All roofing contractors have a common goal of generating more online leads. The disagreement is about how to get there. Some roofing websites rely on Pay Per Click advertising, while others invest all of their resources into organic Search Engine Optimization. While both of these techniques have proven to be successful when properly implemented, there is one common theme between websites that rank well on Google SERPs, and that is strong web design.
Without a professionally designed website, all the SEO and PPC resources in the world will not give you a decided advantage over competitors. Why is this the case? Google answers this question by stating; if you haven’t made your website mobile-friendly, you should. Google now prioritizes websites that have mobile-friendly designs, in order to meet the needs of local searchers who primarily search on mobile devices.
Elements of strong web design
Below you will find the primary elements of strong website design:
- Expedient: Part of good web design is speed efficiency, if your website takes too long to load, visitors will exit, increasing your bounce rate, and affecting your ranking
- Navigable: Looking nice is one thing, but if your website can not be navigated with ease, you might as well delete it, because users on mobile devices will want to move around your website quickly and efficiently
- Responsive: Not only should your website display optimally on mobile devices, but also on desktop and tablet as well, the best way to accomplish that is through responsive web design
- Visually Engaging: It’s no secret that certain websites just “look better” than others, and its usually the result of talented web designers creating visually engaging graphics
How Design Translates to Leads
Sometimes SEO companies can over-complicate the process of customer acquisition. The mathematics of the lead generation equation are simple:
Better design = higher local ranking = more mobile visitors = new roofing leads
As you can see, there is a direct correlation between web design, and roofing leads. Roofing websites who decide to invest in elite web design, are the ones who will dominate the local market in 2017-18 and beyond. For web design services designed to generate more roofing leads, call us at (800) 353-5758.