If you have looked into the world of internet marketing, you have probably heard of PPC. So what exactly is PPC? PPC stands for pay per click and refers to the ads that show up on Google’s results. These ads are found at the very top of the results page and to the right hand side. They say “Ad” next to them and are there because of money paid to Google.
When someone clicks on one of these ads the company who placed it there literally pays per click for that ad.
PPC vs. Organic SEO
So the question is often asked of us, which is better for my roofing company, PPC or organic SEO? The answer is both in very different ways. For long term results, organic is a much better route. Organic results are the webpages that pull up by merit of a proper web presence. They do not pay for their standing and they do not pay for the clicks they receive.
In this way, organic SEO is a much more affordable route. But organic SEO takes time. You have to invest in the present to see results down the road. It does not happen overnight and requires upkeep to maintain your organic position.
PPC campaigns are excellent for short term results. We often recommend our clients employ a PPC campaign while we build their organic presence. Keep in mind a PPC campaign managed by an experienced team like ours will provide better results. We have years of experience targeting the most important keywords and we will ensure you get the most out of your marketing dollar.
If you are interested in a PPC campaign for your roofing company talk to us today about how to employ this alongside proper SEO to garner new leads!