For roofing companies, local search marketing is one of the most important components to a successful internet marketing campaign. When consumers in your area search for a roofing company on their smartphones, your SEM will determine whether or not your service becomes visible to them. Roofing Webmasters offers local SEM services to contractors throughout the United States. We focus on:
- Geo-Targeting: Marketing only to a specific location
- Local Keyword Research: Researching popular keywords in your service area
- Location-Specific Content: Crafting content with the aforementioned local keywords
- Online Citations: Increasing visibility through internet directories like Google My Business
- Online Reviews: Generating and managing reviews on websites like Yelp
Most internet users are accessing the web from mobile in 2018, a fact to be considered when implementing the concepts above. Mobile search results are customized for the user based on their current location. If a prospective roofing customer is within your service area and searching for local roofing services, a well executed SEM plan should cause you to appear towards the top of their results. Call (800) 353-5758 for local search marketing services.
How Mobile Design Impacts Local SEM
Marketing your services to the local community requires a strong online presence and a mobile-friendly website. We’ll even take it a step further, your website should be designed with the mobile user in mind. At Roofing Webmasters, we design each of our clients’ websites using responsive web design, but make sure to prioritize the mobile user first and foremost. To foster a positive user experience, we focus on the following:
- Calls To Action: Include a phone number link that connects directly to your line
- Clean Design: Ensure fast site speed and a lack of intrusive UX elements
- Responsive Design: Use responsive web design, which ensures your website adjusts its display based on the device through which it is accessed
- Simple Navigation: Create an easily navigable website
Mobile usability should not be underestimated. Google has publicly stated that the majority of users coming to your site will be using a mobile device. With this knowledge, providing them with the best possible experience is best for business. At the end of the day, all roofing contractors want the same thing from their websites; lead generation and sales conversions. Roofing Webmasters helps you accomplish both.
Choosing The Right Local Search Marketing Services
Many contractors have been burned by marketing companies in the past. They promise huge results and deliver nothing of the sort. Many of them lock you into long-term contracts, so by the time you realize you’ve been hosed, you have already made a substantial financial commitment. The only way to gain trust in your marketing company is to see the results first-hand. That’s why we offer monthly payment agreements, so you’re never locked in for the long-term. Hold us accountable each month, and see the success for yourself.
Another difficulty for contractors is finding a marketer that understands the nuances of the roofing industry. General marketing firms serve all types of clients, and while they might believe they can translate apples to oranges, they are often mistaking. Roofing Webmasters focuses specifically on your industry and has years of data to help us make analytical decisions. Best yet, we’ve been working with contractors like you, all of this time, and know what to expect moving forward. Call (800) 353-5758 for local search marketing services.