Finding that magic formula for premium website performance can be challenging, especially for roofing contractors new to the world of search engine optimization (SEO). In today’s podcast, Nolen and Jason discuss the various elements that Google demands for website optimization. So if you’ve been struggling with lackluster search rankings, be sure to listen in. Key […]
Why do my competitors rank in Google Maps listings but not my business? It can be an extremely frustrating situation to find yourself in, especially when your business has more reviews, higher ratings, and more extended history. In addition, with Google’s history of frequent algorithm changes, it can be challenging to put the finger on exactly what’s […]
Having passed the infamous 20th of March, the spring season is here, and it is prime time for roofing companies to capture business leads. Punxsutawney Phil may not have been spot on with his early spring prediction, but the weather is starting to progress closer to warmth across the nation. With cold spells still interjecting themselves, this combination […]
There are many SEO scams online in today’s marketplace, and roofing companies can fall victim to their shadiness. On today’s podcast, Nolen and Jason of Roofing Webmasters discuss SEO scams for roofers and how to avoid lousy marketing companies like the plague. Investing marketing dollars wisely can make or break your roofing business, and choosing […]
Roofing companies often question whether social media benefits their business. After all, social media seems associated with celebrities and millennials who don’t respect blue-collar workers who live on the grind. However, while social media has its downside, its upside is enormous for roofers serious about establishing an online presence. Ultimately, when it comes to social media […]
Some Roofing Companies have multiple business locations, which can create a challenge for SEO. However, Google likes things clean with local SEO for roofers, including a website, a Google Maps & My Business listing, and consistent and accurate NAP citations. Attempting to optimize for more than one location disrupts the typical local optimization signals for search. […]
So you’re a newb when it comes to marketing for roofers—big deal. The reality is that everyone has to start somewhere, and there’s no better time to start than now. Embarking on a new business venture can be both exciting & intimidating. There’s the lure of the unknown and the challenge that comes along. At Roofing […]
Many Roofing websites engaged in keyword stuffing in the early days of Google, a severely antiquated SEO content technique meant to boost search rankings. The stuffing tactic worked well initially since Google’s algorithm could not yet adequately process language through text. However, in 2021, Google’s algorithm is so far advanced that it can identify keyword […]
Roofers can benefit from ranking on Google Maps, especially in the Local 3 Pack, which is the top 3 Maps results and are displayed prominently on a Google SERP. Members of Roofing Webmasters recently attended an SEO conference where someone in the audience asked why their clients’ Maps ranking was low despite having the highest quantity […]
How To Start a Commercial Roofing Company Most roofing contractors focus primarily on the residential roofing industry, but 95% of them would like to expand to more commercial projects if possible. Sometimes residential roofers will get a commercial job here and there and enjoy the short turnaround and significant payout. The problem is that they […]
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