Garner Roofing & Remodeling launched its new and improved website in May 2025 and has since seen a 409.8% increase in website traffic over the past 90 days.
A lot goes into building roofing company websites that rank in all the places where customers look in 2025, including Google, Google Maps, Google AI Overviews, Google AI Mode, and ChatGPT.
At Roofing Webmasters, our DataPins software tool does a lot of the heavy lifting for our clients by integrating jobsite check-ins onto their websites, meeting Google’s E-E-A-T standards, and helping to solidify each company’s digital brand.
With that said, other essential factors go into a successful campaign, including a strong website design, high-quality content, technical SEO, and a proper understanding of vector embeddings.
Campaign Results
Website Traffic
As you can see below, Garner Roofing & Remodeling accumulated 836 visitors over 90 days, representing a 409.8% increase from the previous 90 days.
Google Organic Rankings
Garner Roofing & Remodeling’s website, content, and use of DataPins earned them top organic rankings for keywords such as the following:
Google Map 3-Pack Rankings
Despite some misinformation circulating within industry circles about Google Maps rankings, your website and web content have a direct influence on your rankings within Google Maps and the Google Map 3-Pack.
As you can see below, Garner Roofing & Remodeling earned rankings like these based on their website content and DataPins:
Google AI Overview Citations
In the new era of AI SEO for roofers, becoming visible on AI platforms is crucial for generating leads.
Google’s AI Overviews are shown directly within standard search results, making them valuable SERP real estate for local roofers.
As you can see below, this client has earned dominant visibility in this part of the SERP:
Google AI Mode Citations
Google AI mode is a peek into what the future of search will look like for roofing customers.
While it is not yet the dominant form of search, it is likely going to become Google’s default search engine at some point.
With this in mind, it’s essential to optimize your company and website to appear in AI mode answers and citations as soon as possible.
In the example below, AI mode recommends Garner Roofing & Remodeling and also cites their website:
ChatGPT Mentions
ChatGPT is the platform that instigated the AI search revolution, and more users are flocking to this platform to find information about local roofers.
It’s not as simple as earning referral traffic from ChatGPT, as that misunderstands the most common use cases.
Appearing in ChatGPT answers helps prospective customers form an impression about your brand and later drives “branded searches” through traditional search behavior.
In the example below, ChatGPT directly references a pin from Garner’s website and uses it to give the user confidence about their ability to perform a specific kind of roofing service.
ChatGPT Map Rankings
Like Google, ChatGPT also features “map rankings” for many location-based prompts, which is another avenue through which roofing companies can generate leads and brand awareness.
The ChatGPT map rankings are considerably easier to achieve than those for Google Maps, as they rely less heavily on the proximity of the verified business address to the search location.
As you can see in the example below, Garner secured a top ChatGPT map ranking for a high commercial intent AI prompt:
Keyword Rankings
Some of the keywords in which Garner Roofing & Remodeling ranks highly for include:
| residential roofer bel air md |
| roof repair company bel air md |
| roof installation bel air md |
| asphalt shingle roof repair bel air md |
| roof inspections bel air md |
| storm damage roof repair bel air md |
| emergency roof repair bel air md |
| roof leaks repair bel air md |
| hail damage roof repair bel air md |
| wind damage roof repair bel air md |
| roof insurance claims help bel air md |
| metal roof installation bel air md |
| standing seam metal roof installation bel air md |
| mechanical lock metal roofing bel air md |
| roof restoration bel air md |
| silicone roof contractor bel air md |
| commercial roof restoration bel air md |
| commercial roofer bel air md |
| modified bitumen roof repair installation bel air md |
| commercial roof repair bel air md |
| built up roofing bel air md |
| flat roof repair installation bel air md |
| commercial roof coatings bel air md |
| flat roof coatings bel air md |
| metal roof coatings bel air md |
| roof gutter installation repair bel air md |
| hardie board vinyl siding bel air md |
| tpo membrane roof repair bel air md |
| epdm membrane rubber roof installation bel air md |
| pvc membrane roof installation bel air md |
Pins Influence over Online Visibility
We noted in the ChatGPT example how they directly referenced a pin generated via DataPins to recommend a business to a prospective customer.
This is one of the various ways in which DataPins influences online visibility, lead generation, and conversion.
Pins help roofing companies appear in traditional search results and modern AI platforms.
The pin below is the one that ChatGPT pulled in their response to a prospective customer:
Future Projections
In less than a calendar year, Garner Roofing & Restoration has yielded impressive results on Google search, Google Maps, Google AI Mode, and ChatGPT.
Their success speaks to the power of a refined SEO campaign, especially one that utilizes the power of DataPins and emphasizes digital brand signals and E-E-A-T principles.
Due to the ongoing benefits of DataPins and the precision with which this campaign was developed, this company can expect to achieve sustainable success across all search platforms.
