10+ Years as The Top SEO Agency for Roofers
Our agency has worked with roofers like you for 10+ years, and we remain the most trusted provider of SEO services for roofing companies. Our process is proven, and our in-house proprietary SEO software, DataPins, regularly provides #1 rankings for roofing keywords.
- Business Information / Location
- Content Development
- Directory Listings
- Image Files
- Link Building / Earning
- Meta Titles / Descriptions
- Online Reviews
- Social Media
- Website Design (CSS, HTML, etc.)
The Roofing SEO Podcast
Nolen Walker and Jason Landry of Roofing Webmasters discuss some of the most important topics in digital marketing..
The Roofer's Paradise Podcast
Get More Reviews - With DataPins for Contractors
GEO Location Check-ins - Posted Directly to Your Website
Email & Text Clients - Direct Links to Your Google, Facebook & Yelp Accounts
Post Job Pics - Photos Automatically Posted to Your Service Pages for Better Organic Rankings
Manage Your Online Reputation - Be Proactive and Make Reviews Work for You
Map Pins - GEO Coding Puts Pins on Your Website for Your Jobs
Higher Map & Organic Rankings - By Using DataPins
Google Responds - Reviews, Photos, and Geo Locations are Highly Appealing to Google!
Consistent Rankings and Traffic for Roofers
Let's keep it real. Most agencies treat roofing companies as a number instead of a name. Our agency was created specifically to serve the roofing industry in generating consistent rankings and traffic. Through years of data-driven refinement and software development, we've developed a system to produce persistent #1 rankings on Google Search and Google Maps. Check out the impact Roofing Webmasters can have on your business:
- Brand AwarenessConsumers grow more aware of your brand, logo, and company values
- Lead GenerationExclusive leads come through your website through organic search
- Return On InvestmentCost per acquisition decreases while lifetime value increases
- Search VisibilityImproved SERP positions for relevant search queries, resulting in more clicks
Our powerful DataPins software empowers roofers to quickly rank for long-tail keywords from their job descriptions. Consider service types like standing seam metal roofing installation and materials like GAF Timberline HDZ. Google only knows you offer these services if the terms exist within your content. DataPins ensures they do, and you get credit for them through rankings on Google Search and Google Maps.
Software-Driven SEO for Roofing Companies
In addition, DataPins helps build credibility by publishing social proof to validate services and service areas on your website and Google Business Profile (Google My Business). One of the top SEO signals in 2024 is E-E-A-T (expertise, experience, authoritativeness, and trustworthiness) which DataPins was expertly designed to signal. As a result, our SEO services cannot be replicated by other marketing agencies.
You might have worked with other marketers who build a website that targets keywords like "roofing company in dallas." The problem with this strategy is it only targets a primary term while ignoring your other services. Google Search Console data shows that more than 50% of Google clicks come from hidden terms, primarily long-tail keywords for specialty services like "tile roofing repair in dallas." Roofing Webmasters is the only proven solution for complete SEO coverage.
The Evolution of SEO
As of 2024, Google provides the following resources:
Roofing SEO has changed a lot over the years. Unfortunately, there are no definitive optimization criteria because Google withholds its algorithm from the public. However, we can consult Google's guidelines while also drawing from our independent research. In addition, we know that Google's algorithm changes multiple times per day, so adaptation remains an essential quality for successful search campaigns. For example, ranking on page one was once a simple process, but as the algorithm evolves, the standards for ranking become increasingly high. Therefore, attending to each optimization task is more important than ever in 2024.
Google Ranking Factors Explained
The world's top search engine details how to improve your local ranking on Google. However, they withhold their specific ranking factors. As a local roofer, your goal is to generate roofing leads through organic search but the methods you use to achieve your goal can be overwhelming. The most successful businesses defer their roofer SEO campaigns to experts in the industry. As a company specializing in roofing, we can handle your online promotion for optimal results.
Roofing Webmasters offers internet marketing services for roofers which can alleviate the burden imposed by a dynamic digital landscape.
SEO Concepts for Roofing Contractors
Local SEO: Contact information, directory listings, location data, etc. On-Page SEO: Paragraph text, image alt text, meta descriptions, etc. Off-Site SEO: Business listings, inbound links, social profiles, etc. Technical SEO: Design, hosting, site speed, etc.
There are many aspects to effective search engine optimization, and our agency attends to every detail. However, in its most basic sense, SEO is about improving ranking on Google. With more than a decades-worth of experience, Roofing Webmasters puts local contractors in a position to succeed. We look forward to helping your business thrive online.
Organize SEO into Categories.
Our goal at The Webmasters is to simplify search engine optimization. There's no more effective way to do so than with categorization. We group keywords, pages, and posts to craft the most exhaustive SEO campaign in 2024. Each company presents a unique set of opportunities, and our job is to maximize those to create consistent online conversions.
Hire an SEO Agency or Do It Yourself (DIY)?
The idea of DIY SEO sounds great until you actually do it. Roofing Webmasters provides tons of free content and resources, including podcasts, to help roofing professionals learn more about the SEO process. However, you will require a professional SEO agency to consistently outperform competitors on Google search results. Time is the number one issue for DIY SEO, not just the time it takes to implement various search engine optimization tasks. It also takes time to continuously monitor and adapt to an ever-changing algorithm and search experience for your consumers.
We work exclusively with roofing companies like yours, and we encourage you to learn about roofing search engine optimization as much as possible. That's why we regularly produce free podcasts to update all roofers (not just our clients) on Google's latest trends and algorithm updates. We view you as a partner in your business and help you work toward a goal of growth, consistency, and results.
Our Free SEO Resources Include:
- Original Articles
- Social Media Content
Why Choose Roofing Webmasters?
Having provided SEO for roofing companies for ten years, our experience and expertise are unmatched by other marketing agencies. Sure, they all say the same thing, right? But how many of them have clients that consistently rank #1 on Google search? We’ve spent thousands of hours refining our process, specifically for roofers, to produce elite results.
Choosing a roofing SEO company can be overwhelming. Various agencies are claiming to be experts and making big promises.
However, our company, Roofing Webmasters, has been performing search engine optimization for roofers like you since 2013.
Our founder, Nolen Walker, has worked with thousands of roofers across the United States and has walked roofs with industry professionals.
Nolen’s experience with the heartbeat of the roofing industry has prompted us to offer stress-free options for roofers.
Our affordable rates and monthly plans prevent contractors from getting locked into expensive long-term contractors. Instead, Roofing Webmasters provides high-quality SEO services at an affordable rate.
Check out some of the reasons Roofing Webmasters is a great option:
- Affordability: Working closely with roof contractors, we provide affordable monthly plans
- Industry Experts: Our service is tailored to roofers, giving us a greater understanding of your goals and challenges
- Complete Services: Our team covers every aspect of your roofing SEO strategy, from on page SEO & content marketing to PPC and web design
Roofing Webmasters Protects You From SEO Trends
The SEO is unfortunately ripe with trends that come and go as Google’s algorithms adapt to new technologies.
Many agencies use hard-working roofers as “Guinea Pigs” for testing out SEO strategies that may eventually harm their clients’ websites.
One such example of this is using ChatGPT to mass-produce content on a roofing company website.
The team at Roofing Webmasters privately tests new trends on test websites so that our clients are never subjected to experimental methods that may hurt rankings or cause an SEO penalty.
Customize Your Roofing SEO Experience
At Roofing Webmasters, we customize every aspect of your SEO campaign.
With years of experience performing marketing for roofers, we’ve seen the negative impact of template websites and stock images.
Many clients come to us wondering why they fail to rank for relevant keywords. Improved rankings start with a custom website representing your company’s brand and services.
We know that Google values unique and valuable content and a strong user experience. We offer the following custom-based services:
- Custom Content: Our writers craft content based on need and preference and implement local and industrial keywords
- Custom Logo Design: No logo? No problem! Our graphic design team can create a logo from scratch or enhance your existing one.
- Custom Website Design: Our designers craft your original company website and integrate its brand, color scheme, and location