formats, making it an incredibly versatile form of reaching your target audience.

Types of Marketing Letters for Roofers

Email Campaigns

You can use sales or marketing letters in your email campaign. When you reach out to current customers and any leads you might have, use the marketing letter as an email blast.

Communicate what your company has, what they offer, and why these folks should opt to invest in your business.

Direct Mail Campaigns

You can use roofing sales letters for standard through-the-mail campaigns as well. Send letters to prospective customers or any leads that you might have.

Direct mail gets more responses than email marketing because that mail is in the hands of those prospective customers, and they see it; with email, they could potentially skip through and never see it.

How To Construct Your Marketing Letter

You should implement a few foundational things into your marketing letter. These are essentials, something you should never omit for any reason possible.

Without them, you are defeating the purpose of having a marketing or sales letter, and you will not get the results you are after.

So, what should you have in your marketing letter to make it as successful as possible?

Make Contact Info Visible

You want to make this the easiest bit of information for the customer to see. Never, ever make the customer work to find a way to contact you.

More often than not, if you make it a complex process, the customer will lose interest, and you will lose out on a prospective sale.

Start by putting it at the footer of your letter. Make it large enough to be immediately noticeable but not so large that it feels out of place.

Put your phone number, address, any relevant emails, and your website for starters. Anything else you can fit without it seeming out of place is a bonus.

You also want to sign off on your letter with this information as well. Again, give your leads as many opportunities to see how to contact you so they never feel like they have to work for it.

It’s imperative that anyone receiving marketing letters can easily view contact information.

Add Pictures

The old saying is that a picture is worth a thousand words; get many thousands of words in with pictures.

Ultimately, the way to show potential customers what your business can do is to show them photos of jobs you have completed.

The key here is to implement them to fit in with the rest of the letter. Perhaps create a space on the margins to implement these pictures so that your leads can see exactly what it is you have to offer.

In addition, these pictures will give those leads an undisputed look at what your company can do for them.

Whether it’s direct mail or email, users respond more favorably to sales letters containing unique and original images. Avoid using stock photos and instead focus on your staff and equipment.

Unique and original photos of your staff build an immediate repour with consumers.

Showcase Accolades or Awards

One of the quickest ways to get a lead to consider your business for their needs is to list the ways your company kicks butt.

In addition, any certifications and awards that your company has received should go just above the information you have placed in the footer.

These awards don’t need to be dominant; they need to be there so that the customer notices them and notes how many different accolades and accreditations your company has.

Endorsements from 3rd parties are essential not to toot your company’s horn but to build trust in the eyes of those potential customers.

Trust is one of the most significant factors for developing leads and turning those leads into sales.

If you can build a level of trust with the customer, you have broken down one of the most significant barriers that companies face. These accolades will only strengthen that sense of confidence.

Add a Personal Touch

The most delicate line to walk here is delivering a message to these leads. It can’t be too preachy, too much of a sales pitch, but it must be personal enough to feel like a family friend is speaking to them.

If you can get the leads to trust you, you can secure their business better.

Perhaps make a note of instances where you did an excellent service to someone, gave them a discount, went above and beyond to deliver superb service, or something similar.

You can showcase anything to where your company went above and beyond for them whenever it is needed.

When the customer feels like your company cares, that is another huge barrier that you have broken down. Companies across all industries struggle to find that level of trust in their customer base.

Developing brand trust is one of the most significant aspects of owning a business; if you can achieve this, you have already won a massive battle in the marketing world.

Make the most of your marketing letter. Implement it across multiple platforms and ensure it concisely delivers your message.

Then, when you create a marketing letter that delivers on all of these points, you will have a leg up on the competition.

Identifying Bad SEO Marketing Companies (Podcast)

There are many SEO scams online in today’s marketplace, and roofing companies can fall victim to their shadiness. On today’s podcast, Nolen and Jason of Roofing Webmasters discuss SEO scams for roofers and how to avoid lousy marketing companies like the plague. Investing marketing dollars wisely can make or break your roofing business, and choosing the wrong agency can ruin your company. Let’s take a look at some surefire scam signs.

Long-Term Contracts

Any roofing marketing agency that locks you into a long-term contract (6 months or more) should be considered a red flag. Roofing companies should only partner with agencies that offer month-to-month agreements so that they can keep them accountable. In addition, once you’re locked into payments, your agency can stop worrying about your website because they get paid either way.

Black Box Billing

One of the biggest scams in digital marketing is black box billing for PPC. If your agency handles your Google Ads, they should offer transparent billing through Google. You should know how much of your ad spend goes directly to your Google Ad campaigns and how much goes into your agency’s pockets. If they can’t provide detailed billing for your PPC campaigns, you have entered into a bad deal.

Choose Your Keywords

If an SEO agency asks you to choose from a list of keywords, run for the hills. While it might sound like a good idea at face value, the reality is that choosing keywords is a horrible SEO practice. A good SEO agency will optimize your website for every viable keyword in your niche rather than limiting it to select keywords. Worse yet, most of the listed keywords are easy to rank for and require very little expertise from the agency. As a result, they fool you into thinking they accomplished something great when most SEO companies could easily replicate the rankings.

Branding and Big Words

Any highfalutin marketing agency that tries to act superior by using vague terminology that makes them sound smarter is acting in bad faith. If they speak about branding from a conceptual standpoint, they’ve likely hooked you into a bad deal. The actual value of branding is lead generation. So the idea of branding from a theoretical perspective is a waste of time. Unless your agency can show you how their services lead to sales, they are just talking to sound smart.

General Marketing Agencies

Not every generalized marketing firm is terrible, but it certainly helps to choose an agency that focuses on roofing. If your agency handles everything from eCommerce to medical accounts, they may not have the expertise to handle roofing, or they may lose your account in a pile of higher-paying clients. If you choose a general SEO company, make sure they can provide examples of roofing campaigns they’ve helped succeed recently.

Roofing Marketing for Newbs (Podcast)

So you’re a newb when it comes to marketing for roofers—big deal. The reality is that everyone has to start somewhere, and there’s no better time to start than now. Embarking on a new business venture can be both exciting & intimidating. There’s the lure of the unknown and the challenge that comes along. At Roofing Webmasters, this podcast wasn’t created to earn new clients (we have a line out the door) but instead to impart our knowledge of what it takes to become a successful roofing contractor in 2021.

No Money, No Problems

Nolen Walker, the founder of Roofing Webmasters, started from humble beginnings. Like those of you reading this post, he didn’t have the money to invest in big-time marketing right away. So instead, he spent his time mowing lawns & painting curbs to build enough cash to parlay into a long-term investment.

Planting your flag as a digital footprint, albeit a comparatively minuscule one, lays a foundation that you can build on many years later—Google factors in tenure when assigning trust to a particular brand or entity. Claiming a domain name now (even if it shows a dirt cheap website) is still a step in the right direction for prospective roofers. Here’s what you need:

Website

It would help if you had a website and domain name ASAP. Although you can’t expect to succeed on Google organic with a template website, having any website at all is better than not having one. Why? Tenure matters in the eyes of Google. So while you won’t directly benefit from your website today, you will be setting the stage for future endeavors in terms of lead generation.

Remember, you have limited funds, and so you have to make the most of them. You can’t compare yourself to other roofers with massive budgets because that will only discourage you from trying. Even if it is a baby step, the first step can start a meaningful push to lead to sustainable success. Domains usually cost 9.99. Go for a roofing domain name that has a dot com extension.

Google My Business Listing

If you do nothing else with your web presence, make sure you at least claim & optimize your local Google listing. GMB listings account for both your Google My Business profile & Google Maps address. Every business owner in the world can do this free of charge if they have a legitimate business.

Google explains how to claim your business which is the simplest way to establish a web presence with no money. Make sure you add company photos to your profile as you take them. As a newb, you may not have many to start, but your GMB can be continuously improved over and again. First, maps addresses must be verified, which is most commonly done via postcard mail. Once verified, you can rank on Google Maps.

Google Reviews (And Other Reviews)

Once you’ve claimed & optimized your Google listing, you should pursue as many reviews as possible. Even if you have a dirt-cheap website, consumers can find appeal in a GMB listing with several positive reviews. If a prospect searches your brand name, they will see your GMB listing in the knowledge graph on the top right of search results.

Google is not the only platform on which you should generate reviews. You also want to disseminate them to business directories like Angie’s List, BBB, MapQuest, etc. But perhaps more importantly, you want to get them on Facebook, which serves as a social media platform as well as a top business directory.

Social Media

Speaking of Facebook, social media platforms are free to market and present a powerful web entity for roofing newbs with no money. Sure, you can’t advertise on Facebook or Instagram without funds, but you can certainly market yourself on them. Facebook marketing is primarily about establishing a business page that will show up on Google search results.

With Instagram, Twitter, LinkedIn, and YouTube, you have a chance to generate some organic impressions on the platforms themselves. Unfortunately, Facebook no longer empowers brands to show up on organic feeds as a way to discourage the clickbait that has plagued the social network over the past decade or so. But you can still use it to your advantage, as a newb roofer with no $.

Transitioning to a Higher Level of Marketing

Once you transition from newb to moderately successful roofer, you should take your earnings and re-allocate them towards superior marketing. The first step will be contacting a professional web designer who can replace your old site with a newly customized one coded for SEO.

Since your domain will already have tenure at this point, you can leverage its age to hit the ground rounding with your newly designed website. Yes, that’s right, you keep the domain that you bought for 9.99 some years ago but now energize it with a superior design. Combining tenure with SEO creates a perfect storm of digital promotion that one can enjoy the benefits of for years and decades to come.

Roofing Webmasters Can Help

Remember, this post is not for people who already have a dominant online presence; it is just a reminder to those who want to reevaluate once they gain that position. Roofing Webmasters has been working with roofing contractors for years, and our data supports consistent excellence in roofer internet marketing. We attend to detail, review the latest algorithmic trends, and constantly look for advantages to put our clients over their competitors on Google organic rankings.