As a roofing company looking to market your service online, you’ll need a professional roofing website design and a domain name. Sometimes, roofing companies overlook the importance of choosing the right domain name for their website. It can actually make a monumental difference in how efficiently and effectively your website is marketed to the consumers it must reach for customer acquisition.
Many people choose their domain name almost on a whim, thinking it’s not that important. Don’t be one of these people. The fact is that a domain name can help you stand out among the crowd if you choose the right one. Choose one flippantly, and you will be another website link in the vast sea of internet search results.
1) Keep it Simple
Have you noticed that the most popular websites on the internet all have pretty short domain names? Think Google, Facebook, Yelp, Amazon, and others. What do all of these domain names have in common? They are concise and easy to remember. When choosing a roofing company domain name, remember to keep it simple.
The average human memory span (the number of words or numbers) is only 7. The fact is that people can’t remember long domain names or ones with a bunch of words in them. In contrast, your domain name doesn’t necessarily have to be short but should be straightforward to remember.
For example, Gutierrezprofessionalroofing.com is longer than ABChomeroofservice.com, but the former will be easier for people to remember because there are fewer words to remember. Gutierrezprofessionalroofing.com only has three words in it. ABChomeroofservice.com has four words – 6 if you individualize A-B-C.
2) Maintain Brand Consistency
Your domain name should be part of your company’s branding. People will trust a brand they recognize. So when your domain name is consistent with your brand (company name, slogan, etc.), it makes it easier for people to remember it. Consistent branding has been shown to increase revenue by a healthy 33%.
So how does this translate to choosing a roofing company domain name? When selecting your domain name, try to choose one that includes your company name or part of your slogan. For example, if your company name is “Quality Roofing,” your domain name would also be “Qualityroofing.com.”
However, this isn’t always possible since many of the exact domain names are already taken. Still, you can throw in specific keywords to differentiate yourself. For example, you can add the city that you operate in as in “QualityRoofingHouston.com.”
3) Avoid Special Characters
Do you know who special characters are a nightmare for? Mobile web surfers. It’s hard to switch keyboards to type in that hyphen that some domain names have. Numbers could be a pain for mobile users too.
You certainly want to make your domain name as mobile-friendly as possible, too, because, in 2021, over half of all internet traffic comes from mobile devices. It can be hard to resist. For example, Qualityroofing.com may already be taken. It can be tempting to choose the name Quality-Roofing.com as a substitute.
Avoid numbers and special characters as much as you can to make your domain name more accessible to the legion of mobile internet users out there.
4) Use a Keyword
It can be very frustrating to brainstorm a domain name and choose the one you want the most, only to find that it has been taken. However, this could be a golden opportunity to get more internet traffic. To differentiate your domain name from similar ones, you can add a keyword.
For instance, if your company name is “Morris Roofing” and you want the domain name “MorrisRoofing.com” but it’s already taken, try adding a keyword. For example, “MorrisSpecialtyRoofing.com” or “MorrisCommercialRoofing.com.”
Adding a keyword may add to the length of your domain name, but it could provide a slight boost in SEO. In other words, it can help you generate more traffic for your website. You have to be careful about it, though.
Be sure to research your keywords carefully. If you want/have to add a keyword in your domain name, choose the highest-performing one for your site (the one that people use the most to get to your website through online searches). Also, be sure to choose one that is most indicative of your primary services. In other words, don’t add any keywords for services that you don’t offer.
5) Check your Domain Name
Receiving a cease and desist order is a lot more frustrating and troubling than finding out that your domain name of choice is taken. That’s why you should cross-reference your intended domain name with the United States Patent and Trademark Office before making a final decision.
It’s a good idea to check your roofing company domain name against other databases and be on the safe side. There are many online databases you can use to make sure that you won’t run into any legal trouble when your roofing website goes live.