This local roofing company tasked Roofing Webmasters with redesigning its website and implementing its SEO strategy, using DataPins.
With 16+ years of experience, our agency takes each campaign very seriously as we know many roofers have previously had bad experiences with marketing agencies.
The new website launched in late October of 2025, and the initial results were everything they had hoped for, and more!
Campaign Results
With the use of DataPins, this local roofing company’s organic traffic exploded by 2,300% in just one month.
After receiving just five organic visits in October 2025, that number increased to 120 in November.
Their increased visibility generated over 100 Google Business Profile impressions per month.
Organic Traffic
Organic traffic is no longer “everything” in the age of AI, as consumers have multiple avenues for finding and selecting a roofing company.
Despite this shift, organic traffic remains one of the most prominent indicators of a successful and profitable SEO campaign.
As we mentioned, this website’s organic traffic increased by 2,300% in one month.
Keyword Rankings (Maps + Organic)
| Keyword | Organic | Map 3-Pack |
|---|---|---|
| flat roof repair and installation duluth mn | 1 | 1 |
| epdm membrane rubber roof installation duluth mn | 1 | 1 |
| residential roofer duluth mn | 1 | 1 |
| asphalt shingle roof repair and replacement duluth mn | 1 | 1 |
| roof repair company duluth mn | 1 | 1 |
| roof ice and snow removal duluth mn | 1 | 1 |
| slate roofing duluth mn | 1 | 1 |
| storm damage roof repair duluth mn | 1 | 1 |
| emergency roof repair duluth mn | 1 | 1 |
| wind damage roof repair duluth mn | 1 | 1 |
| synthetic tile roofs duluth mn | 1 | 1 |
| synthetic wood roofing duluth mn | 1 | 1 |
| tile roofing duluth mn | 1 | 1 |
| wood shake shingle roofing duluth mn | 1 | 1 |
| metal roofing repair and installation duluth mn | 1 | 2 |
| standing seam metal roof installation duluth mn | 1 | 2 |
| roof inspections duluth mn | 1 | 2 |
| roof installation duluth mn | 1 | 2 |
| elastomeric roof contractor duluth mn | 1 | 2 |
| hail damage roof repair duluth mn | 1 | 2 |
| roof leaks repaired and patched duluth mn | 1 | 2 |
| synthetic shingles duluth mn | 1 | 2 |
| synthetic slate roof installation duluth mn | 1 | 2 |
| roof restoration duluth mn | 1 | 3 |
| commercial roof coatings duluth mn | 1 | N/A |
| flat roof coatings duluth mn | 1 | N/A |
| metal roof coatings duluth mn | 1 | N/A |
| rubber roof coatings duluth mn | 1 | N/A |
| pvc membrane roof repair and installation duluth mn | 1 | N/A |
| silicone roof contractor duluth mn | 1 | N/A |
| skylight repair and replacement duluth mn | 1 | N/A |
| commercial roofer duluth mn | 2 | 1 |
| commercial roof repair duluth mn | 2 | 1 |
| ice dam removal duluth mn | 4 | N/A |
Google Map 3-Pack Rankings
With a new website and consistent DataPins usage, this local roofing company began ranking in the map 3-pack for hundreds of keyword terms, including the ones you see above.
The Map 3-Pack remains a primary driver of conversions for local roofing businesses, as consumers learn about the company and its reputation (via Google Reviews) in a single interaction.
Organic Rankings
The massive increase in organic traffic was a direct result of ranking for more keywords, which you see in the table above.
Make no mistake, #1 organic rankings are still essential for SEO success, and they are the driver of rankings on AI platforms like Google AI Overviews and Google AI Mode.
Expanded AI Visibility
As more homeowners use AI tools like ChatGPT and Google Gemini to find local services, roofers must rank for more than just “keywords” and also appear in AI-generated answers to long-tail questions such as “who is the best roofer in my city?”
Our research shows that top keyword rankings often correlate with appearing within answers to these types of questions, as Google and ChatGPT are performing searches in the background.
A Proven Digital Marketing Strategy for Roofers
Roofing Webmasters has been crafting digital marketing campaigns for more than 16 years, and our internal data allows us to execute carefully refined campaigns that target specific service areas.
Here is what our agency laid out for this company:
Website Design
We started by designing a state-of-the-art website that integrated the company’s logo, color scheme, company culture, and local community.
Aside from the visual appeal, we ensured this design was optimized for SEO, mobile experience, and AI crawlability.
Content Creation
Our in-house writing staff got to work crafting unique, high-quality content based on the company’s firsthand experience and expertise.
Boilerplate content will not rank in 2026, which is why our content team ensures that all content is based on unique information.
Each service page has its own content that outlines that specific service, including how it uses entity relationships with other services.
On-Page SEO
Our SEO team ensured each page was optimized correctly for the target keywords and entities and was properly linked internally.
While tasks like title tag optimization may seem trivial to some, they directly influence where the page ranks on Google search results.
Furthermore, tasks such as internal linking and proper content formatting are essential for search visibility and conversion rates.
Google Business Profile Optimization
Because this roofing company already had a verified Google listing, the task was optimizing the profile to increase visibility on Google Maps and the Map 3-Pack.
After helping the company add unique photos to their profile and adjusting various components, we connected the website URL (newly optimized) to the listing.
Roofers are often surprised to learn the impact a website URL has on the Google Business Profile itself.
The content on the website also influences Google Maps rankings for the listing, which is precisely what happened in this case.
DataPins Integration
Visual design can only achieve so much in modern digital marketing because all platforms now look for brand signals and EEAT (experience, expertise, authority, and trust).
DataPins is a software tool we spent millions engineering so that our clients could collect these signals during their actual roofing jobs.
Duluth Roofing Company did its part by dropping 80+ pins in just one month after launching its new website.
DataPins works quickly and powerfully, prompting Google to crawl the site faster and register trust with the domain and the company.
This combination resulted in thousands of long-tail keyword rankings in addition to increased positions for primary keywords.
Future Projections
The beauty of DataPins is that anyone using it never has to plateau their online visibility or web traffic because it continually showcases their latest roofing jobs directly on your website.
Google continues to crawl each “pin” as fresh content, and the DataPins de-duplicator feature ensures that similar jobs are not showcased redundantly.
As a result, DataPins continually mines your job data for new keyword opportunities to secure rankings, AI mentions, and increased conversions.
While this company has already experienced a 2,300% increase in organic web traffic, more increases are expected for the next 16 months.
