Hail storms, tornados, and other inclement weather conditions often present new opportunities for local roofing companies. Many affected homeowners require roofing services, which substantially expands your number of potential clients.
These are the best times to invest in storm damage roofing Facebook ads.
Key Takeaway
One way to maximize your roofing leads is to run storm-targeted Facebook Ads for your roofing company. These advertisements help your company get new customers during the window of opportunity that emerges in post-storm roofing conditions.
As unfortunate as it might be, the best time for roofing companies is in the wake of a storm. The key is to reach your audience when storms are on the horizon so that they turn to you if their home suffers damage. Capitalizing on local storm damage can make your company’s year financially.
Remember that several companies in your area compete for the same business. Therefore, creating ways to stand out and ensuring your brand holds local authority is critical in 2024.
The following post outlines how to run a Facebook Ad for storm damage roofing.
How to Run a Storm Damage Ad on Facebook
- Enter Facebook Ads Manager
- Select “Create” on the top left
- Choose “Lead generation” as your objective
- Name your campaign something like “Storm damage ad”
- Choose your roofing company business page
- View and accept the terms and conditions
- Set your target audience, budget, placements, and schedule
- Choose between carousel, single image, video, and slideshow ad formats
- Input text for headline, body, and CTA
- Preview your ad
- Select “Contact Form” and add a form title, intro, questions, and privacy policy
- Select “Settings” and check “collect organic leads”
- Select “Finish” on the top right
- Review, publish, and confirm your ad
Facebook Lead Ads are the best option for storm damage campaigns because they collect client information directly from their Facebook profiles.
Collecting Leads from Facebook Ads
After you’ve published your storm damage roofing ad on Facebook, it’s time to start collecting the information from your leads. You can achieve this through a manual download or by setting up an API or CRM integration.
Depending on your CRM’s user interface, this process is relatively simple. You can manually download the leads as a CSV file if you don’t currently use a CRM for your roofing business.
Tips for Optimizing Your Storm Damage Facebook Ad
Offer Specials
People love to feel like they are saving money. However, in the event of a catastrophic event like a storm, homeowners will feel like they have to spend a tremendous amount of money for the repairs (and they likely are).
Offer discounts that make those repairs more affordable than ever and make the owner feel like they are getting the best possible deal.
You can even take it one step further by naming a specific storm system. Specificity shows empathy with your customers who might be affected by the storm and lowers your prices accordingly.
Whatever the method, you can’t go wrong with making your audience feel like they are saving major bucks by using your service.
Pricing is another excellent way to develop loyalty to your brand and get those all-important return customers that every business needs for growth.
Find what works for you, where you can offer those discounts, and where it will offer the least resistance to your bottom line. Where your customers benefit, so do you.
Highlight Storm Damage Experience
One of the most important aspects of recovering from storm damage is the time it takes for a roofer to resolve the problem.
Customers affected by a storm want to avoid long-term discomfort. Therefore, a company that can get to you quickly becomes all the more attractive.
You can address this pain point by incorporating past experience into your ad copy. For example, highlight your staff’s history of storm damage repairs and quick installations.
Customers who suffer damage feel peace of mind when hiring a reputable company. In addition, new customers are more willing to take a chance on companies that demonstrate social proof.
Make it Personal
Personalization is a great way to earn consumer trust. People are far more likely to go with a business they feel cares about them.
Developing that personal touch with your potential customers yields brand loyalty and goodwill.
Sometimes, personalization is as simple as in-person conversation and presentation. Are your sales reps pleasant? Is your staff helpful? These are important questions to answer before running storm damage ads.
Favorable sentiments translate into long-term revenue. Those customers who require future roofing services recall their previous interactions with your company.
Offer Referral Discounts
One of the best ways to generate leads for your business is to take on a referral program. These programs are a great thing to do in general, so don’t necessarily limit it to storm-related instances. The referral program is word of mouth, but word of mouth can be powerful.
You can offer discounts or perks to current customers who have used your services before.
For example, in the event of a storm, you can offer them a particular value if they refer someone who has experienced roof damage. It is a great way to reward your current customers, generate leads for new customers, and build brand loyalty simultaneously.
You can even build on this theme by partnering with other local businesses. So, instead of offering a discount on future services, you might offer a $50 gift card to a local restaurant. Something like that is a great way to generate business and interest in each company, a true win-win.
Final Thoughts on Hail Damage Facebook Ads
Facebook is one of the most crucial advertising methods for storm damage roofing leads. Taking advantage of that medium and using it to the best effect possible will make a massive difference for your business.
Take the steps necessary to reach your target audience in the most effective way possible. It will better utilize your advertising dollars and generate leads.
Keep in mind that ad creativity is an inexact science. Showcasing the essence of your brand through a Facebook Ad requires some trial and error. The key is to have patience and try to implement these strategies as clearly and concisely as possible.
Also, remember that a pre-established local presence makes ads more effective. For example, if you already rank on Google Maps and feature positive Google reviews on your business listing, your ads are going to convert at a higher rate.
