So many contractors rely on organic search results for their continued success. Unfortunately, this produces extreme competition for hot keywords and phrases that many roofing companies can’t break through. While secondary keywords and localized optimization makes SEO for roofers more manageable, new businesses may still find it very difficult to get a foothold in the market.
That’s where paid search activities spring into action! Advertisements can effectively cut out the majority of roofing contractors out (or at least shove them out of the picture). This is especially true for mobile advertising, where visual real estate is precious! At the Roofing Webmasters, many of our clients experience profound growth through promoting their brands to mobile audiences. With an experienced PPC expert backing your business, there’s no telling just how many new customers your team can earn!
Importance of Mobile Advertising
Did you know that the majority of online search is now conducted through mobile devices? According to a 2017 study, over 70% of our time spent online is conducted through mobile devices. Even shopping for essential services is mostly done through smart phones these days.
What does that mean for your business? First, it means your website needs to be optimized for mobile. This includes localized keyword research, and understanding the subtle differences of mobile user intent. Second, it means that traditional (desktop) paid search ads might not perform like you expect them to. In fact, mobile advertising for roofers may demand completely new ads.
There’s no need to panic! Mobile ads may require different writing styles, but practically anyone can take advantage of them. Paid search still offers a fantastic ROI for most roofing contractors. Some businesses even experience a double return on their ad spend!
Ways We Utilize Mobile Ads for Roofing Leads
While our team at Roofing Webmasters usually emphasizes organic search, mobile advertising offers a level of customization that’s irresistible for digital marketing professionals. Thanks to Google’s Mobile AdWords platform, we can create targeted ads for consumers within our client service areas.
Key Benefits of Our Mobile Ads
- Geo-Targeting: We refine ad target audiences to your specific service area (or a sub-section).
- Click to Call: Our team allows potential customers to contact you straight from the ad.
- Retargeting Capabilities: When an interested person leaves your site, they see ads for your services.
Advantages of Mobile Advertising
We already know that paid ads allow roofing contractors to compete for important keywords they normally wouldn’t rank well for organically. There’s also the targeting component. With Adwords, roofing professionals easily eliminate consumers outside of their service area, plus a high percentage of those that simply have no need for roofing services.
But what advantages do mobile ads enjoy over their desktop counterparts? The name says it all! People can view mobile ads in the car, bus, or plane. They can engage during lunch break or while they’re shopping. We’ve already mentioned the growing percentage that mobile devices claim in overall search volume. People simply spend more time on their phones these days than on traditional desktop devices.
Mobile advertising also caters well towards faster conversions. With a simple call extension, roofing contractors allow homeowners or commercial clients to directly call from the same device used for search. Roofers can even install a message extension to receive customer communication via text.
Teaming Up With Roofing Webmasters
With an ever growing number of potential customers switching to mobile devices, roofing contractors who don’t try to advertise are simply missing out. If 70% of our digital minutes is being spent on phones, smart pads, and other internet-enabled devices, what logical reason is there to avoid mobile advertising? There are so many growth opportunities to enjoy!
At the Roofing Webmasters, we provide time and cost-effective services for advancing your roofing company through paid search campaigns. Thanks to our mobile advertising solutions, our roofing clients earn new business with a very attractive return on investment! With the Webmasters running your campaigns for you, your management team will have more time, energy, and resources to direct to other essential tasks.
Why Choose the Roofing Webmasters?
- We seamlessly connect your PPC campaigns with your organic search activities!
- We specialize in multiple platforms for paid search, including Adwords and Facebook.
- Our optimized mobile ads have a higher likelihood of earning premium quality leads.
- Our experienced PPC campaign professionals work closely with your targeting preferences.
- We offer consistent goal tracking and accountability with our work.
Why don’t you give us a call today and learn more about mobile advertising? Simply contact our friendly staff at (800) 353-5758 and ask for your free consultation! We’ll create a plan that fits within your marketing budget and performance goals. If you haven’t developed a social media marketing plan yet, be sure to ask about that too! You will quickly see why so many contractors across the country rely on the Roofing Webmasters.