Roofing Website Remarketing
Many visits to your roofing website end in incomplete conversions, abandoned sales, and dropped contacts. Google and Facebook offer remarketing tools that allow you to market your products and services again and in a more focused way to attract more conversions. Once a viewer visits your site, remarketing tools tracks their behavior and presents focused ads at other moments in their online experience. This leads to more significant connections and more promising leads.
What is Google Tag Manager?
- Extended Analytics: Provides valuable user insights concerning behavior, exit statuses, and incomplete conversions
- Built-in Security: Allows administrators to set permissions on who can access the account
- Website Tracking: A free tool that helps websites track important website metrics like bounce rates, keyword searches, and more
- Simple Installation: Makes it easy to install tracking applications from Google and 3rd parties
If your roofing website isn’t utilizing Google Tag Manager, you could be losing valuable leads to your competitors. Rival websites that use the Google Tag Manager have access to helpful analytics that provides details about their best and worst performing pages as well as their viewers’ behaviors which can help them revise their site to offer more productive elements that your website doesn’t. Data-driven insights to your roofing website can improve conversion rates, and promote customer retention, leading to more productive roofing marketing efforts. Call (800) 353-5758 to talk with a roofing marketing specialist at Roofing Webmasters to add Google Tag Manager to your website.
Google Tag Manager Analytics for Roofing Websites
The most valuable aspect of Google Tag Manager is its seamless interaction with Google Analytics. This collaboration allows Google to track specific events that occur on the roofing webpage containing the Google Tag Manager code. The term event refers to a defined action completed by a website user. Any action, such as an appointment setting, a promotional offer click, and a call button click, can be considered an event, as long as it’s performed on your website. The Roofing Webmasters website marketing team can manage event tracking and website analytics on your behalf, and deliver your data in an easy to read format so you can see the progress made on your roofing website. The most common events tracked on roofing websites include:
- Clicking an External Link: Track the number of visitors that click on an external link, perhaps to a social profile or review of your company
- Engagement with Maps: Track how often users engage with an embedded Geo-Map of your company’s location
- Submitting a Form: Track the number of visitors that submit a contact or subscription form
- Watching a YouTube Video: Track the number of users that play an embedded YouTube video
These details are crucial when optimizing your roofing website to get the most traffic and highest conversion rate possible. Optimizing your website for conversion rates helps produce more roofing leads for your business. At Roofing Webmasters, our goal is to produce a substantial ROI for our customers by using the information provided by Google Tag Manager and Google Analytics to revise, hone, and perfect your roofing website on a continuous basis.
Google Tag Manager Installation
For optimal results on your roofing website, professional Google Tag Management is always recommended. The Roofing Webmasters roofing marketing team is ready to provide expert planning, implementation, and management for your Google Tag Manager efforts to ensure you get more leads than ever from your website. Our services don’t end there, however. We also offer website design, SEO, Google and Facebook PPC, and content marketing to ensure we cover the full spectrum of internet roofing marketing so that leads can be generated through multiple channels.
Facebook Tag Management
Facebook also offers a remarketing tagging system that allows you to remarket to viewers who have visited your website, Facebook page, and even to Instagram. Remarketing to previously interested viewers boosts conversion chances and increases the chances of a sale. The Roofing Webmasters team has the experience and know-how to manage your Facebook tagging and remarketing campaign for increased company awareness, website traffic, and advertising return.