As the founder of Roofing Webmasters, a digital marketing agency for roofers, prospective clients often ask me about targeting homeowners on Facebook. I fully understand their curiosity, as grabbing the attention of homeowners is one of the best ways to generate consistent roofing leads in[Read the Full Article]
Google’s new Search Generative Experience, or SGE, will change search as we know it. Google presented its upcoming change to search engine results pages at its annual Google I/O conference. Most examples cited in Google’s presentation cover informational queries like “good bike for a 5-mile[Read the Full Article]
Digital word-of-mouth marketing is the digital version of traditional word-of-mouth promotion. This form of roofing marketing involves building trust for your roofing company via person-to-person sentiments (i.e., consumer referrals). It is important because an estimated 90% of people are more likely to trust a recommended[Read the Full Article]
When you pay money to a service provider, whether a digital marketing agency or a healthcare professional, you should refuse to be patronized. Most digital marketing agencies for roofers patronize their clients and tell them to increase their budget while insulting their intelligence. In today’s[Read the Full Article]
As the owner of Roofing Webmasters, clients often tell me that I’m refreshingly honest. There are two reasons why I come across that way. First, I don’t like misleading my customers. Second, almost every other digital marketing company in the United States is either ignorant[Read the Full Article]
In the following podcast episode, Nolen discusses roofing leads to cash money profits. Roofers sometimes lose control over their operation, resulting in a loss of quality and long-term gains. Similarly, roofing contractors may spend all of their earnings on lifestyle, which is terrible. Roofing Leads are Critical[Read the Full Article]
Deciding whether to be a company or contractor will determine your level of success in the industry. Contractors work the gig economy, going job to job to meet ends. But conversely, companies prosper, expand, and enjoy sustainable success for decades or more. In today’s Roofing[Read the Full Article]
The roofing marketing industry is growing in 2022. Still, many roofing companies fail to implement marketing into their business model properly. Nolen Walker, the founder of Roofing Webmasters, learned the hard way that marketing can make or break a home service business. Nolen once owned a Home[Read the Full Article]
At Roofing Webmasters, we love working with roofers. However, there’s a difference between a roofing contractor and someone who chooses to go into another trade. In today’s Roofing SEO Podcast episode, Nolen and Jason detail why roofers are our #1 client and what we like[Read the Full Article]
As the founder and CEO of Roofing Webmasters, I’m often asked by roofing companies about how and when they should update their roofing company website. While providing a simple, one-size-fits-all answer would be nice, my 16+ years of experience with website design and digital marketing[Read the Full Article]
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