Carter Exteriors began working with Roofing Webmasters in May 2025, and since then, they’ve secured top Google rankings, experienced significant traffic increases, and gained visibility across all major AI platforms.
The following case study outlines the campaign results and key factors contributing to their success.
Campaign Results
Website Traffic
Carter Exteriors increased website traffic by 658.7% over 28 days, thanks to their custom website, DataPins usage, and high-quality, optimized content.
You can see the Google Analytics 4 numbers below:
Google Map 3-Pack Rankings
Most local rofoing companies aspire to rank within the Google Map 3-Pack because of its prominent visibility on search engine results pages (SERPs).
With Roofing Webmasters, Carter Exteriors was able to secure valuable rankings within this map pack.
Google AI Overviews Citations
Now that Google Gemini (their large language model) is directly integrated into traditional search results, the new AI Overview position becomes a coveted space for roofers.
Much like the featured snippet, the AI overview, or AIO, is shown above standard results, making it prime real estate for websites.
Carter Exteriors was able to secure hundreds of AI Overivew rankings. You can see an example below.
Google AI Mode Citations
As we enter a new era of online search, AI is becoming an increasingly integral part of everyone’s everyday search experience.
Google’s AI Mode is a separate interface from its traditional search engine, but the company encourages users to utilize it when looking for information, including details about local roofers.
As a result, it’s essential that your company and website are mentioned and cited by Google’s AI, as this helps create new customers and leads.
Carter Exteriors has secured hundreds of mentions and citations within Google’s AI Mode, thanks to DataPins and a strong website.
Expanded AI Visibility
AI has introduced search platforms that diversify traffic and lead sources for local roofing contractors.
Aside from Google AI Mode, Google Gemini, ChatGPT, you also have platforms like Perplexity AI, Meta AI, and Grok.
Carter Exeteriors has secured citations on these AI-powered platforms as you can see in the Perplexity AI example below:
Factors in Campaign Success
Custom Website
The Roofing Webmasters team built Carter Exteriors a custom website with a clean codebase and seamless navigation, offering visitors an excellent user experience.
Check out the homepage below:
DataPins
Each Roofing Webmasters client gains access to DataPins, but they must do their part by regularly dropping pins.
Carter Exteriors obliged by completing more than 150 pins in their first two months.
E-E-A-T Content
Roofing Webmasters ensures that roofers receive new content styles on their websites that meet Google’s latest algorithm standards and align with AI platform standards, such as ChatGPT and Gemini.
As you can see, Carter Exteriors’ website is filled with E-E-A-T-style content that sends digital brand signals to Google and AI Search Engines.
Projecting Sustained Success
Initial spikes in traffic and rankings are regular for local roofers who had not previously invested in roofing marketing services.
However, the actual test of success is sustainability, which is precisely what Roofing Webmasters and DataPins were designed for.
Because Carter Exteriors regularly uses DataPins, their visibility will continue to expand each month.
Our projections show that not only will they maintain their current traffic numbers, but they will continue to gradually expand them each month.
TL;DR
Carter Exteriors joined Roofing Webmasters in May 2025 and quickly achieved top Google Rankings, increased traffic, and enhanced visibility across AI Platforms.
Our projections indicate that their traffic and visibility are expected to both remain stable and gradually increase, thanks to their consistent use of DataPins.
